Bending Walls - Visual Research Book

Page 1

CORNERS

E9 London

Bending walls

FORGOTTEN

Visual Research Book

Leo Lucas



Liberty | London | Infra-red photography


Big Ben | London | Infra-red photography


09

Hi!

14-21

Further Than Familiar

22-33

Pa t t e r n a n d D i a g r a m

32-37

M o b i l e Ty p o g r a p h y

38-41

The Stage

42-45

V i s i t To D e - C o n s t r u c t

46-53

Colour As Journey

54-59

Assimilation And Organization

60-63

E x p e r i m e n t a l L a yo u t

64-77

Scale

78-87

The Play

88-93

Figure/Ground

94-97

Book Design

98-113 114-127

Ideas Generation B e n d i n g Wa l l s

05



China Town| London | Infra-red photography



My name is Leo Lucas, I was invited to create a visual research book with a final outcome that explore London as visual designer using different techniques, processes and researches to communicate the rich diversity and life of this immense city. In help to create this book I also attended thirteen inspiring workshops, which I had organized into chapters. After these workshops I walked around London with my humble camera trying to capture the essence of this immense twenty-four-hours-super-city that has diverse cultures, believes, languages and even moods. From the beginning, I decide to visually investigate places, not visited by millions of tourists or buildings with rich heritage. I wanted to visit places where may not even real Londoners know much about. Maybe somewhere, where significant changes will occur in the near future, the Olympic Park of 2012 for example (access denied), or East London. I also observed many large red objects when walking around London, which led me towards my first finding. A bright red corner called The Lord Napier that was a pub located at White Post Lane, which was a very dense industrial zone in the 1960’s. Now a day, many buildings on this street are ready to be demolish, others have been occupied by squatters and very few are still open for business. Some buildings and walls around White Post Lane are complete graffitied, with a rebel style. Some locations reminded me of the late 70’s or mid 80’s, when “Punks” (style) were everywhere around London. In the end of the White Post Lane, there is a enormous building site, the 2012 Olympic Park, that might change the face of East London. Oh, yeah! ‘Regeneration’ is the word. Focusing on street art many corners and walls in that area may not be standing still next time I visit them. And it made me imagine how it all would affect the local community of E9 postcode. In my mind this project will take more than few years and I wonder how that whole area would looks like in three or five years from now. In this project, I emphasised images of ‘Street Arts’ in a area that many changes will occur by 2012. My final outcome is a tribute to those walls. I intend to use what I call semi-pan photography combined with ‘L’ shape poster to accentuate the fact of all images are from corners. Semi-pan is a term I use for portrait images taken and put side by side together without any cropping with a minimum of five images merging into a wider image. In this project I carefully positioned five or more images, which when merged, it forms one single image of one single corner of White Post Lane, E9, London. (Ah! All pictures of this book were taken by me, except collected ephemeras.) Leo Lucas. 09



Tube | London



Tube | London


2pm - Friday, 24th April 2009.

Chapter 01

Tutor

14


Information Organization Idea Book ICO Catalog System Idea Words Symbols Different Equal Knowledge Junkies Categorization

Words Mentioned in Class

Modularity Quick Thinking Collect Interesting Box Display

15


Work in Class Presentation Brainstorm Research London

16

Ephemera | Newspaper cut out | Simple shapes


Further London Exploration

BT Broadband Exchange, Leytonstone, London

The Red Box. Around East London I went in search of interesting reddish large objects. Something like the phone boxes in West End, but none was found. Instead, with the words ‘red’ and ‘box’ in mind, I found some other interesting things...

Dog Waste Boxes, London

17


Post Box in East London

London old buses 18


Bouncing Balls in East London

Spitalfields Market A12 East East London London

Olympic Park East London 19


The Lord Napier, White Post Lane, London, (1984). (Ephemera)

20


The Lord Napier, White Post Lane, London, (2009).

21


10am - Tuesday, 28th April 2009.

