* TO BE DISPLAYED AS AN A4 BOOKLET
ire. design. DELIVE s e D R
LEWIS WILLIAMS EST. 1994
INDUSTRIAL DESIGN
01 LOOK 2 CUK DESIGN PROPOSAL & PROTOTYPING .03
HeiNZ TRIO PACK BRAND DNA .07
VESPA - FOOD ON LOCATION DESIGN RESEARCH .11
DESIGN WEEK - DUNELM WEEKS BRIEF SET BY COMPANY .15
WELCOME...
.
“THE DESIGN IS COMPLETE WHEN THE PROBLEM GOES AWAY”
RADIO PROJECT DESIGN PROPOSAL .05
SCOOTER MODEL CAD SKILLS .09
mens shaver DISASSEMBLY .13
ABOUT ME LIFE.INTERESTS.SKILLS .17
02
DESIGN PROPOSAL
look 2 cuk
A COOKING AID ALLOWING USERS TO PREPARE AND LEARN EFFECTIVELY WITHIN THE KITCHEN ENVIRONMENT - DESIGN PROPOSAL MODELLED BY HAND FROM PROLAB AND SPRAYED USING AEROSOL
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SWIVEL STAND ARM
LED WATERPROOF DISPLAY
HYGIENIC DURABLE EFFECTIVE
NITIAL SKETCH CONCEPTS
HDPE EXTERNAL CASING
C E E
04 THE BRIEF: “TO DESIGN A PRODUCT FOR WHICH FORM AND INTERFACE ARE DEDICATED TO A SINGLE SOFTWARE APPLICATION. IT ALSO HAS TO BE ABLE TO UTILIZE ADDITIONAL DOWNLOADS.” MY DESIGN IS A DURABLE KITCHEN SAFE COOKING DEVICE THAT IS GREASE AND WATERPROOF. THE USE OF INDUCTION CHARGING MEANS NO EXPOSED ELECTRICAL COMPONENTS HINDER THE DESIGN
SIMPLE ONE HANDED INTERFACE
SILICON ENDS GET GRIPPIER WHEN WET
MENU AND ONLINE DOWNLOADS
THE PROBLEM:
- KEYBOARDS GET DIRTY AND CAN BREAK WHEN CONTENTS ARE SPILT ONTO THEM; LEADING TO DEVICE BEING KEPT A DISTANCE WHEN COOKING - SCREENS ON SMALLER DEVICES ARE NOT LARGE ENOUGH TO LOOK AT WHEN STANDING AND USING ON A WORK-SURFACE
SELECT
THIS BRIEF ALLOWED ME TO TAKE USER RESEARCH AND TACKLE THE DESIGN TAKING INTO ACCOUNT MATERIALS, INTERNAL MOULDING KNOWLEDGE INTERACTION AND ERGONOMICS
WIFI AND BLUETOOTH ENABLED
SHOP
COOK
RADIO DESIGN PROPOSAL STANDARDISED COMPONENTS INCLUDED WITHIN DESIGN
ANGULAR.AGGRESIVE.DOMINANT.DIRECTIONAL I FOUND THAT RUGGED CONSISTED OF FORMS THAT WERE ANGULAR WITH SHARP, DEFINED EDGES AND CORNERS LAYERING OF FORMS ADDS TO THE DURABLE LOOK OF PRODUCTS WITH AN DOMINANT APPEARANCE. I TOOK INSPIRATION FROM THIS TO PRODUCE A CONCEPT. I TRANSLATED MY SKETCHES INTO PHYSICAL THREE DIMENSIONAL FORMS USING BLUE FOAM (PHOTOGRAPHS FOUND ON RIGHT). THIS HELPED ME GAIN AN UNDERSTANDING OF HOW SURFACES RELATE TO THEIR NEIGHBOURS. I MOVED AWAY FROM ROUNDED EDGES THROUGH THE DEVELOPMENT TO ENHANCE THE AGGRESSIVE LOOK
