commercial easa ‘09 italy
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Introduction
EASA009 Darfo Boario Therme, Italy 26.07.09 - 09.08.09
„Our intention could be synthesized as how to turn all that garbage of the present system to your advantage. A kind of democratic King Midas: try to find the concept through which the worthless turns into something, where even the sublime is not unthinkable.� /Koolhaas/ Commercialism has become an accepted phenomenon in our built environment. Our ideas about places have been formed through exposure to images designed to sell a town or city and icons which supposedly encapsulate a culture and spirit. These different images play on our both positive and negative associations; humour, irony, romanticism, disengagement and indifference. Our workshop aims to use various commercial methods in a ironic way to create smart and sophisticated spatial and graphic interventions. Though looking similar to what advertising idustry produces, the necessary material motivation in our works will be replaced by our critical insight, hereby opening the door to explore and investigate hidden potentials. We will begin by trying to understand how commercialism has shaped our participants understanding of their own environment and use this knowledge to inform their ideas about Darfo Boario Terme and its surroundings. We will develop these ideas through out the first week with a series of quick, gestural exercises, which will highlight a series of problems and/or occurrences. The second week we will break into smaller more focused groups, creating ingenious, humorous responses to our ideas about our findings.
Participants
Matilde Igual Capdevila, Spain mati365@hotmail.com +34 669123500 Kata Fodor, Hungary fodor-ka@hotmail.com +36 303528505 Carla Smyth, UK carla_smyth@hotmail.co.uk +44 7843283082 Luis Hilti, Liechtenstein luishilti@me.com +41 789195795
tutors tutors tutors
Timeline
DAY ONE - ‘Connecting People’ Introduction to the theme and overview. DAY TWO - ‘Think different’ Branding Darfo. Understanding the town and creating an image (logos, posters, advertisements, slogans, postcards, souvenirs). DAY ThREE - ‘Just Do It’ One day T-shirt design workshop DAY FOUR - ‘Because you’re worth it’ Sharing ideas, developing the theme and starting own projects (graphic, installation, performance) DAY FIVE - ‘Once you pop, you can’t stop’ Working on the chosen final product. DAYS SIX- TEN ‘Work It Out’ Commercial Production DAY ELEVEN - ‘Making Tomorrow Better’ Showing off. Workshop presentions
1st sketches
1st discussions
1st small projects
Real Maps
Possible Architectural propositions Municipality.
Italy; means a lot of squares and almost all of them are in front of forceful buildings. Why not for Darfo Boario Terme? Main idea of the intervation is to improve the force of the municipality. By Removing the grass and trees, evacuating the area. The next level is to making people to go there. Somethimes to chill out, sometimes to discuss, but always to improve the standarts.
Factory/inside an old factory, which is abandoned. but with a lot of potential in it. A huge place with a lot of massive movement. Shadows, light effects, different perspectives and a lot of frames in it.This intervation includes a childs liveliness. The potansial leads this intervation in to very different ideas, makes it harder to decide. A food court, a party place, an exhibition place, a playing area.
Factory/outside an explosive meeting, like a childs potential, “EASA�. 400 people from different countries. 400 people with a lot of energy. 400 people like a set-upped bomb. We all deserve a georgous place for our workshop fair, to express ourselves. This area is a wonderful place to it. The idea behind this intervation is to propose a place for a EASA exhibition after we left. Also for another fairs. Darfo people MUST use the place.
The river What if suddenly, suspended in umbrellas, from the sky rained a new generation? The proposed intervention to this point of the city offers a simple approach of interaction with the river. In a lower elevation is suggested to build a platform that allows the darfo’s population to touch the water, feeling its own river, losing herself in her own charms. In an intermediate elevation, away from the noise of the city, a green path, punctuated with large trees taking advantage of existing platforms, unfortunately abandoned. The river is there already.
Empty space. When I was a child i liked riding a swing. I loved biscuits with hot milk and I loved sleeping in the grass. as an empty space, that many are missing in the cities, the idea is to make it a place of being; slim in form, short in time, enabling to forget that the city is right next to you. How good is to simply “be� somewhere.
The house. Children’s curio z is the most natural thing in the world: “why?”, they usually ask. the origin of the intervention is the reversal of that question, “why not?”. Being a ruin on a key point of the city, it was intended a symbolic operation, stronger than a mere proposal for rehabilitation or operation of cosmetics. treating the house as a spot, creating a new dynamic, raising a sculpture. Leading children to ask “why?”
Myth The monster
Hrosshveli Selkie Nuckelavee Kraken Jörmungand
Each Uisge Boobrie
Kelpie Masgugue
Nessie
Ondine Nixe
Klabautermann
Lady of the Lake Alastyn Addanc
Marie Morgane Moroenormero Froda
Bukavac Rusalka Wodianoï Triton Charybde
Naïade Marmaid
Logos
Sell -
Contacts Tutors: Leonard Gurtner, Switzerland leonard.gurtner@gmail.com +41 797693776 Matilde Igual Capdevila, Spain mati365@hotmail.com +34 669123500 Kata Fodor, Hungary fodor-ka@hotmail.com +36 303528505 Carla Smyth, UK carla_smyth@hotmail.co.uk +44 7843283082 Luis Hilti, Liechtenstein luishilti@me.com +41 789195795
Participants: Judit Nyerges (HU) nyergesjudit@gmail.com Yann Miszczyk (FR) yann.miszczyk@gmail.com Monica Tusinean (ROM) mo_xs@gmx.net Joana Torres (P) js.vtorres@gmail.com Samim Magriso (TK) magrisosa@hotmail.com Rossina Shatarova (BG) rshatarova@abv.bg Anna Podrouzkova (CZ) Ancapodrouzkova@seznam.cz Filipe Magalhaes (P) liph23@hotmail.com Miroslav Zhelyazkov (BG) zhelqzkov@gmail.com Nick Bolkvadze (GEO) nikolozbolkvadze@gmail.com Ivan Thung (NL) ivanthung@gmail.com Dimitar Rahov (BG) sepuky@gmail.com Marina Gonçalves (P) marinamgoncalves@gmail.com Erkan Akan (TK) ekoakan�hotmail.com Stef Bogaerds (NL) stefbogaerds@gmail.com Dimitra Vogiatzaki (GR) morevolution@hotmail.com David Smilo (HU) smilodavid@gmail.com Jakab Buda (HU) bakajb@gmail.com
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