Chapter 02

Tutor

22


How do we go from A to B ? Directions Road Map Signs Words Colours Be Careful Image Way Finding System River Thames Histor y

Words Mentioned in Class

Geography Information Viewer Journey Public Area Transport

23


Work in Class Directions Roads and Signs Map Drawing

Ephemera | Maps and Signs 24


Further London Exploration

The River Thames. Geographically and historically the River Thames has great significance how London evolved over the years. Graphically, it has a interesting ‘s’ shape in the East part of the city, which called my attention. Among my findings I discovered where the idea of the Oyster symbol (last image of this chapter) originated from.

Waterloo Bridge, London

25


26


27


28

West London


East London

29


Images collection - route from A to B

30


31


10am - Tuesday, 28th April 2009.

Chapter 03

Tutor

32


Alphabet Materials Build Hanging Explore Crafty Experimental Viewer Movements Forms Journey Recycle Ambient

Words Mentioned in Class

Display Variation Point Of View Multiple Typography Street Mobile Canvas

33


Work in Class 3D Type Movement Different View Point Material

34


Ephemera | Type that moves | Transport

35


Further London Exploration

Shops and Board. Imagine the viewer is in movement, lets say in a car. Would it qualify the typefaces in front of shops or in big boards as mobile?

New Cross, London

Old Kent Road, London

Old Kent Road, London

Old Kent Road, London

White Post Lane, London

Hackney Wick, London 36


Olympic Park, London

37


2pm - Friday, 1st May 2009.

