DESIGN SOLOTION PORTFOLIO OF LIANG CE
Last name: Ce First name: Liang Application number: IU002275288
I certify that the work included in this portfolio is my own original work. Work included which was conducted as a part of a team or other group is indicated and attributed as such- the other team members are named and a true description of my role in the project is included.
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Content
1 2 3
Portfolio of Liang Ce
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Store with a soul p3
Experience design of Samsung mobile phone retail store
Matcha village p14
Service and business design of Matcha village
Wake-up bus station p23
Public devices design to create happiness
STORE WITH A SOUL Samsung really care about you
Retail store experience design with the rise of e-commerce, physical retail store need re-imagination & trasformation in product experience to be more compelling & engaging - from discovery to purchase. As for samsung mobile phone experience store, we need re-imagine and conceive an engaging interactive retail experiences for a variety of consumer & tech products in physical reatail environment.
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Sponsered by
Teamwork 2017.02- 2016.04 Ideation development, Research, UI design
Process and Methods Feedbacks
Test Agile Iteration
Design principles
Clear goal
Research
Priotize Insights
Quantitative survey
Contextual interview
Field study
Brainstorm concept
Hypothesis
Prototyping
Business system
UI design
Related Technology
Design Thinking Lean UX
Research 1.Where to buy ?
2. How long to change ? 2% Online 4% Retail store
3. Why change ?
83%
Percent
12%
Try new phone
Almost all the teleco contracts are about 2 years
59%
94%
from teleco
when teleco contract ends
12% 0-1
5% 1-2
2-3
1% 3+
39%
When phone spoils
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Insight Phone buying decisions are tied to telco contract timelines
Years
Get a new phone in teleco store
Little or no connection with customers
Telecommunitacation company in Singapore such as singtel & M1 provide customers telco contract with a new phone, and it is usually more cheaper and convenient for customer to enjoy telco company matching service. So singaporeans get used to buy new phone in telco store when their telco contracts are about to expire.
Without buying intention About 2 years
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with buying intention
Get a new phone in teleco store
Field study Service Gap • • •
1. Why enter store ?
2. Must experience phone in store before buying?
3. Retail engagement preference
23%
73%
Just wander
59%
14%
Try the last released phone
No
12.8%
69%
Yes
Self-explore
31.2%
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People enter samsung mobile phone retail store almost Insight with no intention to buy a new phone
Insight
6. What features to experience?
12.7%
Automated checkout system
• Glance at the front and back of the phone • Take a photo of interior decoration of retail store
41% 37%
11%
Have intention to test features Easy of Use
Design
Photograph
• I can not find information like specs and camera parameters. • I cannot find the phone I am going to experience
Different customer want different balance between selfexplore trip and guidence from stuff
• Slide the page • Open and close apps • Fingerprint unlock
63%
63%
• followed by survice staff makes me uneasy • I do not have intention to buy a new phone • recommendations from staff are not useful to me • I just want to have a look
7. How to experience?
85%
have no idea what to test
Customer service staff
Other way or depends
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5. Know what to experience?
3. Why prefer?
18.3%
Browse with intention
no clear instructions for different phone models no channel to learn more except from staffs self-explored experience can not impress customers
• Read the description near the phone
Superficial Testing & Experience
Specs
5
4
Insight Customers do not know what to test or just experience the phone superficially
Brand value survey Why this brand
Why you choose samsung?
Used to using from this brand
40.8%
5
Advertisement
46%
only 12%
Nice reputation from friends
Brand value
9% Mobile phone evaluation agencies 11% Others
49%
Nice Design
9.9%
Wanted to try something new
32%
Cool features
17.1%
Fan of the brand
Insight
39%
28.2%
Particular feature or price is good
What help you make decision ?
(For samsung user)
For other mobile phone brand users, brand loyalty is not a signigicant factor, they are potential samsung users.
