MEDIA KIT 2018-19 PRINT • WEB • SOCIAL • EXPO • VIDEO
The longest running hockey publication in the country
SPONSORSHIP PACKAGES BE A PRESENTING SPONSOR OF THE FOLLOWING: 2019 LET’S PLAY HOCKEY EXPO ››› more than 40,000 attend and tens of thousands more are reached through annual promotion of the event. LPH MORNING UPDATES ››› just about every morning Let’s Play Hockey tweets out what Minnesota players did the night before. These tweets get an enormous response in the hockey community. Be a presenting sponsor and increase your Twitter following through LPH’s 23K followers. MIKE RICHTER AWARD ››› presented to the most outstanding college goalie in the nation. Now in it’s sixth year, the Richter Award gives your brand national exposure. Each year we present the award with ESPN’s John Buccigross and Barry Melrose at the Frozen Four. MS. HOCKEY BANQUET ››› Let’s Play Hockey presents the all-state and Ms. Hockey and Senior Goalie of the Year Awards the Sunday following the MSHL Girls’ State Tourney. We have more than 450 guests attend the banquet annually. Keynote speakers in the past have included ESPN’s Erin Andrews, WCHA Commissioner Katie Million and KARE 11s Julie Nelson. LET’S PLAY HOCKEY RANKINGS ››› The rankings page in LPH is legendary and is the most popular page in our print product and one of the highest viewed pages on our website. By being a presenting sponsor, your brand will be heard all across Minnesota on a weekly basis. TOP 50 HS BOYS ››› This will be the third year we will name the top 50 boys’ HS players in Minnesota. This is the highest viewed page on our website that generates traffic throughout the entire season.
TOP 30 HS GIRLS ››› We will also be naming the top 30 girls in high school hockey in Minnesota. This is a great chance to market to the top players in Minnesota. HAT TRICK/PLAYMAKER WALL ››› The Hat Trick/Playmaker Wall recognizes youth players who score a hat trick or has three assists in a game during the season. Each week we pick a prize winner and send them prizes from our presenting sponsor. This wall appears in both print and online and is put out on our social media channels. SHUTOUT WALL ››› Like the hat trick wall, the Shutout Wall recognizes goalies who post a shutout during the season. SUMMER HOCKEY GUIDE ››› Printed in January, our Summer Hockey Guide is a comprehensive guide that features the top summer hockey opportunities in Minnesota and beyond. This guide is also online and put out on social media for maximum exposure. E-MAIL DIGEST ››› Sent out to more than 10,000 hockey enthusiasts around the country, the LPH E-mail Digest has an open rate well above industry standards. LET’S PLAY HOCKEY SPONSORED CONTENT ››› Would you like us to write a story about your product or business in Let’s Play Hockey? We offer sponsored content opportunities where you can tell your story to our tens of thousands of followers. SOCIAL MEDIA SPONSORSHIP ››› With 23K followers on Twitter and 10.5K on Facebook, we provide the opportunity to be a presenting sponsor of our social media posts on a weekly basis.
If interested in any of these opportunities, contact Bryan Zollman at 320-333-3279 or email bryan@letsplayhockey.com
2018-19 PRINT ADVERTISING RATES Rates effective May 1, 2018
DISPLAY ADVERTISING RATES (Per Ad Cost) Ad Size Col. Inches One Issue 2-9 Issues $ $ Full page 64 inches 975.00 900.00 $ $ 1/2 page 32 inches 525.00 450.00 $ $ 1/4 page 16 inches 295.00 275.00 $ $ Banner ad 12 inches 225.00 190.00 $ $ 1/8 page 8 inches 152.00 136.00 $ $ 1/12 page 6 inches 114.00 102.00 $ $ 1/16 page 4 inches 76.00 68.00 $ $ Classified 3 inches 57.00 51.00 Ad Design Rate (LPH will design your ad for you)
DISTRIBUTION
Normal print run = 7,563* State Tournament/ Expo Print Run = 10,563 *Some print runs may be larger due to more issues being distributed to certain events
9-16 Issues $ 850.00 $ 395.00 $ 240.00 $ 160.00 $ 120.00 $ 90.00 $ 60.00 $ 45.00
AD DIMENSIONS (width x height) 1/16 PAGE
FULL PAGE
5” x 2”
10.125” x 16.125”
1/4 PAGE 5” x 8”
1/8 PAGE
WHO GETS IT?
LPH is distributed to most hockey arenas in Minnesota, Wisconsin, North Dakota, South Dakota, Iowa, Illinois, and to some arenas in Nashville, Las Vegas and Indiana. It is also distributed to dozens of sporting good/hockey retailers throughout the Midwest.
WHO READS IT?
In our 46th season, Let’s Play Hockey is the longest running hockey newspaper in t he country. It is read by players both young and old, hockey parents, coaches, officials and fans.
WHO ADVERTISES?
Many of the top hockey brands in the world look to Let’s Play Hockey to help brand their products and services.
