目次
CONTEN 4
About Me
8 10 12 14 16 18 20 22 26 28 30 32 40 41
Graphic Design Coucou Ma Gourmande INTAI Business Card Citronella Boy Max Star Fu Kaoliang Giant Taiwan Simba Abundant Anyi Royal Metropolis Posters Empire Christmas Card
42 54
Illustration Drawing
56 58 68 74 80 82
Product Design Stacking Up Skywalk Whisk Heater Project Process : Satellite STB Project Process : Bike Front Light
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Presentation Techniques
A girl is always enthusiastic about beautiful things since she learned how to draw with crayon.
A girl loves art so much and chases her dreams so hard.
Design should be something not only in the museum but also in life. What I do is for your eyes, for your mind and for you life. I keep doing what I believe and learning what I have no idea about. This is Lene, the girl who uses grin to face every single moment.
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Lene Chen +886-932-946680 Skype: lenezhen lene.zhen@gmail.com http://be.net/lfdntlene Taichung / Taipei, Taiwan R.O.C Interested in Marketing, Art, Psychology, Philosophy, Languages, Traveling, Literature, Cross-cultures
PORTFOLIO SELF-INTRODUCTION
1989 / 12 / 02
EXPERIENCE Educa ion 2012.06 2008.09
2008.06 2005.09
National Taiwan University of Science and Technology 國立臺灣科技大學 Design Undergraduated Honor Program Major in Industrial Design National Taichung Girls' Senior High School 國立台中女子高級中學 Second Academic Groups Major in Chinese, English, Math, Physics and Chemistry
Exper ence Present 2013.09
Graphic Designer 平面設計師 At Origins Advertising Responsible for creating a variety of designs for customers. 從事平面、繪圖、美術、包裝、廣告文宣等設計工作，以強化品牌的視覺形象。
2013.05 2013.02
Graphic Designer 平面設計師 At ReCast Design Responsible for creating a variety of designs for customers. 從事平面、繪圖、美術、包裝、廣告文宣等設計工作，以強化品牌的視覺形象。
2012.12 2012.08
Product Designer 產品開發企畫暨設計 At Sonison Baby Product Co., LTD. Responsible for products planning, design and marketing. 在兼顧生產者與使用者，從事產品設計開發及企劃、行銷等工作。
2012.06 2009.09
Freelancer 自由工作者 Responsible for creating a variety of designs for customers. 個人工作室接案。
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Techn que Language
Program
Skill
Windows 7, Windows 8, Mac Adobe CS6 Photoshop, Illustrator, Indesign Pro/Engineer, Rhinoceroes, Auto CAD Keyshot, Cinema 4D Branding, Package, Prints Digital Art, Illustration, Drawing Project Planning, Product Outline Material Knowledge, Sketch Market Analyse, User Experience
PORTFOLIO COMMERCIAL SELF-INTRODUCTION DESIGN
OS
Mandarin (Native), Taiwanese (Native) English (Advanced), French (Beginner)
Awar 2013.09
Taipei Int'l Invention Show and Technomart 2013 台北國際發明暨技術交易展參展 Stacking Up was selected and interviewed
2012.05
Young Designers' Exhibition Competition 新一代設計展產品設計類入圍 Stacking Up was honor mentioned
2012.04
Taiwan Patent 取得新型專利證號 M438858 Stacking Up was patented in Taiwan
2011.03
Dechnology Contest 科專成果設計加值計劃 IP 的 id 次方 Whisk Heater was selected.
Sum ary Excellent communication, presentation and customer service skills Ability to increase the efficiency of processes and prioritize deadlines Self-motivated and able to work both independently or closely with team members Creativity, enthusiasm and knowledge of current design trends/innovations Strong organization skills & attention to details Mac, Windows Proficient Proficient with Adobe CS programs: Photoshop, Illustrator and InDesign Advanced photo editing skills
QUALIFICATION
FOR YOUR EYES
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PORTFOLIO COMMERCIAL DESIGN
COUCOU MA GOURMANDE Client | Coucou Ma Gourmande Coucou ma Gourmand is a French dessert shop in Hsinchu. Coucou means “hi” and cuckoo in French. Gourmande means greedy kid. The owner hopes to have a dessert shop offering delicious dessert that can satisfy every customer.
