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Consumer profiles

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Digital outcomes

Digital outcomes

Demographic 20-50 For the more sophisticated person with enough money.

Trends they follow They follow almost all trends as long as they think it is stylish enough.

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Brands they wear Ralph Lauren Valentino Chanel Dolce and Gabbana Dior

Magazines Cosmopolitan Elle Vogue

Fashion needs Stylish clothes In trend Likes to try new things

Interests owning many bags Stylish Into fashion Keeping with the trends

Magazines Girl talk Girl guide Disney

Brands they wear Most likely want to look like their favourite character

Where and how they shop Most likely their parents will buy them clothes They may still ask for some items.

CONSUMER PROFILES

Demographic 2-10 Young girls who like dolls Girly girls

Interests Dolls Cartoons/ Animations Dressing up

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