The
LEVERAGE ADVANTAGE
THE LEVERAGE ADVANTAGE 2019 |
1
The
LEVERAGE ADVANTAGE WELCOME TO THE MOST INNOVATIVE AND AGILE NETWORK IN THE GLOBAL REAL ESTATE MARKET TODAY.
Leverage Global Partners is an international community of independent brokerage firms who align under shared standards of care, market expertise and service. The member brokerage firms who have been chosen to join Leverage have been vetted and trusted with the exclusivity of being our one and only representative in their markets. Your agent is connected to this community of brokerage firms and is able to serve your real estate needs, in your local market or anywhere outside of your market, with the collective expertise of Leverage member firms. For consumers and clients of Leverage members, we provide a modern and dynamic digital platform to engage and explore an insightful view on real estate and luxury living - locally and globally. We are a modern network that serves authentically local independent brokerages. We invite you to visit our website or contact us to learn more.
ANNALISA POVLOCK President Annalisa.Povlock@LeverageRE.com LeverageRE.com THE LEVERAGE ADVANTAGE 2019 | 3
THE LEVERAGE NETWORK
5,787 Agents
OPERATING IN
WITH
SERVING
Countries
Offices
Markets
17 233 135
*Internal data as of January 2019
LEVERAGE HAS THE REACH AND THE CONNECTIONS TO FIND BUYERS, WHEREVER THEY ARE. WE PROVIDE: Elevated Promotion Your agent may feature properties on LeverageRE.com, a curated channel of real estate and lifestyle content, and promote them to a social media audience of 58,000+ followers.
Creative Expertise A creative team of designers, writers, social media experts, developers and printers are at your agent’s disposal to develop a personalized marketing strategy and materials that engage today’s most discerning buyers.
Exclusive Community Leverage aligns brokerages across 130+ major markets worldwide and unites a community of 5,700+ top producing real estate professionals who share innovative strategies and tactics market-to-market.
Relocation Connections Beyond the market coverage that Leverage has within its membership, Leverage’s relocation experts will match your agent with a Leverage-quality firm in any location where you have a real estate need. Visit LeverageRE.com for more information.
THE LEVERAGE ADVANTAGE 2019 | 5
The
STRENGTH EXPERT PARTNERS of
ALL MEMBERS OF LEVER AGE GLOBAL PARTNERS HAVE BEEN CAREFULLY SELECTED FOR THEIR INNOVATIVE SERVICE AND PEERLESS INTEGRIT Y IN THE FIELD OF REAL ESTATE. LEVER AGE MEMBERS ARE LEADERS AND INFLUENCERS IN THE REAL ESTATE INDUSTRY WHO HOLD THEMSELVES TO A HIGH STANDARD OF EXCELLENCE.
Leverage partners are: • Vetted for standards of care, quality, and market expertise • Independently owned and operated • Deeply rooted in the communities they serve • Trusted with exclusivity in their markets • Likeminded in their approach and committed to serving the needs of their clients
Omari Williams AGENT, VANGUARD PROPERTIES
OUR NUMBERS SPEAK FOR THEMSELVES
$40M+
$2.8M
$1.9M
PER OMARI’S ANNUAL SALES
PER AGENT FOR COMPETING LUXURY NETWORKS.*
PER AGENT FOR COMPETING REAL ESTATE FRANCHISES.*
Average Annual Sales
* According
Average Annual Sales
Average Annual Sales