17+ Issues COLOR $ $ 750.00 200.00 $ $ 350.00 100.00 $ $ 200.00 75.00 $ $ 140.00 60.00 $ $ 104.00 50.00 $ $ 78.00 40.00 $ $ 52.00 35.00 $ $ 39.00 30.00 $ 25.00 (one-time cost)
5” x 4”
CLASSIFIED 2.5” x 3”
1/12 PAGE 5” x 3”
HALF PAGE 10.125” x 8”
BANNER AD 10.125” x 3”
To learn more about multi-media opportunities in Let’s Play Hockey, including digital, social, video and the Let’s Play Hockey Expo, email Bryan Zollman at
bryan@letsplayhockey.com or call Bryan at 320-333-3279
DIGITAL OPPORTUNITIES www.stateofhockey.com Let’s Play Hockey has partnered with The State of Hockey to create one go-to website that covers the landscape of hockey better than anyone else. Last year web traffic increased 174 percent!
Connect with more customers with these
ADVERTISING OPPORTUNITIES... BANNER ADS
BOX ADS
Premiere Site Wide Banner Ad...................................................... $500/mo.
Premiere Site Wide Box Ad.................................................................. $400/mo.
Regular Banner Ad
Regular Box Ad
(runs on specified pages).......................... $350/mo.
SPONSOR A WRITER Your digital ad can be seen on all articles from one of our writers/contributors. We will also hashtag you when we post these articles on Twitter and Facebook for additional exposure................ Rates start at $150/mo.
(runs on specified pages).......................... $250/mo.
SOCIAL MEDIA SPONSORSHIP With 23K followers on Twitter and 10.5K on Facebook, we provide the opportunity to be a presenting sponsor of our social media posts on a weekly basis.......................................Call for rates
To learn more about multi-media opportunities, contact Bryan Zollman at
320-333-3279 or email bryan@letsplayhockey.com
SAVE OVER $ 2,000
on your marketing costs with this affordable, multi-media platform
HAT TRICK
s l a i c Spe
Offer ends Oct. 1!
If you are finding it tougher and tougher to afford a marketing plan for your business that covers all media platforms and hits your target audience, we may have the solution for you. Let’s Play Hockey is the longest running hockey newspaper in the country, but we are much more than that. In addition to having our publication available for FREE at arenas and hockey shops in Minnesota, Wisconsin, North Dakota, Iowa, South Dakota and Illinois, we also have a state-of-the-art website and a strong social media following.
Let’s look at the numbers: ➨ Print run of 7,500-10,500 with an average estimated readership of 3-5 readers per issue. Total # of readers per issue = 21,500-52,500. ➨ Website: After joining with The State of Hockey, website traffic increased 187 percent! Last season we had more than 540,000 visitors. ➨ Social Media: With 23K on Twitter and 10.5K on Facebook we can hit thousands more people and drive them to your website or place of business. As you can see our reach amongst the hockey demographic is long and strong! We have put together some custom discounted “hat trick” packages that allows you to utilize all three platforms to be sure you are not missing your demographic. Take a look at the following options:
THE DANGLE
THE SNIPE
THE CELLY
➨ Print: Banner ad (10” wide by 2.5” high) in all 21 issues of LPH. Rate Card Value of $140 per ad = $2,940 ➨ Web Box Ad to run on all interior news pages. Rate Card Value = $250 per month = $3,000 ➨ Social Media Support Includes retweets/shares when LPH tagged and 6 organic sponsored blasts through LPH’s Social Platforms = Value of $1,000 ➨ Link on LPH Pro Shop partner page
➨ Print: 1/4 page ad (5”x8”) in all 21 issues of LPH. Rate Card Value $200 per ad = $4,200 ➨ Web Box Ad to run on all interior news pages. Rate Card Value = $250/month = $3,000 ➨ Social Media Support Includes retweets/shares when LPH tagged and 6 organic sponsored blasts through LPH’s Social Platforms = Value of $1,000 ➨ Logo & link on LPH Pro Shop page
Total Value of Sponsorship $ 5,684
Total Value of Sponsorship $ 6,940
Total Value of Sponsorship $ 8,200
HAT TRICK SPECIAL
HAT TRICK SPECIAL
HAT TRICK SPECIAL
Save $2,084!
Save $2,140!
Save $2,500!
➨ Print: 1/8 page ad (5”x4”) in all 21 issues of LPH. Rate Card Value $104 per ad = $2,184 ➨ Web Box Ad to run on all interior news pages. Rate Card Value = $250/Month = $3,000 ➨ Social Media Support Includes retweets/shares when LPH tagged and 3 organic sponsored blasts through LPH = Value of $500
3,600 or 300/mo.
$
$
4,800 or 400/mo.
$
$
5,700 or $475/mo.
$
Contact Bryan Zollman at 320-333-3279 or bryan@letsplayhockey.com
PRO SHOP JOIN THE LET’S PLAY HOCKEY
PRO SHOP!
