2015
Table content Introduction BASIC SYSTEM Logo
Meaning
03
Grid
04
Colour system
05
Format
07
Negative & Positive
08
Limitation
09
INTRODUCTION _ In branding strategy HEADPHONE fashion Elnob become the leading fashion brand in the country and brings a new concept of women's fashion channel with diverse designs and exquisite. Thus a system be consistent brand image, or "brand identity system Elnob fashion fashion" will help create a real face-class standards and consistent with the direction and strategy branding.
Guideline Manual Vol This is done to help the department concerned (Branding, Marketing, Sales ...) can understand and master the important rules in the deployment of applications and control system in the long term.
The strict observance of the rules in this Guideline Manual book will help the brand get a consistent picture even when deployed in wide-area communications. Necessary information can contact the service department fashion brand fashion Elnob
BASIC SYSTEM LOGO
CORPORATE COLOR
LARGE
MEANING - Logo Elnob fashion is designed as a hand-written signature . - The image is designed with soft lines and natural as when used directly on the pen to paper . The characters are stylized and have the flexibility shown for the diversity and harmony in order to catch up with fashion trends . - The idea expressed strong foundation forming a unique fashion brand , but subtle differences especially for women . - Icons have the sinuous curves and naturally oriented from left to right from the bottom to top , represents the continuous development and rapid changes of the brand in the future , bring the great value for the brand and the user
SMALL
SHAPE & COLOUR - The shape of Logo Elnob HEADPHONE Elnob fashion is a natural form of a signature can be stylized and simplified in order to bring harmony, delicate but stable and balanced in the sustainable development of the brand . - The logo uses two basic colors , black is used as a key , shown for the powerful , but exquisite charm and full of unique hidden inside the brand . White is used as one part accents make the difference , not pure black one dense with meaning differences bring the brand to other competitors .
GRID - Because of the importance of Logo Elnob , so the reconstruction Logo for communication applications requiring high precision achieved without deforming or losing Logo standards and reduce prices overall value of the brand .
Grid system is a useful tool to reconstruct Logo in case the original file is lost . It also helps that we can check the accuracy of hand-painted logo or whether by computer and are particularly useful for large outdoor applications such as posters , billboards . RATE X
PURE BLACK (C:0 M:0 Y:0 K:100)
COLOUR - Color Logo very important for the brand image . The color of the logo Elbnob specified with 2 white and black CASES USED IN PRINTING SOLUTIONS
White (C:0 M:0 Y:0 K:0)
Black white: + Black: Black ( C : 0 M : 0 Y : 0 K : 100 ) + White: White ( C : 0 M : 0 Y : 0 K : 0 ) - Depending on the situation that we use standard colors suitable for each specific communication applications . - All standard colors are used Elnob standard Pantone Process ( CMYK ) so we conform to modern printing techniques . Pantone is a trademark of Pantone Inc. Global
CORPORATE COLOR Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
Black (C:0 M:0 Y:0 K:100)
(A)
FORMAT - In case of using Logo Industrial BourBon fully AnHoa including logo and logo type, we have 2 cases and 4 use the basic format is as follows : Case 1 : Logo & Logo type 1 line ( A) : Logo & Website balance each other in size , this format is used regularly priority and in any media applications .
(B)
Case 2 : The only logo ( B ) : Logo size imbalance in which the website is omitted , logo is smaller gains highlight Logo , this format is used in the layout with narrow and limited space for horizontal .
POSITIVE
NEGATIVE
POSITIVE - There are two basic cases of using Logo in the form of positive and negative depending on the sub -tone logo .
NEGATIVE - In case the logo is placed on a platform where the contrast between them is very low , we use the logo in negative format .
- Logo positives : This is a top priority in all applications, in the form of positive Logo as it is located on a white background (white ) and the pale tones background so as to achieve the highest contrast between the logo and the background.
- General principles of the change between negative and positive Logo is the highest contrast between the logo and the background in which the logo is always featured on the background and in the overall design. However because the logo used herein pure black background using negatives and positives logo easier, not to change much as when using other colors
LIMITATION - A logo is an important asset , so be sure that the operations carried out on it must ensure that the rules set out above . This will help us to easily control the standards of logo in all future applications without being wrong over time . We have cases :
For Logo & Website 1. Do not change the standard colors of the logo 2. Do not close the gap between the textured minimum of logo 3. Do not distort or deform any shape logo 4. No color fringing for Logo type.