Sport Community
Develops community sport organizations
Supports the development of all participants, including players, technical officials, and coaches
Fosters new levels of engagement and awareness of the role of sport for participants, fans and the community
Promotes a variety of sports and disciplines
Provides local athletes first-hand experience of high-level sport competition, inspiring them to achieve excellence
Increase youth participation in sport
Promotes sport and physical activity throughout community
Positively impacts the community and regions identity, activating pride and passion
Promotes Lethbridge as a destination
Supports infrastructure development
Enhances cultural development
Encourages community engagement from volunteers, spectators, the arts & culture sector, local businesses, and the sport & recreation sector
Builds a strong base of leadership for future events
Strengthens community partnerships
Economic
Recognized as the fastest growing segment of economic development initiatives at the community level
Acts as a stabilizing economic force in volatile economic times
Assist in attracting future events
Direct $ Input
Hospitality industry - accommodations, restaurants / pubs / bars, food trucks, catering, gas stations
Retail - sport apparel stores, shopping malls (other local shopping), grocery stores, recreation & entertainment venues
Communications Professionals - marketing, graphic designer, printing , media, information technology
Events - photography, event planners, performers, buskers, souvenirs, promotional products, trophies/medals & engraving
Services - transportation (bus, shuttles, vehicle rental, taxi, air travel), security, medical, sport science (physiotherapists, chiropractors, massage, acupuncture)
Venues – sport venues, conference centres
Indirect $ Input
Suppliers of Goods and Services to DIRECT Businesses
Suppliers - food & beverage, fuel, utilities, furnishings, product materials
Services - laundry, cleaning, maintenance, professional services, delivery, marketing/promotion, fire/EMS/police
Induced $ Input
Spending by DIRECT & INDIRECT employees and businesses
Local personal spending: Example: Hotel employees spending on consumer items such as groceries, shoes, and electronics.
Local business investment: Example: Business reinvesting retained earnings on machinery and equipment
