WE A RE 6 9 S LA M
ABOUT 69SLAM Since 2004
PL AY L O UD ! in over 50 countries
Since the release of its first collection in 2004, 69SLAM has spread its seeds, harnessing worldwide fans. Over the years, 69SLAM has built a reputation with its colorful, alternative and suggestive prints, continuing to outdo itself with each bold step. Best known for its status as a youthful and provocative brand, 69SLAM continues to evolve bringing the same confident, whimsical and playful attitude to all its designs. 69SLAM was born far far away from all formulaic and watered-down brands and has grown into a modern lifestyle brand of fun underwear, swimwear, apparel and other related products. Present in over 50 countries around the world, 69SLAM intends to illustrate its motto ‘PLAYLOUD’ in the best possible way. Spread the phenomenon !
PHILOSOPHY With this ‘PLAYLOUD’ motto, 69SLAM provides not only clothing but a lifestyle: For those who are not afraid to diverge from the norm For those who thrive on doing things on the wild side For those who simply love surfing, skateboarding, snowboarding and all other extreme sports.
COMMUNICATION The 69SLAM team ensures that the ‘PLAYLOUD’ motto can be heard and seen with hot and spicy communication. Many are familiar with the 69SLAM ads in which the woman is the fiery vixen appearing alongside darlings and groups of sweethearts under her control.
BRAND IDENTITY
BRAND IDENTITY
a new clean, crisp and strong brand logo In 2013, we launched a new clean, crisp and strong brand logo that reflects the brand’s directions: The Ice Cream The symbol is both modern and authentic, sexy and playful. It represents craziness, fun and youthfulness, all of which the brand stands for. There are enough flavours of ice - cream to satisfy everyone. What’s your favourite flavour?
KEY NUMBERS
KEY NUMBERS
Target young, provocative and creative individuals between 15 and 25 years old who like to play loud
Price range
Eco-logic bamboo, hemp and organic cotton range for both underwear and apparel
SINCE
2004
UNDERWEAR 25 – 35 EUR BOARDSHORT 45 – 75 EUR SWIMWEAR 25 – 70 EUR
34
INTERNATIONAL CONCEPT STORES
CORE VALUES
CORE VALUES
Since 2004
6 9SLA M M A N T RA in over 50 countries
Our core values underpin our culture and enable us to be truly ingrained into the drumbeat of our business. 69SLAM mantra is essentially a quest for anything
Fun Playful Provocative Youth CARE FREE
all around the world
all over the world If you are a conquistador in search of the grail of cuts, designs and colors, enter one of 69SLAM concept stores. 69SLAM now has a total of 34 International concept stores unveiling its genuine characters and definitive core values. Come visit and uncover the 69SLAM concept – discover a unique shopping experience. A U S T R A L I A C A N A D A CZECH REPUBLIC F R A N C E F R E N C H P O L Y N E S I A H O N G K O N G I S R A E L I T A L Y J A P A N K O R E A M A L D I V E S M A U R I T I U S NETHERLAND NEWCALEDONIA P H I L I P I N E S P O R T U G A L REUNION ISLAND S P A I N R U S S I A S L O V E N I A SOUTH AFRICA S P A I N USA etc...
References INNO (Belgium), ZALORA (Indonesia), BLUE TOMATO (Austria), VASCO DE GAMA MALL (Portugal), NICOLWAY MALL (South Africa), MEGA Mall KHIMKI (RUSSIA), HIBRAND SHOPPING MALL comingsoon (SouthKorea)
bamboo focus product
HOT PRINTED BAMBOO COLLECTION Committed to leave a lighter footprint on the planet 69SLAM started developing sustainable eco-friendly undies in BAMBOO.The first bamboo collection came out in plain bright colors. Since FW13 we’ve decided to rock your pants even when it comes to ecofriendly underwear and we’re now the first underwear brand to offer printed bamboo undies. If you think Bamboo rocks, then you’ll love our Printed Bamboo Collections. Hotter than Lady Gaga’s meat outfit, our Bamboo boxers now come in a wide range of bright colors and prints. Coveted by end users and our riders, the legendary Bamboo underwear has been known to create mass hysteria in all our shops around the world since 2011. The power of a cool sustainable underwear cannot be understated!
Why Bamboo ? - Breathable and absorbent – wicking the sweat away from the skin - Soft and Strong – much softer and stronger than cotton or man-made fabrics for increased levels of comfort and longevity - Bamboo fabric is ecological and economical due to its fast growing rate and no need for use of chemicals to help it grow
NEW LACE COLLECTION
Lace it up !!
69SLAM has just unveiled its new lace collection and it’s spicy! The brand has enhanced its woman’s range with frivolous and provocative dessous which will refresh the monsoon or warm up your winters depending on which part of the globe you slam! 69SLAM plays between loud and bright prints and seduction. An half-angel half-demon way which will probably attract the more coquettes!
technical underwear
technical underwear Who says Winter Underwear has to be boring? 69SLAM brings excitement to the winter underwear market! We have taken our proven Bamboo fabric and created a unique line of technical winter underwear in some tasty colors. In FW13 we’ve enhanced the range with a new range of printed bamboo technical underwear including the unique and exclusive PRO MODEL with 69SLAM rider Seppe Smits. Slip in, go ride, and chill out at home in the new Bamboo One Piece Suit from 69SLAM. Tested and loved by the 69SLAM snow team, the product is ready to hit the mountain!
boardshort and bikinis
boardshort and bikinis Want to turn yourself into a total hottie while lounging by the pool or on the beach? Check out 69SLAMs’ swimwear collections and see if you can resist the temptation brought by its designs, bright colors and shapes! Both lines for Men and Woman showcase colours that are clean and sharp which are sure to stray you away from the crowd. Playloud!
4 WAYS STRETCH Take a sneak peak at the newest fabrics 69SLAM has brought in its boardshorts range – 4ways stretch and dobby stretch.
FOCUS PRINT
FOCUS PRINT
PACKAGING SW IM W EA R POU C H
U N D ER W EA R
PACKAGING
B A MB O O
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