Chapter 04

Tutor

38


Grid Presentation Experimentation Layout 2D Map Streets Lines Shapes Images

Words Mentioned in Class

Text Creativity A5 Format Tr y Fire Alarm

39


Work in Class Grid Road Map Line Type Image London

Regent’s Park | Map

Ephemera

Regent’s Park | Tracing

40


-ER MUI IUM REKRAP S’TNEG GENT’S PARK RUOT TOUR EGAC DRIB TNAIG GIANT BIRD CAGE -HTAEF FEATHREHTAEF RUOT NI KLAW WALK IN TOUR FEATHER RE ER -NOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON RUOLOC COLOUR EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA AVIARIUM REGENT’S PARK GIANT BIRD CAGE -NOL CITOXE EXOTIC LONNODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT NI KLAW WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON NODNOL NOD DON LONDON RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA AVIARIUM REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR S’TNEGER MUIRAIVA AVIARIUM REGENT’S MUIRAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC LONDON LONDON AVIARIUM EGAC DRIB TNAIG KRAP PARK GIANT BIRD CAGE RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR REHTAEF RUOT NI KLAW WALK IN TOUR FEATHER -IVA NODNOL NODNOL CITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC LONDON LONDON AVINODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRA ARIUM REGENT’S PARK GIANT BIRD CAGE WALK S’TNEGER MUIRAIVA NODNOL LONDON AVIARIUM REGENT’S NODNOL CITOXE RUOLOC REHTAEF RUOT NI IN TOUR FEATHER COLOUR EXOTIC LONDON NI KLAW EGAC DRIB TNAIG KRAP PARK GIANT BIRD CAGE WALK IN TNAIG KRAP S’TNEGER MUIRAIVA NODNOL LONDON AVIARIUM REGENT’S PARK GIANT -NOL CITOXE RUOLOC REHTAEF RUOT TOUR FEATHER COLOUR EXOTIC LONREHTAEF RUOT NI KLAW EGAC DRIB BIRD CAGE WALK IN TOUR FEATHER KRAP S’TNEGER MUIRAIVA NODNOL NOD DON LONDON AVIARIUM REGENT’S PARK NODNOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON R E H T A E F R U O T N I K L A W E G A C D R I B T N A I G GIANT BIRD CAGE WALK IN TOUR FEATHER KRAP PARK KRAP S’TNEGER MUIRAIVA AVIARIUM REGENT’S PARK -ER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON AVIARIUM RENODNOL LONDON NI KLAW EGAC DRIB TNAIG GIANT BIRD CAGE WALK IN REHTAEF RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEG GENT’S PARK GIANT BIRD CAGE WALK IN TOUR FEATHER S’TNEGER MUIRAIVA AVIARIUM REGENT’S -XE RUOLOC REHTAEF RUOT TOUR FEATHER COLOUR EXKRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON AVIARIUM REGENT’S PARK EGAC DRIB TNAIG KRAP PARK GIANT BIRD CAGE NODNOL NODNOL GGE CITO OTIC EGG LONDON LONDON CITOXE RUOLOC REHTAEF RUOT NI KLAW EGAC DRIB TNAIGGIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC RUOLOC REHTAEF RUOT NI KLAW WALK IN TOUR FEATHER COLOUR KRAP S’TNEGER MUIRAIVA AVIARIUM REGENT’S PARK EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA NODNOL NODNOLLONDON LONDON AVIARIUM REGENT’S PARK GIANT BIRD CAGE MUIRAIVA NODNOL NODNOL CITOXE EXOTIC LONDON LONDON AVIARIUM KLAW EGAC O DRIB TNAIG GIANT BIRD O CAGE WALK -IVA NODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT NI KLAWWALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON AVIRUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR RUOLOC REHTAEF RUOT NI IN TOUR FEATHER COLOUR REHTAEF RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRAARIUM REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR FEATHER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC LONDON LONDON AVIARIUM -NOL NODNOL CITOXE EXOTIC LONDON LONKRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOXE RUOLOCCOLOUR EXOTIC LONDON LONDON AVIARIUM REGENT’S PARK REHTAEF RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR FEATHER S’TNEGER MUIRAIVA NOD DON AVIARIUM REGENT’S -XE RUOLOC REHTAEF RUOT NI KLAW EGAC DRIB TNAIGGIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXS’TNEGER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON AVIARIUM REGENT’S EGAC DRIB TNAIG KRAP PARK GIANT BIRD CAGE KRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOOTIC LONDON LONDON AVIARIUM REGENT’S PARK RUOLOC REHTAEF RUOT NI KLAW EGAC DRIB TNAIG KRAP PARK GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR REHTAEF RUOT NI KLAW WALK IN TOUR FEATHER REHTAEF RUOT NI KLAW EGAC DRIB TNAIGGIANT BIRD CAGE WALK IN TOUR FEATHER TNAIG KRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOXE EXOTIC LONDON LONDON AVIARIUM REGENT’S PARK GIANT CITOXE RUOLOC COLOUR EXOTIC NODNOL NODNOL CITOXE RUOLOCCOLOUR EXOTIC LONDON LONDON N O D N O L C I T O X E R U O L O C R E H T A E F R U O T N I K L A W E G A C D R I B BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC LONDON GGE NODNOL NODNOL LONDON LONDON EGG TNAIG KRAP S’TNEGER MUIRAIVAAVIARIUM REGENT’S PARK GIANT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA NODNOL LONDON AVIARIUM REGENT’S PARK GIANT BIRD CAGE WALK IN S’TNEGER MUIRAIVA AVIARIUM REGENT’S RUOT NI KLAW EGAC