Pet Care in Italy
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Pet Care in Italy Date: Pages: Price: ID:
January 16, 2013 63 US$ 1,900.00 PA5CEECE363EN
Pet care was one of the few industries which managed to grow and show dynamism in Italy during the second half of the review period. This growth came in spite of the economic turmoil which has been affecting almost the whole of Europe since late 2008. Indeed, manufacturers remained quite active throughout the recession, challenging consumers with new and expensive premium products featuring higher levels of premium ingredients and value-added benefits. Despite the less favourable performance of... Euromonitor International's Pet Care in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change. Product coverage: Pet Food, Pet Products. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. WHY BUY THIS REPORT? Get a detailed picture of the Pet Care market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Content Executive Summary Pet Care Continues To Clock Positive Value Growth Premiumisation and Hypersegmentation Nestle and Mars Hold Their Grip Overall in Pet Care Pet Shops and Pet Superstores Extend Their Presence Growth Expected Thanks To the Humanisation Trend Key Trends and Developments Pet Care Sales Weather An Unpromising Economy Pet Humanisation Brings Health and Wellness To the Agenda Popularity of Wet Dog and Cat Food on the Rise Distribution Landscape Affected by Hypersegmentation Multinationals' Strategies in Italy
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Market Indicators Table 1 Pet Populations 2007-2012 Market Data Table 2 Sales of Pet Care by Category: Volume 2007-2012 Table 3 Sales of Pet Care by Category: Value 2007-2012 Table 4 Sales of Pet Care by Category: % Volume Growth 2007-2012 Table 5 Sales of Pet Care by Category: % Value Growth 2007-2012 Table 6 Pet Food Company Shares 2007-2011 Table 7 Pet Food Brand Shares 2008-2011 Table 8 Dog and Cat Food Company Shares 2007-2011 Table 9 Dog and Cat Food Brand Shares 2008-2011 Table 10 Penetration of Private Label by Category 2006-2011 Table 11 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012 Table 12 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012 Table 13 Sales of Pet Care by Distribution Format: % Analysis 2007-2012 Table 14 Sales of Pet Care by Category and Distribution Format: % Analysis 2012 Table 15 Forecast Sales of Pet Care by Category: Volume 2012-2017 Table 16 Forecast Sales of Pet Care by Category: Value 2012-2017 Table 17 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017 Table 18 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017 Definitions Sources Summary 1 Research Sources Giuntini SpA in Pet Care (italy) Strategic Direction Key Facts Summary 2 Giuntini SpA: Key Facts Summary 3 Giuntini SpA: Operational Indicators Company Background Production Summary 4 Giuntini SpA: Production Statistics 2011 Competitive Positioning Summary 5 Giuntini SpA: Competitive Position 2011 Hill's Pet Nutrition SpA in Pet Care (italy) Strategic Direction Key Facts Summary 6 Hill's Pet Nutrition SpA: Key Facts Company Background Production Competitive Positioning Summary 7 Hill's Pet Nutrition SpA Competitive Position 2011 Mars Italia SpA in Pet Care (italy) Strategic Direction Key Facts Summary 8 Mars Italia SpA: Key Facts Summary 9 Mars Italia SpA: Operational Indicators Company Background Production Competitive Positioning Summary 10 Mars Italia SpA: Competitive Position 2011 Maxi Zoo Italia SpA in Pet Care (italy) Strategic Direction Key Facts Summary 11 Maxi Zoo Italia SpA: Key Facts Summary 12 Maxi Zoo Italia SpA: Operational Indicators
