ISTD Specification 2013—Leon Makari

Page 1

Strategy & Specimen International Society of Typographic Designers Project 3 Book Still — Leon Makari 078-062

w w w do t book do t com



CONTENTS

04—05

STRATEGY

06—13

GRIDS

14—27

TYPEFACES

28—31

TYPE SIZES

32

TABS

33

NUMBERS

34

HEADING PAGES

35—37

TYPE DETAIL

38—43

COLOUR

IMAGES

44—49

UNDERLINES

50—51

STROKES

52

GLYPHS

53

PAPERSTOCK

54—57

MATERIAL

58—59

PRINTING

60—62

BINDING

3

63


STRATEGY

— wwdotbookdotcom is a printed publication in response to the ‘book still’ brief, which explores the process of how we read and navigate through content online. This brief not only enabled me to design a piece that would sit at the top of my portfolio but it also assisted me to develop my ideas based upon a subject I have great enthusiasm for. The book investigates the concept of information overconsumption. In the 21st century, we are bombarded with vast amounts of information each day as a consequence of the ever-growing digital age. Prior to the introduction of the web, material was harder to source; therefore individuals were more selective over what information they choose to read. This contrast in how we read information today as apposed to predigital times inspired me into investigating the processes of navigation and filtering through information on-screen. This book is therefore an outcome of my research and development shown in a publication that represents the day-to-day journey of information consumption that an average person may encounter while browsing online. It expresses how a quick look on Facebook or a browse on YouTube can turn into hours of procrastination or overconsumption of immaterial knowledge. Eli Pariser, who wrote the book, ‘The Filter Bubble’, inspired the way in which I would present the content. The Internet activist explains how the web has become a personalised bubble for every user. Tailored content is restricting us from seeing anything outside our own interests and beliefs and we are therefore limited to what content we actually see. We are searching for raw information but getting back links to websites based on our search history or who were following on Twitter. I therefore curated the content to portray this concept of controlled choice and conformity although all of the content is a real representation of a possible journey one may encounter online.

4


A printed publication was the best medium to demonstrate my opinions and ideas. The book is designed to engage the reader by taking them through a journey that mimics the web—giving the audience the illusion of choice but in reality it is controlled, which again mimics the characteristics of the filter bubble. The typography makes the audience feel like they have choice in what content they read, yet the way in which the book is designed will automatically bring the reader back to the desired linear path. I am therefore targeting the person who spends the majority of their day on the Internet watching and reading insignificant information without even realising the effects. The typographic design was informed by how we read online text. The typefaces reflect features of certain websites but were carefully chosen to form a fluid publication. The book is the same size as an iPad to allow the reader to make associations between both mediums. Furthermore, elements of the book can also be read at a rotation of 90 degrees just like an iPad. Lastly, the book avoids the ‘print is dead’ cliché by echoing the contrasting distinctions of both screen and print. The incompetence of online content in print is evident throughout; consequently I wanted the audience to see that there are characteristics of print that can never be replicated on screen. —

5


GRIDS—MAIN GRID 8

4

1

7

9

5

2

3

6

Document size: 185mm x 240mm / 3mm bleed 1. Top Margain 15mm 2. Bottom Margain 15mm 3. Inside Margain 15mm 4. Outside Margain 12mm

5. Row Width 11.2mm 6. Column Width 14.9mm 7. Row Gutter 3mm 8. Column Gutter 3mm

9. Middle Guide 120mm

6


GRIDS—IMAGE GRID 8

4

1

7

5

2

3

6

Document size: 185mm x 240mm / 3mm bleed 1. Top Margain 15mm 2. Bottom Margain 15mm 3. Inside Margain 15mm 4. Outside Margain 12mm

5. Row Width 11.2mm 6. Column Width 17.125mm 7. Row Gutter 3mm 8. Column Gutter 3mm

7


GRIDS—PULL OUT POSTER 8

4

1

7

5

2

3

6

Document size: 370mm x 480mm / 3mm bleed 1. Top Margain 18mm 2. Bottom Margain 18mm 3. Left Margain 15mm 4. Right Margain 15mm

5. Row Width 11.9mm 6. Column Width 16mm 7. Row Gutter 3mm 8. Column Gutter 3mm

8


GRIDS—ITUNES PULL 8

4

1

7

9

5

10 11

2

3

6

Document size: 185mm x 352mm 1. Top Margain 15mm 2. Bottom Margain 15mm 3. Outside Margain 12mm 4. Inside Margain 15mm

