prepared for: dysphagia therapy supplies & training prepared by: kara haan January 16, 2023
SPECTRAMED FOLLOWERS: 110 POSTS: FEW & INFREQUENT COLUMBIA SCIENTIFIC FOLLOWERS: 14 POSTS: 1-3 TIMES/WEEK REACH IS POOR DUE TO LACK OF ENGAGEMENT MOTION MEDICAL FOLLOWERS: 203 POSTS: NONE V2U HEALTHCARE FOLLOWERS: 302 POSTS: FEW TO NONE LINKEDIN: ANALYSIS OF COMPETITION OVERALL: THERE IS AN EXTREMELY LOW PRESENCE IN THE DIGITAL MARKETING SPACE FOR EDUCATION ON DYSPHAGIA THERAPY SUPPLIES & TRAINING. RECOMMENDATION: DOMINATE THE MARKET THROUGH EDUCATION, PRODUCT EXPOSURE & TRAINING VIDEOS. CONNECT WITH: - PHYSICAL THERAPY/OCCUPATIONAL THERAPY/SPEECH PATHOLOGY REHAB. CENTERS & CLINICS - INDIVIDUAL HEALTH PROVIDERS & HOME CARE INSTITUTIONS CONNECT THROUGH GROUPS & COMMUNITIES EDUCATING & PRESENTING YOUR PRODUCTS & SOLUTIONS, & OFFERS. MANY GROUPS & COMMUNITIES INCLUDING: ESSD: DYSPHAGIA & OTHER SWALLOWING DISORDERS SLP NETWORKING GROUP SLP’S IN PRIVATE PRACTICES
RECOMMENDATIONS: 1. SOCIAL MEDIA: LINKEDIN • POST ONE TO TWO TIMES A WEEK • USE THIS PLATFORM TO EDUCATE ON ESWALLOWS PRODUCTS, TREATMENTS, TRAINING • USE THE PLATFORM TO EDUCATE THE PUBLIC OF DYSPHAGIA • USE THIS PLATFORM TO GET IN FRONT OF THE ONES THAT WILL MAKE A PURCHASE 2. PRODUCT PROMOTION MAILER • CREATE A PROMOTION CAMPAIGN SUCH AS FREE ELECTRODES ALONG WITH A PROMO CODE FOR A FREE STIM • PACKAGE AND SEND DIRECTLY TO: A. SPEECH & LANGUAGE PATHOLOGISTS PRACTICES B. PHYSICAL THERAPY/OCCUPATIONAL THERAPY/SPEECH PATHOLOGY REHAB CENTERS & CLINICS 3. UPDATE/CREATE LITERATURE & LEAVE BEHINDS • DIGITAL BROCHURES • SINGLE PAGE HANDOUTS OR RACK CARDS • PRINT BOOKLETS 4. RUN AN SEO & PPC AUDIT FOR WEBSITE & CAMPAIGNS • SEO AUDIT WILL: A, CHECK FOR BROKEN PAGES, LINKS, AND PROBLEMS WITH BASIC HTML TAGS. B. DETECT COMPLEX ISSUES RELATED TO INTERNATIONAL SEO, C. CRAWLABILITY, AND SCHEMA OPTIMIZATION. • PPC AUDIT WILL: A. MONITOR YOUR RIVALS’ PPC ACTIVITIES, AD SPENDS, AND MOST PROFITABLE AD COPY. B. VIEW COMPETITORS’ KEYWORDS & AD TEXTS FOR OVER 100 COUNTRIES, & IN MORE THAN 20 LANGUAGES.