Franchise Launches Consumer Products In 2012! WHO IS CAKE BOSS? Accomplished master baker, cake decorator and star of Cake Boss, Buddy Valastro
MEDIA • Cake Boss is featured on the top rated cable network channel TLC, owned by Discovery Communications, the world’s number one non-fiction media company • TLC is available in over 99 million homes in the US and 8 million homes in Canada (total 228 million homes worldwide) • Cake Boss is in its 5th season on Monday nights • Median viewer age is 35, 25% Male, 75% Female • Nearly 140 million people in the US have watched Cake Boss – a reach of 48% • Polls conducted in the 13-54 age group for “TV Personality Hosts” and “TV Personality Hosts – Cooking” ranked Cake Boss’s Buddy Valastro higher than average in the following categories: Talented, Good Energy, Distinctive Voice, Experienced, Funny, Confident, Unique, Kooky/Wacky, Down-To-Earth, Approachable
ONLINE • Fan Site: Cake Boss site averages 1.8M monthly page views and 430K video streams • Social Media: 4.5M Cake Boss Facebook fans and 237K Buddy Twitter followers • Fan profile is 81% Female age 21-49, average HHI $75K, 84% are primary household shopper 1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
PUBLIC PRESENCE • Storefront: Opened Cake Boss Café concept in Discovery Times Square Museum in May 2011; Opening a street level Cake Boss Café in September 2012, 2,900 sq ft space in the heart of New York City at 8th Avenue and 42nd Street • Buddy Valastro Live!: Over 70 live audience interactive shows starring Buddy held across the US and Canada since 2010, over 27 shows booked from Oct-Dec 2012 including 4 Canadian shows
CONSUMER PRODUCTS • Cookbooks: Cake Boss: Stories and Recipes from Mia Familia (The New York Times Best Seller), launched November 2, 2010, Baking with the Cake Boss (The New York Times Best Seller), launched November 1, 2011, Cooking Italian with the Cake Boss launching November 6, 2012 • Ready-Made Cakes: Summer 2012, Bakery supply giant Dawn Food Products launched a line of ready-to-sell cakes at bakeries, grocery stores and warehouse clubs across the United States • Stationery: Spring 2013, Action Products launched a line of stationery, including note pads, scribble pads, journals, notebooks, portfolios, note cubes, sticky notes, dry erase boards, recipe binders. Also being launched is a Party Products line including multiple designs, sizes and colors of round and square paper plates, paper cups and paper table covering. Available in Counter and Full Floor displays!
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Jumbo Memo Block
• 300 page memo pad with pen • Lined pages • 4.5" x 8" • 4 assorted styles • PDQ counter display • Packed 12 • Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Item No: CB113004A 8
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Small Journal
• 128 page journal with pen • Elastic closure and ribbon marker • Lined pages • 3.5" x 5.5" • 4 assorted styles • PDQ counter display • Packed 24 • Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Item No: CB113003A 8
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Note Cube
• 600 sheet note cube with pen • Corner pen holder • 3.5" x 3.5" • 4 assorted styles • Packed 8
Item No: CB113005A 8
• Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Magnetic Note Pad
• 60 page magnetic note pad with pen • Lined pages • 3.75" x 11" • 4 assorted styles • PDQ counter display • Packed 32 • Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Item No: CB113006A 8
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Diecut Note Pad
• 60 page diecut note pad with pen • 4.5" x 8" • 4 assorted styles • PDQ counter display • Packed 16
Item No: CB113001A 8
• Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Mini Dry Erase Board
• Dry erase board with marker • Adhesive and magnetic strips included • 6" x 10" • 2 assorted styles • PDQ counter display
Item No: CB113009A 8
• Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Dry Erase Board
• Dry erase board with marker • Adhesive and magnetic strips included • 8.5" x 12" • 2 assorted styles • PDQ counter display • Packed 12 • Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Item No: CB113002A 8
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Clipboard
• Clipboard holds 8.5" x 11" sheets of paper or pads in place • Includes pad of lined paper • 9.5" x 13" • 2 assorted styles • PDQ counter display • Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Item No: CB113013A 8
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Mini Clipboard
• Includes 5" x 7" 60 lined sheet pad of paper • 6" x 8.5" • 2 assorted styles • PDQ counter display
Item No: CB113014A 8
• Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Self Stick Notes
• 100 page each self stick note pad set • Coordinating tray holder • 7.5" x 4" • PDQ counter display • Packed 12
Item No: CB113007A 8
• Colours and styles may vary
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Portfolio
• 2 pocket, 3 hole punched portfolio • 9.5" x 12" • 4 assorted styles • PDQ counter display
Item No: CB113012A 8
• Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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1 Subject Notebook
• 70 sheets, 140 pages • Spiral bound • 8.5" x 11" • 4 assorted styles • PDQ counter display
Item No: CB113010A 8
• Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Clip Notes
• Clips to backpacks, purses, key chains and totes • 102 sheets of paper in 3 fun colours • 2.5" diameter • 4 assorted styles • PDQ counter display
Item No: CB113015A 8
• Artwork is not final and subject to licensor approval
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
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Party Goods
9" Round Plate Item: CB113020A 8ct - Packed 24
7" Round Plate Item: CB113021A 8ct - Packed 24
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
9" Square Plate Item: CB113029A 8ct - Packed 24
7" Square Plate Item: CB113028A 8ct - Packed 24
Party Goods
12oz Party Cups Item: CB113024A 8ct - Packed 24
Lunch Napkin (16ct) Item: CB113023A 16ct - Packed 24
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Beverage Napkin Item: CB113022A 16ct - Packed 24
Party Table Cover
Item: CB113027A 108" x 54" 1ct - Packed 12
Part Goods - Displays Party Goods Large Floor Shipper Display Item No: CB113025A 22 x 20 ct Beverage Napkins 30 x 20 ct Luncheon Napkins 20 x 8 ct 7" Plates 24 x 8 ct 9" Plates 18 x 8 ct 12 oz. cups 12 x 1 ct table Covers on clip strip
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Party Goods - Displays
Party Goods Tray Item No: CB113026A 10 x 20 count Beverage Napkins 18 x 20 count Luncheon Napkins 17 x 8 count 7" Plates 10 x 8 count 9" Plates 14 x 8 count 12 oz. cups
1 Jacobus Ave, South Kearny, NJ 07032 Tel: 973-274-9444 | Fax: 973-274-9886
Action Products LLC 1 Jacobus Ave South Kearny NJ 07032 Tel: 973-274-9444 Fax: 973-274-9886