Purchasing Behaviour Trends - Les Nouvelles Esthetiques Spa Magazine #107

Purchasing Behaviour Trends

In the face of economic challenges, international consumers maintain a steadfast commitment to their beauty regimens, employing strategic approaches to optimize their spending. Here's an in-depth exploration of their purchasing behaviours across various beauty categories:

Budget Constraints and Spending Habits

French consumers exhibit a pragmatic approach to beauty expenditures, with a significant majority prioritizing affordability in their monthly budgets. According to recent data, 84% allocate less for nail care, underscoring a preference for cost-effective solutions. Similarly, 76% limit spending on body care products, while 75% and 70% respectively adhere to it for hair care and skincare essentials. Makeup and perfumes also see substantial budgetary limitations, with 69% and 57% of consumers respectively opting to spend conservatively.

Bargain Hunting and Cost-Conscious Strategies

A substantial portion of French consumers actively engage in price comparison and cost-saving measures. Notably, 46% of shoppers meticulously compare prices across brands and retailers to secure the best deals. Another 22% actively seek out more affordable alternatives, while 26% regularly search promotional discounts before making their final purchase decisions. These behaviours highlight a persistent effort to balance quality and cost-effectiveness in their shopping routines.

Cleaner and Sustainable Beauty Practices:

Rising Importance of Ethical and Sustainable Choices

In recent years, there has been a notable shift among international consumers towards cleaner and sustainable beauty practices. This trend is characterized by a heightened preference for products that prioritize ethical sourcing, organic ingredients,

cruelty-free formulations, and recyclable packaging.

Key insights include:

Ethical Ingredients: A significant majority (60%) of consumers prioritize beauty products that feature ethically sourced ingredients. Additionally, 40% prefer products made with organic ingredients, reflecting a growing awareness of environmental and health considerations.

Sustainability Initiatives: Approximately half of the surveyed population (50%) actively seek out crueltyfree products, and 40% emphasize the importance of recyclable packaging in their purchasing decisions. This underscores a collective commitment to reducing environmental impact and supporting sustainable practices within the spa industry.

Transparency and Consumer Preferences: Transparency remains a critical factor for 35% of consumers, who actively seek greater disclosure from cosmetics brands regarding their sourcing and production practices. Moreover, 33% believe that sustainable practices should be standard across the industry, signaling a demand for accountability and ethical responsibility among brands.

Evolving Masculine Beauty Trends

Shifting Dynamics in Male Grooming

The concept of masculine beauty is evolving, with an increasing acceptance of gender-neutral products and skincare routines.

Inclusive Skincare: A significant majority (85%) of male respondents use between 1-3 skincare products regularly, with motivations ranging from enhancing confidence (39%) to finding enjoyment in their skincare routines (36%).

and Makeup Trends

Preference for Minimalist and Natural Beauty

International consumers exhibit a preference for minimalist skincare and makeup routines, opting for products that offer effective ingredients and a natural finish.

Key trends include:

Holistic Skincare Solutions: There is a notable preference for skincare products enriched with potent ingredients such as peptides, vitamin C, and hyaluronic acid. Additionally, the popularity of skincare supplements continues to grow, promoting a holistic approach to achieving radiant and healthy skin.

Natural Makeup Aesthetics: Minimalist makeup styles that accentuate natural beauty features prominently among French consumers. This trend emphasizes a luminous complexion, radiant skin, and voluminous lashes, underscoring a preference for enhancing natural beauty rather than masking it with makeup.

Alignment with Global Preferences

While French consumers exhibit distinct preferences for affordability, sustainability, and minimalist beauty, these trends resonate on a global scale as well. Across various international markets, there is a growing demand for budget-friendly beauty options, cleaner formulations, inclusivity in skincare products, and a shift towards gender-neutral beauty standards. Brands worldwide are responding to these evolving preferences by enhancing transparency, offering ethical choices, and promoting natural beauty ideals in their product offerings.

These insights not only provide a comprehensive understanding of current trends but also underscore the dynamic nature of consumer preferences within the evolving spa industry landscape.