CORPORATE MANUAL
1
PRESENTATION This manual introduces and creates standards for the application of the HP Konnect brand. The rules contained in the following pages must be respected so that the unity of the brand is maintained, with good readability and appropriate prominence, considering the specialty of each type of platform.
2
IDENTITY HP KONNECT BRAND The HP Konnect Brand is composed by symbol and text. These elements can't be used separately.
Symbol
Text
3
IDENTITY TYPESTYLE The typography used refers to the logo text and body text. In both, original font have been customized exclusively to meet brand requirements.
Logo Text
Body text
Logo Text
Body text
Coolvetica Regular abcdefghijklmn opqrstuvwxyz 1234556790
Aller Regular abcdefghijklmn opqrstuvwxyz 1234567890
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IDENTITY BRAND - COLOURED The brand in colour is preferential for use and it is available with Pantone standards, CMYK and RGB. Must be applied only on a white background.
Gradient
C M Y K
0 0 0 40
R 167 G 169 B 172
C M Y K
44 R 156 0 G 203 100 B 60 0
C M Y K
100 R 0 35 G 130 7 B 202 0
POSIÇÃO 25%
ANGULAÇÃO 90º
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IDENTITY BRAND - BLACK AND WHITE HP Konnect brand has positive and negative variations, both must be applied only on coloured backgrounds.
Positive
White
C M Y K
R 0 G 0 B 0
0 0 0 0
Negative
Black
C M Y K
0 0 0 0
R 0 G 0 B 0
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IDENTITY VARIATIONS OF SIGNATURE The brand has variations of usability that can be used depending on the necessity.
With gradient
Abbreviation icon
Without gradient
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RULES OF USE AREA OF NON-INTERFERENCE There must be a minimum distance between the brand and any element that may interfere with your viewing.
X/2 X/2
The security area is determined by the double spacing (y) between the symbol and text.
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RULES OF USE APPLICATIONS ON COLOURED BACKGROUNDS Use monochrome brand on coloured backgrounds.
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