5. Row Width 11.2mm 6. Column Width 14.9mm 7. Row Gutter 3mm 8. Column Gutter 3mm

9. Bottom Margain Guide 225mm 10. End of Page Guide 240mm 11. Top Margain Guide 255mm

9


GRIDS—TWITTER TAB 8

4

1

7

5

2

3

6

Document size: 65mm x 240mm / 3mm bleed 1. Top Margain 15mm 2. Bottom Margain 15mm 3. Inside Margain 15mm 4. Outside Margain 15mm

5. Row Width 11.2mm 6. Column Width 16mm 7. Row Gutter 3mm 8. Column Gutter 3mm

10


GRIDS—BBC x AMAZON 8

4

1

7

9 10 11

5

2

3

6

Document size: 185mm x 240mm 1. Top Margain 15mm 2. Bottom Margain 15mm 3. Outside Margain 12mm 4. Outside Margain 2 12mm

5. Row Width 11.2mm 6. Inside Margains 15 mm 7. Row Gutter 3mm 8. Page Width 65.5mm

9. Inside Margain Guide 77.5mm 10. Centre Fold Guide 95.5mm 11. Inside Margain Guide 2 107.5mm

11


GRIDS—POP UP BLOCKER 4

1

5

2

3

6

Document size: 80mm x 340mm 1. Top Margain 10mm 2. Bottom Margain 10mm 3. Left Margain 10mm 4. Right Margain 10mm

5. Row Width 40mm 6. Column Width 30mm

12


GRIDS—RATIONALE

– Weather Warning

audible. co.uk amazon download

– Yellow Warning of ice for Scotland and northeastern England. – A widespread frost will return on Friday evening and night leading to the risk of icy stretches developing. – The public is advised to take extra care. – Valid from 1600 Friday to 0900 Saturday. – Flood Warning There are flood warnings in force in the following areas: Anglian (2) Southwest (6) Further updates will appear here. —

audio book today download

Weather Warnings —

Friday 7 December Published at 15:31

a free

RATIONALE The nine-column grid allowed me to take advantage of being playful with the typography. I used a modular grid to allow me to work horizontally as well vertically. Being able to read the book from two angles was important as this reflected reading on an iPad. I didn’t think that it was necessary to have a baseline grid as I didn’t have any text that needed to be aligned on both pages. However, the modular grid gave me the flexibility to be expressive with the type. The nine-column grid was perfect for the text, but it didn’t work well with the images. I therefore created another grid on a new layer that had eight columns. This allowed me to work with imagery and text within two grid systems. All other grids used were similar but adaptable to the size of each document. Everything was a multiple of three. The grid had nine columns and fifteen rows with 3mm gutters. The margins were 15mm inside, top and bottom with 9mm outside margins. I thought that working in multiples of three would keep the grid clean and structured.

13


TYPEFACE

1

2

ABCDEFGHIJK L M

ABCDEFGHIJK LM

NOPQRST U V W X Y Z

NOPQRSTU V W X YZ

abcdefghijk lm

abcd ef ghijklm

nopqrst uv w x yz

nopqrstuv w x yz

0123 456789

01 23 456789

A BCDEFGHIJK L M

ABCDEFGHIJK LM

NOPQRSTU V W X Y Z

NOPQRSTU V W X YZ

abcdefghijk lm

abcdefghijklm

nopqrst uv w x yz

nopqrstuv wx yz

0123 456789

0 1 23 45678 9

3

4

scala 1. Scala Regular 2. Scala Italic 3. Scala Bold 4. Scala Bold Italic

14


Twitter

22m Piers Morgan @piersmorgan Says the man who ran Stockport into the ground in 4ms! >RT @DietmarHamann: @piersmorgan Shows how deluded you are when it comes to football Expand 23m Copic Marker @copicmarker Next Level Wireframe Sketching with Copic Markers via @UIStencils: bit.ly/ZdvvJc #UI #webdesign Retweeted by UI Stencils Expand

27m David Gillett @davidsamgillett RT @LBMBooks: All I want for Christmas is this Two Toed Taxidermy Sloth— Alec Soth tmblr.co/ZVcxQyZZQ3U_ View photo

ebay.co.uk Two Toed Sloth Taxidermy GBP £4,140.00 Buy it now

27m Smashing Magazine @smashingmag A good reminder: Labels in input fields aren’t such a good idea—bit.ly/SkXjZf by @laurakalbag Expand 30m Gabriella Rego @gabriellaregouk Really going to sleep now. Expand 31m The Daily Beast @thedailybeast POLL TIP: You can also share your opinion by tweeting w/ #IOwnAGunBecause or #IDontOwnAGunBecause, and we’ll feature the best on the site. Expand 32m Steve @cudedsite Cool Logo Design by Joshua M. Smith—http://bit.ly/T4naCG Expand

SCALA—SOCIAL NETWORK I wanted a typeface that could be used expressively and one that would be able to reflect the aesthetic of each website. I ended up using Scala to represent all social network websites, as I didn’t think it was necessary to have a different typeface for every one. Scala works well at a variety of sizes and therefore was ideal for my publication.

