LEVEL-UP! MAGAZINE™ WHERE UNDERGROUND IS MAINSTREAM
✓
MEDIA KIT 2013 MARKETING PLAN
LEVEL-UP! MAGAZINE
Where underground is mainstream
PREPARED BY FREDDIE WILLIAMS / FOUNDER
© JUNE 8, 2012
FOLLOW US
1
@LEVELUPMAGAZINE
CONTENT & CONCEPT 2
TARGET MARKET 3
READER PROFILE 4
DESCRIPTION
CIRCULATION/DISTRIBUTION 5
EDITORIAL CALENDAR 6
WEBSITE 7
LEV E MAG L-UP! AZIN E
WHO DO WE REPRESENT? LEVEL-UP! MAGAZINE REPRESENTS an emerging number of entrepreneurs, musicians, artists, stylists, and designers who are in need of a professional, creative portfolio to advertise their brand.
WHAT DO WE COMMUNICATE? LEVEL-UP! MAGAZINE COMMUNICATES art, life, and creation. Through collaborations with photographers, writers, and videographers, we communicate the key element in our client’s visions.
WHY IS LEVEL-UP! A KEY PLAYER?
W
LEVEL-UP! MAGAZINE IS A KEY PLAYER because of our interest and enthusiasm to work with clients of various experience levels. In turn, our readers and fans are exposed to intriguing and fresh inspiring material that is meant to spark their imaginations.
WHAT IS OUR STRENGTH?
1
LEVEL-UP! MAGAZINE IS A STRONG BRAND IN MANY ASPECTS. Having the ability to be in print provides our readers and clients with a visual element that can be used as a reference and portfolio. Our originality and network provides a strong base for our mission and vision.
PRICES 8
TECHNICAL SPECS 9
M
DESCRIPTION 1
TARGET MARKET 3
READER PROFILE 4
CIRCULATION/DISTRIBUTION 5
EDITORIAL CALENDAR 6
WEBSITE 7
CONTENT & CONCEPT MISSION STATEMENT
LEVEL-UP! MAGAZINE…. Applying our artistic minds to represent the unique sub-culture of art, music, and fashion, LeveL-Up! Magazine is the voice of the youth. Using our motto, “where underground is mainstream” we interpret our culture through the sharpest lens and embody the true art of creation.
LEV MAGEL-UP! AZIN E
LEVEL-UP! MAGAZINE
CONTENT
# KUSH V.S. PILLS: Updates on the current marijuana laws and policies in America. # IN THE MIX: Our resident DJ/producer gives us a list of the top five indie tracks they spin and what they like about the artist’s music.
# MUST PRESS PLAY: Album review section that highlights some of the hottest albums/ mixtapes in the underground scene. Also including indie film reviews.
# INDIE UNIVERSITY: An informative entertainment education section that coaches readers on all aspects of branding.
# KEEP IT 100: A bold, no holds barred section about underground news. # MUFFIN IN A JAR: A relationship column focused on the softer side of dating, love, & sex. # DOIN’ IT RAW: A raw and vegan food column dedicated to healthy eating and living. # PASSPORT: Encouraging our readers to travel, this section will focus on travel trends. # HOMEGROWN : Highlighting some of the best artists coming out of Chicago. # STRIKE A POSE: The official LeveL-Up! Fashion column dishing out the hottest trends in the fashion industry.
# WTF?: A collage of random tweets, pictures, and over-the-top content from social media. # RESOURCE: Classified ad for designers, DJ’s, videopgraphers, photographers, stylists, etc.
2
#RIDDIMS: Dedicated to everything reggae including news, interviews, album reviews, and Jamaican culture. PRICES 8
TECHNICAL SPECS 9
T
DESCRIPTION 1
CONTENT & CONCEPT 2
READER PROFILE 4
CIRCULATION/DISTRIBUTION 5
TARGET MARKET LEVEL-UP! MAGAZINE From LDRS junkies, to fashionistas, our target audience is a blend of urban youth from high school all the way to post graduate. The 80’s babies cross market with us and bring more value to our magazine using their market power while the 90’s babies depend on us for our fresh, relevant content. Collectively, our audience is a widespread generation that loves the freedom and creativity the arts bring.
