Content
DESIGN SOLUTION
1 2
PORTFOLIO OF LIANG CE
3 Portfolio of Liang Ce
Store with a soul p3
Experience design of Samsung mobile phone retail store
Matcha village p8
Service and business design of Matcha village
Wake-up bus station p13
Public devices design to create happiness
STORE WITH A SOUL Samsung really care about you
Retail store experience design with the rise of e-commerce, physical retail store need re-imagination & trasformation in product experience to be more compelling & engaging - from discovery to purchase. As for samsung mobile phone experience store, we need re-imagine and conceive an engaging interactive retail experiences for a variety of consumer & tech products in physical reatail environment.
2
Sponsered by
Teamwork 2017.02- 2016.04 Ideation development, Research, UI design
Process and Methods
Field study Feedbacks
Service Gap
Test
•
Agile Iteration
Clear goal
Research
Brainstorm concept
Design principles
Priotize Insights
Hypothesis
Prototyping
•
Design Thinking
• Lean UX
1. Why enter store ? Quantitative survey
Contextual interview
Field study
UI design
Business system
Related Technology
73%
Just wander
2. How long to change ? 2% Online 4% Retail store
3. Why change ?
83%
Percent
12%
Try new phone
Almost all the teleco contracts are about 2 years
59%
94%
from teleco
when teleco contract ends
12% 0-1
5% 1-2
2-3
1% 3+
Get a new phone in teleco store Telecommunitacation company in Singapore such as singtel & M1 provide customers telco contract with a new phone, and it is usually more cheaper and convenient for customer to enjoy telco company matching service. So singaporeans get used to buy new phone in telco store when their telco contracts are about to expire.
39%
When phone spoils
1
18.3%
browse with intention
59%
14%
No
try the last realeased phone
12.8%
5. Know what to experience? Years
Little or no connection with customers
Get a new phone in teleco store
6. What features to experience?
Without buying intention
3
Automated checkout system
37%
11% Easy of Use
3
Insight
Design
Photograph
Specs
• followed by survice staff makes me uneasy • I do not have intention to buy a new phone • recommendations from staff are not useful to me • I just want to have a look • I can not find information like specs and camera parameters. • I cannot find the phone I am going to experience
Different customer want different balance between selfexplore trip and guidence from stuff
7. How to experience?
• Glance at the front and back of the phone • Take a photo of interior decoration of retail store
41% Have intention to test features
About 2 years
12.7%
• Slide the page • Open and close apps • Fingerprint unlock
63%
63%
have no idea what to test
Customer survice staff
other way or depends
85%
with buying intention
self-explore
31.2%
People enter samsung mobile phone retail store almost Insight with no intention to buy a new phone
Phone buying decisions are tied to telco contract timelines
69%
yes
2
Insight
3. Why prefer?
3. Retail engagement preference
23%
Research 1.Where to buy ?
2. Must experience phone in store before buying?
no clear instructions for different phone models no channel to learn more except from staffs self-explored experience can not impress customers
• Read the description near the phone
Superficial Testing & Experience
4
Insight Customers do not know what to test or just experience the phone superficially
Brand value survey
Design princeple
Why this brand
Why you choose samsung?
Used to using from this brand
40.8%
Insight
Insight:
Advertisement
46%
only 12%
1
6
77.5 million
9%
49%
Nice Design
2
Insight:
Goal：contact Q4 2016 smartphone shipment worldwide
5
Attract & impact users
Almost all customers in Singapore choose to buy new phone in teleco store and this habit is firmly rooted in the market environment which is hard to change. Besides, Samsung users feels untouched with the brand value, they are not fans but only users. As experience store is a good channel to link brand and users, we decided to relocate goals of experience store.
Mobile phone evaluation agencies 11% Others
For other mobile phone brand users, brand loyalty is not a signigicant factor, they are potential samsung users.
5
2. Create experience demand & greater excitement
Existing Samsung Users
Nice reputation from friends
Brand value
9.9%
Wanted to try something new
1. Goal of experience store
32%
Cool features
17.1%
Fan of the brand
5
39%
28.2%
Particular feature or price is good
What help you make decision ?
