Advanced Aesthetics

By Jacoline Wentzel, Managing Director of The Spa Warehouse

Advanced Aesthetics has become an intricate part of our offerings in our spa and beauty industry, and advanced anti-ageing treatments specifically is now one the biggest beauty trends world-wide and a billion-dollar industry. But when we hear the words Medi-spa, advanced aesthetics, or advanced aesthetic equipment, it often conjures up a stark white, cold and impersonal atmosphere, or service, which is exactly the opposite of what we are trying to achieve in our spas.

So how do you incorporate this popular trend into your spa without losing the essence of what your spa stands for or without losing the essence of what your spa client is accustomed to?

Plan Plan & Plan

Before turning a part of your spa into an advanced aesthetic area, it will be advisable to plan your treatment offerings first. First determine what type of treatments you will be offering. Choose your product lines and your advanced aesthetic equipment wisely and design your treatment menu according to what you have chosen. Make sure your treatment offerings suit your clientele and is on par with offerings around your area. If this feels like a daunting task, employ an experienced consultant that can help you with choosing the best for your spa, as this could be an expensive exercise if not careful. This will be one of your biggest investments for your spa, but could be one of your most profitable if managed properly.

My suggestion would be that you have a separate advanced aesthetic treatment menu from your normal spa menu. Once you have determined your treatment menu, you can now start to design the area according to what will suit your offering.

Waiting Area

The perfect solution for a medical advanced aesthetic area would be to have a separate entrance for your medical aesthetic customers. Privacy is key, and it would be preferable for customers not to wait and pay in the same area as your regular spa goers.