15

16 new Tweets

27m Co.Design @FastCoDesign A Music-Making iPad App That Harnesses Multitouch trib.al/CXw8MU4 View summary

About Help Blog Status Jobs Terms Privacy Advertisers Businesses Media Developers Resources Directory © 2012 Twitter

Who to follow—Refresh · View all Adobe Edge Animate Adobe Edge Animate @EdgeAnimate Promoted · Follow Ellen Lupton Ellen Lupton @ellenLupton Followed by Rob Ashley and others Follow Charlie Marshall Charlie Marshall @andcharlie_ Follow

Language: English

—HOME —CONNECT —DISCOVER —ME

20m Natalie Martinez @natmartinez_ #peepshow #csiny instagr.am/p/TWcoNsTBE-/ Expand


TYPEFACE

1

2

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRS TUV W X Y Z

NOPQRSTUV W X Y Z

abcdefghijklm

abc def ghijklm

nopqrstuv w x y z

nopqr s tuvwx yz

0123456789

0123456789

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X YZ

NOPQRSTUV W X YZ

abcdefghijklm

abcde f ghijklm

nopqrstuv w x yz

nopqr stuvwx yz

0123456789

0123456789

3

4

scala sans lf 1. Scala Sans LF Regulat 2. Scala Sans LF Italic 3. Scala Sans LF Bold 4. Scala Sans LF Bold Italic

16


Creative Review

SCALA sans lf After agreeing on using Scala for all social networking sites, I needed another typeface to represent all other sites. Scala sans, being a great companion to Scala, which works great in both upper and lower case, was the perfect choice. The calligraphic style of both Scala and Scala sans also implies the history of reading and writing to the audience.

17

Book, Arnolfini, Bristol

Agenda: The Cover Of A

Crit: Plenty to chew on

Feature: Luke Hayman

- A true pop hero

Feature: Lambe Lambe

Feature: Barney Bubbles

Crit: Me, myself and I

dead trees

Feature: A library full of

cr blog

Read in-depth features and analysis plus exclusive iPad-only content in the Creative Review iPad App. Longer, more in-depth features than we run on the blog, portfolios of great, full-screen images and hi-res video. If the blog is about news, comment and debate, the iPad is about inspiration, viewing and reading. As well as providing exclusive, iPad-only content, the app will also update with new content throughout each month. Try a free sample issue here. —

Crit: Squaring the circle

CR BLOG—NEW RAINBOW-HUED GRAPHICS BOOKS, GRAPHIC DESIGN POSTED BY GAVIN LUCAS—07 DEC 12

Promotional material for the 2011 Kyoorius Designyatra event by Sueh Li Tan. Creative direction: Figtree Design.


TYPEFACE

1

2

ABCDEFGHIJKLM

ABCDEFGHIJK L M

NOPQR STU V W X Y Z

NOPQ RSTUV W X Y Z

abcdefghijk lm

abcdefghijk lm

nopqr stuv w x y z

no pqr stuv w x y z

0123456789

0123456789

ABCDEFGHIJKLM

ABCDE FGH IJ K L M

NOPQRSTU V W X Y Z

NOPQ RSTUV W X Y Z

abcdefghijk lm

abcdefghijk lm

nopqrstuv w x y z

nopqr stuv w x y z

0123456789

0123456789

3

4

Gill sans mt pro 1. Gill Sans MT Pro Book 2. Gill Sans MT Pro Italic 3. Gill Sans MT Pro Medium 4. Gill Sans MT Pro Medium Italic

18


BBC

16:34

FRIDAY, 7 DEC NEWS

“It will feel cold in a brisk wind. Outbreaks of rain and sleet, with some snow, will move south over eastern England. Mainly dry elsewhere, but with showers, wintry over hills, continuing in the north and east, particularly around coasts”.