INPUT/OUTPUT SOCKETS LED SCREEN DISPLAY
06
THE BRIEF: “TO DESIGN A RADIO BASED AROUND GIVEN COMPONENTS. THE DESIGN MUST FOLLOW A STYLISTIC DIRECTION, HAVING STRONG AESTHETICAL INFLUENCE THE STYLISTIC DIRECTION THAT I CHOSE WAS ʻRUGGEDʼ, FROM INITIAL RESEARCH I DEVELOPED POSSIBLE CONCEPTS TO TAKE FORWARD
FORWARD PROJECTING SPEAKERS TUNING AND VOLUME CONTROLS
FOAM MODEL
IT HAS TO BE... HeiNZ TRIO PACK BRAND DNA
STATEMENT.RECOGNISABLE.TRADITION.EXPERIENCE
FINAL DESIGN
N TOP PUSH PUMP MADE FROM SUSTAINABLE CORK
CARTRIDGE SYSTEM - SAME SYSTEM (DISPENSER) FUNCTIONS FOR 3 SAUCES
VIEWABLE AREA TO LEVEL OF SAUCE CONTAINED
TAPERED PROFILE REFLECTS STRONG IMAGE EMITTED BY BRAND AND LABEL
ALTHOUGH THE RANGE IS VARIED THE COLOUR RED IS DOMINANT AND RECOGNISABLE IN RELATION TO KETCHUP PERSONALISATION OF LABEL CREATES A RELATIONSHIP BETWEEN THE CONSUMER AND THE BRAND LEADING TO LOYALTY
ICONIC GLASS KETCHUP BOTTLE MANY USERS RELATE TO THE FORM AND SILHOUETTES OF PRODUCTS
TAPERED LOGO & LABEL - REFLECTS THE ʻSTRONGʼ BRAND
E
08 NUTRITION & WELLNESS
HISTORIC MEMORY AND FOLLOWING WITH THE BRAND SHOWN ON NECK OF PRODUCTS - ʻPROUDʼ
I HAVE TRIED TO RETAIN THE VALUES OF HEINZ WHILST MODERNISING THE LOOK OF THE PRODUCT TO MAKE IT A FEATURE PRODUCT. I USED THE TAPERED PROFILE AS THIS IS A THEME FOLLOWED THROUGHOUT THEIR HISTORY - PROMOTING A STRONG AND TRUSTWORTHY BRAND IMAGE. THE CARTRIDGE SYSTEM I HAVE USED REFLECTS THE LOADING OF A GUN WITH THE USE OF CORK EFFECT AS THE TOP - A MATERIAL ORIGINALLY USED WITH THE FIRST GLASS HORSERADISH BOTTLES
FINAL DESIGN ELEVATIONS
FINAL CONCEPT PRESENTED IN A SKETCH RENDER, USING PHOTOSHOP
ICONIC & FAMILY TRUSTED
DESIGN ANALYSIS
STRONG
RICH FLAVOURS
TRUSTED NUTRITIONAL WHOLENESS ORGANIC TRADITIONAL THE BRIEF: “BRAND DNA ANALYSIS OF HEINZ. TAKING ASPECTS OF THE PRODUCTS AND TRANSLATING THEM INTO A NEW DESIGN FOR A TRIO PACK OF 50ML SAUCES TO USE ON THE MOVE OF BROWN SAUCE, SALAD CREAM AND KETCHUP”
ASSOCIATED KEYWORDS AND GUIDELINES SURROUNDING THE BRAND
SCOOTER CAD MODEL
REALISTIC RENDER WITH SELECTION OF APPROPRIATE MATERIAL FINISHES
HANDLE GRIPS
STEM CLAMP
