CITY AND FLOWERS Forum for landscape industry, parks infrastructure, floriculture and technologies
Forum for landscape industry, parks infrastructure, floriculture and technologies
Dates: May 23 – 26, 2013 Venue: Exhibition complex Lenexpo, pavilion 4 Organiser: ZAO ExpoForum With the support of the St. Petersburg Government: • Committee for city improvement • Committee for city planning and architecture
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Market profile
Landscape Industry The market volume of landscape design in St. Petersburg and suburbs amounts at least 150-200 million dollars. It includes services in landscape design, architecture and city improvement. The market gives a steady annual growth of about 15-30%. Excluding city parks and lawns, landscape design market in Russia can be estimated at about 500 - 600 million dollars.
Planting material market The volume of the Russian market in planting material amounts to some billion euro. The annual growth is about 510%. The share of domestic planting material on the world market amounts no more than 5-10%. The main consumers of the market are landscape companies and gardening centers, they accumulate about 52% of total consumption.
Flower market In 2012, the flower market in Russia reached 3.7 billion U.S. dollars, the annual growth rate is 5, 7%. Due to the fact that in 2013 the rates of customs fees on import of cut flowers and flower buds will be reduced from 15 to 5%, experts predict the market growth rate to 10%. 3
Competitive positions
• Saint Petersburg is a center of historic parks and unique landscape ensembles. 483 green objects, which are located in the city, belong to the cultural heritage. Among them there are 100 objects designated as historic parks. • According to the government concept of development of St. Petersburg - 2020, the territories currently occupied by enterprises of the "old industry" will be gradually released and used for the formation of green areas. St. Petersburg will increase the number of parks and gardens and reach the level of London’s green space per 1 inhabitant. • Only in St. Petersburg and its suburbs there are more than 2,5 million gardeners and owners of country-houses. The presence of this segment of consumers in the B2C sector is also a unique advantage of the project.
Forum Structure
• Specialized Exhibitions
• Business program
• Competitive program
• Show program
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Specialized exhibitions
Specialized exhibition “Landscape design and city improvement”
Specialized exhibition “Flower Tech”
Specialized exhibition “Floriculture and Floristry”
Fairground of planting material and products for gardeners
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Exhibition block Exhibition “Landscape Design and City Improvement” PARTICIPANTS • Companies involving in engineering and design of cultural space, including parks and recreational areas • Producers and suppliers of materials and equipment for landscape design and land improvement • Producers of planting materials • Producers and suppliers of garden machines and tools
MAIN SECTIONS • Small architectural forms in urban and suburban areas • Design-projects of urban and private lands • Machinery and equipment for landscape design • Nurseries • Equipment for parks: entertaining, recreational, sportive
• Landscape Companies • Producers and suppliers of equipment for outdoor living space • Companies providing full range of services in city improvement and landscape design • Architectural and design studios • Landscape designers, architects and amateur growers
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Exhibition block
Target audience
Exhibition “Landscape Design and City Improvement”
В2В В2С
• • • • •
Building companies (residential real estate, commercial real estate, suburban real state) Homeowners Association, managing company Heads of the departments districts and municipalities responsible for municipal improvement commercial entities empowered to manage conditions of parks and gardens Buyers of products for city improvement and landscape design
• Private landowners
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Exhibition Block Specialized exhibition “FLOWER TECH”
• Producers and suppliers of equipment for greenhouses • Producers and suppliers of specialized equipment for flower storage • Suppliers of special systems and containers for flower transportation
Main sections • Modern growing technologies • Equipment for specialized shops and warehouses
Target audience
Participants
В2В
• Flower breeders and producers • Flower shops, floristic salons, garden centers
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Exhibition block
Exhibition “Floriculture and Floristry” Participants • • • • •
Producers and suppliers of cut flowers Artificial, stable and dried flowers suppliers Floristic schools Florists Producers and suppliers of special accessories for flower arrangement and floristry
Main sections • Flowers and accessories • Floristic design • Eco-design: specialized exposition of arrangement of open restaurants, cafes and terraces
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Exhibition Block
Target audience
Exhibition “Floriculture and Floristry”
В2В
• • • •
В2С
• Individual consumers of floristic services • Flower-fanciers
Trade networks, wholesale and retail flower stores, flower salons Floristic schools and studios Designers and decorators Floristic services consumers: cultural centers, entertainment and leisure centers, restaurants, hotels, business centers
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Exhibition Block
Participants • Producers of planting material • Producers and distributers of garden furniture • Producers and suppliers of garden machines and tools • Producers and suppliers of glasshouses • Producers and suppliers of fertilizers and plant protection products Main Sections • Planting material • Goods for gardeners • Associated goods
Target audience
Fairground for Gardeners
• Gardeners, landowners*
В2С
* В There are 2,5 million gardeners and landowners in St. Petersburg and its suburbs.
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Business Program
Professional Forum • Theoretical and practical conference "Urban landscaping. Traditions and modern trends " Organizer: Committee for City planning and Architecture of St. Petersburg, St. Petersburg Association of Landscape Architects • Outdoor events : excursions to palaces and parks of St. Petersburg and its suburbs • Round table discussions
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Competition Program
Professional competitions • Professional landscape competition • Regional championship on professional floristry “Nevsky Fleur” Organizer: National guild of florists • Summation of the contest “Flower Vertical” Organizer: Committee for City planning and Architecture of St. Petersburg
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Show Program
Flower Show Events • Flower catwalks • Floristic workshops
Participants • Professional Florists • Floristic Schools
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Show Program
Floristic workshops of international level
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Contact information
www.expoforum.ru
Kharisova Margarita Illarionova Yulia Forum management
ZAO ExpoForum Russia, 199106, St. Petersburg 15/2, 26th line V.I. Tel. +7 812 240 40 40 (доб. 225, 227) Web: www.flowers.expoforum.ru E-mail: gardenpark@expoforum.ru
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