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PORTFOLIO COMMERCIAL DESIGN
C100 K50
INTAI TECHNOLOGY Client | Intai Technology Corp. Intai is a medical Technology company which locates in Taichung and has branches in Japan and United States This project is a simulation redesign project. The color image of original logo is blue and yello. I adjust it into deeper blue to make professional high tech image.
ORIGINAL LOGO
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PORTFOLIO COMMERCIAL DESIGN
BUSINESS CARD Client | Multiple
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PORTFOLIO COMMERCIAL DESIGN
CITRONELLA BOY Package Design Citronella oil is one of the essential oils obtained from the leaves and stems of different species of Cymbopogon (lemongrass). The oil is popular as a ‘natural’ insect repellent. Its mosquito repellent qualities have been verified by research. The main users of mosquito repellent products are children. I use the cute pattern of Citronella to decrease the stereotype of Citronella that is tangy and uncomfortable. Color plan is based on the ingredient of products, orange, lemon and lavender.
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PORTFOLIO COMMERCIAL DESIGN
MAX STAR LED LIGHTS LED Candle Light Tail-drawing Lamp LED Inductional Light
Package Design Client | Max Star, ReCast
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PORTFOLIO COMMERCIAL DESIGN
FU KAOLIANG Package Design Client | Fu, ReCast Fu First Quality Kaoliang Liquer commemorative package design with illustration of The 12 Animals of the Chinese Zodiac.
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PORTFOLIO COMMERCIAL DESIGN
GIANT TAIWAN 2013 IMAGE Image Design Client | Giant TW, ReCast Giant Taiwan 2013 Slogan is“騎動。健康". Therefore, "Folders" is the main image of this year. For trying to emphsize the core idea of slogan, I designed folders with different action and postures. Besides images design, there are more relative designs developed by main image such as posters, T-shirts and newspaper advertisement etc.
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PORTFOLIO COMMERCIAL DESIGN
Different folders with different actions and postures. Banner for activity of Giant TW during April 20th to May 31st.
3 types of T-shirt design for Giant TW.
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PORTFOLIO COMMERCIAL DESIGN
Poster on newspaper including main poster and CV.
SIMBA
BRACELET
Product Design Client | Sonison Baby
The fabric bracelets of fairy tale series. The series is the mosquito repellent bracelet of Simba, a toy model of Sonison Baby Product Co., LTD. The bracelet has two users, children and adults. for children,using Simba illustration to tell a story but simple colors for adults.
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BODY CLEANING Product Design Client | Sonison Baby The series is body cleaning series of Simba, a toy model of Sonison Baby Product Co., LTD. Simba is like doing SPA with baby oil. Baby lotion can make baby’s skin smooth. Anti-bacterial handwash absolutely is for washing hands. Baby liquid powder turns powder into liquid so that baby would not have respiratory tract problem and it’s to dry and clean baby’s skin so as not to get eczema.
PORTFOLIO COMMERCIAL DESIGN
SIMBA
ABUNDANT ANYI Client | He-Cheng, Origins Abundant Anyi is a project for HeCheng Construction which locates near Hsuan Chuang University, Hsinchu. Its surrounding is universities and nature so that most images for Abundant Anyi are nature such as insects or leaves.
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PORTFOLIO COMMERCIAL DESIGN
Introduction papers for Abundant Anyi.
ROYAL METROPOLIS Client | Song-Tien, Origins
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PORTFOLIO COMMERCIAL DESIGN
POSTER Client | Qun-Xin, Origins Image design and posters for The Lirary House. This name of this project implies to the man of letters, a poet. It offers life with relaxation and literatures. “Shoot off fireworks for a new life”, “Murakami Haruki on the balcony”, “Spoil your taste with a feast”, and “Building fascinate sunshine, butterflies and birds” are four topics of the project.