(for samsung user)
only survice those in need
Samsung needs to
3.Balance between free and guidence
For samsung users, we need to enhance their Insight sense of belonging to our brand
6
Contact with its user and attract potential user
Journey map
Sell phone to customers
Insight:
3
Understand phone Read reviews
Seek opinions
Locate stores
Price comparison
Look for promotions and discounts
Product comparision
Look for desired phone
Google for features to test
Look at similar phone
Test features
Engineer the experience
Confirm relevant details about phone
Leave after clarifying details
Look at design of phone Check ou relevant detals
Create greater excitement
Approach telco
Confirm purchase
Discuss relevant details about phone plan
Test out new phone
Free to experience
Help better experience
Samsung really really really wants to:
Leave telco with new phone
4.Encourage sharing personized content Insight:
More relevant customer service
1
5
Exciting Sharing Impressed our potential customers through their friends
Sentiments Aware of product
Visit store
Test phone
Engane with staff
Leave store
Sharing map： Timeline 1：
Enhance samsung users the sense of belonging of brand
Journey stage
Visit telco
Buy phone
F r e e b u t realiable
4
Platform Action taken
Attraction
Leave telco
Attract more people to experience Samsung phone in store
4
Buy a samsung phone
Visit store
Without buying intention Personized engaging content
Timeline 2：
Share
by social media
Teleco store Samsung is cool, I will visit experience store next time
Without buying intention
Visit store
Buy a samsung phone
Teleco store share to more people
Concept
Redefined window shopping
The store with a soul
Sensor
Samsung mobile phone store layout
A retail platform that connects with you
Hidden Gaze-tracking Sensor
Samsung store in Singapore use glass panel as its front side
Difficulty & Principle Only 4% passers-by pay attention to ads in store
Redefined window shopping
“Soul” system
Engineering the experience
S7
Why cannot attract
• No fascinating interaction to acttract their attention. • These ads seems no different to customers • Ads vedio in store is looping automatically，passers-by may not be able to watch the entire vedio.
Pressure Positioning Sensor
Light interaction Contents vary with the visual angle and postition
Ideal way to attract passers-by:
Watch the intro video!
Personalized
Appealing
Sustainable
Detect which phone customers are looking
Surprising & engaging presentation
varied and colorful content
Technology
Career
Content
Gaze-tracking
Positioning
5
Store interior
S7
AR Glass panel
S8
note7
Different phone models / features
mobile phone experience counter AR glass panel
Store exterior
Camera
Performence
a camera built for every moment
Driven by the world's first 10nm processor. Faster, even in rain.
S7
S8
Soul System
Engineering the exprience Function & logic
big screen & bixby assistance
Samsung user connection
Attract Connections
Samsung users
watch
phone
Bixby
store
In the storeďźš Assist
Interact
Development stage of connection 1
Pride
1. to engage customer in personalized & in-depth experience 2. to make customer experience more phone 3. to enhance the connection between brand and customers
Brand value
For sumsung users, we want to develop their sense of belongings and brand identity. We are eagered to engage them in mobile phone retail stores experience and offer them a feeling like "wow, being a samsung user is really great!" So we concluded three different emotinol stage for samsung to enhance connections with customers.
Accompany with you every day
Exciting
2
Care about what you want
Interesting
3
Know who you are
Goals
Near the storeďźš
New Phone
Big screen
Bixby
Methods
1. Custermized features and testing point 2. Custermized recommendation of different phone model 3. Exciting personalized content to share
Function Block
Staff
1
2
Experience the phone
Bixby - accompanying AI
3
Profile
4 way to engage:
Smart AI system like Siri
In store:
Interactive iteration
A smarter way to use your phone
Primary data Talk
See
Recomment Remind
A smarter way to learn about phone
light up the screen automaticlly
detecting who is coming, the screen will automatically light up and greet to this customer
“bixby� light
• •
accompany with customer to make the experience coherent and cut excessive interaction when they test different phone models
Female, 23 Fresh graduate
Observed data • • •
Near the store
Enter the store
In the store
Take hundreds of photos every day Phone uaually run out of power Used #ootd in social media six times a week
Drived data • • •
Reminder when near the store
Recieve message from bixby
Recommendation
Hey james! Let‘s experience samsung annual flagship phone
Phone Model
Customer may want to call for assistance from staff in every step
Enjoy selfie Heavy user of mobile phone Love shopping
Add a button for customer to ask for help anytime
Links between pages are too much, when faced with too much options from different type some users are comfused
James 8:18PM March 16
User Analysis
Personalized experience To phone:
Features
Mode
Feautures
Testing points Greeting & help decision
Accompany with the experience
Note 8
6
Galaxy S8
samsung pay
Camera
Beauty mode
Night portrait mode
User features reports User story timelime Cancel the link between phone experience with user report
Prototype
The brand value of Samsung want is Samsung accompany with you every day. Thus, we decided to use datas collected from apps and social medias to remind users of important events and dates they created with Samsung. Special moments that users may have with Samsung such as record-breaking trekking expeditions recorded by S Health Samsung camera are displayed in the Memory gallery for users to share this relationship on social media.