6 For samsung users, we need to enhance their Insight sense of belonging to our brand
Journey map Platform Action taken
Understand phone Read reviews
Seek opinions
Locate stores
Price comparison
Look for promotions and discounts
Product comparision
Look for desired phone
Google for features to test
Look at similar phone
Test features
Engineer the experience
Confirm relevant details about phone
Leave after clarifying details
Look at design of phone Check ou relevant detals
Create greater excitement
Approach telco
Confirm purchase
Discuss relevant details about phone plan
Test out new phone
Leave telco with new phone
More relevant customer service
Sentiments Journey stage
Aware of product
Visit store
Test phone
Engane with staff
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Leave store
Visit telco
Buy phone
Leave telco
Design principle 1. Goal of experience store Insight:
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5
2. Create experience demand & greater excitement
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Q4 2016 Smart phone shipment worldwide
Existing Samsung Users
77.5 million
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Insight:
Goal：contact
5
Attract & impact users
Almost all customers in Singapore choose to buy new phone in telecoms store and this habit is firmly rooted in the market environment which is hard to change. Besides, Samsung users feels untouched with the brand value, they are not fans but only users. As experience store is a good channel to link brand and users, we decided to relocate goals of experience store.
Attraction
Only service
those in need
Samsung need to：
3.Balance between free and guidance Contact with its user and attract potential user
Sell phone to customers
Insight:
3
4
Free to experience
Free but reliable Help better experience
Samsung really really really wants to:
4.Encourage Sharing personalized content Insight:
1
5
Time line 1：
Exciting Sharing Enhance samsung users the sense of belonging of brand Impressed our potential customers through their friends
Buy a samsung phone
Visit store
Sharing map：
Teleco store
Without buying intention Personalized engaging content
Time line 2：
Share
by social media
Samsung is cool, I will visit experience store next time
Without buying intention
Visit store
Buy a samsung phone
Teleco store Share to more people
Attract more people to experience Samsung phone in store
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Concept
THE STORE WITH A SOUL A retail platform that connects with you
Redefined window shopping
“Soul” system
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Engineering the experience
Redefined window shopping Samsung mobile phone store layout
Real scene
Hidden Gaze-tracking Sensor
Samsung store in Singapore use glass panel as its front side
Difficulty & Principle Only 4% passers-by pay attention to ads in store
AR glass panel to show phone model S7
Why cannot attract
Pressure Positioning Sensor
• No fascinating interaction to attract their attention. • These ads seems no different to customers • Ads video in store is looping automatically，passers-by may not be able to watch the entire video.
Light interaction Ideal way to attract passers-by:
Contents vary with the visual angle and postition
Personalized
Appealing
Sustainable
Detect which phone customers are looking
Surprising & engaging Presentation
Varied and colorful content
Technology
Career
Content
Gaze-tracking
S7
S8
Store interior Mobile phone Experience counter
AR glass panel
Store exterior
note7
Camera
Performance Positioning
AR Glass panel
A camera built for every moment
Driven by the world's first 10nm processor. Faster, even in rain.
Different phone Models / features
S7
9
S8
Soul System
Big screen & bixby assistance
Samsung user connection
Near the storeďźš Attract Connections
Samsung users
Brand value
watch
For samsung users, we want to develop their sense of belongings and brand identity. We are eager to engage them in mobile phone retail stores experience and offer them a feeling like "wow, being a samsung user is really great!" So we concluded three different emotional stage for samsung to enhance connections with customers.
