E2M Social Media Proposal Package

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prepared for:

SOCIAL MEDIA STRATEGY FLOW PROPOSAL prepared by: kara haan - leviathan design November 9, 2023

R E D I S C OV E R YO U R B E S T S E L F


SOCIAL MEDIA

CONTENT STRATEGY WORKFLOW

Cardio

Benefits, Moves/Choreography, Gear, Different Age Groups, Instructor Profiles, Events, Music Playlists

Kickboxing

Techniques, Benefits, Training Tips, Instructor Spotlights, Safety and Injury Prevention, Equipment

Spin

Benefits, Tips and Techniques, Spotlight on Instructors, Music and Playlist Suggestions, Gear & Equipment

HIIT

Benefits, Workouts for Beginners, Equipment-Free Workouts, HIIT and Muscle Building, HIIT for Endurance, Recovery, Myths Debunked

Step Aerobics

EXAMPLE

MAIN TOPIC CATEGORY SUB TOPIC GROUP

Zumba

Core/Abs

SPECIFIC TOPICS

Treadmill

Intervals, Tempo Runs, Endurance Runs, Progression Runs, Hill Repeats, Recovery Runs, Long Runs, Incorporating Strides, Treadmill Safety, Tracking Progress

Rowing

Benefits, Technique Tips, Equipment Spotlight, Nutrition Tips, Injury Prevention

Dynamic Core

Benefits, Demonstrations, Challenges, Core Workout Equipment, Importance of Core Strength in Daily Life, Workout Routines and Circuits

Functional Core

Benefits, Demonstrations, Challenges, Core Workout Equipment, Core Stability Tips, Workout Routines and Circuits

Cardio Core

Benefits, Cardio Core Workouts, Exercise Tutorials, Importance of Core Engagement in Cardio Workouts, Equipment-Free Cardio Core Exercises

Social media post topic ideas

Circuits

Workouts Strength

Flexibility

Seated Circuits

Benefits, Chair Exercises for Full Body, Quick Office Break Workouts, Seated Cardio Exercises, Seated Core Exercises, Seated Upper Body Strength Training

Resistance Bands

Targeted Muscle Groups, Seated Upper/Lower/Full Body Exercises, Tips for Proper Form, Demos, Why Resistance Bands?

Upper Body

Equipment, Bodyweight Exercises, Shoulders Workouts, Building Arm Strength, Chest Workouts, Back Strengthening Exercises, Incorporating Variety in Upper Body Workouts

Lower Body

Equipment, Bodyweight Exercises, Building Leg Strength, Squats/Lunges/Glutes, Incorporating Variety in Lower Body Workouts, Plyometrics

Mat Pilates

Mat Pilates Basics, Core-Strengthening, Full-Body Workouts, Pilates and Posture, Flexibility, Breathing Techniques, Injury Prevention with Mat Pilates, Modifications

Yoga Stretching

Specials/Others

Benefits, Techniques, Workouts, Step Aerobics for Beginners, Equipment, Safety and Injury Prevention

Yoga for Stress Relief, Power Yoga Workouts, Beginner Basics, Yoga Challenges, Yoga for Core Strength, Props & Modifications Importance of Stretching, Dynamic vs. Static Stretching, Morning Stretching Routine, Post-Workout Stretching, Office Stretches, Partner Stretches, Stretches for Specific Body Parts

Tushie Tuesday

Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for

Tuesday Evening Burn

Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for

Sunday Thunder

Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for

Wednesday Sizzle

Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for

Extra Credit Workouts

Extra Credit Workouts, Best time to do them, When not to do Extra Credit Workouts


SAMPLE POSTS

e2mpremium

e2mpremium

e2mpremium


NUTRITION

NUTRITION RECOVERY

RECIPES

PROTEIN FOR MUSCLE REPAIR CARBOHYDRATES FOR REFUELING POST WORKOUT FUELING HYDRATION

BREAKFAST / LUNCH / DINER SNACKS BEVERAGES RECIPES FROM COOKBOOKS TO PROMOTE SALES

NUTRITION, MEAL PLANNING, RECIPES, COOKBOOK

EAGER 2 COOK BEEF & POULTRY

HYDRATION

PROMOTE COOKBOOK RECIPE TEASERS A COUPLE FULL RECIPES HOLIDAY RECIPES CONTEST/GIVEAWAY FOR A FREE COPY

WATER VS. OTHER BEVERAGES DAILY HYDRATION NEEDS DEHYDRATION SIGNS WATER AND EXERCISE ELECTROLYTES

EAGER 2 COOK

MEAL PLANNING

SEAFOOD & SALADS

PROMOTE COOKBOOK RECIPE TEASERS A COUPLE FULL RECIPES HOLIDAY RECIPES CONTEST/GIVEAWAY FOR A FREE COPY

leviathan design

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616.240.1016

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leviathandesignllc.com

ACTIVE RECOVERY MEDITATION FLOATING THERAPY NUTRITION AND HYDRATION SLEEP AND REST LEARNING HOW TO EAT

E2M SOCIAL MEDIA CONTENT MAPPING PROPOSAL


SAMPLE POSTS

e2mpremium

e2mpremium


SOCIAL MAIN TOPICS WORKOUTS MEAL PLANS EAGER 2 RUN POSTPARTUM VEGAN / VEGETARIAN MENTAL FITNESS DIETITIAN CONTESTS EVENTS MEET & GREETS E2M PREMIUM LIVE INTERACTIONS SUPPORT ACCOUNTABILITY EQUIPMENT E2M SWAG COOKBOOKS

THANK YOU!

leviathan design

karahaan@leviathandesignllc.com 616.240.1016


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