Home page ďż˝
Home page with greeting
Experience phone
Inviting to pick up phone
pick up phone directly
sharing content design
Each App has a different timeline
Remind users of important dates
Pictures & datas in appliacation
Pictures collected from user's social media
Features report
Samsung users timeline Profile & Try more phone model
Features Page
Open features in phone
Share to social media
Test point
Examples
Trigger the function ďźˆex. choose night mode)
Put phone back
Find features in phone
Tips & guidances
Leaving page
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Personalized user reports shared in social media
Match Village
Thoughtful service, Sustainable village
Service design
in matcha village Industial tourism Matcha village, less than two hour’s drive south of Shanghai, is located in Zhejiang province of China. Tourists are able to visit the largest production line of tea and matcha in China here. Due to advanced production technology and high-quality raw materials, matcha of Yucha village are specifically served to famous companies like Starbucks and GLICO, even export to Japan. Besides, Yucha village enjoys its beautiful scenery and historic interest of six Mausoleums of Song Dynasty. Local government and tea factory is eager to invest in tourist trade and center on matcha manufacture and culture.
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Teamwork 2016.02- 2016.04 Ideation, user survey, system construction
Background
Contextual research
Matcha Factory and Breaker chain store are belonging to one investor, Factory produce the high-quality Matcha in the matcha village and the breaker chain store sells Matcha desserts in the city.
Li Wang
Matcha factory
Matcha Factory
Breaker - chain store
Goal
Goal
Planning theme resort to attract tourists
Strength
Strength
�� The largest production line of tea and matcha in Asia �� Over 10 km² tea garden �� Beautiful scenery with long history
â—?â—? Delicious and unique matcha dessert â—?â—? More than 20 chain stores in surrounding cites â—?â—? Over 100,00 member
We love matcha drinking and cake offered for us after exhausted running. But only visiting matcha factory can not satisfy me. Besides, It is not convenient to find a restaurant or hotel nearby and the Infrastration here really need to be improved.I am genuinely looking for more expeiences projects.
Increasing brand value and sells
Problem
Tea grower in matcha village, living with 4-year-old granddaughter
Serve Tourists
3
1.Retail Store
2.Tea Garden
Old Villagers
3.Matcha Factory
4
Problem
1. No or little brand value in customer 2. no external marketing channels
Sustainable Village Design
Integrated Brand Design
Brand value / Profits
Sharing
Investors More tourists
Services Tourists
$ 6
The map of Yucha Village
The quality of matcha in our factory are excellent, but we only offer raw material to other companies. We want to increase the popularity of Yucha village and have our own brand value; As factory tourism is especially popular nowadays, I think it is a good way to earn more money as well.
Hire
Now stakeholder map
2
Trainings Villagers
5.Qinglong Reservoir
6.Residential Area
Investors
more Villagers Better service
4. Mausoleums Ruins of Song
Better job Better opportunities
9
45 male
Investor of Factory and owner of breaker chain store
My job is to pick tea-leaver for Yucha factory. When there are no tea for us to pick, we have to find other jobs to do to make living. There is few job opportunities available in the village, so both of my sons have moved to big cities and only went back to see us during holiday. Now you can only see elderly and children here.
Stakeholder relationship
1
Zhang zhiguang
56 female
Problem
Tourists' Experience Design
Mrs. Wu
Factory investor
1. Unstable and realtively low salary job 2. The loss of young rural labor force
1. Poor infrastruction 2. Lack of diversity in experience projects
Field study
5
32 female
Parent-child matcha Marason runner (potential costomer)
Geographical relationship
Villager
Tourist
Full link design
The young
Government
Market survey
market positioning
As Yucha village was born with tea & matcha culture, it is spontaneous for us to focus on one theme and make tourists thoroughfuly experience every aspect of this culture. Taking the backgtound of village and factory onwer's consideration in mind, we finally decide to set our goal on both "expensive" and "focus on cultural theme".