Bixby
store
In the storeďźš Assist
Interact
Development stage of connection 1
Accompany with you every day
Exciting
2
Care about what you want
Interesting
3
Know who you are
Pride
phone
New Phone
Big screen
Bixby
Staff
Bixby - accompanying AI To phone: 4 way to engage: Smart AI system like Siri
In store:
A smarter way to use your phone
Talk
See
Light up the screen automatically
Recomment Remind
Detecting who is coming, the screen will automatically light up and greet to this customer
A smarter way to learn about phone
Near the store
Enter the store
“Bixby� light
Accompany with customer to make the experience coherent and cut excessive interaction when they test different phone models
In the store James 8:18PM March 16
Reminder when near the store
Hey james! Let‘s experience samsung annual flagship phone
Receive message from bixby
Greeting & help decision
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Accompany with the experience
Engineering the experience Function & logic
Goals 1. To engage customer in personalized & in-depth experience 2. To make customer experience more phone 3. Enhance the connection between brand and customers
Methods
1. Customized features and testing point 2. Customized recommendation of different phone model 3. Exciting personalized content to share
Function Block 1
2
Experience the phone
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Profile
User Analysis
Personalized experience
Interactive iteration
Primary data • •
Female, 23 Fresh graduate
Observed data • • •
Recommendation
Phone Model
Take hundreds of photos every day Phone usually run out of power Used #ootd in social media six times a week
Customer may want to call for assistance from staff in every step
Derived data • • •
Enjoy selfie Heavy user of mobile phone Love shopping
Add a button for customer to ask for help anytime
Links between pages are too much, when faced with too much options from different type some users are comfused Features
Features
Mode
Testing points Note 8
Galaxy S8
Samsung pay
Camera
Beauty mode
User features reports User story time line Cancel the link between phone experience with user report
Night portrait mode
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Framework Home page ďż˝
Home page with greeting
Experience phone
Inviting to pick up phone
Pick up phone directly
Features report
Samsung users time line Profile & Try more phone model
Open features in phone
Features Page
Share to social media
Test point
Examples
Trigger the function ďźˆEx. choose night mode) Put phone back
Find features in phone
Tips & guidances
Leaving page
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Prototype
sharing content design The brand value of Samsung want is Samsung accompany with you every day. Thus, we decided to use datas collected from apps and social medias to remind users of important events and dates they created with Samsung. Special moments that users may have with Samsung such as record-breaking trekking expeditions recorded by S Health Samsung camera are displayed in the Memory gallery for users to share this relationship on social media.
Each App has a different timeline
Remind users of important dates
Pictures & datas in appliacation
Pictures collected from user's social media
Personalized user reports shared in social media
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Match Village Thoughtful service, Sustainable village
Service design
in matcha village Industial tourism
Matcha village, less than two hour’s drive south of Shanghai, is located in Zhejiang province of China. Tourists are able to visit the largest production line of tea and matcha in China here. Due to advanced production technology and high-quality raw materials, matcha of Yucha village are specifically served to famous companies like Starbucks and GLICO, even export to Japan. Besides, Yucha village enjoys its beautiful scenery and historic interest of six Mausoleums of Song Dynasty. Local government and tea factory is eager to invest in tourist trade and center on matcha manufacture and culture.
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Teamwork 2016.02- 2016.04 Ideation, user survey, system construction
Background Matcha Factory and Breaker chain store are belonging to one investor, Factory produce the high-quality matcha in the matcha village and the breaker chain store sells matcha desserts in the city.
Matcha factory
Matcha Factory
Breaker - chain store
Goal
Goal
Planning theme resort to attract tourists
Increasing brand value and sells
Geographical relationship
Strength
Strength
�� The largest production line of tea and matcha in Asia �� Over 10 km² tea garden �� Beautiful scenery with long history
â—?â—? Delicious and unique matcha dessert â—?â—? More than 20 chain stores in surrounding cites â—?â—? Over 100,00 member
Field study 1 2 3
1.Retail Store
2.Tea Garden
3.Matcha Factory
4. Mausoleums Ruins of Song
5.Qinglong Reservoir
6.Residential Area
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5
6
The map of Yucha Village
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Contextual research Villager
Tourist Li Wang
32 female
Parent-child matcha Marason runner (potential customer) We love matcha drinking and cake offered for us after exhausted running. But only visiting matcha factory can not satisfy me. Besides, It is not convenient to find a restaurant or hotel nearby and the Infrastration here really need to be improved. I am genuinely looking for more experiences projects.