IPLAYER TV RADIO — PM ‘backs gay marriage in church’ Breaking news

BBC News – Court hears brain tumour boy case – Clinton condemns NI flag violence – Hamas chief Meshaal visits Gaza – Fire deaths council fined £30K Local News – No action against Tia grandmother – Trial for actress murder accused – Blitz interactive map unveiled

SPORT WEATHER

BBC now Duchess of Cambridge hoax call nurse Read more

Weather Warning have been issued Flood warning have been issued

GILL SANS MT PRO—BBC The BBC has used Eric Gill’s font as its corporate typeface since 1997 so I thought that it would be completely relivent if I used the font within the BBC content. I aided the typographic style to hint navigation of the BBc website by using clear headings and a variety of weights.

19

bbc weather

UK Today Cold and windy, with wintry showers, mainly in the east.

LONDON


TYPEFACE

1

2

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X YZ

NOPQRSTUV WX YZ

abcdefghijklm

abcdefghijklm

nopqrstuv w x y z

nopqrstuv w x yz

0123456789

0123456789

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X YZ

NOPQRSTUV W X YZ

abcdefghijklm

abcdefghijklm

nopqrstuv w x y z

nopqrstuv w x yz

0123456789

0123456789

3

4

Myriad Pro 1. Myriad Pro Regular 2. Myriad Pro Italic 3. Myriad Pro Bold 4. Myriad Pro Bold Itlaic

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iTunes

“Leave all druggies, takers and scum, and let London blossom and let them feel numb”

Songs Albums Artists Genres Videos

London Burns Stray Dogs Amber Single

Playlists Radio Match

Now lets surf

MYRIAD PRO—APPLE I used Myriad Pro for the Apple iTunes spreads as the typeface is famously used as Apple’s corporate font. Again, I wanted the audience to make associations with the content.

21


TYPEFACE

1

2

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X Y Z

NOPQRSTUV WXYZ

abcdefghijklm

abcdefghijklm

nopqr s tuv w x y z

nopqrstuv wxyz

0123 45 6789

0123456789

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X Y Z

NOPQRSTUV WXYZ

abcdefghijklm

abcdefghijklm

nopqr s tuv w x y z

nopqrstuv wxyz

0123456789

0123456789

3

4

Avenir LT STD 1. Avenir LT Std Light 2. Avenir LT Std Light Oblique 3. Avenir LT Std Book 4. Avenir LT Std Book Oblique

22


5

6

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X Y Z

NOPQRSTUV WXYZ

abcdefghijklm

abcdefghijklm

nopqr s tuv w x y z

nopqrstuv wxyz

0123456789

0123456789

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X Y Z

NOPQRSTUV WXYZ

abcdefghijklm

a bcdefg hijklm

nopqrs tuv w x y z

nopq rstuv wxyz

01234 56789

0123456789

7

8

Avenir LT STD 5. Avenir LT Std Roman 6. Avenir LT Std Oblique 7. Avenir LT Std Medium 8. Avenir LT Std Medium Oblique

23


TYPEFACE

1

Hotmail

THE GRE AT ESCAPE AT PIZ Z A E XPRESS

Starters Dough balls “pizzaexpress” (v) Galric bread (v) Garlic bread with mozzarella Main course Your choice of classic or Leggera pizza, pasta or salad. Upgrade your classic pizza to a romana or base, or enjoy a calabrese pizza for an extra £1.55 per pizza. Desserts Chocolate fudge cake (v) Cheesecake (v)

Get Code

Available Thursday 27th—Sunday 30th December 2012 and Friday 4th—Sunday 6th January 2013.

3 courses for £12.95

Thursday 27th—Sunday 30th December

Terms and conditions apply Email to a friend

Ditch the left-over turkey. Go out and plan your new year with friends.

To ensure you don't miss future email updates, please add promotions@mail.pizzaexpress.com to your address book or safe list. Promoter Head Office: PizzaExpress, Hunton House, Highbridge Estate, Oxford Road, Uxbridge, UB8 1LX

Avenir LT STD 1. Font: Avenir LT STD Book Size: 72t, Leading 86pt, Tracking: 100

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PizzaExpress New Years Offer 3 courses for £12.95

Name: Voucher Code NEW YEARSTREAT098236

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This offer is available on Thursday 27th—Sunday 30th December Simply use this voucher when ordering

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This voucher entitles you to 3 courses for £12.95 from the menu. Only one voucher needed per group and the cheapest pizzas will be discounted. Piccolo meals are not included in this offer and extra toppings are chargeable. Not valid in conjunction with any other offer or with set menus or Tesco vouchers. Cannot be used at PizzaExpress Earl’s Court Exhibition Cenre, the O2, Bluewater, Brent Cross Shopping centre or Stratford Westfield, Surbiton or at PizzaExpress Jazz Clubs, music rooms or at pop up restaurants.

