Creating a comprehensive year-long marketing plan for a fence company involves a mix of strategies to attract customers, engage with the audience, and increase brand visibility.
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1. Create content highlighting the importance of spring fence maintenance and tips for preparing fences for warmer weather.
2. Offer early bird discounts for spring fence installations booked during the month.
3. Launch an Earth Day campaign promoting eco-friendly fencing materials and sustainable practices.
4. Share DIY fence maintenance tips and tutorials on social media and blog posts.
Triad Landscaping www.triadlandscapegroup.com
Liberty Tree & Landscape Management www.libertytreecare.com
Teva Landscaping www.tevalandscaping.com
Garrett Churchill www.garrettchurchill.com
Burke Brothers www.burkebrothers.com
Rice Landscaping www.ricelandscapinginc.com
Tague Landscaping www.taguelandscaping.com
Full Circle Landscape Solutions www.fullcirclelandscapesolutions.com
Nickett Landscaping www.nickettlandscaping.com
Delaware Valley Turf www.delawarevalleyturf.com
Collaborate with landscaping companies for cross-promotional opportunities:
1. Joint promotional materials: Create flyers, brochures, or mailers that promote both landscaping and fencing services. Include special offers or discounts for customers who use both services.
2. Co-host events or workshops: Organize joint events such as outdoor living seminars or DIY landscaping and fencing workshops. This allows both companies to showcase their expertise and interact with potential customers in a hands-on setting.
3. Referral programs: Implement a referral program where each company refers customers to the other. For example, the landscaping company can refer customers in need of fencing services, and vice versa.
4. Bundle services: Offer bundled packages where customers can save money by purchasing landscaping and fencing services together.
5. Cross-promotion on websites and social media: Feature each other's logos, testimonials, and links on websites and social media profiles. Share each other's content and engage with followers to increase visibility and credibility.
6. Participate in community events: Sponsor or participate in local events such as home and garden shows, neighborhood fairs, or community clean-up days. Set up booths or displays showcasing both landscaping and fencing services.
1. Run a Mother's Day promotion offering discounts on outdoor living spaces, including fences and decks.
2. Launch a customer appreciation campaign with giveaways and exclusive offers for loyal clients
Partner with real estate agents to offer special deals for homeowners preparing their properties for sale.
1. Joint marketing campaigns: Create joint marketing materials such as flyers, postcards, or email newsletters promoting the benefits of upgrading fencing for curb appeal and property value. Highlight special offers or discounts available to homeowners working with both the real estate agent and the fence company.
2. Exclusive partnerships: Establish an exclusive partnership agreement where the real estate agent recommends the fence company to their clients, and vice versa. Offer incentives such as discounted installation or complimentary consultations for clients referred by the real estate agent.
3. Co-branded open house events: Partner to host open house events where potential buyers can tour the property and learn about available fencing options. Display signage, banners, or branded materials pro moting both the real estate agent and the fence Company.
4. Social media collaborations: Cross-promote each oth er's services on social media platforms by sharing posts, photos, or videos highlighting recent home sales and fencing installations. Encourage followers to inquire about special offers or discounts available through the partnership.
5. Targeted advertising campaigns: Launch targeted advertising campaigns on platforms like Facebook, Instagram, or Google Ads, focusing on homeowners in the area who are preparing to sell their properties. Highlight the benefits of upgrading fencing as part of the home improvement process.
6. Home staging packages: Offer comprehensive home staging packages that include both real estate services and fencing upgrades. Market these packages as turnkey solutions for sellers looking to maximize the value and appeal of their properties.
1. Offer summer-themed promotions highlighting privacy fencing for outdoor living spaces.
2. Launch a social media photo contest where customers can share their best backyard moments
1. Share summer safety tips related to fencing and pool enclosures.
2. Run a Fourth of July Promotion
Host an outdoor event
1. Host a community event such as a neighborhood barbecue or outdoor workshop to showcase your products.
2. Host a client BBQ at the shop
Sponsor local events or sports teams to increase brand visibility in the community.
www.phillyathletics.org/page/show/1047925-paysa-sponsorship-opportunities
www.northeastskatezone.com/marketing-and-sponsorship-opportunities
www.liacourascenter.com/sponsor-opportunities
www.sopaphilly.org/about-us/sponsors-and-partners/ www.seelites.com/sponsorships
www.phillydragons.com/Default.aspx?tabid=627146
www.ballparkfestival.com/philadelphia/
www.dvyaa.org/Default.aspx?tabid=793553
www.gameonlv.com/become-a-sponsor/ www.milb.com/lehigh-valley/team/marketing
1. Launch a back-to-school promotion focusing on fencing solutions for child and pet safety.
Partner with local schools or youth organizations for fundraising opportunities
1. Donation-based fundraisers: Offer to donate a portion of sales from fence installations or products to the school or youth organization. Promote the fundraiser through the organization's channels and encourage supporters to mention the fundraiser when making purchases.