Problem
1. Poor infrastruction 2. Lack of diversity in experience projects
Mrs. Wu
Factory investor
My job is to pick tea-leaver for Yucha factory. When there are no tea for us to pick, we have to find other jobs to do to make living. There is few job opportunities available in the village, so both of my sons have moved to big cities and only went back to see us during holiday. Now you can only see elderly and children here.
The quality of matcha in our factory are excellent, but we only offer raw material to other companies. We want to increase the popularity of Yucha village and have our own brand value; As factory tourism is especially popular nowadays, I think it is a good way to earn more money as well.
Problem
Problem
1. No or little brand value in customer 2. no external marketing channels
Sustainable Village Design
Stakeholder relationship Tourists
45 male
Investor of Factory and owner of breaker chain store
1. Unstable and realtively low salary job 2. The loss of young rural labor force
Tourists' Experience Design
Serve
Zhang zhiguang
56 female
Tea grower in matcha village, living with 4-year-old granddaughter
Integrated Brand Design
Brand value / Profits
Hire Old Villagers
Now stakeholder map
Sharing
Investors More tourists
Services Tourists
$
Trainings Villagers
Investors
more Villagers Better service
Better job Better opportunities
Full link design
The young
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Government
Market survey Market positioning
Quantitative survey
As Yucha village was born with tea & matcha culture, it is spontaneous for us to focus on one theme and make tourists experience every aspect of this culture. Taking the background of village and factory owner’s consideration in mind, we finally decide to set our goal on both "expensive" and "focus on cultural theme".
34%
Couple
16%
21%
Friends
8%
Self-help
10%
Others
Group tour
5%
Others
61% 42%
Self-driving
Family Travel partner
Travel way
Cost
self-plan
Intimates Few but Fine
Frequency of travel
Cost & travel frequency
High consumption
Value summary
Qualitative survey & Empath map What I need
What I value
Control of traveling Pace
Freedom
Respect for freshness & Unique
Variation
Pseuso-classic architectures can not actually be considered authentic or enchanting. Cultural excavation should focus on making details vivid and highlight the culture of beauty, the beauty of spirit and invigoration.
Details & Cultural
Appreciation of beauty
Travel partners are always the first thing to think about. Traveling with family is a good chance to relax myself as well as to have fun with my children and to promote our relationship.
Interaction with intimates
Social Relationship
What I say I hate traveling with tour groups even though travel agency could plan everything for tourists, as I got really sick of the hectic itinerary. They always left inadequate time for us to have a relaxing time. There are lots of industrial Tourist attractions nowadays, however, most of them are the some without uniqueness, allowing tourists only have a glance of the factories, from which I CAN'T find anything surprise.
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Value proposition
Matcha village, connect you and I, slow pace and time, enjoy beauty and surprise.
Integrated system design
Sustainable service pyramid
Based on our understanding of the service discontinuity between Matcha village and Breaker chain stores, we designed a unified membership system to foster bi-directional customer flow and to create complete customer experience.
For the different demands of different customers, we designed two modes of accommodation. For those who are keen on the best experiences, they can’t resist boutique Hotels located in the best location for scenery. For those who need special & cordial service besides the standardization, there are a variety of characteristics B & B for them to choose.