AVENIR LT STD—PIZZA EXPRESS I wanted to add an additional typeface for the Pizza Express section. Geometric typefaces are commonly used in Italian restaurants so I decided on using Avenir within this part. By increasing the tracking, it gave it that fresh and modern feel which hints Italian chains to the audience.

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TYPEFACE

1

2

ABCDEFGHIJKLM

ABCDEFGHIJKLM

NOPQRSTUV W X YZ

NOPQRSTUVWXYZ

nopqrstuv w x yz

nopqrstuvwxyz

ABCDEFGHIJKLM

ABCDEFGH IJKLM

abcdefghijklm

abcdefghijklm

0123456789

0123456789

NOPQRSTUV W X Y Z

NOPQRSTUVWXYZ

nopqrstuv w x yz

nopqrstuvwxyz

3

4

abcdefghijklm

abcdefghijklm

0123456789

01234 56789

HELVETICA 1. Helvetica Regular 2. Helvetica Oblique 3. Helvetica Bold 4. Helvetica Bold Oblique

26


WARNING: This site will contain sexually explicit photos of someone YOU know! We have over 6 million members from the United Kingdom on our site who are only looking for casual sexual encounters. It is extemely likely that you will see a profile of someone you know. It may be a secretary from our office. It may be a girl from your college or school. It may be your ex-girlfriend. Many of them will have sexually explicit pictures of their profiles. Please read our rules before you proceed. Step 1: Confirm Your Age You must be 18 years and above to enter. Please confirm your age by clicking continue.

Continue

HELVETICA—EXPLICIT POP UP Through research, it was evident that the majority of the pop-ups were ‘typeset’ in a Helvetica style san-serif, so I therefore used Helvetica to reflect that in my design. Screen printing this section in white was essential to make the pop up stand out from the rest of the book as much as possible.

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TYPE SIZES

1. Scala

2.

Scala

3.

Scala

4.

5.

6.

Scala

7.

Scala

Scala

8.

9.

Type Size Variations 1. 11pt 2. 16pt 3. 21pt

4. 28pt 5. 36pt 6. 48pt

7. 60pt 8. 72pt 9. 96pt

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Scala

Scala

Scala


1.

Avenir

2.

Avenir

3.

Avenir

4.

5.

6.

7.

8.

Avenir

Avenir

Avenir

Avenir

Avenir

Avenir

Type Size Variations rationale

I felt that my draft was too chaotic due to the amount of size variations, so I therefore picked a gradient of sizes that worked well together. By having nine sizes across all six typefaces it created structure to the typography that allowed me9.to be expressive throughout the book without being too hectic.

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TYPE SIZES

1

2

WHAT’S

Update Status

ON

Add Photos/Video

Gabriel Solomons

YOUR

News Feed

— with Colum Leith and 4 others.

MIND?

Messages

Queens Market, Upton Park, London E13. View on map.

Events

Watch this!

Watch here

One 1 Pound Fish

Photos Browse

One 1 Pound Fish

4

Type Size Variations 1. 28pt caps 2. 28pt 3. 16pt 4. 11pt

30

He certainly entertains the good folk of East London with his unique song. Captured on a match day, West Ham vs Reading 31st March 2012. Come and have look, one pound fish! —

— One pound fish is gonna be released as a single very soon. I want you all to buy it and makethis lovely guy famous! Let’s show Gary Barlow and the X-Factor machine that they made a big mistake letting shahid go. Christmas number one! Come on ladies… One pound fish.This bloke is a legend. One pound fish, market stall trader.

Gaming

Comedy

Sports

Music

Entertainment

Trending

Movies

Film & Animation

Queens Market, Upton Park, London E13

TV Shows Upload

Facebook

3

YouTube


2

3

BBC

16:34

UK Today Cold and windy, with wintry showers, mainly in the east.

LONDON FRIDAY, 7 DEC NEWS

“It will feel cold in a brisk wind. Outbreaks of rain and sleet, with some snow, will move south over eastern England. Mainly dry elsewhere, but with showers, wintry over hills, continuing in the north and east, particularly around coasts”.

IPLAYER TV RADIO — PM ‘backs gay marriage in church’ Breaking news

BBC News – Court hears brain tumour boy case – Clinton condemns NI flag violence – Hamas chief Meshaal visits Gaza – Fire deaths council fined £30K Local News – No action against Tia grandmother – Trial for actress murder accused – Blitz interactive map unveiled

SPORT WEATHER

BBC now Duchess of Cambridge hoax call nurse Read more

Weather Warning have been issued Flood warning have been issued

4

Type Size Variations 1. 28pt caps 2. 10pt (tabs titles) 3. 16pt 4. 21pt

31

bbc weather

1


TABS

1

About 1,920,000 results (0.22 seconds)

Sign in

Films

Showcase Cinemas—Book Cinema Tickets Online www.showcasecinemas.co.uk/ Take a look at the latest film releases, find your local cinema and book your tickets online with Showcase Cinemas.