PROPOSED DESIGN OF A CHILD始S SCOOTER WITH 360 DEGREE STEERING. MADE FROM AN ALUMINIUM FRAME FINISHED IN GLOSS BLACK AND ANODISED GREEN
ALUMINIUM FOOT OPERATED BRAKE PEDAL
ENGINEERING DRAWINGS THAT HAVE BEEN PRODUCED AS A PART OF THE SCOOTER CREATED IN CREO. THEY USE THIRD ANGLE PROJECTION AND INCLUDE A PARTS/MATERIALS LIST
MY FINAL DESIGN REFLECTS THE REALISM OF CHILDRENʼS SCOOTERS CURRENTLY ON THE MARKET TO DATE ALUMINIUM FRAME OF DESIGN WOULD BE JOINED BY WELDING
RUBBER MOULDED OVER GRIP
INDIVIDUAL COMPONENTS ASSEMBLED TOGETHER. ALL DIMENSIONALLY ACCURATE ADJUSTABLE STEM USING ALLEN KEY WITH 3 BOLTS
10
THE BRIEF: “TO DESIGN AND MODEL A CHILDʼS SCOOTER USING 3D CAD MODELLING”. THIS REQUIRED THE USE OF CREO PARAMETRIC FOR THE COMPONENTS AND FORM. KEYSHOT WAS USED FOR THE FINAL RENDERING. THE DESIGN ALLOWED ME TO MODEL INDIVIDUAL COMPONENTS AND ASSEMBLE TOGETHER WITH NO INTERFERENCES
VESPA RESEARCH
BIKER GROUP FORUMS DEALERSHIP COUPLES SOCIAL MEDIA EXISTING PRODUCTS INSIGHTS
“FOOD ON LOCATION
ESEARCH
THE BRIEF: “DESIGN A DESIRABLE PRODUCT THAT ALLOWS HOT FOOD TO BE EATEN ON LOCATION. CONSIDER THE PRODUCTʼS MAIN ROLE AS A WAY TO CREATE, ENHANCE OR EXTEND AN INTERESTING AND DESIRABLE EXPERIENCE RATHER THAN JUST AN OUTDOOR EATING DEVICE”. THIS IS AN ONGOING PROJECT CURRENTLY AT THE RESEARCH STAGES
YOUTHFULAUTHENTIC FREEDOMREMEMBERABLE RETROSHARING EXPERIENCETHRILL ROMANCEENJOYMENT FULILMENTSPEED
THE BRAND IS OFTEN ADVERTISED AS THE ʻULTIMATE STYLISH ACCESSORYʼ BY THE USE OF CELEBRITY ENDORSEMENTS AND ASSOCIATION WITH FASHION. THEY ARE VERY POPULAR WITH A LOT OF WELL KNOWN CELEBRITIES. ATTRACTIVE WOMEN ARE USED ARE USED. THE BRAND ALLOWS CONSUMERS TO EXPRESS OPINIONS AND IS A STATEMENT FOR PERSONAL TASTE - MAKING THE PRODUCTS/BRAND SYMBOLIC
P
P
BRAND DNA
N”
TASK SABBATICAL TRIP - WALKING FROM THE MORNING THROUGH TILL LUNCH WHERE ENERGY IS NEEDED AND FOOD NOT AVAILABLE. - WATER COULD BE COLLECTED FROM WHERE AVAILABLE AND BOILED - TO HEAT AND COOK FOOD. - THE FOOD COULD BE LEFT TO COOK FOR APPROX. 8 MINUTES TO ALLOW IT TO COOK THOROUGHLY AND FOR THE SCENERY TO BE TAKEN IN. SHARING - THEY WOULD NEED TO COOK OUTDOORS - PRESENTING UNEVEN GROUND. - AIMING TO COOK AROUND 100G OF PASTA WITH AN ACCOMPANYING SAUCE TO MIX.