Brand your business 12 months out of the year with this affordable option. Receive a 5”x2” ad in each issue of Let’s Play Hockey (21 issues). Also your logo and information will be listed in our online Pro Shop on www.stateofhockey.com as well.
Don’t let other brands get the lead on you. Maintain a presence throughout the year.
STAY IN FRONT, OR GET LEFT BEHIND.
We will write a story about y our business!
YOUR LOGO AND INFO HERE!
PRO SHOP CATEGORIES ❏ Equipment ❏ Sticks ❏ Hockey Camps/Clinics ❏ Apparel ❏ Skate Sharpening ❏ Accessories
❏ Retail Outlets ❏ Uniforms/ Jerseys ❏ Lifestyle ❏ Other
Be a Pro Shop member and receive the following: ✔ 2”x4.5” ad in 21 issues of Let’s Play Hockey, distributed for FREE to 197 arenas and dozens of hockey retailers throughout the Midwest. ✔ Logo, contact info, 25 word description of your business on our Pro Shop Page at www.stateofhockey.com. All linkable to your website. ✔ 600 word story plus photos to appear in Let’s Play Hockey (written by a Let’s Play Hockey writer). Story will appear in print and online! ✔ Two social media blasts during the season. ✔ 10 percent off all other display advertising (Expo not included).
Offer Ends Oct. 31!
ONLY $
125 per month – SPECIAL SAVINGS – PAY UP FRONT AND RECEIVE ONE MONTH FREE!
Contact Bryan Zollman at 320-333-3279 or bryan@letsplayhockey.com
Publication Schedule 2018-19 Let’s Play Hockey enters its 47th season in 2018-19 and will publish 21 times in thecalendar year. Below is a list of issues printed for the upcoming season. In the past 47 years Let’s Play Hockey has published more than 1,170 issues. We look forward to continuing the rich tradition of serving the hockey community by covering the game from Pewees to the Pros! Please support our adverrtisers so we can keep serving you! *Publication Schedule is subject to change
September 2018 Deadline Date: Sept. 7 Release Date: Sept. 13 Highlights: Fall Equipment Guide, NAHL Showcase, Upper Midwest HS Elite League October 8, 2018 Deadline Date: Oct. 8 Release Date: Oct. 11 College Hockey issue; Pre-season Team Minnesota picks of MN Top College Players October 25, 2018 Deadline Date: Oct. 22 Release Date: Oct. 25 MIAC SHOWCASE November 8, 2018 Deadline Date: Nov. 5 Release Date: November 8 Girls HS Hockey Preview including Minnesota’s top 30 HS players. Nov. 21, 2018 Deadline Date: Nov. 18 Release Date: Nov.21 Boys HS Hockey preview plus the top 50 HS players December 6, 2018 Deadline Date: Dec. 3 Release Date: Dec. 6 Holiday Gift Issue; Youth Hockey Features. Dec. 20, 2018 Deadline Date: Dec. 17 Release Date: Dec. 20 The State of Hockey Players; Outdoor Hockey Feature
Jan. 3, 2019 Deadline Date: Dec. 29 Release Date: Jan. 3 Holiday Tournament Coverage; HS Hockey Coverage
March 6, 2019 Deadline Date: March 1 Release Date: March 6 Boys State HS Hockey Tournament Preview; EXPO Guide;
Jan. 17, 2019 Deadline Date: Jan. 14 Release Date: Jan. 17 Hockey Day Minnesota; Summer Hockey Guide (Part 1)
March 14, 2019 Deadline Date: March 11 Release Date: March 14 State Tournament Champions; EXPO recap; Youth State Tournament Previews
Jan. 31, 2019 Deadline Date: Jan. 28 Release Date: Jan. 31 MN Girls Top10 MS. Hockey and Senior Goalie of the Year Finalists.
March 21, 2019 Deadline Date: March 18 Release Date: March 21 Youth State Tournament Champions
Feb. 7, 2019 Deadline Date: Feb. 4 Release Date: Feb. 7 Top 5 Senior Goalie Finalists. Feb. 14, 2019 Deadline Date: Feb. 11 Release Date: Feb. 14 Top 5 Ms. Hockey Finalists. Feb. 21, 2019 Deadline Date: Feb. 18 Release Date: Feb. 21 Girls State Tournament Preview; Prep Boys Playoffs. Feb. 28, 2019 Deadline Date: Feb. 25 Release Date: Feb. 28 MN Girls HS State Tournament Winners; MS. Hockey and Senior Goalie winners announced.
April 18, 2019 Deadline Date: April 15 Release Date: April 18 Mike Richter Award Winner; Summer Hockey Guide (part 2); Keys to offseason training June 2019 Deadline Date: June 10 Release Date: June 13 Tournament Calendar/Guide; NHL Draft preview; Summer Hockey Coverage July 2019 Deadline Date: July 15 Release Date: July 18 Tournament Calendar/Guide; NHL Draft August 2019 Deadline Date: Aug. 12 Release Date: Aug. 15 Tournament Calendar/Guide; MN Wild/MN Whitecaps preview.