TARGET MARKET LIFE STYLE Our target audiene is unique, sometimes flashy, and always up on the current trends in their favorite niches. Our audience relies heavily on the media for information about events, new music & fashion trends. Mostly dependent on parents, our audience isn’t shy to the entrepreneur market with most of them pursuing their passions independently through starting their own businesses
✓ PRICES 8
TECHNICAL SPECS 9
EDITORIAL CALENDAR 6
WEBSITE 7
R DESCRIPTION 1
CONTENT & CONCEPT 2
TARGET MARKET 3
CIRCULATION / DISTRIBUTION 5
EDITORIAL CALENDAR 6
WEBSITE 7
READER PROFILE AGE 18-24
11.2%
25-34
85.3%
34-49
2.4%
49-54
1.1%
56+
0%
GENDER FEMALES MALES
53.1% 46.8%
EDUCATION HIGH SHCOOL
9%
SOME COLLEGE
73%
COLLEGE DEGREE
10%
POST GRADUATE
8%
INCOME / FINANCIAL $20,000 - $50,000
92%
$50,000 +
8%
MEDIAN HOUSEHOLD INCOME
$27,000
HOLD MAJOR CREDIT CARDS
84%
HAS TRAVELED IN THE PAST THREE YEARS
12%
DINE OUT AT LEAST THREE TIMES A WEEK
18%
4
2012 LeveL-Up! Masgazine Independent study.
PRICES 8
TECHNICAL SPECS 9
&
DESCRIPTION 1
CONTENT & CONCEPT 2
TARGET MARKET 3
READER PROFILE 4
EDITORIAL CALENDAR 6
WEBSITE 7
CIRCULATION DISTRIBUTION
LEV E MAG L-UP! AZIN E
8%
31% 62%
CIRCULATION 49,181 Our goal is to become a monthly publication and distribute 175,000 copies nationwide.
PAR (PASS ALONG/SHARING RATE) 3X
READERSHIP 9,986 PAGE VIEWS 46,172 TOTAL FANS 23,185
PRICES 8
TECHNICAL SPECS 9
62% PUBLIC DISTRIBUTION Local colleges + universities, clothing, apparel, and consignment shops, and local restaurants.
8% DIRECT MAIL & SUBSCRIBERS Online promotion including our website, social media and partner sites.
31% EVENTS & PROMOTIONS Fashion shows, networking events, mixtape release parties, artist showcases, and our annual magazine release party.
5
✓ 2012-2013
DESCRIPTION 1
CONTENT & CONCEPT 2
EDITORIAL CALENDAR
TARGET MARKET 3
READER PROFILE 4
CIRCULATION/DISTRIBUTION 5
WEBSITE 7
✎
ISSUE #
PRE ORDER
SPACE CLOSE
ART DUE
SEPTEMBER # 6
AUG 13, 2012
JUL 25, 2012
DEC 7, 2013
NOV 24, 2013
FEB 16, 2013
MAR 13, 2013
MAR 14, 2013
MAR 13, 2013
FEB 22, 2013
MAR 12, 2013
JUN 20, 2013
JUN 13, 2013
JUN 16, 2013
SEP 20, 2013
AUG 13, 2013
SEP 6, 2013
DEC 26, 2013
NOV 29, 2013
DEC 6, 2013
JUL 31, 2012
LEVEL-UP! MAGAZINE Release Party:
JANUARY 2013 # 7
NOV 30, 2013
LEVEL-UP! MAGAZINE Release Party: New Years Day
MARCH 16 LEVEL-UP! MAGAZINE 5th Anniversary Party: Doing it Big!!!
APRIL 2013 # 8 LEVEL-UP! MAGAZINE Release Party:
JULY 2013 # 9 LEVEL-UP! MAGAZINE Release Party:
OCTOBER 2013 #10 LEVEL-UP! MAGAZINE Release Party:
JANUARY 2014 #11 LEVEL-UP! MAGAZINE Release Party: New Years Day
PRICES 8
TECHNICAL SPECS 9
DESCRIPTION 1
CONTENT & CONCEPT 2
TARGET MARKET 3
READER PROFILE 4
CIRCULATION / DISTRIBUTION 5
EDITORIAL CALENDAR 6
LEVEL-UPMAGAZINE.COM
STATS
MONTHLY PAGE VIEWS:
46,172 MONTHLY UNIQUE VISITORS:
13,828 Traffic data as of June 2012
LEVEL-UPMAGAZINE.COM is the hub for everything underground. Featuring exclusive interviews, music videos, and resourceful content we define the creative arts. HOMEPAGE
Displays our sections including articles, blog features, videos, interviews, and more!
