LEON LO PORTFOLIO
CONTENT 1-5 Real work 6 Personal work 7-14 School work
01 AUDI 02 BEA BANK 03 OLAY 04 HENNESSY 05 SENSA COOLS 06 ADIDAS 07 MCDONALD 08 LIEBAO BROWSER(ONE SHOW) 09 ESLITE 10 LAWNMAP 11 PERSIL (D&AD) 12 NIKE(ONE SHOW) 13 YAKULT 14 MY PHOTOGRAGH
AUDI Brand portal updates Facebook update
Flash Banner
Brand portal updates June-September 2013 updates http://www.audi.com.hk
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Wallfeeds & Cover photo A3 event
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BEA BANK Facebook Apps Facebook update
Facebook apps ion
mot o r p t n i o UA J Brief
This is a facebook tabpage for “BEA bank” and “UA cinemas” to give cinema’s offer.
Idea The mechanics is play this page by lucky draw and get the movie voucher.
Result This app have been started launch on 23 August
Available on moblie version
Like gate
Register
Index
e
g Thanks pa
Wallfeeds
gn
ampai c Y O J r u Pick yo
inder
Apps rem
BEA JOY 精明享樂
“Pick your JOY” campaign is about offer some coupon to people.
OLAY HK/TW Facebook update
pdates page u n a f k o dates Facebo 013 up 2 r e b eptem n June-S /Taiwa
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ong Ko
Olay H
Wallfeeds & Cover photo to Cover Pho
HK
TW
gn i a p m a c AH
People need write a sentence by 25 chinese words. And need include “ 青春”this words in the sentence. the best sentence will be choose to make a wallpost and post on fanpage.
n g i a p m a TE c
st Winner po
Product
HENNESSY Facebook update
pdates page u n a f k o Facebo dates 013 up 2 r e b Septem g Kong
sy Hon Hennes
Wallfeeds & Cover photo
dition
Online au
The event is a music competition, the guy who have win. He/she can have his/her own mv,song and perform on stage with top singer. Also people can support others dreams by vote.
SENSACOOL Facebook update
tes e upda
an pag book f
Face
ates
upd er 2013
mb -Septe August
ools SensaC
Wallfeeds Reminder
nt
Photo Hu
ADIDAS Mobile apps
Idea Adidas Run Radio is an application designed for runners. It directly links to Adidas radio when users open the application. Choosing a suitable song for running is not an annoying thing for runners anymore. Different melody would accompany with runners whenever they run. Song Tag not only allows runners to share their faith and song to friends but also optimizes the radio song list.
Behance Serach: Adidas run radio
e
Homepag
Setting
Player
Tag
Result
MCDONALD Campaign site Mobile apps
Brief Design a digital marketing plan to Mcdonald.
Idea Young people between the ages of 16-25 are mostly innovative,Mcdonalad's campaign "My Burger" could therefore give them interesting feelings."My burger" this canpaign can decide the stuffing themselves,sothe customer can make their dream burger.
Result "My Burger" only sell in a limited period everyday.After that, the campaign adding value to existing products.And increase product range,because different burger combinations.
CAMPAIGN
SITE
CAMPAIGN
SITE
MAKE YOUR DREAM BURGER.
MOBILE
APPS
er Make burg
r App cove
Bread, Stuffings(cost of each), Finish(total price)
Result
Share/ The QR code can exchange a real burger in Mcdonald's shop
Share
LIE BAO
BROWESER
Print Video
Video
Brief New campaign for "LIEBAO Browser" From brower's speed,tell people "Lie Bao" is a high-end browser.
Idea With high-speed as a feature, we use a factory represent the browser in order to shows that there is a specific team working for the users.Also the perspective mechanics display how precision of Liebao that makes the high-speed.Each part of the browser is not only build up by the technology but also by humanization.Liebao teams will always get the users back and provide the high speed service.
Result This works is the Merit Awards in “One Show 2012�.
Scan and Watch
Brilliant because elite.
ESLITE Print
Brief New campaign for "ELITE"
Result The poster shows that reading is a good media to learn.And attract more people to go to Elite .
Idea Writers influence other people’s view by the book which shows their own feeling.People are mutually influenced by the resonance or information created from the books.The action of “influence” would help you feeling alive because of the sense of existence. Three posters to represent infected attitudes of others,next generation and others life.
Books make you alive.
LAWNMAP Print
Brief New campaign for "LAWNMAP" Encourage people leave the city,leave the shopping mall.And find lawn and regain a plain,simple life.
Idea Buildings are all around our city nowadays, however, there are no free grasslandthat it is actually not really a comfortable city.As we are not willing to let the grassland which could still be trampled disappeared,our plan isto assumethat the grassland in Hong Kong would be attached on the outside of the buildings in the future. It means if there were no more spaces for the grassland in coming days, we would still yearn for having activities ongrasses.The value of cherishing grasslands,is to take a breath of fresh air in our city.
Result "Lawn Map" is the client of latest cooperation.The final product is uploaded by "lawn map" to the official facebook page for promotion.
PERSIL Campaign
Video
Brief Giving children space to experience and feel the happiness while getting dirt.
Idea
Scan and Watch
D&AD2012 Student award-Persil "Be dare to be there"
To give a space for children to experience getting dirt with happiness, we gonna show you how to get dirt but have no fear. A huge white t-shirt with ink stand outside was designed.Children might get dirt while stepping on the t-shirt,but also enjoying the process at the same time.Be dare to be there! Just play!
h�p://www.youtube.com/watch?v=-bWGPpsH_iY&feature=youtu.be
Result We hope to bring out the message that the happiness children got from playing is immeasurable and also a part of growth.The concern of making children filthy should never appear in the play. Playing is simple, dirt is good.
Know more concept visualisation from next page
Aimbient
1
T-shirt will be surrounded by a zone filled with black ink.
Place in a huge,clean t-shirt in public space.
2
Black footprints will be printed on the white t-shirt while children playing on it.The first three steps willmaintain a cycle.(e.g:one week)
3 New cycle begins,we will replace the zone which filled with detergent.
4 Children mignt bring the detergent on to the t-shirt indirectly while playing on it again.Finally,the t-shirt will will be clean.We can then change the zone with black ink again.
The entire could therefore carried out for a period,which brings out Children might get dirt while stepping on the t-shirt,but also enjoying the process.
NIKE Video
Brief
Video
Make a video to call all "otaku" go out from their room,to do exercises.
Idea At the beginning, two main characters of this story are “otaku”. However, their ambition of sports is induced by tennis.
Scan and Watch 2011-THE ONE SHOW 參賽作品-NIKE「另一個場地，另一個競技」
h�p://www.youtube.com/watch?v=oU5rVnliKD4&feature=youtu.be
Result This works is the Merit Awards in “One Show 2011”.
Fight on a right place.
YAKULT Video
Brief
Video
Take a TVC for Yakult LT promotion. Yakult.LT’s selling point is beneficial to intestines.
Idea In order to figure out the Yakult advantage for intestine, the story is induced by a little mistake. The actor always brings tissue from his room to toilet. His family members feel suspicious of his abnormal behavior. Finally, they discover that the actor is finding the solutions of constipation frominternet.
Result The video let more people know about the benefits of Yakult LT, as well as telling people that the constipation is not difficult to solve because we can drink the Yakult LT.
Scan and Watch 益力多LT-伱身有屎呀 http://www.youtube.com/watch?v=YfmFLwzqJzc
I love the black and
d white photography
Occasionally, I enjoy s
staying inside the color
Layout design Copywriting Layout design Idea Development
Leon Lo 羅利安 T +852 6102-8399 E Leonlo516@gmail.com