How To Use The Free Facebook Audience Insights Tool And Clock More Sales Brought To You By http://www.learnhomebusiness.com
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“Who is really wants to buy from you?” Let’s dig it out and here to score better sales figures! In a few minutes you will know how to figure out exactly the demographics of your audience. Out of the many tools out there, let me stick with the BEST tool that I personally have used over and over. It’s the Facebook Audience Insights Tool and its free! This FB tool gives you more or less accurate data so that you're able to judge exactly who your real customers are, their pains, and their purchasing behaviors etc… much more than just demographics! We will dig deep, the easy way and figure out exactly who you're talking to because if you can figure that out, then your product can be sold so much easily. So, who is your audience? What are the exact purchasing patterns of your customer that you really should know?
This is actually very crucial – one of the biggest mistakes that people make is not knowing the audience well enough before they begin selling. 2016 © S. Kumar
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You might have a general idea of who you're talking to but unless you really know exactly if it's a male or it's a female, what age group they are etc, then you are too general when it comes to a marketing your product… So we want to avoid that, we want to be as specific as we can. So without any fluff let’s see what this FB tool can do. Before that, the first thing that you want to figure out is what you are selling. So let’s say we’re selling greenhouse kits. Let’s go to Google.com Type your keyword or keyword phrase (our e.g. greenhouse) in the search field. Try to be as general as possible in this case:
Now green house kits are basically kind of “do it yourself” things and people can set them up in their backyard and grow tomatoes, veggies, fruits, flowers etc. What we’re looking at here? We need to know what the top websites are in the industry. 2016 © S. Kumar
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Nexst, let’s try out Facebook Audience Insights (https://www.facebook.com/ads/audience_insights). Login to your Facebook account to use this. This is what you're going to see when you open it in your browser:
I love this tool. It’s very specific and… it's free! This tool allows you to see a broader view of a lot of people on Facebook who like a specific area. You can choose a location at the top, for example, United States, United Kingdom, Australia, Canada or whatever that you want to choose ‐ use this field. Now generally speaking I’d like to stick with one country so that I can analyze it and then what I'll do after analyze it is move to let's say United Kingdom and I'll try to see if there's a pattern. 2016 © S. Kumar
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Meaning if the percentages are similar, if it's more women or more men then I'm going to try to see if it's the same in different countries because if it's more consistent then it's going to be easier to gauge. Next Step, type in “greenhouse” as interest:
Press Enter and here we go:
In the “age and gender” section we can see 82% women and 18% men. So obviously there's a big leaning towards women that are interested in greenhouses and greenhouse kits. 2016 © S. Kumar
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Also, at the right bar chart you can see what is the age group that is most common or the age group that is leaning towards the interest of greenhouse. So from what we see the majority of them are 25‐44 years. You can open up Notepad and write that down. Next, if you scroll down you can actually see the lifestyle of this audience. This is the type of stuff that they like:
This data gives you a better idea of what they're interested in: “Country ways”, “Outward Bound”, “Rural Parents” etc. So by just looking at this tells me that this type of person is most likely in the country. So you can add “rural, in the country” to your Notepad. Now, you're kind of getting a better idea of what this person is like. 2016 © S. Kumar
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Let’s further scroll the page down and see the “Relationship Status” & “Education Level” section:
50% married and 61% college so they're more likely married and they're well educated. Scroll down once again:
Here you can see what kind of jobs they do: nursing, personal care, retail, administrative, social services and so on ‐ a lot of country type jobs again. 2016 © S. Kumar
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Now scroll up to the “Page Likes”:
This gives you a better idea of the pages they like. So if you can get an idea of where they're hanging out, where they're going to this can help you in terms of marketing as well. We can see here some home decor, cooking pages, these might give you some ideas about how can you expand your product and maybe offer something related. Other tabs are “Location” and “Activity” given at the top where you can get an idea of the interactions ‐ how do your audience people interact with the pages:
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As you can see “greenhouse looking people” don't do a lot of shares and promotions but they do click a lot of ads. So that might give you an idea if you want to do Facebook ads later down the road. But right now we're just gathering information and trying to figure out who this type of person is. Click on “Household”:
We can see the estimated income, spending methods which can also help you to figure out if your audience able to pay you. Last we have “Purchase”:
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Here you can get an idea of their spending habits, their retail spending, and their online purchases. For example, if you see low online purchases then probably it will be hard to sell them our greenhouses… This gives you kind of a forecast of the future. You've got purchase behavior:
What exactly do they buy can tell you a lot as you can again offer some upsells to your product.
Conclusion I hope you derived value from this short tutorial report. You now have all the basic knowledge to start with understanding your buyers segment more accurately. As you can see the Facebook audience insights is really powerful in itself as a free tool. Review all the information you got here and take action, don't really get hung up on doing it all yourself. You can also subscribe for more free tools here that I send to my list from time to time. 2016 © S. Kumar
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Thank you so much. Success to you! Courteously -- S. Kumar
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