DRIBBIRD CAGE WALK IN TOUR MUIRAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT TOUR FEATHER COLOUR EXOTIC LONDON LONDON AVIARIUM DRIB TNAIG KRAP PARK GIANT BIRD RUOLOC REHTAEFFEATHER COLOUR REHTAEF RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR FEATHER RUOT NI KLAW EGAC CAGE WALK IN TOUR CITOXEEXOTIC KRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC COLOUR EXOTIC LONDON LONDON AVIARIUM REGENT’S PARK O REHTAEF GGE EGG FEATHER O CITOXE RUOLOC REHTAEF RUOT NI KLAW EGAC DRIB TNAIG GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC CITOXE O RUOLOC COLOUR O EXOTIC EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA NODNOL NODNOL LONDON LONDON AVIARIUM REGENT’S PARK GIANT BIRD CAGE -NOL NODNOL GGE EGG LONDON LONNODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT NI KLAW WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON MUIRAIVA NOD DON AVIARIUM RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA AVIARIUM REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR KRAP S’TNEGER REGENT’S PARK MUIRAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC LONDON LONDON AVIARIUM EGAC DRIB TNAIG GIANT BIRD CAGE RUOT NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR NI KLAW GGE EGG WALK IN -RAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC LONDON LONDON AVIARREHTAEF RUOT TOUR FEATHER NI KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUI IUM REGENT’S PARK GIANT BIRD CAGE WALK IN RUOLOC GGE EGG COLOUR NODNOL CITOXE RUOLOC REHTAEF RUOT TOUR FEATHER COLOUR EXOTIC LONDON -NOL CITOXE EXOTIC LONKRAP S’TNEGER MUIRAIVA NODNOL LONDON AVIARIUM REGENT’S PARK NODNOL NOD DON LONDON RUOT NI KLAW EGAC DRIB TNAIG GIANT BIRD CAGE WALK IN TOUR GGEEGG -ER MUIRAIVA AVIARIUM RECITOXE RUOLOC REHTAEF FEATHER COLOUR EXOTIC KRAP S’TNEG GENT’S PARK EGACCAGE NODNOL NODNOL LONDON LONDON DRIB TNAIG GIANT BIRD NIIN -RAIVA AVIARKLAW EGAC CAGE WALK REHTAEFFEATHER RUOT NI IN TOUR RUOLOCCOLOUR REHTAEF FEATHER CITOXEEXOTIC RUOLOC COLOUR NODNOLLONDON CITOXE EXOTIC NODNOLLONDON NODNOL LONDON MUIRAIVAAVIARIUM NODNOL LONDON KRAP S’TNEGERREGENT’S PARK -IVA AVIEGAC DRIB TNAIGGIANT BIRD CAGE MUIRA ARIUM RUOT NI KLAWWALK IN TOUR S’TNEGER REGENT’S RUOLOC REHTAEFFEATHER COLOUR -IG KRAP PARK GINODNOL CITOXE GGEEGG EXOTIC LONDON DRIB TNA ANT BIRD MUIRAIVA NODNOLLONDON AVIARIUM EGAC CAGE TNAIG KRAP S’TNEGERREGENT’S PARK GIANT KLAW WALK RUOT NI KLAW EGAC DRIBBIRD CAGE WALK IN TOUR NI IN CITOXE RUOLOC REHTAEFFEATHER COLOUR EXOTIC MUIRAIVA NODNOL NODNOLLONDON LONDON AVIARIUM TNAIG KRAP S’TNEGERREGENT’S PARK GIANT BIRD CAGE WALK IN TOUR RUOT NI KLAW EGAC DRIB FEATHER COLOUR EXOTIC CITOXE RUOLOC REHTAEF LONDON LONDON AVI-IVA NODNOL NODNOL COLOUR RUOLOC ARIUM EGG EGG EGG O O O O GGE GGE GGE MUIRA EXOTIC LONDON NODNOL CITOXE O O O O O O REGENT’S S’TNEGER O O O O O O ER COL OU R H T LONDON AVIARIUM MUIRAIVA NODNOL A PARK GIANT EGG BIRD DRIB GGE TNAIG KRAP EX FE OT REGENT’S O O OO OO O O S’TNEGER CAGE WALK IN OUR RUO NI KLAW EGAC UR IC O EGG EGGNEST PARK KRAP TSENGGE GGE FEATHER COLOUR RUOLOC REHTAEF T GIANT BIRDCAGE EGACDRIB TNAIG EXOTIC LONDON NODNOL CITOXE WALK EGG IN TOUR RUOT NI GGE KLAW LONDON AVIARIUM MUIRAIVA NODNOL FEATHER COLOUR RUOLOC REHTAEF REGENT’S PARK KRAP S’TNEGER EXOTIC LONDON NODNOL CITOXE GIANT BIRD DRIB TNAIG LONDON AVI-IVA NODNOL CAGE WALK IN NI KLAW EGAC ARIUM REGENT’S S’TNEGER MUIRA TOUR FEATHER REHTAEF RUOT PARK GIANT TNAIG KRAP COLOUR EX-XE RUOLOC BIRD CAGE WALK KLAW EGAC DRIB OTIC LONDON NODNOL CITO IN TOUR FEATHER REHTAEF RUOT NI LONDON NODNOL COLOUR RUOLOC AVIARIUM MUIRAIVA EXOTIC LON-NOL CITOXE REGENT’S S’TNEGER DON LONDON NODNOL NOD PARK GI-IG KRAP AVIARIUM MUIRAIVA ANT BIRD DRIB TNA REGENT’S S’TNEGER CAGE EGAC PARK GIANT TNAIG KRAP AV WALK IN NI KLAW N N IA BIRD CAGE O EGAC DRIB TOUR RUOT O G D R I DN IUM WALK IN TOUR RUOT NI KLAW ON EGG GGE NA OL EGG EXOTIC L IN EGG GGE NI ET EX-XE CIT OX E G G E G G LONDON NODNOL LONDON AVI-IVA NODNOL ARIUM REGENT’S PARK KRAP S’TNEGER MUIRA GIANT BIRD CAGE WALK IN TOUR RUOT NI KLAW EGAC DRIB TNAIG FEATHER COLOUR EXOTIC LONDON LON-NOL NODNOL CITOXE RUOLOC REHTAEF DON AVIARIUM REGENT’S PARK GIANT BIRD CAGE WALK KLAW EGAC DRIB TNAIG KRAP S’TNEGER MUIRAIVA NOD IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON AVIARIUM MUIRAIVA NODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT NI REGENT’S PARK EGG GIANT BIRD CAGE WALK IN TOUR FEATHER REHTAEF RUOT NI KLAW EGAC DRIB TNAIG GGE KRAP S’TNEGER COLOUR EXOTIC LONDON LONDON AVIARIUM REGENT’S PARK KRAP S’TNEGER MUIRAIVA NODNOL NODNOL CITOXE RUOLOC GIANT BIRDCAGE WALK IN TOUR FEATHERCOLOUR RUOLOCREHTAEF RUOT NI KLAW EGACDRIB TNAIG EXOTIC LONDON LONDON EGG AVIARIUM MUIRAIVA GGE NODNOL NODNOL CITOXE EGG REGENT’S PARK GIANT BIRD DRIB TNAIG KRAP S’TNEGER GGE CAGE WALK IN TOUR RUOT NI KLAW EGAC FEATHER REHTAEF