"
$
"
$ " %$ " # ' " #
" # " # "&
' "
Integrated system
$ ( %
# #
Villagers Encourage circle
" % # "( %$ " # "& !% $( " $#
& ! #
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Journey Map in Breaker Stage Emotion
Search Online
Enter Store
With expectation to enjoy nice food
Order
Enjoy Food
Leave
Comment Online
Without anything to take away
Crowed & Confused
No memory points
No recommendation hesitated to order
Now
bored for waiting
Data Physical
Pay&Wait
Touch-point
Webs & Apps
Signboard & Indoor decorations
Menu & Staff
Wifi & Waiter
Webs & Apps
Signboard & Indoor decorations
Menu & Staff
Wifi & Waiter & Food brochure
——
——
Webs & Apps
People
Emotional Stage
After
First contact
csf fsf sdfsontact FeelFirst comfotable & Get attract
Eye-catching display board & friendly recommendation
Emotion Clear introduction and guidancen
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Promo Vedio of Watcha village & Toursium brochure & matcha tea bags
Surprised Match village tourism vedio & self-help brewing matcha
takeing away a small bag of matcha powder
Webs & Apps
Impressed
learn more about Matcha culture &matcha village
Journey Plan in village Tourists center
Tea garden
Museum
Factory
• • • •
Souvenir Shop Restaurant
Hisotry & culture museum Lecture room
• •
• •
pastoral biking rental point Matcha Marathon entrance Assembly line Matcha dessert classroom
Culture Area • •
B&B Area • •
B&Bs special restaurant
Recreation Area • • •
Teahouse Boutique hotel SPA room
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Matcha ceremoney room Handicraft & painting workshop
Tea bag currency system
4. How can tea bag guide special journey?
1. Why tea bag?
To balance special & unexpected experiences with clear journey, we designed the tea bag system. Beginning from the empty bag, Visitors will follow every phase of matcha making process. The form of tea in tea bags is a specific guide, while allowing visitors to have better understanding of Matcha manufacturing.
2. How to get a tea bag? $ $ " $
$
Tea bags
# & $ # & ! " %
$ #
%
The appearance of tea
Activities
Museum
Breaker
Tea garden
B&B
Fun quiz to get a tea bag
Get empty a tea bag as gift
! $ # & ! " %
Picking tea leaves
3. How to use tea bags? Main activities
—— by matcha factory
Special activities —— by villagers
Boutique activities —— by matcha village
Matcha factory
visiting matcha factory
Fire tea
Visiting the factory
Grinding tea powder
Baking shop
B&B Restaurant
Matcha ceremony
Baking cakes & cookies
Matcha baking class
Homemade cuisine
Firing the tea leaves
Matcha SPA & Yoga
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Making match drink
Story board
1.
Ms. Jing love visiting Breaker, as the food and service there are excellent.
2.
Having been impressed by Matcha Village by several access, Ms. Jing decided to spend next vacation there.
3.
With homemade matcha drinks and snacks,villagers greeted Jing's family very kindly.
4.
Mike get really excited when picking tea leaves in tea parkďźŒas it is truly new experience for him.
5.
Jing's family had a close observation of the Matcha factory.
6.
Using Matcha powder got in the factory, Mike had a nice time baking desserts with his parents.
7.
Children can get easily access to lots of experience workshops like firing tea or handcrafts.
8.
Boutique experience services like Matcha SPA, green tea aroma yoga, Matcha running,etc.
9.
Gifts and souvenirs bought in Matcha village can be delivered to Breaker to help you go home easily.
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WAKEUP BUS STATION A happy morning delight your whole day
Public interaction device In Hangzhou, there is nearly two thousands bus stations and over than 58% people commute by bus everyday. Bus stops are like hubs connecting the whole city. Different people meet each other at bus station every morning, but everyone has the same cold and spiritless faces. We want to design a happy morning for city commuters.
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Teamwork 2016.02- 2016.06 Concept, Hardware, Programming
Goal Pain defining
In spite of a lot of conveniences that Living in the big city can bring to people's life, it can also created a lot of negative emotions due to long commute time or noisy and messy environment. To solve problems plaguing city dwellers, we decided to redesign a public devices.
Most people just standing there waiting for bus without doing anything, but we still found that many people try to do some simple and easy things, we concluded that they actually have not real demands for doing so but only to kill time in this relatively long and boring time.
Design opportunity We need to find a suitable scene to shoot problems for the city dwellers. After collective brainstorm, we find that bus stops is our ideal scene and places.
Bus station
Places
1
The first place people arrive after leaving home and before one day's working.
