LEX MCPHERSON
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LEX MC PH ERS GN DE SI
WWW.LEXMCPHERSON.COM
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//DESIGNER// //PHOTOGRAPHER// //IDEAS MAN//
2014 ANNUAL REPORT.
Data Visulisation - Case Study A Combination of typography, colour and line, this Annual Report is clean, simple and accesable. I have chosen to focuas on three types of Data Visulisation; Data maps, Bar Graphs & Pie Graphs. I have focaused on keeping the visulisations simple and alowed the tyopgraphy to display my personal data. Though it is not quite so accurate, it is engaging and also a little tougne in cheek.
01) Format and layout // minimal and experimental layout features.
02) Fonts and identity features // digital typography, line & dotted line.
Helvetica Neue Condensed Black
Helvetica Neue Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
03) illustration style // Basic line and shape.
04) Colour palette // 2 colours + Black. I used opacity to break down large colour blocks and for layered effects.
OPACITY:40%
C 51.373 M0 Y 100 K0
OPACITY:72%
C 84.07 M 28.37 Y 45.2 K 4.74
C0 M0 Y0 K 100
Local Suburb Map & Branding
Cooks Hill - “overpriced and kind of sketchy� Combining hand drawn images and type with a rich earth tone representative of the Suburb i call home, this map poster highlights various locations and uses information graphics to present a humorous opinion based review of local bars and eateries, highlighting those price and sketchiness.
Tipsy APP
Case study
Self directed Project 1 - Tipsy APP - Case study Tipsy™ Tipsy™ is an application for iPhones marketed at young adults, it is basically Google maps for drunk people. It works around the phones navigational services and lets the user find the nearest Fast Food establishment, taxi, or a local watering hole. The idea is to simplify everything down to make this App as accessible as possible, so that it could be operated by a small child, or in this case, an intoxicated adult. Large directional arrows usher the user from there current location to the nearest source of food/ taxi’s/Pubs or clubs. The benefit of the large directional arrows is that it eradicates the need for zooming in our out of maps during late night navigation.
Tipsy APP
Along with directional arrows the interface will also show the distance to the target location in meters and also minutes. It will also display the closing times of each of the nearest establishments to avoid the crushing disappointment of missing out on that late night kebab. (Tipsy™ Encourages the responsible consumption of alcohol)
Tipsy APP -Identity Tipsy APP Typography // Bebas Neue ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!@#$%^&*()
Tipsy™ - Colours //
RED C=0, M=99, Y=100, K=0
Jamacia Aroma
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ?!@#$%^&*()
White C=0, M=0, Y=0, K=0
Black C=0, M=0, Y=0, K=100
APP Design // [ Swipe to navigate between Hungry, thirsty & taxi screen. Tap Large circler button to access the location screens ] [ Location screens show list of various establishments that are open, including distance in time to location and small directional arrows. Scroll up or down to browse through choices. Tap selection to proceed to directional screen ] Direction screen shows large arrows and included the distance in time bellow. At the bottom of the screen a countdown format clock shows the time until establishment close, and lock out for the Thirst section. [For clubs with 1Am entry restrictions) ]
Website Design // DEsktop Browsing //
ipad Viewing //
Marketing // Being a nightlife based App, the Marketing campaign focusses on locations key to the Tipsy App’s Target audience.
Beer Coasters //
Stickers are part of a basic graffiti style of advertising, appearing on sign posts and street signs and in locations key to the consumption of alcohol. The beer coasters are an obvious choice when advertising a application that boasts “We can do the drinking so you can do the thinking” Both these options are low cost advertising. The Posters are another simple idea to drawn attention to the brand Tipsy.
Stickers //
Posters //
Collaborated with Kate Cross & Brody Bain
TOURISM CAMPAIGN CASE STUDY// TOURISM AUSTRALIA TARGET MARKET// Gap Year Students - 18-28 Yrs //TAG LINES “Get Your Hands Dirty!”