FEATURES
Here, we highlight our front cover feature(s) including exclusive interviews, videos and music.
INTERVIEWS
STRIKE A POSE
MUST PRESS PLAY
MAGAZINE
Visual content including artist interviews, behind the scenes footage, style tips, and cover stories.
The hottest tracks and content from around the planet including indie films, viral videos, and listening sessions.
Everything indie fashion. From model interviews, runway shows to style tips, this section caters to aspiring models and fashionistas.
The virtual crack companion to our physical issues circa 2008 and beyond.
+MORE..
AD RATES 728x90: Leaderboards $20 Pre Month (Below the fold on every page within content) 300x250: Medium Rectangle $25 CPM (Right hand side of every page) 160x600: Wide Skyscraper $35 Pre Month (Right hand side of every page) SUPERHEADER UNIT, 978 Ă— 288 pixels: $140 Per Month (top of page) WALLPAPER: $105 Per Month RICH MEDIA: Email for more infor. EMAIL NEWSBLASTS: $25 CUSTOM MARKETING PROGRAMS: Custom microsites, wallpapers, site skins, section sponsorships, expandable creative, custom creative, roadblocks, email blasts, video pre-and-post-roll, contests and online/print integrated marketing programs are available upon request. WEBSITE 7
PRICES 8
TECHNICAL SPECS 9
7
R
DESCRIPTION 1
CONTENT & CONCEPT 2
TARGET MARKET 3
READER PROFILE 4
CIRCULATION/DISTRIBUTION 5
EDITORIAL CALENDAR 6
PRICES & RATES PAGE RATES Each ad package comes with a free online ad. Basic web dimension = W 275 by H 275; located on the sidebar.
AD TYPES, AD RATES, PREFERRED POSITIONS ADVERTISEMENT INFORMATION
Single Insert: Full Page: ...............................................… $240 1/2 Page: .................................................... $100 1/4 Page: .................................................... $60 Multiple Insertion Rate: Only applies to advertisers agreeing, by signed contract, to place two or more consecutive advertisement insertions. Full Page: ..................................................... $100 1/2 Page: ..................................................... $75 1/4 Page: ..................................................... $45
PREMIUM POSITIONS Full Color: Center Spread: ......................................… Outside Back Cover: .............................… Inside Cover (Front or Back): .................… Two Page Spread ..................................…
WEBSITE 7
PRICES 8
TECHNICAL SPECS 9
$340 $300 $260 $360
T
DESCRIPTION 1
CONTENT & CONCEPT 2
TARGET MARKET 3
READER PROFILE 4
CIRCULATION / DISTRIBUTION 5
EDITORIAL CALENDAR 6
TECHNICAL SPECIFICATIONS Artwork Specifications All images used in ads should be high resolution (300 dpi) and in JPEG or PDF format. All images should be copyrighted, owned, or used with permission. Media Submission All files for all ads should be email to LeveLUp.Magazine@gmail.com or sent to LeveL-Up! Magazine P.O. BOX 47131 Chicago, IL 60647 312-685-2465
Spread Live Area: 15.5” x 10.375” Trim Size: 16” x 10.875” Bleed: 16.25” x 11.125”
Full Page Live Area: 7.5” x 10.375” Trim Size: 8” x 10.875” Bleed: 8.25” x 11.125”
1/2 Page ( h o r i z o n t a l ) Trim Size: 7.5” x 5.1875”
1/2 Page ( v e r t i c a l ) Trim Size: 3.75” x 10.375”
2/3 Page ( v e r t i c a l ) Live Area: 5” x 10.375” Trim Size: 5.08” x 10.375”
LEVEL-UP! MAGAZINE WEBSITE 7
PRICES 8
TECHNICAL SPECS 9
✓ 1/3 Page ( v e r t i c a l ) Trim Size: 2.375” x 5.1875”
9