TURNBUCKLE bREWERY
Project Zero 1
TURNBUCKLE BREWERY Project
Lucha Libre Theme Beer
Title
Turnbuckle Brewery
Art Director Min Choi
Objective: Design a beer product that corelates to both the United States and Mexican Border borders.
Design: I designed a beer product based on lucha li-
bre. Both the United States and Mexico have a passion for the wrestling industry. The name of the company is named TurnBuckle Brewery. The name TurnBuckle comes from the corners of the ring that support the ropes. The target audience is wrestling fans. The product is unique due to its fun and colorful design with a vintage throwback. The labels’ design was inspired from various lucha libre. I made borders and patterns that micked those posters to give a vintage feel. As for the font I wanted something that complimented the shape and boldness of vintage posters. I thought it was appropriate to use Finksans Fonts. The font has the boldness and shape that would compliment the luchador’s artistic style. The mask plays a dominate role of the beer label. The mask gives off the Luchador feel.
TURNBUCKLE BREWERY (POPLAR STD)
TURNBUCKLE BREWERY (STENCIL STD)
TURNBUCKLE
BREW
Turnbuckle Brewery (IMPACT)
Turnbuckle Brewery (Finksans)
Turnbuckle BREW
TURNBUCKLE BREW
MISSLEDROP lAGER
TURNBUCKLE BREW
TURNBUCKLE BREW
Moonsault Ale
MISSLEDROP lAGER