!"#$$$$$$$%&'() Trend Forecasting Lesly Washington Professor Mrvos July 19, 2011 Private Label/FASM 310
Fall/ Winter ‘11 Trends & Silhouettes
Chloe
Aganovich
Gilded Age
Theyskens' Theory
Helen Yarmuk
Hem widths go to extremes in this new, super-wide-leg silhouette / Retro attitude with contemporary, exaggerated fit / 25-40cm (10-16 inch) hem diameters / Pant-culotte hybrids / Shape widens from hip to hem, or fit is slim to knee and then flares / Mid-weight denims accentuate A-line, structured silhouette
The Ergonomic Skinny
DSquared2
Gilded Age
Tess Giberson
Isabel Marant
Matthew Williamson
Ergonomically placed seaming has activewear inspiration / Angular slices and inserts create visual surface interest / Contrast colors and fabrics are key / Super-stretch mesh and elasticized techno materials combined with denim / Knee details, reinforced patches, top-stitching and trapunto or quilt details
The Coverall
Acne
G Star Raw
Bodkin
All-in-one pieces take a more refined form with luxe constructions and tailored silhouettes / Utility and military inspirations prevail, but bespoke details and fabric updates move the look forward / Updated elements include cinched-in waists, military buttons and subtle color blocking
The Engineered Stack
Jena Theo
Nicolas Andreas Taralis
Rundholz
G Star Raw
Side seams are strung and gathered for an exaggerated take on natural ankle stacking / Shirring stitches on side seams / Laced-up details / Elongated inseams create extreme stacked and wrinkled hems / Glossy surfaces draw attention to creases / Lightweight stretch denims or heavier, coated varieties
Spring/ Summer Trends & Silhouettes ‘12
Urban lifestyles will merge serious bike enthusiasts with hardcore party players. Distressed features like burns, rips and tears will reflect apathetic attitudes while highly graphic and stylized T-shirts nod to rival motorcycle gangs.
Rips and Slashes
D.I.Y. distressing will be a preoccupation for bored and disengaged youths. Rips and slashes will be employed in allover formations to create linear patterns and graphic cutout effects. Update punk styling with braided, tied and twisted finishes.
The DIYer
The traditional punk aesthetic will be softened and structured to create a D.I.Y. silhouette with knit layers. Cutout jersey tops will interact with incomplete and asymmetrical pieces to form a unique and personalized style. Think Helmut Lang for a sophisticated and clean finish.
The Dirty Denim Boyfriend
Undercover
G Star Raw
Paul Smith
Wider, relaxed shapes continue to drive Women's pant silhouettes / Rolled, cropped and cuffed hems sit loose around the ankle or above / Worn-in and abraded treatments are part of the "stolen from your boyfriend" aesthetic / Localized treatments replicate ingrained dust and dirt
The Industrial Carrot
G Star Raw
Theyskens' Theory
Jena Theo
Rundholz
Carrot silhouettes range from exaggerated billows to more subtle styles / Raw looks and resin-treated surfaces exaggerate stacks with glossy finishes / A more tailored approach introduces pleat front details and center front creases/ Gathered and elasticized details at hem emphasize pegged carrot shape
Verbiage for “Warmth of the Sun”( Fall/Winter ‘11) • The Warmth of the Sun collection for Bon Temps will consists of an earthy eye catching palette. This collection contains many shades of browns, creams, mustard yellows, rust, deep reds, and different denim washes. This collection is very modern and classic. The customer will see extremely wide legged jeans and pants, high waists, denim jumpsuits, metal detailing and zippers. Many of the shirts will be very delicate, sheer and ultra feminine. High waists and extreme wide legged jeans will be a huge trend for the Fall/ Winter 2011. The silhouettes are very relaxed and universally flattering on any body type. This collection is all about the female being comfortable in her own skin as well as in our denim. All of the fabrics in this collection is produced with natural fabrics as well as dyed with natural dyes.
Verbiage for “ Pale Petals”(Spring/Summer 12) • The “Pale Petals” collection for BonTemps is all about femininity with a mix of rough, rustic and industrial all rolled up into one. Pale Petals describes the delicacy of the blouses and tops of this collection as well as the colors used. The colors are reminiscent of flower petals. Lilacs, pale blues, pale pinks and grays will be a big trend for the Spring/Summer 2012. Tops with rips and slashes will be a huge trend as well as braided, tied and twisted finishes. It would only be appropriate to incorporate pastel colors with a rough vibe of cut outs and burnouts to the BonTemps collection. The rips and slashes will also be incorporated into some of denim as well. Our customer will fall in love with the gorgeous colors of the collection as well as the interesting Do-It-Yourself aesthetics of our clothing for this collection. All of the fabrics in this collection is produced with natural fabrics as well as dyed with natural dyes.
Map Piece Fall/ Winter ‘11
Spring/ Summer ‘12
Frida Weyer
Murkidis
Inspirations Fall/Winter 2011
Birds and Orange Sky by Emerson Woelfer
Spring/ Summer 2012
Delivery Times for Fall/ Spring ‘11 • Skinny/Ankle/Boyfriend/ Wide Leg/Cigarette/ Denim Rompers/ Cardigans= Late July 2011 • T-shirts/ Tanks delivered twice every month • Skinny/Ankle/ Cigarette/ Boyfriend/ Wide Leg/ Shorts/ Burnout tees/ Ripped Tanks= Mid January 2012
Fall/ Winter 2011 Color Trends 'BMM 8JOUFS TBOE
QFUBM
SVTU
EBGGPEJM
DFNFOU
TPJM
PMJWF
DMBZQPU
Spring/ Summer Color Trends 2012 4QSJOH 4VNNFS $PMPS 5SFOET
DPDPOVU
KBTNJOF
QPQTJDMF
CMVFCFSSZ
HSBQF
QJOB DPMBEB
NBOEBSJO
MFNPOBEF
IPOFZEFX
Fabrics used for Fall/Win ‘11 & Spring/ Sum ‘12
hemp
jersey cotton
silk
silk
leather
linen
denim
Bibliography • www.wwd.com • www.stylesight.com • www.nytimes.com • www.artstor.org • www. nymag.com