Cinemas

Places for showcase cinemas near Bristol Cinema De Lux www.showcasecinemas.co.uk 4 Google reviews

Glass House Cabot Circus, Bristol 0871 220 1000

Showcase Cinemas www.showcasecinemas.co.uk 4 Google reviews

Avon Meads St Phillips Causeway, Bristol 0871 220 1000

Events

showcasecinemas

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Join Showcase Groups & Parties

Join us on Facebook

Competitions

Movies for all matching theaters

Follow us on Twitter

Gifts

Jack Reacher 2hr 10min 12A Drama Quartet 1hr 37min 12A Comedy The Hobbit: An Unexpected Journey 2hr 46min 12A Action The Impossible 1hr 47min 12A Action

1

TABS 1. Size: 10pt, Underline Weight: 0.75pt, Offset: 1.5pt I made all tabs a point size smaller than the smallest type on the editorial to differentiate it from the main body of text. I incorporated tabs to allow the audience to see what website they are currently viewing.

32

Search

Enter

News

Gifts

Competitions

Events

Google

Cinemas

Films

+ Show more films

Join Showcase

Groups & Parties

Skyfall 2hr 23min 12A Action

BS1—

Pitch Perfect 1hr 52min 12A Comedy

Location

News

Life of Pi 3D 2hr 6min PG Drama


NUMBERS

Book your tickets

Play Trailer

1

Bristol Cinema de lux

11:30

19:30

12:30

20:00

15:00

23:00

16:00

23:30

showcasecinemas

Friday 11/01/2013

Saturday 12/01/2013 11:30

19:30

12:30

20:00

15:00

23:00

16:00

23:30

Sunday 13/01/2013 11:30

19:30

12:30

20:00

15:00 16:00 Join us on Facebook Follow us on Twitter

NUMBERS 1. Font: Scala Sans LF, Size: 16pt, Underline Weight: 1pt, Offset: 2pt I used Scala Sans LF as apposed to Scala Sans becuase the numbers didnt have a drop below the baseline which looked better when handling with lots of numbers.

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HEading Pages

MOZILLA FIREFOX TWELVE POINT FIVE—

HEading Pages 1. Size: 96pt (all caps), vertically justified, c:0 m:0 y:0 k:100, I vertically justified the heading pages to make them fit the whole length of the page to represent an opening of an application.

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Loading

1


Typographic Detail

2

3

APPLE KEY— T— GOOGLE SEARCH— KINDLE FIRE HD REVIEW—

Kindle Fire HD 7"

7” HD Display, Dolby Audio, Dual-Band Dual-Antenna Wi-Fi, 16GB or 32GB Want guaranteed delivery by: Tuesday, 18 December? Order it in the next 1 hour and 21 minutes, and choose One-Day Delivery at checkout. See Details

Select: 16 gb or 32 gb from £159.00 Amazon

4

5

Detail 1. Font: Scala Sans, Size: 21pt, Leading: 28pt, c:95 m:100 y:0 k:0 2. Font: Scala Sans, Size: 36pt, Leading: 60pt, c:95 m:100 y:0 k:0 3. Font: Scala, Size: 72pt, Leading: 86pt, c:0 m:0 y:0 k:0 4. Font: Scala Sans LF, Size: 48pt, Leading: 72pt, c:95 m:100 y:0 k:0 5. Font: Scala Italic, Size: 72pt, Leading: 86pt, c:0 m:0 y:0 k:0

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loading

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Typographic Detail

1

2

3

Creative Review

4

Book, Arnolfini, Bristol

Agenda: The Cover Of A

Crit: Plenty to chew on

Feature: Luke Hayman

- A true pop hero

Feature: Lambe Lambe

Feature: Barney Bubbles

Feature: A library full of

53m Creative Review @CreativeReview A new book collects together rainbow-hued projects from around the world crmag.co.uk/T5EabO Collapse | Reply | Retweet | Favourite 5 Retweets 6 Favorites

Crit: Me, myself and I

41m Little Things @Eveemartinez16 That embarrassing moment when you realize that person wasn’t waving at you. Retweeted by Gabriella Rego Expand

dead trees

39m Jamie Wieck @jamiewieck My one superpower is the is the ability to hide scrap wood around a flat. Expand

