The history of TM Legs • • • • • •
•
It is a common project of “Yanser” company and Italian company “Mura” since 1998 Quality product at a reasonable price Tights of TM Legs is adapted to the situation of consumption During the development of the brand, it is expanded the geography of production ( Italy, Poland, Ukraine) Italian quality standards is observed under the tough control in all productions The “Yanser” company manages TM LEGS in Ukraine and Russia, therefore the company is assigned the status of a “producer”, as shown on a package : producer – “Yanser LTD” the status “producer” can be assigned to any company which is responsible for the product, according to Ukrainian legislation 2
The philosophy Tights are adapted to the market needs, based on consumer preferences: – correct product – correct package – correct price……
for the real women. The highest degree of a pleasure is the feeling of a harmony in all things.
Who our woman is‌
She is special and bright, she is trying to look impressive, showing interest to everything beautiful, loves to experiment. Gives preference to fashion trends and follow them
She is self-sufficient and elegant, she is with taste and sense of style – a true lady. Feelings are important for her, the choice is based on intuition and tactile sense, focuses on comfort and perfect quality
She is practical, she needs quality and low-priced tights, tights are not accessories for her, but it is a need for every day, a strong attachment to the place of a purchase, mostly family.
The structure of Đ˘Đœ Legs BASIC collection collection Everyday line (5 series)
FASHION collection collection Fashion Color line (3 series of15-20 colours)
Elegance line (5 series)
Fashion line Special line (2 series)
Micro line (4 series)
High soft line (6 series)
(90 models)
The example
of collection’s structure BASIC collection
Elegance line
Special line
Silk series
model
Model
Silk 8
Silk 15
article
article
200
201
Model
Model
Silk 20
Silk 40
article
article
202
203
High Soft line
Properties which affect price forming : 1. The threads are fundamental element of a product. The price and quality depend on the thread type and it’s country of origin • • •
low price category (+) - vanise medium price category (++) – single cover, microfiber premium (+++) – double cover, natural fiber(cotton, wool, silk)
2. The seam – it is used two types of seams– flat seams and overstitch. Tights with flat seams are stronger, making a feeling of comfort and it barely invisible under tight-fitting clothes, which is often found in overstitched tights . • • •
low price category (+) - overstitch medium price category (++) – overstitch premium (+++) – flat seam
3. Stabilization is necessary to give a product a beautiful look and leg’s shape • • •
low price category (+) – without stabilization medium price category (++) – steam stabilization on a straight leg premium (+++) – steam stabilization with a dedicated heel
Properties which affect price forming : 4. The gusset – makes a product more practical and comfortable in wearing (tights tear less because of load reduction on seams) • • •
low price category (+) – without gusset medium price category (++) – polyamide gusset premium (+++) – cotton gusset
5. Shorts designed for more comfortable fit tights • • •
low price category (+) – polyamide shorts medium price category (++) – more tightened shorts with spandex premium (+++) – body shaper, without shorts
6. Painting – dye quality(including a country of origin) influences on appearance of the product. Softener makes the product soft and silky. Special perfume – aromatizer gives the product an exclusive flavor • • •
low price category (+) – without softener, without perfume medium price category (++) – softener + perfume premium (+++) – softener + exclusive aromatizer
7. KNOW HOW – details, fleece layer, a special belt, Push-Up etc.) 8
Basic properties of TM Legs
Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
EVERY DAY line 1
Happy 15,20,40
+
+
+++
++
++
++
-
2
Miss 20,40
+
+
+++
++
+++
++
-
3
knee-high Massage 40
++
++
++
路 Comfortable elastic band, not pinching a leg
4
Knee-high Leto 15
++
++
++
路 Comfortable elastic band, not pinching a leg 路 Sheer toe
5
socks Sunny 15
+
++
++
路 Comfortable elastic band, not pinching a leg
9
Basic properties of TM Legs
Series
1
2
Threads
Seam
3
4
Stabilization Gusset
5
6
7
Shorts
Painting
KNOW HOW
ELEGANCE line 1
Vita Bassa 20,40
++
2
Patty 20
++
+++
++
· Delicate elastic band with two silicone strips
3
La perla 40
++
+++
++
· Delicate elastic band with two silicone strips
4
Silk 8,15
++
++
· Sheer toe (Silk 8)
5
Silk 20,40
+++
+++
+++
+++
+++
+++
+++
+++
+++
+++
+++
+++
+++
++
· Specially designed belt , comfortably fits the waist , not pinching it
++
· A belt which has a shining , wide, silky basis and comfortably fits the waist , not pinching it
10
Basic properties of TM Legs Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
SPECIAL line
1
2
Relax 20,40,70
Push Up 40
++
++
+++
+++
+++
+++
+++
+++
+++
+++
++
++
· Comfortable support not pinching the hips · Pressure distribution over the entire length of legs
· Correct the figure · Push Up effect · Pressure distribution over the entire length of legs
11
Basic properties of TM Legs
Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
· “velour effect” thanks to special thread · “velour effect” thanks to special thread · a special wide belt, comfortably fixes tights on hips, not pinching it
MICRO line 1
Tetti 40,60,100
++
+++
++
+++
+++
++
2
Freedom 40,100
++
+++
++
+++
+++
++
3
Melange 60
++
+++
++
+++
+++
++
· Melange texture
4
Micro 40 - kneehigh, socks
++
++
· Comfortable elastic band, not pinching a leg
++
12
Basic properties of TM Legs Series
1
2
Threads
Seam
3
4
Stabilization Gusset
5
6
7
Shorts
Painting
KNOW HOW
HIGH SOFT line 1
Cotton 40,80,110
+++
+++
++
+++
+++
++
2
Micro cotton 140 tights,leggings
+++
+++
++
+++
+++
++
3
Freedom 110
+++
+++
++
+++
+++
++
4
Velour 100,180, 150-leggings
++
+++
++
+++
+++
++
5
Siberia 250 - tights, leggings
++
+++
++
++
+++
++
6
Lana Viscose 160
+++
+++
++
+++
+++
++
· Cotton 40 – there are no analogs in quality level and density · A smooth, uniform covering making dense tights look elegant . · 3D covering, · A smooth, uniform covering making dense tights look elegant · A special wide belt, comfortably fixes tights on hips, not pinching it · A smooth, uniform covering making dense tights look elegant · 3D covering · A smooth, uniform covering making dense tights look elegant · Fleece layer inside. · 3D covering, · A smooth, uniform covering making dense tights look elegant · A smooth, uniform covering making dense tights look 13 elegant.
Basic properties of TM Legs
Series
1
2
3
4
5
6
7
Threads
Seam
Stabilization
Gusset
Shorts
Painting
KNOW HOW
FASHION COLOUR line 1
2
3
Micro colour 40
Brilliant colour 110
Freedom colour 110
++
++
+++
+
+++
+++
++
++
++
++
+++
+++
+++
+++
+++
++
· "Velour effect" - thanks to special thread, · There are always 13-20 trendy colours
++
· 3D covering, · A smooth, uniform covering making dense tights look elegant · There are always 13-20 trendy colours
++
· There are always 13-20 trendy colours · A special wide belt, comfortably fixes tights on hips, not pinching it
14
COMPETITIVE ADVANTAGES OF ТМ LEGS • • • • • • •
Legs has been existing in Ukrainian market for 15 years! The unique packaging For goods manufacture are used materials of the leading European producers Collection formation according to different consumer groups Italian quality standards Quality-price ratio Everyone knows Legs! We conduct large-scale marketing events, promotional campaign for the brand!