USER
PERSONA - JAMIE MURPHY (33) ANALYST AT GOLDMAN SACHs, LONDON LIVES WITH PARTNER, NO CHILDREN - HIGH DISPOSABLE INCOME TASK GOALS COOK HOT TASTY AND NUTRITIOUS MEALS ON LOCATION LIGHTWEIGHT DEVICE TO FIT WITHIN BACKPACK THE SOLUTION FUEL TO KEEP GOING / REWARD MEAL THE PRODUCT DESIGN MUST EASY TO ASSEMBLE/CLEAN UP ENHANCE THE EXPERIENCE OF
ENVIRONMENT FIELD
- EUROPE - POPULAR LANDSCAPE/SCENIC DESTINATIONS - COUNTRYSIDE - UNEVEN GROUND - GRAVEL - DUST - EXPOSED TO ELEMENTS - WIND - RAIN - DIRECT SUNLIGHT
EATING ON LOCATION THROUGH THE USE OF SOCIAL INTERACTION WHILST BEING HIGHLY EFFICIENT (FUEL &FUNCTION) AND COMPACT. THE PRODUCT SHOULD BE LONG LASTING WITH HIGH AESTHETICAL VALUE - CREATING A RELATIONSHIP WITH THE CONSUMER. THE FOOD QUALITY SHOULD REFLECT THE SURROUNDINGS
12 PEEST ANALYSIS POLITICAL ENVIRONMENTAL ECONOMIC SOCIAL TECHNOLOGICAL
13
PRODUCT ANALYSIS THE BRIEF: THIS PROJECT WAS ASSIGNED WHERE WE HAD “TO REDESIGN A MENS ELECTRIC SHAVER FOR HIGH VOLUME PRODUCTION USING OBSERVATIONAL ANALYSIS OF USERS AND THE OUTCOMES OF PRODUCT DISASSEMBLY” BELOW ARE SKETCHES THAT SHOW THE INTERNALS OF THE SHAVER THAT WE DISMANTLED
HYGENIC.BALANCED.ERGONOMIC.EXPERIENCE.VERSATILE
INTERNALS OF SHAVER HEAD AND BLADES
S
E
SHAVER ANALYSIS REDESIGN THIS BRIEF HELPED TO GIVE ME AN UNDERSTANDING OF HOW COMPONENTS RELATE TO/FIT WITH EACH OTHER AS WELL AS MASS PRODUCTION MANUFACTURING TECHNIQUES
BLUE FOAM MODEL
AGE30-40
3 X KIDS
USER WORKING FAMILY
EXPLODED VIEW OF SINGULAR BOX
HIGH DISPOSABLE INCOME
DESIGN WEEK
FOOD POD is a food storage system that enables consumers to reduce the amounts of food waste through organisation and changing consumption habits from the early stages of use, providing financial savings and contributing to a sustainable lifestyle
LIKES TO KEEP THE HOUSE ORGANISED
ENVIRONMENTALLY CONSCIOUS
8 HOUR WORK SHIFT
EYE FOR AESTHETICS
“Food waste = High environmental impact - if all food waste was stopped it would be the equivalent of taking 1 in 4 cars off the road”
D
US
EN
AG E
ECOWEB SUSTAINABILITY EVALUATION
ER MA T
FE
LI
IA L
S
OF
MATERIALS SELECTION 1
DU CT PR O
ON
TI BU
RI ST
FOOD P D
DI
US E
OPTIMAL LIFE 5 4 3 2
SUSTAINABLE C BODY
16
DESIGN STRATEGY
Be durable and resistant for everyday use
Have a long product life span
No toxic substances that could leach to ensure ‘food safe’
Low energy consumption and emission output during manufacture
Have a high percentage of recyclable/ recoverable materials
Improve awareness to food waste, promoting participation in the house