Intergrated system design
Quantitative survey 34%
Couple
16%
21%
Friends
8%
Based on our understanding of the service discontinutiy between Matcha village and Breaker chain stores, we designed a unified membership system to foster bi-directional customer flow and to create complete customer experience.
Self-help
10%
Others
Group tour
5%
42%
"
Others
Travel way
Intimates Few but Fine
Cost & travel frequency
High consumption
I hate travelling with tour groups even though travel agency could plan everything for tourists, as I got really sick of the hectic itnerary. They always left inadequate time for us to have a relaxing time. There are lots of industrial Tourist attractions nowadays, however, most of them are the some without uniqueness, allowing tourists only have a glance of the factories, from which I CAN'T find anything surprise.
what I need Control of travelling Pace
what I value
Variation
Pseuso-classic architectures can not actually be considered authentic or enchanting. Cultural excavation should focus on making details vivid and highlight the culture of beauty, the beauty of spirit and invigoration.
Details & Cultural
Appreciation of beauty
Travel partners are always the first thing to think about. Travalling with family is a good chance to relax myself as well as to have fun with my children and to promote our relationship.
Intreaction with intemates
Social Relationship
"
$ " %$ " # ' " #
" # " # "&
$ ( %
# #
Value proposition
Matcha village, connect you and I, slow pace and time, enjoy beauty and surprise.
10
' "
freedom
Respect for freshness & Unique
" % # "( %$ " # "& !% $( " $#
Villagers Encourage circle
Qualitative survey & Empath map what I say
Intergrated system
Value summary
$
self-plan
Cost
Frequency of travel
Self-driving
Travel partner
For the different demands of different customers, we designed two modes of accommodation. For those who are keen on the best experiences, they can’t resist boutique Hotels located in the best location for scenery. For those who need special & cordial service besides the standardization, there are a variety of characteristics B & B for them to choose.
61% Family
Sustainable service pyramid
& ! #
Journey Map in Breaker Stage
Emotion
Journey map in Match village
Search Online
Enter Store
With expectation to enjoy nice food
Order
Enjoy Food
Leave
Comment Online
No memory points
No recommendation hesitated to order
Touchpoint
Signboard & Indoor decorations
Menu & Staff
Wifi & Waiter
Webs & Apps
Signboard & Indoor decorations
Menu & Staff
Wifi & Waiter & Food brochure
After
csf fsf sdfsontact FeelFirst comfotable & Get attract
Eye-catching display board & friendly recommendation
Emotion
Factory
Hisotry & culture museum Lecture room
• •
• •
pastoral biking rental point Matcha Marathon entrance Assembly line Matcha dessert classroom
Culture Area
Webs & Apps
First contact
Museum
Souvenir Shop Restaurant
• •
——
——
Webs & Apps
People
Emotional Stage
Tea garden
• •
bored for waiting
Data
Tourists center • •
Without anything to take away
Crowed & Confused
Now
Physical
Pay&Wait
Promo Vedio of Watcha village & Toursium brochure & matcha tea bags
Surprised Match village tourism vedio & self-help brewing matcha
takeing away a small bag of matcha powder
Webs & Apps
Impressed
learn more about Matcha culture &matcha village
B&B Area
Clear introduction and guidancen
• •
B&Bs special restaurant
Recreation Area 11
• • •
Teahouse Boutique hotel SPA room
Matcha ceremoney room Handicraft & painting workshop
Tea bag currency system
1. Why tea bag?
Story board
4. How can tea bag guide special journey?
To balance special & unexpected expeiences with clear journey, we designed the tea bag system. Begining from the empty bag, Visitors will follow every phase of matcha making process. The form of tea in tea bags is a specific guide, while allowing visitors to have better understanding of Matcha manufacturing.
2. How to get a tea bag? $ $ " $
$
# & $ # & ! " %
$ #
%
Tea bags
The appearance of tea
Activities
Museum
Breaker
Tea garden
B&B
fun quiz to get a tea bag
get empty a tea bag as gift
1.
Ms. Jing love visiting Breaker, as the food and service there are excellent.
2.
Having been impressed by Matcha Village by several access, Ms.Jing decided to spend next vacation there.
3.
With homemade matcha drinks and snacks,vilagers greeted Jing's family very kindly.
4.
Mike get really excited when picking tea leaves in tea parkďźŒas it is truely new experience for him.
5.
Jing's family had a close observation of the Matcha factory.
6.
Using Matcha powder got in the factory, Mike had a nice time baking desserts with his parents.
