prepared for:
SOCIAL MEDIA STRATEGY FLOW PROPOSAL prepared by: kara haan - leviathan design November 9, 2023
R E D I S C OV E R YO U R B E S T S E L F
SOCIAL MEDIA
CONTENT STRATEGY WORKFLOW
Cardio
Benefits, Moves/Choreography, Gear, Different Age Groups, Instructor Profiles, Events, Music Playlists
Kickboxing
Techniques, Benefits, Training Tips, Instructor Spotlights, Safety and Injury Prevention, Equipment
Spin
Benefits, Tips and Techniques, Spotlight on Instructors, Music and Playlist Suggestions, Gear & Equipment
HIIT
Benefits, Workouts for Beginners, Equipment-Free Workouts, HIIT and Muscle Building, HIIT for Endurance, Recovery, Myths Debunked
Step Aerobics
EXAMPLE
MAIN TOPIC CATEGORY SUB TOPIC GROUP
Zumba
Core/Abs
SPECIFIC TOPICS
Treadmill
Intervals, Tempo Runs, Endurance Runs, Progression Runs, Hill Repeats, Recovery Runs, Long Runs, Incorporating Strides, Treadmill Safety, Tracking Progress
Rowing
Benefits, Technique Tips, Equipment Spotlight, Nutrition Tips, Injury Prevention
Dynamic Core
Benefits, Demonstrations, Challenges, Core Workout Equipment, Importance of Core Strength in Daily Life, Workout Routines and Circuits
Functional Core
Benefits, Demonstrations, Challenges, Core Workout Equipment, Core Stability Tips, Workout Routines and Circuits
Cardio Core
Benefits, Cardio Core Workouts, Exercise Tutorials, Importance of Core Engagement in Cardio Workouts, Equipment-Free Cardio Core Exercises
Social media post topic ideas
Circuits
Workouts Strength
Flexibility
Seated Circuits
Benefits, Chair Exercises for Full Body, Quick Office Break Workouts, Seated Cardio Exercises, Seated Core Exercises, Seated Upper Body Strength Training
Resistance Bands
Targeted Muscle Groups, Seated Upper/Lower/Full Body Exercises, Tips for Proper Form, Demos, Why Resistance Bands?
Upper Body
Equipment, Bodyweight Exercises, Shoulders Workouts, Building Arm Strength, Chest Workouts, Back Strengthening Exercises, Incorporating Variety in Upper Body Workouts
Lower Body
Equipment, Bodyweight Exercises, Building Leg Strength, Squats/Lunges/Glutes, Incorporating Variety in Lower Body Workouts, Plyometrics
Mat Pilates
Mat Pilates Basics, Core-Strengthening, Full-Body Workouts, Pilates and Posture, Flexibility, Breathing Techniques, Injury Prevention with Mat Pilates, Modifications
Yoga Stretching
Specials/Others
Benefits, Techniques, Workouts, Step Aerobics for Beginners, Equipment, Safety and Injury Prevention
Yoga for Stress Relief, Power Yoga Workouts, Beginner Basics, Yoga Challenges, Yoga for Core Strength, Props & Modifications Importance of Stretching, Dynamic vs. Static Stretching, Morning Stretching Routine, Post-Workout Stretching, Office Stretches, Partner Stretches, Stretches for Specific Body Parts
Tushie Tuesday
Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for
Tuesday Evening Burn
Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for
Sunday Thunder
Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for
Wednesday Sizzle
Hype up the workout 1 - 2 days before, Sneak Peaks, Instructor Bio, Equipment/What to Prepare for
Extra Credit Workouts
Extra Credit Workouts, Best time to do them, When not to do Extra Credit Workouts
SAMPLE POSTS
e2mpremium
e2mpremium
e2mpremium
NUTRITION
NUTRITION RECOVERY
RECIPES
PROTEIN FOR MUSCLE REPAIR CARBOHYDRATES FOR REFUELING POST WORKOUT FUELING HYDRATION
BREAKFAST / LUNCH / DINER SNACKS BEVERAGES RECIPES FROM COOKBOOKS TO PROMOTE SALES
NUTRITION, MEAL PLANNING, RECIPES, COOKBOOK
EAGER 2 COOK BEEF & POULTRY
HYDRATION
PROMOTE COOKBOOK RECIPE TEASERS A COUPLE FULL RECIPES HOLIDAY RECIPES CONTEST/GIVEAWAY FOR A FREE COPY
WATER VS. OTHER BEVERAGES DAILY HYDRATION NEEDS DEHYDRATION SIGNS WATER AND EXERCISE ELECTROLYTES
EAGER 2 COOK
MEAL PLANNING
SEAFOOD & SALADS
PROMOTE COOKBOOK RECIPE TEASERS A COUPLE FULL RECIPES HOLIDAY RECIPES CONTEST/GIVEAWAY FOR A FREE COPY
leviathan design
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616.240.1016
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leviathandesignllc.com
ACTIVE RECOVERY MEDITATION FLOATING THERAPY NUTRITION AND HYDRATION SLEEP AND REST LEARNING HOW TO EAT
E2M SOCIAL MEDIA CONTENT MAPPING PROPOSAL
SAMPLE POSTS
e2mpremium
e2mpremium
SOCIAL MAIN TOPICS WORKOUTS MEAL PLANS EAGER 2 RUN POSTPARTUM VEGAN / VEGETARIAN MENTAL FITNESS DIETITIAN CONTESTS EVENTS MEET & GREETS E2M PREMIUM LIVE INTERACTIONS SUPPORT ACCOUNTABILITY EQUIPMENT E2M SWAG COOKBOOKS
THANK YOU!
leviathan design
karahaan@leviathandesignllc.com 616.240.1016