Lena MAX Environmental by Lena Max

About Lena MAX Environmental: Our mission is to illustrate how and why sustainability is beautiful, and to get that message to as many people in the world as possible. Lena MAX Environmental photography specializes in LEED documentary and architectural photography as well as scientific photo-documentation. Photographer is a LEED Green Associate, with experience on the Monterey Conference Center LEED certification project, as well as over 330 hours of classroom training in Green Construction Methods and Materials, Green Plumbing USA, Principles of PV/Solar, Grey water /Rainwater Catchment, Storm water and Erosion Control, and Building Performance Analysis. Completed ASHRAE Level I building analysis reports on three projects: The PA Building at Hartnell College,, West Marine Support Center, and Glen Deven Ranch in Big Sur. This means that when you communicate your needs with regard to your project, they will be understood and appreciated, as well as integrated with your scheduling, and the scope of your project. Photographer has broad real estate experience with both Realtors and the Mortgage Industry, with knowledge of Green lending practices. We are aware of timelines and the needs of commercial and residential Realtors, as well as other types of environment-oriented businesses.

Lena MAX Environmental Photography and Digital Publishing serves the environmental and sustainable building communities and works with businesses and/or ad agencies to provide cost-effective image collateral. Some services offered include:

 Environmental Photography  Architectural Photography  Photojournalism  Environmental Portraiture  Scientific Documentary Photography  Digital Publishing  Photographer/principal is a LEED Green Associate

Digital publishing One of the services we so firmly believe in is digital publishing. Itâ&#x20AC;&#x2122;s fun, mobile, suitable for tablets and iPads, and interactive! A digital publication can be embedded in your website or email, sent as an attachment or link, and can be viral if utilized in your social marketing campaign. Most of all, there is no need to print, saving trees and eliminating the use of ink and the solvents that go with them.

Architectural Photography Sustainable buildings can and should be beautiful as well as functional. One of the great challenges facing sustainable building is idea held by the general public that building green is expensive. A compelling image can cause a person to stop and look more closely, and that is what Lena MAX Environmental is all about. We make it easy to access beautiful imagery that tells the story of your achievements in sustainability.

Environmental Portraiture This is a portrait taken in your environment, doing what you do. A business image that reflects who you really are resonates with your customers.

Photojournalism Capitalize on the priceless value of a good press release. Our industry is relatively new, and projects should be documented to achieve the before and after effect, and to let the public know what’s happening in their community. What better publicity can you give your company than a press release about the good work you do complete with images for print?

Scientific Documentary Photography Photography which documents in a scientific manner a given set of criteria. Encompasses environmental elements like the study of plants, animals and marine and riparian life, and how our human interaction (i.e., development) affects the ecology of a given area. Riparian restoration, soil and water science documentation. Many elements of LEED require documentation of erosion control practices, and storm water flow (current and proposed). We work with you to help document your project.

Archival Prints Available Many business request photographic prints for their office walls. We offer these on recycled paper or bamboo, and on environmentally friendly canvas as well as aluminum and other substrates. We use a professional lab and quality photographic process for this, as well as traditional Gicleé. Soy ink has many advantages in green publishing, but its archival quality is currently no match for the photographic process or the archival inks used in Gicleé. Lena MAX Environmental strives to publish digitally, and we print very little in the way of marketing materials. Currently, we are attempting to market utilizing only social media and digital publications. No business cards? Can it be done? We’ll see! Meanwhile, we are working on alternatives. Contact us about your projects Because each project is different, we bid according to the specific work involved, and the specific use intended for the imagery. We are looking forward hearing about your projects!