A.M. Cassandre
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Table of Contents Early History....................3-4 Context...............................5 First Poster.........................6 Normandie Poster...........7-8 Later Career..................9-12 Harpers Bazaar...........13-14 World War II................15-16 Yves Saint Laurent.....17-18 References.......................19
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Adolphe Mouron A.M. Cassandre born Adolphe Jean-Marie Mouron, grew up in Kharkiv, Ukraine. As a 14 year old boy Mouron moved to Paris, where he attended École des Beaux-Arts. At 18 Moroun began to follow the works of Bauhaus. He was also inspired by cubism and realism. Mouron first used his pen name,
A.M. Cassandre, when he was 21 years old on an advertisement he designed. Cassandre was most well known as a distinguished commercial poster designer, but was also a painter, typeface designer and a set designer. Cassandre battled depression and it resulting in him ending his own life at the age of 67.
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What was going on in the 1930’s 1930
1936
1931
1937
Pluto Discovered
Spanish Civil War Begins
Al Capone Imprisoned for Amelia Earhart Vanishes Income Tax Evasion
1932
Air Conditioning Invented
1933
Broadcast of “The War of the Worlds” Causes Mass Panic
First Nazi Concentration Camp Established Loch Ness Monster First Spotted
1939
1934
Auschwitz Opens
Bonnie and Clyde Killed by Police
1935 5
1938
Penguin Introduces the First Paperback Books
Wizard of Oz Movie Premiers
1940
A.M. Cassandre Au Bûcheron (Woodcutter), 1923 Poster
Au Bûcheron was a large poster created for a cabinet maker and was Cassandre’s first piece of work after graduating. In 1925 this poster won Cassandre first place at the Exposition Internationale des Arts Décoratifs. This launched Cassandre’s career as a designer.
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A.M. Cassandre Normandie, 1935 Poster
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Cassandre was most famous in the U.S. and Europe during the 1930’s. During which he made many posters which dealt with transportation and alcohol. Normandie is one of Cassandre’s most famous posters. The front of the ship seems to be straight at you almost pushing off of the page.
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After Cassandre’s launch into fame he, along with other designers, founded the Alliance Graphique an advertising agency. Alliance Graphique worked for many different kinds of clients all throughout the 1930’s.
In 1933 Cassandre was also a professor of graphic advertisement at the School of Decorative Arts and at the School of Graphic Arts. Some notable students of his were Savignac and Andre Francois.
Cassandre’s Later Career 9
Cassandre was credited with creating the first advertisements meant to be viewed by people in moving vehicles.
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A.M. Cassandre Acier Noir, 1936 Typeface
A.M. Cassandre Bifur, 1929 Typeface
A.M. Cassandre Peignot, 1937 Typeface
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Cassandre with the help of Alliance Graphique created threetypefaces to go along with their many poster designs. The typefaces created were Acier Noir (a sans serif font), Bifur and Peignot (an all-purpose font). Later Cassandre also developed the typefaces Le Metop and the typeface used for the logo for Yves Saint Laurent.
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In 1936 Cassandre signs a contract to work for the magazine Hapers Bazaar.
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A.M. Cassandre Paysage Du Bugey, 1968 Painting
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Cassandre later joined the French Army During World War II, until the fall of France. Due to the war Cassandre developed depression. When he returned Alliance Graphique was no more, so he created stage sets and did costume design for the theatre (which he had done a small bit of in the 1930’s). He also returned to his roots and started painting and drawing again.
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In 1963 Cassandre designed what would be his last well known peice of design. He created the logo for Yves Saint Laurent.
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References Mouron, Roland. “A.M.Cassandre Biography.” Cassandre. Estate of A.M. Cassandre, n.d. Web. 25 Feb. 2015. <http://www.cassandrefrance.com/>. “A.M. Cassandre : Design Is History.” Design Is History. N.p., n.d. Web. 24 Feb. 2015. <http://www.designishistory.com/1920/amcassandre/>. Franklyn. “A.M. Cassandre.” ADC • Global Awards & Club. ADC Global Network, n.d. Web. 25 Feb. 2015. <http://adcglobal.org/hallof-fame/a-m-cassandre/>. Dreher, Karoline. “A.M. Cassandre: Biography.” Fortunato Depero vs. AM Cassandre. N.p., 03 Apr. 2012. Web. 25 Feb. 2015. <https:// drehergraphicdesign.wordpress.com/amcassandre/>. Wrede, Stuart. The Modern Poster. New York: Museum of Modern Art, 1988. Print.
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