2
People usually wait for bus for a relatively long time without doing anything
3
Different people meet each other here with no or little connections.
People
Checking appearance
Main pain
Listening to music
Playing mobile phone game
Killing boring time when waiting for bus
Design goal
Time
According to our observation, we found that most people who commuting by bus seem tired, sleepy and spiritless. After literature reviewing, we find that on people indeed have much more depressed emotion in the morning especially on the working day morning.
2100+
bus stops in Hangzhou
58.3%
commute by bus
Negative emotion
9 munites
waiting for bus
Data comes from gaode map, 2017 major urban public transport data analysis report in the first half of China
On a weekdays morning, we watched and recorded passengers' behaviour when they are waiting for bus, to seek for opportunities of our public devices design.
weekends
Methods
weekdays
On weekdays' morning, people use more words related to negative emotion on social media
Hours
Data and chart are collected from Golder, Scott A., And Michael W. Macy. "Diurnal and seasonal mood vary with work, sleep, and day length across diverse cultures." Science 333.6051 (2011): 1878-1881.
Shadowing
Observing
Main goal
Recording
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Creating more happiness for commuters
Design Principles During the observation, we also found some behaviour that inspired our design and further developed our design principles.
1. Attract passengers' attention
3. Feel at ease
When someone distributed leaflets to passengers, most people were willing to read it, and they all checked both sides.
Some people don't like to stand next to strangers closely, so many of them chose to stand far away from the bus station which means that they might miss the bus.
! Only waiting
Reading leaflets
Uncomfortable
Comfortable distance
It inspired us that
It inspired us that
Our design should be noticeable enough to attract attention.
Our design should be consider people's feeling in front of public.
2. Provide surprise
4. Sharing happiness
Even though almost all of passengers were willing to pick up leaflets and read it, However, half a minute later, few of them were still looking at it. They were back on what they did before, even just standing out there without doing anything.
While we can only see the commuter's weary face when waiting for bus, so it impressed me when a girl showed her phone screen to her boyfriend and then they smiled together.
!
Back Reading leaflets
Boring
Only waiting
Browsing
It inspired us that
It inspired us that
Our design needs surprise them to keep passengers' attention.
It's better to encourage cooperation and sharing happiness.
1
2
3
4
5
Attract
Surprise
Comfort
Encourage
Establish
People’s attention from them and make them just waiting for bus curious about it
people to explore in front of public
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others to enjoy it with pioneers
light connection by sharing happiness
Ideation
Possible directions
Ideas
Fun way to show inforamtion
Game for aquaintance
Comforatable waiting space
Music playing
Achievement making
Stranger's light interaction
Story board
1 One more work day! Julia is unwilling
2 Buses are always slow! Julia feels
3 When waiting for bus, she moves her
4 Suddenly, some music rises. Julia
5 Julia get more excited as the melody
6 While the man beating time to music
7 More people join in with Julia, and
8 Julia have a good mood before a
to get up as she stayed out yesterday.
and rhythm of the music is changing
sleepy and bored.
feet unconsciously.
with foot, another part of music triggered.
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they all appreciate the enriching music.
feels surprised!
day's work.
Prototype - wakeup station Technical realazation
Technical realazation Disc board
flash groud
testing sensor
Interactive groud prototype
testing light belt
Improve the effect
How to detect actions of passengers?
We considered three sensors to detect actions of passengers to trigger the music, so we tested all of them to find the most appropriate sensor for our design. Besides, to improve the effect of light, we tryed different plates and method of installation.
ion
rat
Vib
Light belt
sor sen
Distance It is too big to attach it under the plates or we have to take much more effort to install them in the discs board
Pressure
Acrylic plate
Chip vibration
Under the plate, presure will be dispersed, so the data collected by it is quite unstable
Chip vibration sensor can be easily atteached under the acrylic plates
Even a simple actions Pressure sensor can not needs a lot of distance detect small actions but only big ones like sensors jumping
Chip vibration sensor is sensitive enough to detect small actions like stomping
Vibration sensors
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First version
Prototype - wakeup station How to show information?