2. Sponsored events: Sponsor school or youth organization events such as sports tournaments, fundraisers, or community fairs. Provide branded signage or banners at the event and offer discounted services or products to attendees.
3. Offer volunteer opportunities for employees to participate in school or youth organization events such as campus beautification projects, field day activities, or after-school programs.
1. Launch a Labor Day promotion to celebrate hardworking individuals.
2. Share educational content on fence materials and styles through blog posts or videos.
1. Seasonal Promotions: Send out postcards or flyers offering seasonal discounts or promotions on fence installations or repairs.
2. Neighborhood Mailers: Target specific neighborhoods or communities with mailers showcasing the benefits of installing a new fence.
3. Before and After Photos: Create a direct mail campaign featuring before and after photos of fence installations to demonstrate the transformative effect of a new fence.
4. Referral Program: Encourage existing customers to refer friends and neighbors by offering incentives such as discounts or gift cards. Send out referral program mailers outlining the benefits of referring others to your fence company.
5. New Homeowner Mailers: Target new homeowners in your area with mailers welcoming them to the neighborhood and offering exclusive discounts on fence installations. Highlight the benefits of adding a fence to their property.
1. Create Halloween-themed content featuring spooky fence designs or decorations.
1. Launch a Black Friday/Cyber Monday promotion with exclusive discounts on fence installations
2. Share customer testimonials and success stories
1. Print an Ad with a local magazine
A. https://www.thmphiladelphia.com/advertising
B. https://www.suburbanlifemagazine.com/media/
C. https://www.yourhomeremodelmagazine.com/about
2. Run a targeted Ad on Facebook
1. Food Drive: Organize a food drive to collect non-perishable food items for local food banks or shelters. Encourage employees and customers to donate canned goods, pasta, rice, and other essential food items.
2. Toy Drive: Partner with a local charity or organization to host a toy drive for underprivileged children in the community. Collect new, unwrapped toys and distribute them to children in need during the holiday season.
3. Turkey Drive: Collect frozen turkeys and donate them to a local food bank to give out to families.
1. Run a holiday-themed promotion offering gift certificates for fence installations
2. Share year-end recap posts highlighting completed projects and achievements
3. Offer holiday discounts or incentives for customers book-
Christmas Card postcard mailer with promotion
1. Launch a New Year promotion offering discounts on fence installations or repairs.
2. Offer a referral program where existing customers can earn rewards for referring new client
Promote your booth at the upcoming Home and Garden show
https://www.phillyhomeandgarden.com
1. Exclusive Show Discounts: Offer special discounts or promotions that are only available to attendees who visit your booth at the home and garden show. Promote these discounts as a teaser to entice people to stop by and take advantage of the limited-time offers.
2. Prize Giveaways: Hold a prize giveaway or raffle with enticing prizes such as gift cards, discounted fence installations, or home improvement packages. Tease attendees with hints about the exciting prizes they could win by visiting your booth and participating in the giveaway.
3. Design Consultations: Offer complimentary design consultations or on-the-spot estimates for attendees interested in installing a fence.
4. Photo Opportunities: Set up a photo booth or Instagram-worthy backdrop at your booth where attendees can take photos and share them on social media.
1. Run a Valentine's Day promotion focusing on enhancing outdoor spaces for romantic evenings.
Promote the Home and Garden Show (see 1.2)
https://www.phillyhomeandgarden.com
1. Offer helpful tips and advice for maintaining fences during the spring, such as cleaning, painting, and inspecting for damage caused by winter weather.
2. Feature local community projects or events sponsored by your company, demonstrating your commitment to
Billboards
1. https://trueimpactmedia.com/billboard-advertising-in-philadelphia/
2. https://www.outfront.com/promotions/philadelphia
3. https://www.theremnantagency.com/services/billboard-advertising/
These outlets offer a diverse range of options to reach potential customers through various channels. The goal is to Choose the ones that align best with SFR target audience and marketing goals.
• Newspaper advertisements
• Magazine advertisements
• Brochures and flyers
• Direct mail campaigns (postcards, letters)
• Business cards
• Print banners and signs
• Billboards
• Website (SEO optimization)
• Social media platforms
• Google Ads (Search, Display, Video)
• Email marketing campaigns
• Content marketing (blogs, articles)
• Online directories (GMB)
• Affiliate marketing
• Online webinars and events
• Podcast advertising
• TV/Radio advertisements
• Public relations (press releases)
• Community events and sponsorships
• Trade shows and exhibitions
• Promotional products (branded merchandise, giveaways)
• Networking events
• Referral programs