7.
Children can get easily access to lots of experience workshops like firing tea or handcrafts.
8.
Boutique experience services like Matcha SPA, green tea aroma yoga, Matcha running,etc.
9.
Gifts and souvenirs bought in Matcha village can be delivered to Breaker to help you go home easily.
! $ # & ! " %
picking tea leaves
3. How to use tea bags? Main activities
—— by matcha factory
Special activities —— by villagers
Boutique activities —— by matcha village
Matcha factory
visiting matcha factory
Fire tea
visiting the factory
Grinding tea powder
Baking shop
B&B Restaurant
Matcha ceremony
Baking cakes & cookies
Matcha baking class
Homemade cuisine
Firing the tea leaves
Matcha SPA & Yoga
Making match drink
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WAKEUP BUS STATION A happy morning delight your whole day
Public interaction device In Hangzhou, there is nearly two thousands bus stations and over than 58% people commute by bus everyday. Bus stops are like hubs connecting the whole city. Different people meet each other at bus station every morning, but everyone has the same cold and spiritless faces. We want to design a happy morning for city commuters.
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Teamwork 2016.02- 2016.06 Concept, Hardware, Programming
Goal In spite of a lot of conveniences that Living in the big city can bring to people's life, it can also created a lot of negative emotions due to long commute time or noisy and messy environment. To solve problems plaguing city dwellers, we decided to redesign a public devices.
Design opportunity
Design Principles
Pain defining
During the observation, we also found some behaviour that inspired our design and further developed our design principles.
Most people just standing there waiting for bus without doing anything, but we still found that many people try to do some simple and easy things, we concluded that they actually have not real demands for doing so but only to kill time in this relatively long and boring time.
1. Attract passengers' attention When someone distributed leaflets to passengers, most people were willing to read it, and they all checked both sides.
We need to find a suitable scene to shoot problems for the city dwellers. After collective brainstorm, we find that bus stops is our ideal scene and places.
Bus station
Places
1
The first place people arrive after leaving home and before one day's working.
2
People usually wait for bus for a relatively long time without doing anything
3
Different people meet each other here with no or little connections.
People
Time
bus stops in Hangzhou
58.3%
commute by bus
9 munites
Only waiting Checking appearance
Main pain
Listening to music
Playing mobile phone game
Killing boring time when waiting for bus
It inspired us that
Our design should be noticeable enough to attract attention.
Our design should be consider people's feeling in front of public.
4. Sharing happiness
Even though almost all of passengers were willing to pick up leaflets and read it, However, half a minute later, few of them were still looking at it. They were back on what they did before, even just standing out there without doing anything.
While we can only see the commuter's weary face when waiting for bus, so it impressed me when a girl showed her phone screen to her boyfriend and then they smiled together.
!
Back Reading leaflets
Methods On weekdays' morning, people use more words related to negative emotion on social media
Boring
Only waiting
Browsing
weekends
It inspired us that
It inspired us that
weekdays
Our design needs surprise them to keep passengers' attention.
It's better to encourage cooperation and sharing happiness.
Hours
Data and chart are collected from Golder, Scott A., And Michael W. Macy. "Diurnal and seasonal mood vary with work, sleep, and day length across diverse cultures." Science 333.6051 (2011): 1878-1881.
Main pain
Comfortable distance
It inspired us that
waiting for bus
Recording
Uncomfortable
Negative emotion
On a weekdays morning, we watched and recorded passengers' behaviour when they are waiting for bus, to seek for opportunities of our public devices design.
Observing
Reading leaflets
2. Provide surprise
Design goal
Data comes from gaode map, 2017 major urban public transport data analysis report in the first half of China
Shadowing
Some people don't like to stand next to strangers closely, so many of them chose to stand far away from the bus station which means that they might miss the bus.
!
According to our observation, we found that most people who commuting by bus seem tired, sleepy and spiritless. After literature reviewing, we find that on people indeed have much more depressed emotion in the morning especially on the working day morning.
2100+
3. Feel at ease
Creating more happiness for commuters
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1
2
3
4
5
Attract
Surprise
Comfort
Encourage
Establish
People’s attention from Them and make them just waiting for bus curious about it
People to explore in front of public
Others to enjoy it with pioneers
Light connection by sharing happiness
Ideation
Possible directions
Prototype - wakeup station Technical realazation
Ideas
Technical realazation Disc board
Fun way to show inforamtion
Music playing
Game for aquaintance
Achievement making
Story board
Comforatable waiting space
flash groud
Stranger's light interaction
testing sensor
Interactive groud prototype
testing light belt
Improve the effect
How to detect actions of passengers?