There are multiple issues associated with current methods of food storage. When placed into cupboards, shelves and inside the fridge produce becomes immediately unorganised. This consists of piling food ontop of or in front of one another - leading to products being hidden. With an increase in food bought weekly many are forgotten along with sell by dates. Fresh fruit and vegetables can be removed from the plastic packaging - holding the use by date, meaning the consumer looses the information. The issues highlighted are as a result of behavioural and social trends in relation to consumption
THE BRIEF: TO DESIGN A PRODUCT TO ADD GREATER ENJOYMENT, CONVENIENCE OR FUNCTIONALITY TO DOMESTIC HOUSEHOLD CHORES. THE PRODUCT SHOULD BE INCLUSIVE AND DEVELOPED FOR DUNELMʼS ʻINFINITY RANGEʼ (HIGH PRICE AND HIGH VALUE). IT SHOULD LEAD TO TASK IMPROVEMENT, IMPROVE SUSTAINABILITY AND HAVE HIGH AESTHETIC VALUE THIS WAS A WEEK LONG PROJECT IN WHICH WE WERE GIVEN A BRIEF BY:
MODULAR STACKABLE DESIGN
DAILY DATED COMPARTMENTS - USER KNOWS WHEN TO EAT BY
RECYCLED HPDE MATTE FINISH OUTER CASING EASILY CLEANABLE, DISHWASHER SAFE
TILT ALLOWS EASY ACCESS
CORK
VENTILATION HOLES
‘OTHER COMPARTMENT FOR LONGER LASTING PRODUCE’
HDPE TRANSLUCENT DRAWERS - EASY VIEWING
THIS IS ME...
2015 2014 2013
2006
About I AM 20 YEARS OLD AND A SECOND YEAR INDUSTRIAL DESIGN STUDENT AT LOUGHBOROUGH UNIVERSITY. I AM HARDWORKING WITH AN AVID INTEREST IN DESIGN. MY CAREER AIM IS TO WORK IN THE DESIGN FIELD AND I AM CURRENTLY SEEKING A YEAR'S PLACEMENT AS PART OF MY DEGREE COURSE.
ACHIEVEMENTS SECOND YEAR BUDDY, LOUGHBOROUGH DESIGN SCHOOL ACTION VOLUNTEERING PROJECT - CONTACT THE ELDERLY SIXTH FORM PREFECT, COKETHORPE SCHOOL UPPER 6TH ART & DESIGN PRIZE - FINE ART PRIZE, COKETHORPE SCHOOL GCSE & L6 - DESIGN TECHNOLOGY PRIZES ART PUBLISHED IN COTSWOLDS MAGAZINE GRADES 1-5 PIANO (BOARD OF THE ROYAL SCHOOL OF MUSIC) WINNER OF WINTER SERIES KARTING CHAMPIONSHIP
-
Education LOUGHBOROUGH UNIVERSITY, INDUSTRIAL DESIGN (BA HONOURS): CURRENTLY ON FOR A 1:1 YEAR ONE: 68.8% - PART MARK - 2:1 INDUSTRIAL DESIGN STUDIES (68) DESIGN PRACTICE 1 (65) PROTOTYPING (80) DESIGN CONTEXTS (65) COMPUTING FOR DESIGNERS (62) DESIGN PRACTICE 2 - (68) ERGONOMICS AND DESIGN (64) COKETHORPE SCHOOL: A LEVELS: DESIGN TECHNOLOGY (A) GEOGRAPHY (A) FINE ART(B) BIOLOGY - AS (B) GCSES: MATHS (A) ENGLISH LANG & LIT (A*) DESIGN TECHNOLOGY (A*) FINE ART (A) ICT (A*) PHYSICS (A*) MUSIC (B) BIOLOGY(A) GEOGRAPHY (A*) CHEMISTRY (A)
CORE SKILLS
GROUP WORK PRESENTATION SKILLS FOCUS GROUPS
18
CREO PARAMETRIC KEYSHOT GOOGLE SKETCHUP SOLIDWORKS
3D
BLUE FOAM CNC METAL FABRICATION WOODWORK PROLAB
MODELLING
ADOBE PHOTOSHOP ADOBE ILLUSTRATOR ADOBE INDESIGN (USE WITH WACOM TABLET) APPLE PAGES, KEYNOTE MS WORD, POWERPOINT, EXCEL, PUBLISHER
2D
.
