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People really do appreciate humor when it is appropriately used. In fact, people respond very well to appropriate humor. For some reason, website owners and webmasters think they have to take their website completely seriously. Though it is important you take your overall site seriously, that does not mean you are unable to use humor. A website needs to be conversational in tone. If you are overly static in your approach, you will bore your reader or they may feel that your site is somewhat condescending. Effective use of humor can help alleviate these potential problems. It helps set a tone and creates a rapport between your business and your potential client/customer. 1) When Humor is Appropriate Humor is appropriate when discussing the lesser important things on your site. As with most things, there is a time and place for humor. Humor can be effectively used in an About Us page, or a Contact Us page. You can show your personality here. You can also use humor in product descriptions in many cases. If you are highlighting your staff on a page, you can use some humor in the photos and bios. People will appreciate it and generally respond well to it. Marketing websites are one of the key users of humor in the content. Humor can be effective in your e-mail marketing campaigns and blog postings. You can even consider having a weekly or monthly comic created to add some levity to your site. If it is done well enough, it can even add some viral marketing opportunities on your site. 2) Humor in Videos People love funny videos. If you think back on the most recent videos someone has sent you, chances are they were funny. You can use humor in serious videos as well. There have been many successful commercials made in recent years that used humor effectively. Try to think outside the box and you may be pleasantly surprised with the results. Even a joke or two added to an otherwise serious webinar or video, can be highly effective. Again, make sure the humor is appropriate for the target audience. 3) Humor to Avoid Avoid any humor that is derogatory to any race, gender, sexual orientation, age, disability, religion or national origin. Any attempts of humor focusing on any of the above could result in some
significant backlash. You should also be careful in making fun of your competitors in your videos or content. Though it is possible to do it well, more often than not it comes across poorly and could open yourself up to a battle with your competitor that you rather not start. If humor is not your thing then, you should avoid it or try to get help with it. There are some very talented marketing experts that can help you with this. You can also find some funny writers to help with the content. Knowing that you are not prepared to add humor to your site directly is good. The last thing you want to do is find out the hard way that appropriate humor is not your strong suit.
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