TOURISM AUSTRALIA PRINT CAMPAIGN
TYPOGRAPHY
Australia is typical described as the “Lucky Country” and is well know for its friendly people, scenic beaches, landscape and quality of life. “GET YOUR HANDS DIRTY! *EXPERIENCE AUSTRALIA” turns all these things upside down to attract backpackers to come and enjoy Australia on a working holiday. The campaign showcases typically boring jobs backpackers would normally endure and shows them with the sense humor Australians are renowned for.
“GET YOUR HANDS DIRTY! *EXPERIENCE AUSTRALIA” uses a bold san seridf font and handrawn type to not only relate to the key demographic of Gap Year Students - 18-28 Yrs but to communicate the carefree, bold, messy and creative nature COLOUR PALETTE “GET YOUR HANDS DIRTY! *EXPERIENCE AUSTRALIA” uses a bright, fun, bold, contemporary colours that like Australians, stands out from a crowd.
*Experience Australia
TYPOGRAPHY//
COLOUR PALLET// // C=11 M=87 Y=0 K=0 // R=215 G=60 B=142
// C=69 M=40 Y=0 K=0 // R=70 G=70 B=242
// C=10 M=0 Y=92 K=0 // R=253 G=251 B=2
FUTRA ICG BOLD ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmnopq rstuvwxyz
// C=5 M=96 Y=85 K=2 // R=220 G=35 B=41
// C=71 M=64 Y=59 K=75 // R=39 G=37 B=37
Posters & Billboard //
Insitu //
Collaborated with Kate Cross & Brody Bain
DESIGN EXIBITION 2014 PITCH CONCEPT DEVELOPMENT // HANDS - META
//A2 POSTER SERIES
// PHOTO // ILLUSTRATION
DESIGN EXIBITION 2014 PITCH INSITU// HANDS - META
The hands represents us as a whole, collaboration, the puppet masters, pulling the strings 01) format and layout // experimental use of format & layout, edge of frame, overlapping 02) fonts and identity features // digital san serif typography, mixed media use, overprinting and transparency techniques 03) photography // red & cyan 3-D printing style colour techniques 04) illustration style // simple vector additions (Later may use of photographic rope or twine) 05) image treatment // As above - Red & Cyan 3-D overprinting / printing style colour techniques 06) colour palette // Red & Cyan 3-D overprinting / printing style colour techniques High Budget // moving projectors for exhibition installation, hand stitched invitations, thread instillation sculpture Low Budget // screen printing, ristograph, low budget paper sources, stamps
Collaborated with Kate Cross & Brody Bain
DESIGN EXHIBITION 2014 PITCH CONCEPT DEVELOPMENT // FACES - META
// PHOTO // MANIPULATION
//A2 POSTER SERIES
DESIGN EXHIBITION 2014 PITCH IN-SITU // FACES - META
Combining images of the student body and using photo manipulation techniques to represent the combination of thoughts and ideas 01) format and layout // minimal and experimental layout features 02) fonts and identity features // digital typography, mixed media use 03) photography // black and white, monotone 04) illustration style // simple vector illustrations 05) image treatment // montage 06) colour palette // black and white, with inclusion of 1 colour Pantone 7620U High Budget // moving projectors for exhibition installation, interactive mirror instillations, wall - floor decals, die cutting Low Budget // basic printing features, hand made low res options, laser cutting
The Features Submission The Features are a series of 6 student produced design pieces that will act as a visual representation of the exhibition theme and tie the room together to create a more cohesive display throughout the Graduating Exhibition. The exhibition’s theme is A to B. The driving concept between A to B is to represent our current and past journey as a cohort through our chosen path of study all the way to graduation.
// “This Process” ‘This Process’ is a visual representation of the intellectual and emotional journey I have traveled on my road to graduation. The lines are never straight, and sometimes overlap, representing the multitude of thoughts and choices one might take as they strive to find the steps to achieve a particular end. This is no A to B maze though, there are limitless paths before us.