We considered three sensors to detect actions of passengers to trigger the music, so we tested all of them to find the most appropriate sensor for our design. Besides, to improve the effect of light, we tryed different plates and method of installation.
sor
feet unconsciously.
4 Suddenly, some music rises. Julia
sen
sleepy and bored.
3 When waiting for bus, she moves her
ion
to get up as she stayed out yesterday.
2 Buses are always slow! Julia feels
rat Vib
1 One more work day! Julia is unwilling
feels surprised!
Distance
and rhythm of the music is changing
6 While the man beating time to music
with foot, another part of music triggered.
7 More people join in with Julia, and
they all appreciate the enriching music.
8 Julia have a good mood before a day's work.
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Pressure
Chip vibration
Under the plate, presure will be dispersed, so the data collected by it is quite unstable
Chip vibration sensor can be easily atteached under the acrylic plates
Even a simple actions Pressure sensor can not needs a lot of distance detect small actions but only big ones like sensors jumping
Chip vibration sensor is sensitive enough to detect small actions like stomping
It is too big to attach it under the plates or we have to take much more effort to install them in the discs board
5 Julia get more excited as the melody
Light belt Acrylic plate Vibration sensors
Prototype - wakeup station
Deliver
First version
How to show information?
To make it easier for passengers to understand what's going on when they stand on the plate and then trigger the music, we decided to add a discs board with records arms to show music flow. This can not only help passenger understand our design but also provide chances for pedestrian to enjoy it.
After two weeks of implementation, we completed our first version of the design. We installed our wakeup bus station on campus and invited passengers to try our design. Through this process, we received many suggestions and found many drawbacks to improve our design.
Record arms
To show music flow
Discs
Just as a decoration
Functional structure of board
Recorded by video
Installing servo
180° stepping servo Record arms Discs
Installing arms
Drawbacks of first version Triggered action Some people said that even though they know it is themselves that triggered the music, they don't know what they have done so that they trigger the music
Music soundtrack Some people can't tell the changes in the music after they stepped on the acrylic board. Even if they found the change in music, They can't clearly pointed out.
Sense of control 360° motor
People want more interaction than simply controlling the beginning and end of the music. Now, people can only listen to music and watch the records arms
Watch the video demo ！
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https://www.youtube.com/watch?v=Lr5aCPakz44
Improving output
Interactive action exploring
Main output — changeable music
Secondary output
As we want to not only provide happiness to passengers but also increase more warmth and smile between strangers, we inspired by street orchestra, and then decide to use music as our main output.
After determined music is our main output, we started to consider how can our bus station help passengers understand how it works immediately once they participate in. We need add more feedbacks to make a more complete music bus station system.
Waiting for bus
Playing in orchestra
what is the most appropriate interactive action ?
Discs
Rotated discs means this instrument is playing
Represent music tone
Different people Bus
"No one will try to learn how to interact, so if it is simple and interesting enough, would be willing to have a try"
Pattern represent the instrument
Record arms
• • •
Colorful music 1 Imitation of phonograph
Bus
How record arms show music tone and rhythm? ●● As number of people in bus station isn't stable, so we must make sure that even if there is only one person, he can still enjoy it ●● We also encourage light interaction with other passengers and sharing their happiness, so we want to engage more people to try our design together
●● Music have different part for different instruments combinations and usually begin with a solo instrument ●● More instruments participate in gradually and the enriching music usually makes people excited when all of instruments playing together
Different instruments play melodic parts in one song. People use different
"I don't want to be watched just like I'm a dancer or performer. In front of public, I don’t want to be too awkward"
• • •
Interesting Easy to understand Easy to control
Small gesture Natural Sanitation
1
Spontaneity
2
Simple
4
Related to music
5
Easy to control
3
Surprising
Test for different action：
Music tone
strentching
Arms angle
1
jumping
leaning
stomping
with other passengers
Goal analogy
Wakeup bus station
Not too awkward
Willing to try
5
Platform for strangers playing music together
2 Luminous board
When people stand on flash board and start to interact, the luminous board on the ground will be glowing immediately to help participants quickly understand what happens and then enjoy it
2
Stomp
4
17
3
Lean
Jump Touch