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Client | Ren-fa, Origins Posters and postcards for concert. This concert is held to celebrate for the commencement of construction and the content is including children concert and activities for kids.
PORTFOLIO COMMERCIAL DESIGN
CONCERT
POSTER Client | Beautiful Construction, Origins
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PORTFOLIO COMMERCIAL DESIGN
POSTER
Client | Ren-fa, Origins
Newspaper design for Ren-Fa Champs Elysees which is a project for modern elites. There are 4 topics to sdveritse this project: Environment, surrounding, garden and public access.
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PORTFOLIO COMMERCIAL DESIGN
Abundant Resort Life Poster for commencement of condtruction.
POSTER
Client | Jun-Ehome, Pu-Jen, Origins
Tutor Dynasty Poster for commencement of condtruction.
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PORTFOLIO COMMERCIAL DESIGN
Tutor Dynasty Poster for commencement of condtruction.
Tutor Dynasty Poster for commencement of condtruction.
CATALOG COVER Client | Empire, ReCast
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PORTFOLIO COMMERCIAL DESIGN
CHRISTMAS CARD Graphic Design
FOR YOUR MIND
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PORTFOLIO COMMERCIAL DESIGN
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PORTFOLIO COMMERCIAL DESIGN
UNA RABBIT
Una Rabbit is a brave girl full of advanture. She has a big mouth and pink skin. She likes to try everything and enjoy her life much.
PORTRAIT Illustration by Adobe Illustrator
Portrait illustration of my friends and was printed on desktop calendar. The other one is cosplay portrait of my sister, acting Luffy in One Piece.
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PORTFOLIO COMMERCIAL DESIGN
Cosplay portrait of my sister, acting Luffy in One Piece and me acting Robin.
Portrait illustration of my friend, Ian for his 23th birthday gift.
FAIRY TALE Illustration by Adobe Illustrator
A A A
A A A
A
A A
A A
A
A
A A
A
A
A
A
A
Alice in Wonderland
Le Petit Chaperon rouge
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TOAST
COOKIES
PORTFOLIO COMMERCIAL DESIGN
FRENCH BREAD
CROISSANT
PINEAPPLE BREAD
MULTIGRAIN BREAD
HAM BREAD
REDBEANS BREAD
FOR BAKERY
DONUTS Illustration by Adobe Illustrator
BEAST BEAUTY Illustration by Adobe Photoshop Eagle Beauty Brave and independent. Like to date with guys but never settle down.
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PORTFOLIO COMMERCIAL DESIGN
Leopard Beauty with Common Cat’s Ear Cool and clever. Like to play fast and loose with guys.
Peacock Beauty with Peacock Flower Glamorous and conceited. Like to strut and show her glamor to attract guys.
ILLUSTRATION by Adobe Photoshop Contradicton Mystery Eyes can tell everything but also hide some secrets from the reality.
Solar Eclipse Cover of a picturebook
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PORTFOLIO COMMERCIAL DESIGN
Missing Cat in Canada The poor rabbit falls in love with the cat which is 12,207 kilimeters away from her.
Fool’s Paradise The world you embrace is not like what you imagine that beautiful. It might be something that trapped you.