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Internet Strategy Company Background Private Label Summary 13 Maxi Zoo Italia SpA: Private Label Portfolio Competitive Positioning Summary 14 Maxi Zoo Italia SpA: Competitive Position 2011 Monge & C SRL in Pet Care (italy) Strategic Direction Key Facts Summary 15 Monge & C Srl: Key Facts Company Background Production Summary 16 Monge & C Srl: Production Statistics 2011 Competitive Positioning Summary 17 Monge & C Srl: Competitive Position 2011 Nestle Purina Pet Care Italia SpA in Pet Care (italy) Strategic Direction Key Facts Summary 18 Nestle Purina Pet Care Italia SpA: Key Facts Summary 19 Nestle Purina Pet Care Italia SpA: Operational Indicators Company Background Competitive Positioning Summary 20 Nestle Purina Pet Care Italia SpA: Competitive Position 2011 Headlines Trends Competitive Landscape Prospects Category Indicators Table 19 Cat Owning Households: % Analysis 2007-2012 Table 20 Cat Population 2007-2012 Table 21 Cat Food Prepared vs Non-prepared Gap: % Analysis 2007-2012 Category Data Table 22 Sales of Cat Food by Category: Volume 2007-2012 Table 23 Sales of Cat Food by Category: Value 2007-2012 Table 24 Sales of Cat Food by Category: % Volume Growth 2007-2012 Table 25 Sales of Cat Food by Category: % Value Growth 2007-2012 Table 26 Sales of Premium Cat Food by Category: Value 2007-2012 Table 27 Cat Food Company Shares 2007-2011 Table 28 Cat Food Brand Shares 2008-2011 Table 29 Cat Treats Brand Shares 2008-2011 Table 30 Forecast Sales of Cat Food by Category: Volume 2012-2017 Table 31 Forecast Sales of Cat Food by Category: Value 2012-2017 Table 32 Forecast Sales of Cat Food by Category: % Volume Growth 2012-2017 Table 33 Forecast Sales of Cat Food by Category: % Value Growth 2012-2017 Summary 21 Cat Food by Price Band 2011 Headlines Trends Competitive Landscape Prospects Category Indicators Table 34 Dog Owning Households: % Analysis 2007-2012 Table 35 Dog Population 2007-2012 Table 36 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012 Category Data Table 37 Sales of Dog Food by Category: Volume 2007-2012
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Table 38 Sales of Dog Food by Category: Value 2007-2012 Table 39 Sales of Dog Food by Category: % Volume Growth 2007-2012 Table 40 Sales of Dog Food by Category: % Value Growth 2007-2012 Table 41 Sales of Premium Dog Food by Category: Value 2007-2012 Table 42 Dog Food Company Shares 2007-2011 Table 43 Dog Food Brand Shares 2008-2011 Table 44 Dog Treats Brand Shares 2008-2011 Table 45 Forecast Sales of Dog Food by Category: Volume 2012-2017 Table 46 Forecast Sales of Dog Food by Category: Value 2012-2017 Table 47 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017 Table 48 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017 Summary 22 Dog Food by Price Band 2011 Headlines Trends Competitive Landscape Prospects Category Indicators Table 49 Other Pet Population 2007-2012 Category Data Table 50 Sales of Other Pet Food by Category: Volume 2007-2012 Table 51 Sales of Other Pet Food by Category: Value 2007-2012 Table 52 Sales of Other Pet Food by Category: % Volume Growth 2007-2012 Table 53 Sales of Other Pet Food by Category: % Value Growth 2007-2012 Table 54 Bird Food Brand Shares 2008-2011 Table 55 Fish Food Brand Shares 2008-2011 Table 56 Small Mammal/Reptile Food Food Brand Shares 2008-2011 Table 57 Forecast Sales of Other Pet Food by Category: Volume 2012-2017 Table 58 Forecast Sales of Other Pet Food by Category: Value 2012-2017 Table 59 Forecast Sales of Other Pet Food by Category: % Volume Growth 2012-2017 Table 60 Forecast Sales of Other Pet Food by Category: % Value Growth 2012-2017 Headlines Trends Competitive Landscape Prospects Category Data Table 61 Sales of Pet Products by Category: Value 2007-2012 Table 62 Sales of Pet Products by Category: % Value Growth 2007-2012 Table 63 Sales of Pet Healthcare by Type: % Value Breakdown 2007-2012 Table 64 Forecast Sales of Pet Products by Category: Value 2012-2017 Table 65 Forecast Sales of Pet Products by Category: % Value Growth 2012-2017
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