. The main image overlays the masthead conveying that the main image is more important and will sell the magazine more than the Logo will, The logo is iconic and conveys to the audience what will be in the magazine to its long running print. . Only a limited colour pallet used in order to not overwhelm the readers. . Seductive pose used to attract the male gaze. . Blue colour is calming. . Text is orderly and not in various fonts or sizes showing that the magazine is more mature than others and thus for a more adult audience. . The red white and blue colouration conveys an American theme . Convergence shows that the audience is a relatively young audience perhaps early 20s窶人ate 30s. . Left third of the image is clear of image(typical). . Font used is not modern and shows that the magazine will not touch much on newer genres.
. Main image is rebellious, indicative of readers personality. . white background makes the main image and text stand out. . The masthead is in the same font as every other issue in order to be easily seen. . Text above masthead is used as a usp . . Play on words in “global melting� .Only 4 colours featured in order to not overwhelm the audience