ORGANISATION PROBLEM SOLVING LEADERSHIP
EXPERIENCE ANDREW PILIKNGTON ARCHITECTS, BAYSWATER, LONDON
EMPLOYED WITHIN THE PRACTICE ALONGSIDE OTHERS, WORKING WITH CLIENTS FROM HIGH SOCIO-ECONOMIC BACKGROUNDS. SETUP SHOOTS WITH ARCHITECTURAL PHOTOGRAPHER KILIAN O始 SULLIVAN ON A HOUSE CONVERSION IN HAMPSTEAD. WORKED ON CAD USING VECTOR WORKS TO MOCK-UP FLOOR PLANS.
ASSOCIATED NEWSPAPERS, KENSINGTON, LONDON
KEY TEAM MEMBER WITHIN THE I.T. DEPARTMENT ON HELP DESK, THE DESKTOP SUPPORT TEAM AND ROLLING OUT WINDOWS . PROVIDED SUPPORT TO A NUMBER OF TEAMS WORKING TO TIGHT DEADLINES. PRE-PRESS OPERATIONS WORKING ON LIVE MAGAZINE COVERS FOR NATIONAL NEWSPAPERS.
POLO RALPH LAUREN, BICESTER VILLAGE, OXFORDSHIRE
FACE TO FACE SELLING EXPERIENCE ON CASH REGISTERS. UNDERSTANDING HOW DESIGN PLAYS A ROLE IN RETAIL AND HOW VISUAL PRESENTATION IS PIVOTAL TO BRAND IMAGE AND A PRODUCT始S SUCCESS. INSIGHT INTO BUSINESS LOGISTICS.
WINDRUSH GROUP, WITNEY, OXFORDSHIRE
COMPLETING REAL GRAPHICAL ARTWORK PROJECTS WITHIN A DESIGN STUDIO. USED ADOBE I ILLUSTRATOR TO PRODUCE VEHICLE GRAPHICS, OFF-THE-PAGE ADVERTS AND CATALOGUES. GIVEN RESPONSIBILITY FOR INTERPRETING AND MEETING AN IMPORTANT CLIENTS BRIEF. LEARNT IMPORTANCE OF WORKING TO DEADLINES.
NORTH OXFORDSHIRE COMMERCIALS, BANBURY, OXFORDSHIRE
FULL VEHICLE VALETS AND DEMONSTRATIONS TO POTENTIAL CUSTOMERS. ADMINISTRATIVE TASKS; INVOICES AND WARRANTIES. ATTENTION TO DETAIL RECOGNISED BY CUSTOMERS. PHYSICAL WORK INCLUDED REPLACING SUSPENSION, DASHBOARD AND ELECTRICAL COMPONENTS. HIGH UNDERSTANDING OF PRODUCT ASSEMBLY.
INTERESTS and hobbies SKETCHING - IS A KEY ELEMENT TO DESIGN WHICH I ENJOY BOTH IN AND OUTSIDE OF THE STUDIO. SWIMMING / GYM / RUNNING - FITNESS IN MY PERSONAL TIME IS SOMETHING THAT I ENJOY AND REQUIRES BEING SELF MOTIVATED. TRAVELLING - FROM A YOUNG AGE TRAVELLING ABROAD HAVE INSPIRED ME TO SEE CULTURES AND LIFESTYLES. AUTOMOTIVE - I HAVE ALWAYS HAD A STRONG INTEREST AND UNDERSTANDING IN CARS AND MOTORSPORT; FROM HAVING RACED MYSELF AT AN INTERNATIONAL LEVEL TO DETAILING HAVING SETUP MY OWN BUSINESS THROUGHOUT THE HOLIDAYS.
Portfolio 2014 Lewis Aaron Williams lewisawilliams1@gmail.com +44718219504
THANK YOU.