Powerfultogether
Partnership matters
Thank you for the opportunity to show you the difference Lenihan Sotheby?s International Realty can make as your partner
Our job is to make selling your home easier from start to finish And we have the experience and expertise to do just that What we?d like you to remember is simply this: Together, we will succeed.
At Lenihan Sotheby?s International Realty, we have everything in place to deliver like no one else We?ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers
Thank you once again for your consideration We would be honored to represent you
Yourproperty
Theattention yourpropertydeserves
At Lenihan Sotheby?s International Realty, we understand that each property and seller is unique, so we offer you an exclusive tailor-made strategy. We execute that strategy by combining our vast experience, innovative technology, and unmatched global reach to attract the attention of the most qualified buyers around the world
Yourcommunity isourcommunity
We live here too So we know the neighborhood, schools, and shops from the inside out to sell potential buyers on the value of the area Better yet, we know and understand the people that make up this community $ 572,524 Average sale price for our brokerage in 2023 36% of properties between $1million and $3 million sold in the area by our brokerage in 2023
1 of 8 homes sold over $500,000 happen within our brokerage
You?lllike thewaywework
Together we?ll follow a proven path to success
1
PREPARING YOUR PROPERTY
We?ll work together and leverage our award-winning website to showcase your property in the very best light.
2
FINALIZING YOUR MARKETING PLAN
We?ll provide you with an in-depth plan for unrivaled worldwide exposure
3
LAUNCHING YOUR SALE
This is the big day when we announce your listing to the world.
REPORTING YOUR PROGRESS
We'll keep you in the loop all along the way with access to our live data dashboard as well as showing details and feedback.
4 5
CLOSING THE TRANSACTION
We?re with you every step of the way, from due diligence to signature of the deed.
Theright price getsthebestresult
Experience shows that pricing a property correctly from the start results in the greatest buyer interest at the most favorable price We will carefully analyze the market using our local expertise to determine the optimal price for your property
Yourpartner
Sotheby?sis morethan justourname
Over the last two centuries, Sotheby?s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby?s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service We harness the global power of the Sotheby?s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.
in sales volume for 2023 million
20 11
The year our heritage began
# 1
in sales above $1,000,000 for 12 years & counting
# 1
in sales above $500,000 for 12 years & counting
# 1
with the highest average list price & sales price for 12 years & counting
# 1
with the highest production per agent for 12 years & counting
# 1
agency representing both buyer & seller since 2020
Youradvantage
Ourworld isyours
Sotheby?s International Realty is the only truly global luxury real estate company with 26,400 advisors working in 1,100 local offices across 83 countries and territories. Our unparalleled network works together to meet your needs and expectations.
ON L I N E EX PERT I S E
Ourreach bringstheworld toyourhome
We make your listing easy to find online with our Webby Award-winning website and finely tuned SEO Sothebysrealty com enables millions of visitors to immerse themselves in engaging videography, impactful photography, and inviting virtual tours.
sothebysrealty com visits in 2023 Languages
41% 88M
Visitors from outside the U.S. Organic search traffic
Videos played in 2023
Sources: Google Analytics, Brightcove, and Listrac ? Full Year 2023
As soon as your property is on lsir.com, it is also distributed across a variety of leading websites across the world, maximizing reach and exposure
Noonecandraw moreeyestoyourlisting
We work with the best online and print publishers to drive more performance and return for our clients through paid advertising and editorials
Ourconnections becomeyourconnections
The Sotheby?s International Realty brand creates exclusive content featuring our property listings on multiple social media platforms and engages with more than a million followers each day Additionally, our YouTube channel has more subscribers and video views than any other real estate brand
@SOTHEBYSREALTY
PRESS EX POSURE
Ourreputation isyouradvantage
Our press office possesses strong relationships with leading national and international media outlets who drive buyers to our website and your property We are the most profiled luxury real estate brand in the news.
First Half of 20 23 Press Share of Voice
Sotheby?s International Realty
Coldwell Banker
Berkshire Hathaway HomeService
Compass
Douglas Elliman
Engel & V?lkers
Keller Williams Realty
Knight Frank
Christie?s International Real Estate
Leading RE
Ourhigh-endresearch deliverstop-endresults
The secret to our expertise in high-end residential markets is our endless research
Our annual Luxury Outlook report provides current data on trends and consumer behavior in residential markets around the globe. Naturally, the more insights we have into a market, the more we can help our clients make informed decisions.