PORTRAIT DRAWING by Pencil, Pen
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PORTFOLIO COMMERCIAL DESIGN
Becca Lee Rubben Tramoni
FOR YOUR LIFE
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PORTFOLIO INDUSTRIAL DESIGN
STACKING UP By Pro/Engineer, Keyshot WIth Wood, Metal Stack it up to cut occupation down. A set of desk and chair for elementary school students. An ideal learning environment for young children is where they can focus on their schoolwork and have their learning attitude rectified. Most cam- puses in the big cities have barely enough spaces for facilities expansion, which suggests that classroom tables and chairs need a transformation as well. I designed a table and chair set that can be turned into two different modes simply by changing the angle of the surface and its legs. The angle is calculated to a comfortable and stackable degree. Through different classroom arrangement, teachers can come up with a variety of teaching methods, making group learning diversified in modern classrooms. 2012 Young Designers’ Competition Honor Mention 2012 Taiwan Patent M438858 Supervisor Fan, Jeng-Neng
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PORTFOLIO INDUSTRIAL DESIGN
DESIGN ISSUES & CONCEPTS Main Users Elementary school students who are growing up but have not much strength. They need right attitute and environment to learn. Posture It takes almost 6 hours a day sitting on the chair and study by the desk. Therefore, no matter what they are studying, drawing or taking a nap in the afternoon, comfort is important. The posture can make the attitude. Environment The population now is getting more and more. Taiwan is a small island so that the classroom is getting smaller and smaller. Depends on the ways of teaching, sometimes they have to move their desks in order to have more space. Teamwork Small group discussion is a way of co-learning. Orlich, Harder, Callahan and Gibson(1998) pointed out the small group discussion is a combination of 6-8 students who change their opinions about the topic. It’s in order to achieve the learning goal through teamwork. Survey 1. Space is too small to change the arrangement 2. More comfort, less impatience 3. No dangerous screws 4. The sets can be storaged to get more space 5. Prefer discussion in class 6. Uncomfortable for nap 7. Dislike easily to bother the neighbor classmate.
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PORTFOLIO INDUSTRIAL DESIGN
DESIGN FEATURES Like a jenda, desks and chairs can be piled together for games in class. The desks can be turned into two different modes simply by changing the angle of the surface so that students can easily stack them up by pushing instead of lifting. In the other hand, chairs are light enough for children to lift.
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PORTFOLIO INDUSTRIAL DESIGN
Line the desks in a curve to conduct an interesting class. Children can sit in the other side like surrounding the teacher. Basic formation is also ready for group discussion.
Simply mechanism of the wood plank makes it possible to adjust as your wish.
The layers beneath the chair’s surface is not only the basis of the structure, but also a space to put books in.
DESIGN DETAILS
The desk and chair are similar shape.
PORTFOLIO INDUSTRIAL DESIGN
e both used curve and
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A trench is made to keep stationaries from falling.
Easy moves to adjust the angle of the surface without worries about clips on hands. Besides, all the angles of the desk are round so that there are no worries about harm.
MAKING PROCESS
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PORTFOLIO INDUSTRIAL DESIGN
YODEX IN 2012 Photos of Stacking Up at the exhibition and Poster for YODEX 2012
SKYWALK By Pro/Engineer, Keyshot, Adobe Photoshop
People contact with nature through Skywalk in woods. By using SkyWalk, family members can easily communicate with each other at home. For instance, when mothers cook, children can sit in front of bar and chat with their mothers through SkyWalk. Thus , mothers won’t feel alone and children can know what’s their mother doing and give a helping hand when it’s needed. SkyWalk is like a small garden in your house because it can green the environment around you. There will be a smaller and opener space in the future. The kitchen and dining room might be unnecessary and space-occupied. SkyWalk can be set at anywhere you want. In other words,it’s not necessary to set SkyWalk on wall.
Entered 2011 International Design Award Supervisor Ke, Chih-Hsiang
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PORTFOLIO INDUSTRIAL DESIGN
SKETCHES & DEVELOPMENT
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PORTFOLIO INDUSTRIAL DESIGN
a b h
c
l i d
j e g k
f
DESIGN DETAILS
a. b. c. d. e. f. g. h. i. j. k. l.
Filter Plants Display Case Sink Water Recycling System Cases Drawers Extractor Hood Bar Electronic Furnace Platform TV
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TV has two monitors on each side so children can watch different programs from which their mother is watching. Besides, those are capacitive touch panel.
The platform can be incorporated. If you need a place to put something upon temporarily, you can pull the platform out and trandform into a small table.
The filter is concealed in the plants.
You can put some beautiful cups or glasses in the display cases.
