Bauer publishing overview

Bauer publishing overview The Uk based publisher Bauer owns a wide plethora of magazines covering an expansive spectrum of subjects from Fishing and Motorcycling (in terms of single magazines AKA not a large market shares in their more niche areas).

Bauer’s main focus lies in covering the many mediums of entertainment but of prime focus to this assignment music is what shall be looked at in its relation to the publishing houses other properties. In terms of what music magazines Bauer owns they have two of the largest in the form of Kerrang a youth rock based magazine) and Q (a brand focussed on only the “best� modern music), this means that in effect Bauer has a fair share of the market but not in the places which would truly make my magazine feel at home, Nonetheless its dip into the rock market with Kerrang could prove useful along with its entertainment magazine Empire(which covers the film industry) in finding my audience and targeting them in the most efficient way.

Bauer currently publishes 52 magazines (UK) which as previously mentioned covers many subjects like the automobile industry, the hobby of fishing and also photography which means that the targeted audiences of Bauer are in general the wide general public with some emphasis on hobbyists with the most attention put on the automobile industry and the buying and selling of said vehicles. Due to the vast amount of magazines they publish it is to be assumed that Bauer hold a large market share but unfortunately no concrete number was found upon inquiry.