SOT H EBY ?S CON CI ERGE A UCT I ON S
Sotheby?s is well known for auctioning works of fine art, antiques, jewelry, watches, wine, and cars to high-net-worth individuals But it?s also a valuable option for select properties. In fact, auctioning a property can accelerate the timing of a sale to as little as 60 days
You?llseetheresults astheyunfold
We provide data on the web traffic for your listing and the number of showings This helps steer the sales strategy along the way and guide informed decisions.
MarketingPlan
Masterfulmarketing inaction
Priortopublishinglisting
- Listing documents signed and delivered to you
- Professional HDRphotography taken
- Optional Cinematic property HD video shot
- Optional 3D Tour shot
- Optional virtual staging
- Property remarks written by your agent
- Expert valuation of your property
Immediatelyafter listingyour property
- Post property to Greater Louisville Multiple Listing Service
- Post property to Sotheby's International Realty site (sir com) and 140+ affiliate sites
- Post videos to MLS,YouTube,Facebook,lsir com,and submit for inclusion on SIR's YouTube account and homepage and email a video link to you
- Syndicate property to top real estate websites including New York Times,Wall Street Journal,Realtor com, PropGoLuxury,Zillow,Trulia,and Mansion Global
- Syndicate property details to Apple TVapp
- Create a professionally printed custom property brochure
- Sign installed in yard
- Set up online traffic reporting to be delivered to you on a weekly basis
- Prepare and host a Broker's Open,inviting all interested agents to preview the home with food and beverages,if desired
- Introduce your home to our agents on-screen in our weekly sales meeting
- Host an Open House for the public,if desired
- Display property on office eGallery
- Provide regular updates on the sales or new listings of comparable homes in the area
Marketing
- Inclusion in advertisements in our print and digital media partners: Business First and Sophisticated Living
- Our Marketing Department will notify you when your house is featured in print advertising
- Professional representation at every showing
- Possible feature as the Extraordinary Property of the Week on Facebook,Instagram,and Twitter
- Possible feature on Sotheby's International Realty's YouTube channel and/or sir com homepage or social media channels
30daysafter listing
- Schedule 30 day review to go over all the marketing,showings,activity and feedback from other agents
- Update Comparative Market Analysis (CMA) to confirm price is accurate and review CMA with you
Priceadjustments
If a price adjustment is needed any time during the listing agreement:
- Notify all showing agents of new price
- Schedule and hold a Broker's Open and Open House,if desired
- Send e-blast to our extensive list of clients
Asneededuntilacceptedoffer
- Send out online marketing pieces for your home
- Provide you with updates and showing feedback
- Qualify buyer calls as serious or curious
- Skillfully negotiate and represent you
- Personally present offer(s) to you
Afteracceptedoffer
- Submit all paperwork to office
- Provide you with copies of all signed documents
- Agent meets appraiser and inspectors
- Assist with financing,insurance,repairs and title work
Oneweekafter closing
- Check in with you
- Ask for feedback to improve service
- Ask for feedback on marketing plan
Trust builds alastingrelationship
Thank you again for this opportunity to share our qualifications We would love to work with you and show you why we?ve earned the trust of so many clients Trust, of course, is all about comfort. It?s about feeling at home Which is exactly how we want you to feel all the way to your new one.
One of the world?s most trusted and respected brands
Known for unsurpassed service
The only luxury real estate company with a true global reach
Experienced agents with local insights and worldwide connections
Exclusive access to highly qualified global clientele
Award-winning website with 48 million visits per year
Exclusive media relationships increase your exposure
Unique content promotes your property to a select audience
Most viewed real estate channel on YouTube
One million engaged social followers
Comprehensive and customized plan for your home
lsir com
© 2024 Sotheby?s International Realty All Rights Reserved Sotheby?s International Realty®is a registered trademark and used with permission Each Sotheby?s International Realty office is independently owned and operated,except those operated by Sotheby?s International Realty,Inc This material is based upon information which we consider reliable but because it has been supplied by third parties,we cannot represent that it is accurate or complete and it should not be relied upon as such Equal Housing Opportunity