To make it easier for passengers to understand what's going on when they stand on the plate and then trigger the music, we decided to add a discs board with records arms to show music flow. This can not only help passenger understand our design but also provide chances for pedestrian to enjoy it.
After two weeks of implementation, we completed our first version of the design. We installed our wakeup bus station on campus and invited passengers to try our design. Through this process, we received many suggestions and found many drawbacks to improve our design.
Record arms
To show music flow
Discs
Just as a decoration
Functional structure of board
Recorded by video
Installing servo
180° stepping servo
Drawbacks of first version Triggered action
Record arms
Some people said that even though they know it is themselves that triggered the music, they don't know what they have done so that they trigger the music
Discs
Music soundtrack
Installing arms
Some people can't tell the changes in the music after they stepped on the acrylic board. Even if they found the change in music, They can't clearly pointed out.
Sense of control People want more interaction than simply controlling the beginning and end of the music. Now, people can only listen to music and watch the records arms
360° motor
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Improving output
Main output — changeable music
Secondary output
As we want to not only provide happiness to passengers but also increase more warmth and smile between strangers, we inspired by street orchestra, and then decide to use music as our main output.
After determined music is our main output, we started to consider how can our bus station help passengers understand how it works immediately once they participate in. We need add more feedbacks to make a more complete music bus station system.
Waiting for bus
Playing in orchestra
Discs
Pattern represent the instrument
Record arms
Rotated discs means this instrument is playing
Represent music tone
Different people Bus
Colorful music 1 Imitation of phonograph
Bus
How record arms show music tone and rhythm? ●● As number of people in bus station isn't stable, so we must make sure that that even if there is only one person, he can still enjoy it ●● We a l s o e n c o u r a g e l i g h t i n t e r a c t i o n with other passengers and sharing their happiness, so we want to engage more people to try our design together
●● Music have different part for different instruments conbinations and usually begin with a solo instrument
Music tone
●● More instruments participate in gradually and the enriching music usually makes people excited when all of instruments playing together
Arms angle
Different instruments play melodic parts in one song. People use different
with other passengers
Goal analogy
Wakeup bus station
Platform for strangers playing music together
2 Luminous board
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When people stand on flash board and start to interact, the luminous board on the ground will be glowing immediately to help participants quickly understand what happens and then enjoy it
Interactive action exploring Our goal is to help people realize that it is because of their interactive actions that make a instrument start to play the music. Thus, only detecting people who standing on the glowing plate is not enough, we'd better to encourage people to make a interactive.
Stand on the plate
Interactive action
Interactive actions extending
OUTPUT
what is the most appropriate interactive action ?
To find out which action is most appropriate to trigger and keep playing music, we records over 135 people's behavior when they are waiting for bus, and then counted the most appearing actions. From both shadowing our target users and conducting collective brainstorming, we concluded four alternate actions.
Evaluation standard When we used our prototype to do fast dating with people, they gave us a lot of opinions on why they would try to participate in our interactive system or not, we concluded all of these feedbacks into two emotional requirements and then developed our evaluation standard to test alternate actions.
Willing to try
Not too awkward
"No one will try to learn how to interact, so if it is simple and interesting enough, would be willing to have a try"
"I don't want to be watched just like I'm a dancer or performer. In front of public, I don’t want to be too awkward"
• • •
• • •
Interesting Easy to understand Easy to control
strentching
5
2
4
stomping
Small gesture Natural Sanitation
2
5
Spontaneity
1
Related to music
jumping
1
According to two emotional requirements, we concluded five traits to play a public instrument
Easy to control
leaning
3
Stomp
Simple
Lean Shake
Surprising
3
30
4
Touch
Deliver
Watch the video demo ďź https://www.youtube.com/watch?v=Lr5aCPakz44
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