WEB
Your
website
reflection is a
of your business.
DESi
Is your website costing you money or making you money?
RECENT AWARDS: 2012 Silver ADDY Award Client: Freed Construction Silver ADDY Award Client: AiBionics Silver ADDY Award Client: VGM Club: Shop Employee Rewards
Web Design VGM Forbin has several expert in-house Web designers, which means personalized attention, efficient and timely communication and quality control. They have been recognized with top awards from several organizations, including the Iowa Bankers Association, the Iowa Jaycees and the American Advertising Federation-Cedar Valley. Forbin clients will have the tools to administer sections of their own site and the opportunity to work one-on-one with some of the best Web designers.
2011 Gold Banker’s Association Award Client: Grundy National Bank Gold ADDY Award Client: Stainless Plus Silver ADDY Award Client: VGM Club Silver ADDY Award Client: McAbee Medical Silver ADDY Award Client: Northstar Campers 2010 Gold ADDY Award Client: Black Hawk Democrats Gold ADDY Award Client: Waterloo Elks Lodge Silver ADDY Award Client: Biotech Industry 2009 Silver ADDY Award Client: Conrad Technologies Animation Silver ADDY Award Client: VGM Forbin Brochure
Are you socially interacting with your customers? Increase traffic to your website and get more qualified referrals while greatly reducing your overall marketing costs through social media. Having multiple social media pages, in addition to an optimized company website, is a cost-effective way to not only push new content about your company to the Web, but also makes your company brand much more visible in search listings. Potentially, a search for your company or service could display your company website, your Facebook page, your YouTube channel and your blog, pushing your competitors out of the top Google listings and placing your company in high standing with search engine optimization. To increase your online visibility, Forbin is now creating custom social media business pages through Facebook, Twitter, YouTube and blogs that will mimic the look and feel of your current website as well as comprehensive social media management plans for writing effective posts for each social page. All posts made by Forbin are preapproved and written to engage the targeted audience, encourage valuable information sharing and lead to the client website. • Fill valuable real estate in search listings with your company name. • Increase traffic to your website through effective editorial content on social platforms. • Get more qualified referrals through targeted social media marketing. • Greatly reduce your marketing costs by utilizing social media platforms for a targeted audience!
iON
Where are YOU listed?
Online bill pay
Search Engine Marketing (SEM) When visitors search for a company using Google and Yahoo, don’t you want to be on their list of search results? VGM Forbin is one of the few companies to retain its own SES (Search Engine Specialist). In-depth knowledge about how search engines work and the importance of key words and phrases are vital for the success of your website and VGM Forbin puts that expertise at your fingertips.
NE
OUR
What can
VGM Forbin
?
do for you
Grundy National Bank Grundy National Bank was ready for a new website to reflect the bank’s new programs and personality. GNB worked with Forbin to create a new site that featured not only the business end of the bank, but also their people and community involvement. By listening to GNB’s needs and really getting to know their people, Forbin was able to create a new website that met all of GNB’s expectations for look, functionality and personality.
www.gnbbank.com
“With our 2006 VGM Forbin-designed award-winning website already under our belts, we didn’t hesitate to call on Forbin again when it was time to redo our website. They have once again created a fresh, unique, and functional website that allows space for frequent announcements and advertisements. We are pleased with Forbin’s timely responsiveness to our needs, and the creativity and design elements that are put into making our site dynamic.”
- Amanda Grineski Marketing Assistant
Community National Bank As a bank that promises to remain “Always by your sideâ€? Community National Bank needed a new site that was user-friendly and compatible for mobile devices. VGM Forbin created a mobile-friendly site that gave Community National Bank the ability to update their page content with the VPanel™ CMS tool, as well as paid advertisements on their site for a simple, distinguished look that deposited confidence in their customers.
www.cnb1.com
Farmers Savings Bank �When you have a company history that spans more than a century like Farmers Savings Bank, you are definitely a part of your community. The custom-designed site for Farmers Savings Bank included a marketing message that not only reflected services they offer, but also their commitment to the communities they serve. Inclusion of VPanel for content updates gave Farmers Savings Bank plenty of ways to allow their customers to see green.
www.fsb-iowa.com
Farmers Trust and Savings Bank Having designed their previous site, VGM Forbin was excited to develop a sleek design that gave Farmers Trust and Savings Bank control over the content for a web presence as dependable as the hard working customers who use it. A focus on Ag Lending showcased their dedication to local agricultural businesses, and easy-to-use mobile banking allowed customers to check balances, transfer money and locate the nearest ATM whether they are in town, at home or on the road.
www.ftsbbank.com
FLASH
It’s
more important to have a
functional and easy-to-use site
than a flashy site that is not user-friendly.
Is this what
YOUR customers see?
Flash Education While Flash sites are trendy and entertaining, a website that offers practical, user-friendly navigation will be more likely to attract and keep your customers. Because Flash sites are animated and interactive, they require the user to spend more time waiting. For many users, especially older clients, the navigational tools on the menu bar can be difficult to follow (it is the nature of Flash to have “moving parts”), and often users will be faced with a pop-up window asking them to install Flash so the site can be accessed. In addition to user challenges, Flash sites have the tendency to “hide” from search engines and the result can be a poor search engine ranking for the site. Flash works well as a site enhancer and simple Flash elements can help create an attractive site without overpowering the practical purpose of the site. Look to VGM Forbin for the latest in Flash education.
TEAM
Management
Jeremy Kauten
General Manager
Matt Waller
VP of Client Services
Laura Hand
Creative Director
John Unsen
Technology Director
Sales
Jane Gordon
Tammy Atkins
Janet Trepp
Donny Wilson
Search and Social Media
Christina Throndson Web Marketing Manager
Cassi Ubben
Web Marketing Specialist
Matt Cunard
Web Marketing Specialist
Neal Price
New Media
Gina Fangman Administrative Assistant
Casaundra Gaston
Kyle Kramer
Korey Wilson
Nate Solberg
Cheryl Kalina
Mark Wubbena
Andy Hudson
Programmers
William Chacon
Matt Kauten
Mike Kirkpatrick
Johnny Scott
IT Support
VGM Forbin
offers a
FORBIN
i
Web Designers
Jamie Grinnell
team approach
to Web development. Mike Schmidt
Glen Rocca
Bob Fisher
1101 W. San Marnan Drive • Waterloo, IA 50701
Phone: 319-274-4430 • Toll-Free: 877-814-7485 Fax: 319-274-4429 • www.forbin.com
VGM Corporate Headquar ters