Crit: Squaring the circle

36m Tom Stutt Design @tomstuttdesign Grey tweed musette bags - anticapparel.com instagr.am/p/TWtHhZzaKa/ Expand

CR BLOG—NEW RAINBOW-HUED GRAPHICS BOOKS, GRAPHIC DESIGN POSTED BY GAVIN LUCAS—07 DEC 12

44m 99designs @99designs Win $1340! 99d.me/g/acbap Design Ashland Advertising’s new website! Expand

36m Tom Stutt Design @tomstuttdesign Black musette bags—anticapparel.com instagr.am/p/TWtMqSTaKe/ Expand

43m Wiley @EskiDance 2013 is not about me… its about my dons who i have grown up with doing music.. I am gonna work with my Dons… 2013 Expand

Twitter

32m Gabriella Rego @gabriellaregouk I will collab with @EskiDance one day!! Expand

5

Detail 1. Font: Scala, Size: 11pt, Leading: 14pt, Left Indent: 9mm, First Line Indent: -9mm, c:0 m:0 y:0 k:100 2. Font: Scala, Size: 11pt, Leading: 14pt, Underline Weight: 0.75pt, Offset: 1.5pt, c:95 m:100 y:0 k:0 3. Font: Scala Sans LF Bold, Size: 48pt, Leading: 60pt, c:0 m:0 y:0 k:100 4. Font: Scala, Size: 21pt, Leading: 27pt, c:0 m:0 y:0 k:100 5. Font: Scala Sans LF, Size: 11pt (Vertically Justified), Underline Weight: 0.75pt, Offset: 1.5pt, c:0 m:0 y:0 k:100

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Typographic Detail

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Detail 1. Font: Avenir LT Std Roman, Size: 10pt, Underline Weight: 0.75pt, Offset: 1.5pt, c:0 m:0 y:0 k:100 2. Perforated edge, Stroke: 0.75pt, c:0 m:0 y:0 k:100 3. Font: Avenir LT Std Medium, Size: 21pt, Leading: 28pt, c:0 m:0 y:0 k:100 4. Font: Avenir LT Std Roman, Size: 21pt, Leading: 27pt, c:0 m:0 y:0 k:100, Tracking: 5 5. Font: Avenir LT Std Medium Oblique, Size: 21pt, Leading: 28pt, c:0 m:0 y:0 k:100

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COLOUR

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Colour 1. RGB Blue r:0 g:0 b:255 c:95 m:100 y:0 k:0

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2

Colour 1. RGB Red r:255 g:0 b:0 c:0 m:89 y:98 k:0

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COLOUR

3

Colour 1. Black c:0 m:0 y:0 k:100

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BBC

16:34

FRIDAY, 7 DEC NEWS

“It will feel cold in a brisk wind. Outbreaks of rain and sleet, with some snow, will move south over eastern England. Mainly dry elsewhere, but with showers, wintry over hills, continuing in the north and east, particularly around coasts”.

IPLAYER TV RADIO — PM ‘backs gay marriage in church’ Breaking news

BBC News – Court hears brain tumour boy case – Clinton condemns NI flag violence – Hamas chief Meshaal visits Gaza – Fire deaths council fined £30K Local News – No action against Tia grandmother – Trial for actress murder accused – Blitz interactive map unveiled

SPORT WEATHER

BBC now Duchess of Cambridge hoax call nurse Read more

Weather Warning have been issued Flood warning have been issued

RATIONALE As my book is about reading on-screen, I used the rgb colour model to pick my colours. Initially, I decided to use the three additive primary colors; red, green and blue but soon realised that rgb green broke up the fluidity of the book. I dropped the green and replaced it with black and found this combination more effective and subtle.

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bbc weather

UK Today Cold and windy, with wintry showers, mainly in the east.

LONDON


COLOUR

1

Link 2

Clicked Link

Colour of links Clicked links were set in red underlined and unclicked links were set in blue underlined. Red strokes were also added to show the transition of links.

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Underline Weight Variations 1. A unclicked link 2. A clicked link

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IMAGES

DuoTone RGB Blue & White c:95 m:100 y:0 k:0 / c:0 m:0 y:0 k:0

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DuoTone RGB Red & White c:0 m:89 y:98 k:0 / c:0 m:0 y:0 k:0

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IMAGES

DuoTone Black & White c:0 m:0 y:98 k:100 / c:0 m:0 y:0 k:0

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HALFTONE SCREEN PRINT Half tone screen print Frequency: 60lpi, Angle: 45 degree, Shape: Ellipse

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IMAGES

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BBC

Duchess of Cambridge hoax call nurse found dead video link A nurse at a London hospital who took a hoax call about the Duchess of Cambridge has been found dead. The Duke and Duchess of Cambridge said in a statement they were "deeply saddened" by the death of the nurse, named as Jacintha Saldanha. King Edward VII hospital paid tribute to "a first class nurse who cared diligently for hundreds of patients".