to internal Leverage partner data and publicly available market data as of January 2019 THE LEVERAGE ADVANTAGE 2019 | 7
320 N. Carolwood Drive, Holmby Hills, CA 90077
INTELLIGENT Marketing
MEMBERS HAVE EXCLUSIVE ACCESS TO THE LEVERAGE CREATIVE SERVICES TEAM, COMPRISED OF TOP DESIGNERS, WRITERS, SOCIAL MEDIA EXPERTS, AND PRINTERS, WHO ARE ABLE TO DEVELOP AND EXECUTE A COMPREHENSIVE STR ATEGY TO MARKET YOUR PROPERT Y. SERVICES INCLUDE: • • • • • •
Customized Property Branding Professional Copywriting Custom Print & Digital Brochures Social Media Campaigns Promotional Campaigns to the Network Digital Media Promotion on Channels with 8 Million+ Monthly Visitors • Property Websites
THE LEVERAGE ADVANTAGE 2019 | 9
WE ARE ACTIVELY ENGAGED WITH
58,000+
Total Followers
ACROSS LEVERAGE SOCIAL MEDIA CHANNELS*
Our
SPHERE of
(SOCIAL)
Influence
IN THIS FAST-PACED, TECHNOLOGY-CENTERED WORLD, WE LEVER AGE SOCIAL MEDIA AND RECOGNIZE THE ROLE THAT IT PLAYS IN REAL ESTATE, BUSINESS AND IN BUILDING RELATIONSHIPS WITH CLIENTS. WITH OUR ROBUST DIGITAL STR ATEGY, WE STAY IN FRONT OF SOCIAL MEDIA TRENDS AND WE STR ATEGICALLY PROMOTE PROPERTIES ON DOMINANT OUTLETS SUCH AS FACEBOOK, TWITTER AND INSTAGR AM.
*Internal data as of January 2019
THE AVERAGE PERSON SPENDS OVER
2 HRS A DAY
On Social Media* WITH
70%
New York Times/International NYT PAGE VIEWS
6.6 M
Wall Street Journal/Mansion Global* PAGE VIEWS OF U.S. ADULTS
7.5 M
PropGoLuxury/Financial Times PAGE VIEWS
26.9 M
Use At Least One Social Media Channel*
PERCENTAGE OF U.S. ADULTS WHO USE AT LEAST ONE SOCIAL MEDIA SITE, BY AGE*
18 - 29 year olds
86%
30 - 49 year olds
80%
50 - 64 year olds
64%
65 years old+
34%
Chances are, the buyer for your property is on social media.
*According to globalwebindex and businessinsider
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GLOBAL Reach SINCE LEVER AGE GLOBAL PARTNERS IS ALLIED WITH THE MOST RESPECTED MEDIA OUTLETS WORLDWIDE, YOUR PROPERT Y CAN BE VIEWED AND EXPERIENCED BY AN INTERNATIONAL AUDIENCE WITH BUYING POWER.
FRANCE
CANADA
UK
USA
MEXICO
BRAZIL
PropGOLuxury.com Luxury Properties Worldwide
Additional offering from Leverage. Complete media exposure for properties includes: WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India.WSJ.com, Lat.WSJ.com, CN.WSJ.com, NYTimes.com, International.NYTimes.com, PropGoLuxury.com and FinancialTimes.com *All $1M+ listings will also be featured on WSJ’s MansionGlobal.com, MansionGlobal.com/cn (Chinese) and MansionGlobal.com/es (Spanish).
SPAIN
RUSSIA
GERMANY
CHINA
ITALY
EGYPT
THAILAND
INDIA
AUSTRALIA
41M+
Combined Monthly PAGE VIEWS
Market Presence By Outlet New York Times/International NYT PAGE VIEWS
6.6 M
Wall Street Journal/Mansion Global* PAGE VIEWS
7.5 M
PropGoLuxury/Financial Times PAGE VIEWS
26.9 M
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San Francisco, CA
Leverage Global Partners
EMPOWERS SMART and agile agents
ENGAGED in their communities
PROVEN in their markets
EXPERTS in their professions
AT YOUR SERVICE
everyday.
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EMPOWERING YOUR NEXT BOLD MOVE.â„¢
OMARI WILLIAMS C: 415.205.8101 O: 415.321.7067 omari@vanguardsf.com vanguardproperties.com @omariwilliams
LeverageRE.com THE LEVERAGE ADVANTAGE 2019 | 16