LEONA
Executive Press Kit Spring 2014 Collections
Table of Contents Lauren Leonard: Designer Bio……………………………………1 Press Release: Spring 2014………..……………..………….…….2 Selected Other Press………………………………………….....3-9
Lauren Leonard: Designer Bio Lauren Leonard is the creative mind behind LEONA. Her entrepreneurial spirit and adoration for fashion were recognized at an early age. At 16, she began working in luxury fashion boutiques and quickly became a women’s buyer. Eventually she made the move from her deep southern roots to the bustling streets of New York City. While working in New York, her confidence in her vision grew as she excelled in the world of fashion. Lauren returned to the South determined to take her experience and passion and evolve them into her very own contemporary luxury line, LEONA. A true forerunner in the industry, she purposefully branded her company from within the Southeastern U.S. and LEONA currently holds offices in Nashville, TN and New York City, NY. LEONA is redefining the term southern belle with fashion girls from Manhattan to Tokyo. Every piece of LEONA achieves the perfect balance of whimsical detailing and sophisticated silhouette. Wearing LEONA means winning the adoration of your boyfriend’s parents and making him swoon all in one dress; the perfect balance of charm and allure. Southern sensibility combines with city chic seamlessly through fanciful custom prints and the very best in luxurious fabrications. Since LEONA's debut in the spring of 2008, it has quickly gained a faithful following and is sold at more than a two hundred of the most discerning and renowned retailers internationally. With celebrity fans like Taylor Swift and Giuliana Rancic, sightings in Lucky, Elle and People magazines, and hit television shows Gossip Girl, 90210, and Glee LEONA is becoming one of the fastest growing contemporary labels in fashion today! LEONA’s first signature store will debut in Nashville TN in Fall 2013 with many soon to follow as the company motto holds true, "Life is lovely living and loving in LEONA".
Press Release: Spring 2014 NEWS RELEASE FOR IMMEDIATE RELEASE CONTACT INFORMATION: Michele Leonard LEONA Public Relations 615-383-1293 michele@leonacollection.com LEONA Spring 2014 Collections
2013 has been a banner year thus far for the burgeoning fashion label, LEONA with the opening of the New York City office as well as the first flagship store in Nashville, TN. With all of this excitement, designer, Lauren Leonard describes her Spring 2014 collection, as a time for reflection and restraint, while exploring the idea of the modern all-American girl and a new kind of modern femininity. “This modern girl is feminine, but never precious and wants a substantial and versatile wardrobe that exudes luxury without being stuffy or plush. I combined sheer panels to more structured fabrics to play on the idea of modern femininity which is both strong and soft”, said Lauren. A color palette of cherry red, lemon yellow, deep indigo, sea foam and coral is quintessential Leona, and everything is built around a stark black and white contrast which gives it a modern feel. There is a slight nautical influence as you can see in the rope inspired metallic tweed, as well as in the delicate chains and stripes. This is further apparent in the hand drawn scribble stripe print and daisy print. Perfectly pragmatic, this collection offers endless merchandising and styling opportunities, as almost every piece can be mixed and matched throughout the season. The hand drawn ‘Scribble Stripe’ print ‘Alexa’ dress is everything the LEONA girl wants to be: classic, fresh, effortless and modern all in one. This dress is gorgeous when paired with a chunky statement necklace and minimal heeled sandals for a dressier look, but can also work with the office when paired with the Marc Blazer. Chic comfort, best describes our ‘Mercer’ Pant in red or black—buy now, wear now, and continue to pull out of the closet all year long. Pairs back perfectly with the ‘Sophie’ top, with softly dramatic ruffles, modern lines and minimal silhouette, the go to for any time, event or location. Details are always the focus of every LEONA collection and the ‘Callie’ dress is a perfect example. With rope inspired metallic tweed and sheer silk organza combination, this piece will take you to a special evening or day event, but will shine just as well at a luncheon as a formal evening wedding. Topping off the collection, is the one of-a-kind and season-less stripe organza pieces: the on-trend ‘Anna’ top is versatile and darling when paired with the hand drawn Daisy print shorts; the luxurious, and the alluring ‘Emmy’ will be your go to LBD of the season! As LEONA debuts the Spring and Summer 2014 collections, they will be working towards a soft launch of a select group of handbags and shoes. This initial capsule collection will place emphasis on the brands new streamlined "L" logo, which further exemplifies the focus on modern luxury. ###
Select Press:
Lauren Alania wearing the Whitney Blouse.