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CITO NODNOL -ER MUIRAIVA NODNOL KLAW EGAC DRIB TNAIG KRAP S’TNEG NODNOL CITOXE RUOLOC REHTAEF RUOT NI NI KLAW EGAC DRIB TNAIG KRAP NODNOL CITOXE NODNOL TNAIG KRAP CITOXE NODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT R CITOXE NODNOL NODNOL CITOXE RUOLOC REHTAEF RUOT NI KLAW EGAC DRIB RUOT NI KLAW EGAC DRIB TNAIG KRAP NODNOL CITOXE NODNOL NODNOL CITOXE RUOLOC ERUTUF ERUTAN RUOLOC MUIRAIVA NODNOL CITOXE NODNOL NODNOL CITOXE RUOLOC REHTAEF

OTIC LONDON LONDON AVIARIUM REGENT’S PARK GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON EXOTIC LONDON PARK GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON EXOTIC PARK GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON EXOTIC R COLOUR EXOTIC LONDON LONDON EXOTIC LONDON PARK GIANT BIRD CAGE WALK IN TOUR FEATHER COLOUR EXOTIC LONDON LONDON EXOTIC LONDON AVIARIUM COLOUR NATURE FUTURE

Regent’s Park | Type

Regent’s Park | Random Images

41


2pm - Tuesday, 5th May 2009.