Share this link Apple itunes Download Stray Dogs ep. 3 tracks for £2.49

Details of the pregnant duchess’s medical condition were unwittingly revealed to two Australian DJS.

MOTION 1. Motion clips were represented by a series of either red or blue duo tone images, imitating a time lapse.

48

amazon.co.uk web design for dummies new — £11.05 used—£11.61


2

Creative Review

In October we showed some spreads from Black & White, the first tome in Victionary's series of Palette books which collate graphic design projects that utilise a particular approach to colour. Here's a look at the second book from the series, entitled Multicolour…

And, unsurprisingly, the book devotes a couple of spreads to Carnovsky’s RGB wallpaper

Anagrama's Packaging design for Mexican confectionary company Bermellón

These Jack Kerouac book covers were conceived as a personal project by Torsten Lindsø Andersen

cr blog

This identity for Chilean production company, Film Commission Chile by Barcelona studio Hey uses bold striped ribbons and is very possibly influenced by the work of Franco Grignani.

MONOTONE Images 2. These spreads were printed on blue paper so all images needed to be black monotone. Link strokes were also printed in black so that they could be seen more clearly.

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UNDERLINE

1. Scala

2.

Scala 5.

3.

4.

Scala

Scala

Scala

6.

7.

Scala

Scala

Underline Weight Variations 1. Size: 11pt, Weight: 0.75pt, Offset: 1.5pt 2. Size: 16pt, Weight: 1pt, Offset: 2pt 3. Size: 21pt, Weight: 1.5pt, Offset: 3pt 4. Size: 28pt, Weight: 1.75pt, Offset: 3.25pt

5. Size: 36pt, Weight: 2pt, Offset: 4pt 6. Size: 48pt, Weight: 3pt, Offset: 6pt 7. Size: 60pt, Weight: 4pt, Offset: 8pt

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Underline EXAMPLES 1. Size: 36pt, Weight: 2pt, Offset: 4pt 2. Size: 10pt, Weight: 0.75pt, Offset: 1.5pt (tab) 3. Size: 11pt, Weight: 0.75pt, Offset: 1.5pt

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STROKES

1

Mailing List

Follow us on Twitter Cute knitted Christmas stamps by Nancy Stahl [GD&_Christmas http://t.co/ss0Qqg2g 21.12.2012

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Strokes 1. Red stroke—Link to next web page 2. Black dashed stroke—Perforation

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Glyphs

approach to colour. Here's a look at the second book from the series, entitled Multicolour… This identity for Chilean production company, Film Commission Chile by Barcelona studio Hey uses bold striped ribbons and is very possibly influenced by the work of Franco Grignani.

of music

Feel like a bit

Hmmm…

cr blog

iTunes

GLYPHS—ELLIPSIS Also used in YouTube bodycopy, Google Kindle Search, Wiley Tweet, Cr Blog, Open Hotmail page and Friday night quote.

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In October we showed some spreads from Black & White, the first tome in Victionary's series of Palette books which collate graphic design projects that utilise a particular approach to colour. Here's a look at the second book from the series, entitled Multicolour…


PAPERSTOCK

PAPER STOCK 120gsm Fedregoni Xper Main editorial stock

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PAPER STOCK 110gsm GSK Transparent Transparent pages and iTunes pull

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PAPERSTOCK

PAPER STOCK 160gsm red card Inside covers

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PAPER STOCK 100gsm blue paper, acid free Pull out poster, Inside and outside pages

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MATERIALS

front/back covers 2mm grey board

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extras From left to right: Pritt stick, PVA craft glue, red hemp thread

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PRINTINg

SCREEN PRINTING Explicit Pop-up: 50% White Acrylic paint, 50% Medium, 3 Drops of Retarder Front/Back Covers: 40% White Acrylic paint, 60% Medium, 3 Drops of Retarder

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Epson Stylus Pro 7900 Printer Wide Format Print: Back of explicit poster, printed in black

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PRINTINg

Indigo 5500 digital press Main editorial Printed at Ripe Digital, Wiltshire SN13 9LG

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BINDING

BINDING Coptic stitch with kettle stitch Bound with red hemp thread

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