PORTFOLIO INDUSTRIAL DESIGN
By the function of water recycling system, SkyWalk can water the plants with used water but not clean one in order to save more water.
WHISK HEATER By Pro/Engineer, Keyshot WIth Glass, Metal Use new technology of Industrial Technology Research Institute to reform electornic whisk. You can make a cake easily and elegantly with Whisk Heater because of new technology. Not only with lighter and stong motor but also with Ohm (Resistance) heat techonology, you can stir and heat your butter or chocolate at the same time. Moreover, all tools are antibacterial so that there are no worries about bacteria.
Entered 2011 Dechnology Contest of Industrial Technology Research Institute and was selected to attend exhibition Supervisor Tang, Hsien-Hui
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PORTFOLIO INDUSTRIAL DESIGN
DECHNOLOGY CONTEST
OBSEVATION
Ohm (Resistance) Heat
Long and Thin Motor
Antibacterial Coating
Making use of food itself has conductance but is not a good conductor, use electric currents through food to produce resistance and heat up in order to get well and fast heated effects.
It can be thin to 6mm diameter and long to 20mm length. Motor Torque Constant is 0.8mNm/A.
Its properties are wearproof and beautiful-wearing. It’s eco-tech. It will not produce any poisonous materials or pollutants. The sterilization rate can be above 99%.
Problem
Problem
The electronic whisks used now are too heavy to hold for a long time, especially for women whose hands are strengthless. It gets dangerous if the motor’s speed is too fast to control particularly when users have used for a while and been strengthless to hold it.
Chocolate and cream which are used in making a cake should be heated by double boiler arrangement. It’s dangerous because there is not only fire but also boiled water.
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PORTFOLIO INDUSTRIAL DESIGN
CONCEPT & DEVELOPMENT
COMPONENTS Base Box Heater Whisk Sponge Stirrer Charger Electrode Plug
To storage all components of Whisk Heater. It is also a charger to recharge Whisk Heater when its battery is dead. The two sides are unconnected electrode so that you can heat up chocolate or cream as stirring. Individual whisk is is rechargable. Sponge-based can protect Whisk Heater and keep it clean. Connecting to the head of Whisk. There is a small space of the box to storage lines and plug.
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It glows when you turn on Whisk Heater. When the light turns from yellow to red, you have to recharge it through the base box.
Recharge
DETAILS & OPERATION
There is metal to recharge Whisk Heater.
Stirrer/Heater Press the botton of whether stirrer or heater you want to use.
Speed Adjuster Rotate to the speed you want. There is an arrowhead which can tell you the speed you are using.
PORTFOLIO INDUSTRIAL DESIGN
On/Off
PROJECT PROCESS SATELLITE STB By Rhinoceroes, Keyshot, Pencil, Pen Client | Summer Design Satellite Set-top Box Product outlines design for General Satellite. According to the logo of General Satellite, I use its identity to be the concept of this project.
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PORTFOLIO INDUSTRIAL DESIGN
PROJECT PROCESS BIKE FRONT-LIGHT By Pencil, Pen Client | Summer Design
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PORTFOLIO INDUSTRIAL DESIGN
PROJECT PROCESS BIKE FRONT-LIGHT By Pencil, Pen Client | Summer Design
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PORTFOLIO INDUSTRIAL DESIGN
ALL FOR ONE
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PORTFOLIO TECHNIQUES
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PORTFOLIO TECHNIQUES
PENCIL SKETCH
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PORTFOLIO TECHNIQUES
PENCIL SKETCH
MARKER SKETCH
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PORTFOLIO TECHNIQUES
2D PROGRAMS RENDERING
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PORTFOLIO TECHNIQUES
By Adobe Illustrator
3D PROGRAMS RENDERING MY LADY
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PORTFOLIO TECHNIQUES
ELECTRONIC GUITAR
Designer: Lene Chen First Edition: April 2014 All rights reserved. Copy rights of the works are reserved for the designer; of essays for the author; of photogrphers for the photographer.