Chapter 05

Tutor

42


Stairs Big Room Inside Presentation Interaction Media Information Viewer/User 3D Imager y Flash Codes Video Edition Film Production Web Design

Words Mentioned in Meeting

Print Design Colors Typography Work Clients Business Coordinate Outcome Inspiring

43


Visit. The meeting was more a presentation of their work than a discussion of what their designers do, but the presentation was calm and very interesting. I admire their knowledge about interactive media and video production. Inspiring!

Case studies./

05./

adidas 01./

02./ 03./development.04./ Online strategy, concept development, website development, installation www.adidas.com/football, Impossible is nothing campaign, Smart shoe wall

“de-construct have constantly impressed with their level of service, can-do attitude and creative standards.” Mark Phillips - Head of Communications, adidas UK

adidas football – Created the global football site for 2007 – Turn the Predator vs Tunit ATL campaign into a real user experience – Build a football hub to drive adidas position throughout the year

44

Impossible is nothing campaign – The global hub for adidas' 2007 brand campaign – A rich, engaging experience offering personal stories, insight and art from some of the world's greatest athletes – Empower users to hijack this content and customise their personal networks, taking the campaign beyond traditional boundaries

Smart shoe wall – Created bespoke retail installation using RFID technology – Customers can choose a shoe and place it on a reader to receive rich media content - 171 smart shoe walls are in use in adidas flagship stores in the US and are being rolled out to Europe


“de-construct have been our digital agency for 6 years helping us lead our sector through digital innovation”. Paul Williams, Advertising supervisor, Panasonic

European web guidelines – Position Panasonic as the no.1 consumer electronics brand online in Europe – Guidelines have been adopted in 20 countries – Panasonic Germany has doubled its click through rate to its online shop – Won a 2004 Red Dot award in the interactive category

Lumix Award – Launch the new Lumix range of digital cameras across Europe – Created a pan-European digital photography award scheme to promote the virtues of digital photography – An independent award brand that is now in its 5th year, which can leveraged by Panasonic in all media on an ongoing basis

Viera Experience – Communicate everything you need to know about Panasonic High Definition television – Created multi-lingual website to support the ‘Be there' advertising campaign – Ran competition to ‘Be there’ with Jarno Trulli at the Monza Grand Prix – Launched in 26 markets

de-construct 06

45


10am - Friday, 8th May 2009.

Chapter 06

Tutor

46


Colour Theor y Materials Opposite Words Explore Represent Crafty Experimental Paper Journey Optical Recycle Ambient

Words Mentioned in Class

Variation Combination Print Light Ref lection Production Paper

47


Work in Class Colours Abstract Opposite Paper

48


Ephemera | Leaflets | Colours

49


50


Curves Colour Correction

Ephemera

Sketch, Tube Ephemera 51


Further London Exploration

River Thames, London

London@Night. Central London is a city full of colours with places to enjoy a good day and evening out at any day of the week, but during the night the colours dominate the eye line.

St. Paul’s Cathedral, London 52


Lloyds Building, London

Waterloo Station, London

Waterloo Bridge, London 53


2pm - Friday, 8th May 2009.

Chapter 07

Tutor

54


Presentation Mood Board Catalogue Categorization Hierarchy Time Management Collection Knowledge Junkies Layout Brain Storm Strategy Imager y Text

Words Mentioned in Class

Creativity Outcome Group Words Translation Association Solution Ref lection Humour

55


Work in Class Presentation Brainstorm Message London

56


Further London Exploration Liverpool Station. When walking by Liverpool St. tube station, I came across this very peculiar kiosk. Extremely organized!

