November 26-29, 2014 St. Petersburg, RUSSIA
XXIIi INTERNATIONAL SPECIALIZED EXHIBITION
History of the exhibition
● the history of the development of the Russian pet industry inseparably associated with «ZOOSPHERE» ● within 22 years «ZOOSPHERE» has greatly contributed into the development of the Russian pet industry and has become the primary meeting platform for thousands of specialists ● now «ZOOSPHERE» is the largest Pet Show in Russia and its 23th edition signalizes a new qualitative step to the future ● «ZOOSPHERE» has helped many Russian and foreign companies to promote their brands and occupy the leading positions on the market
«Zoosphere»
EXhIBITION ● business meetings ● social programs
CONFERENCE ● ● ● ●
lectures seminars round-table discussion workshops
ZOOShOW ● ● ● ●
competitions trainings contests special programs
«Zoosphere»
Buyers programm Gallery of novelties
International Grooming competition and work shops ● competitions ● cosmetics seminars ● work shops
«Zoosphere»
Aquarium design Competition. Tropical habitats ● aquarium design competition ● 10 nominations
Competition terrarium design ● terrarium design competition ● 10 nominations
Exhibition sections
products for dogs: fodders, treatment means, hygienic goods, accessories, garments, toys
products for cats: fodders, hygienic goods, accessories, toys
aquariums: decorative fish, aquariums, lighting, compressors and other equipment, water plants, feeds
terrariums: terrariums, accessories, feeds
products for fancy birds: cages, aviaries, birdhouses, feeds, accessories, toys products for rodents: houses, cages, feeds, hygienic goods, accessories
products for exotic pets
Exhibition sections
veterinary products services: grooming, hostels, etc. insurance training / schools professional associations and unions charity funds and organizations, pet shelters, pet fans’ clubs accessories for garden pets educational institutions literature: publishing houses, books, reference books
Signs of approvement
Russian Union of Exhibitions and Fairs
UFI, the Global Association of the Exhibition industry
Official support Ministry of Agriculture of Russian Federation
Government of St.Petersburg
Partners
PETS International
Northwest Veterinary Association
Pet Industry Association
China International Pet Show
Zoomark International 2012
+
KOPET 2012, Korea Pet Expo
Pet Expo Romania
IIPTF India International Pet Trade Fair
+
ZOOVETEXPO
Aquarama, Singapore Japan Pet Food
Participants- 2013. Geography. More then 250 participants, 21 countries
Visitors- 2013. Geography. More then 15 000 specialists, 24 countries
Visitors and participants 2013. Geography of Russia. 188 cities of Russia
participants visitors
Geographical distribution of visitors and participants 2013. Visitors
Participants 31.4%
62.5%
14% 37%
15%
6.1% 33% St-Petersburg and Leningrad region Regions of Russia Foreign countries
St-Petersburg
Moscow
Other cities in Russia
Foreign countries
Exhibitors. Statistics - 2013 «ZOOSPHERE» 2012: - more than 250 exhibitors from 21 countries - over 15 000 visitors (professionals) - total exhibition space 18 234 m²
Trade characteristic of exhibitors
(from the total number of respondents) Dog supplies Cat supplies Products for small animals and rodents Products for birds Aquaria Veterinary medicine Terrariums Supplies for the animals in the garden Publishing and Printing Other Associations and educational institutions State structures
3.0% 2.2% 1.1% 1.0%
10.0%
24.0%
38.0% 35.0% 34.0% 30.0%
52.0% 50.0%
Exhibitors. Statistics – 2013.
Goals of participants
(from the total number of respondents) Demonstration of new products Search for wholesale customers Exchange of experiences, cooperation Stimulating sales Improving the company image Market / identification of demand Definition of enterprise competitiveness Obtaining data on customer preferences Selling their products at the exhibition Formation of the product range or correction
88% 84% 83% 83% 81% 80% 76% 75% 73% 71%
Visitors. Statistics – 2013.
- «ZOOSPHERE» is aimed at all decision makers on the Russian market, from retail networks to independent dealers
Characteristic of visitors by the type of the company 44.0%
Retailers
25.0%
Wholesale Trading Company
15.0% 14.0%
Manufacturer Service
5.0%
Community organizations, unions, clubs Autority of state. Management Educational Institution Research Company Media Publishing
2.0% 2.0% 2.0% 1.0% 1.0%
Visitors profile 8%of «Zoosphere 2013» Visitor’s characteristic 2% 6%
34%
20%
29%
Top management
Middle management
Skilled worker
Sole trader
Student
Others
Services
TECHNICAL SUPPORT
MANAGEMENT
Contracting and sub-contracting Technical examination Wi-Fi Audio, video, TV equipment and computers Telecommunication services Electrical, water-supply, sewerage system ● Billboards, panels and flags ● Transportation ● Storage
● Participant and visitor registration ● Technical support ● Temporary staff (promoters, interpreters, etc.) ● Logistics ● Customs services ● Catering ● Restaurants ● Security ● VIP services ● Transfer services ● Parking
Travel services ● ● ● ● ● ● ● ● ● ●
Travel services Hotel accommodation Visa support Transfer and transport services VIP services Social program Airplane and/or train tickets Booking services Guide provision services Receptions
● ● ● ● ● ● ●
Communication tools
Website
Newsletters
Match making Catalogues
Visitor’s guide
Direct mailing
Call center
Mass-media
Russian Pet Market
Russian veterinary market is included into the list of ten largest and fast-growing world markets
By the year 2015 Russian market of pet fodders will reach $2,16 billion and become the third in the world in terms of growth
Perspective market segments are: animal hygiene, zootechnical products , pet care services and veterinary medicine
St. Petersburg pet business annually grows by 20-30 %
Russian pet business is growing dynamically by developing new market segments of pet goods and services.
There are 60 million pets living
St. Petersburg is one of the leading centers in the World’s Pet Industry!
in Russia, including 30 million cats and 21 million dogs. Around 50 % of all St. Petersburg families have a pet.
Welcome to St. Petersburg, Russia Founded by Peter the Great in 1703 to be his "window on Europe", St. Petersburg combines its fascinating Russian heritage with a distinctly European outlook. Considered the cultural heart of modern day Russia, St. Petersburg is rapidly regaining its reputation as one of the Great Cities of Europe. It is also world-known as a large-scale economic center possessing substantial financial, industrial, research and investment resources. All these make St. Petersburg one of the leaders in the Russian exhibition industry. And EXPOFORUM Convention and Exhibition Centre is St. Petersburgs newest and most modern venue for business, cultural, and entertainment events of any type and almost any size: exhibitions, conventions, forums, concerts, sporting events, and much more. Many outstanding monuments are situated here, and among the most-known are: the St. Isaac's Cathedral, the Kazan's Cathedral, the Peter and Paul's Fortress, the Admiralty, the Hermitage, the Smolny Cathedral, etc.
Welcome to «zoosphere» November 26-29, 2014
Organizing committee: ExpoForum International Ltd Tel.: +7 (812) 240 40 40 ext. 257, 258, 230, 223 Mobile: +7 (921) 334 08 54 s.hansen@expoforum.ru www.zoosphere.expoforum.ru/en