57


Covent Garden. Market, people, shops, foods, drinks, ice-cream, entertainment, oldtired-tourists and much more.

58


British in London. London is a great city with great people, so I went around to capture British people in central London.

59


10am - Tuesday, 12th May 2009.

Chapter 08

Tutor

60


Experimentation Layout 2D Paper Squares Grid Lines Shapes Images Text Creativity A5

Words Mentioned in Class

Format Caption Grouping Expanding Contrast Spaces

61


Work in Class Expanding Grouping Paper Grid

62


Further London Exploration

63


2pm - Tuesday, 12th May 2009.

Chapter 09

Tutor

64


Why something was made this/that size? Tottenham Court Road The Building Centre Ivor y Towers Russell Square St. Pancreas Sizes Objective Dimensional Skyline Map Streets Group

Words Mentioned in City Visit

Images 360ยบ Panoramic Creativity Buildings Touristic Attraction Interesting Monuments

65


City Visit The Building Centre. This was a guided trip visiting some very interesting places around central London. The first stop point was The Building Centre, which has a giant London city built in miniature size (beautiful). Then we visit Russel Square and St. Pancreas Station. After that I went to visit others big buildings around London.

66


Further London Exploration 150 Years On Time. Big Ben without any doubt is the most recognisable symbol of London and United Kingdom. In 2009, this Victorian building commemorates its hundred and fifty years on time.

Big Ben, London Eye

Parliament, Big Ben 67


68


69


70


Ephemera | Newspaper cut out | Big Ben

Parliament, London 71


72


A12 , O2 Arena, East London

73


74


North Greenwich, East London

75


76


A12, Olympic Park, East London 77


10am - Tuesday, 15th April 2009.

Chapter 10

Tutor

78


Experimentation Layout Sound Streets Lines Shapes Form Movement Images Text Creativity A5 Long

Words Mentioned in Class

Format Rhythm Music Balance Sound Enjoy

74

79


80


Work in Class Rhythm Grid Music London

81


82


Rhythm and Grid. In this session we were asked to listening to a sound track and represent it on the grid.

83


84


Music For All. Well, Notting Hill Carnival... ...Music, food, drinks, colours, dancing, happiness, August, Summer, hot, party, harmony, funny, mess and zillions of people.

85


86


Notting Hill Carnival, London

87


2pm - Friday, 15th May 2009.

Chapter 11

Tutor

88


Map Follow Directions Crafty Represent Start Meddle End Experimentation Layout 2D & 3D Streets Lines

Words Mentioned in Class

Shapes Creativity Communication Background Foreground Eye Line

89


Work in Class Create Map Group 3D

90


Ephemera | Foreground | Background

91


Further London Exploration The City, London

Old Kent Rd, London

The City, London

Deptford, London

Old Kent Rd, London 92

Bayswater, London

The City, London


New Cross, London

Ladbroke Grove, London

Old Street, London

Burgess Park, London

Ladbroke Grove, London 93


10am - Tuesday, 26th May 2009

Chapter 12

Tutor

94


French Fold Paper Colour Attention Folds Spreads Window Presentation Experimentation Layout A5 Prototype Size

Words Mentioned in Class

Images Text Creativity Binding Holes Screws Spine Cover

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Work in Class Book A5 Dimensions French Fold Margins This workshop helped me to understand better everything related to making this book

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12pm - Friday, 22nd May 2009.

Chapter 13

Tutor

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Brain Storm Target Audience De Bono Idea Ref lection Chapters Workshops Develop Aim Simple

Words Mentioned in Class

Clear Combination Outcome Message Development

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Buy

Rent

Share

Find Agents

New Homes

Offers

Overseas »

Whitepost Lane, Gravesend, House for Sale

Mortgage Finder

London

Homes for Sale

Property No. 503491850 New Search

Contact The Agent Print Details Email To A Friend

Email Me Similar Listings All Agent's Properties

Sellmyplot.com - Manchester

Tel: 0844 502 2857 *Direct Line (BT 4p/min approx)

EMAIL AGENT

Arrange Viewing

WHITEPOST LANE, GRAVESEND This piece of land is designated as agricultural and therefore is being sold with no planning permission. The plot is 1 acre. So why is land such a good idea? The answer ¿ the basic economic principle: supply and demand. There will be no more land made or built. It is a finite resource. Because it is a finite resource, it naturally increases in value regardless of planning or building. In short, the supply of land for sale is limited, but the demand for it will continue to rise, which has been seen here in the UK in recent years amidst the housing boom.

Find a local Solicitor

Special Offers

Unlike other forms of investment, land is a tangible asset, one that can be physically experienced. The tangible nature of investment in land can be very rewarding, not to mention prestigious. This along with the simple nature of investing in land makes it a very attractive investment proposition.

Mortgages

Please quote reference W6 when enquiring about this piece of land.

Property Investment

First Time Buyer? Remortgaging?

Below Market Value

East London

Found street location only

Forgotten

Buying at Auction Quick Sale?

White Post Lane

Finance

Mortgages Loans

Forgotten Life Insurance Debt Help

White Post Lane

Corners

E9

Forgotten

Map data ©2009 Tele Atlas - Terms of Use

104

Feedback

East London Have your say

Corners

Utility Deals

London

Corners

E9 London

Property Location Map

Corners

More Property Details:

White HIPS/EPC Post Lane

Go

Forgotten

Lo

Estate Agents - Adver

Forgotten

ASKING PRICE OF £130,000 - GRAVESEND

Request Details

Register

Corners

E9

Search UK Property and Houses for Sale


Corners

London

E9

Forgotten

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White Post Lane, London

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White Post Lane, London

White Post Lane, London

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White Post Lane, London

White Post Lane, London

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White Post Lane | London

White Post Lane, London

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10am - Monday, 1st June 2009.

Chapter 15

By

114


London City Map Posters Directions Crafty Visual Research Book Views Different Angles Represent Photography Experimentation Corners 2D & 3D Images Streets Bendable Walls Perspective

Project Words Overview

Shapes Creativity Communication Background Foreground Graffiti 2012 Olympic Park area

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Visual Research Book Cover 116


Visual Research Book Open Cover

Visual Research Book Open Cover 117


Visual Research Book pages

Visual Research Book pages 118


Visual Research Book pages

Visual Research Book pages 119


Visual Research Book pages

Visual Research Book pages 120


Visual Research Book pages

Visual Research Book pages 121


Bending Walls. Considering London’s 2012 Olympic Games area regeneration, many corners and walls within the E9 postcode area may not be standing next time I visit them. This project emphasises images of ‘Street Arts’ around the 2012 Olympic Games area, where inexplicable changes is to occur in the near future. The final outcome is a tribute to those vandalised walls. This project used many photographs combined into a single image. And made various A3 poster out of it, which can be bendable to accentuate the fact of all images are from corners. The concept of walls that can be bend is only a partial attraction of this project. Different angles, varied views and multiple perspectives from the same image is another. But the most peculiar aspect of this project is the fact of knowing those wall would probably not being standing there in the future, trading its space and place for the London’s 2012 Olympic Park saga or perhaps a very needed regeneration of the “East London Forgotten Corners”.

A3 Bending Walls Poster 122


A3 Bending Walls Poster

A3 Bending Walls Poster 123


A3 Bending Walls Poster - Inwards Bent

A3 Bending Walls Poster - Outwards Bent 124


A3 Bending Walls Poster - Collection

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ing

Bend

walls

127


Copyright © 2009 Léo Lucas. All Rights Reserved.

C ORNERS

London

E9

FORGOTTEN

Bending walls

Visual Research Book


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