Berlin Trend Report by Liat Shamash

TWO THOUSAND AND FIFTEEN - BERLIN A/W

TREND REPORT

contents 04

- 06-07 - Beast Of Naturism - 08-09 - Salvage Motive

- 24-25 - Daddy Cool - 26-27 - Clean Modernism - 28-29 - The New Wave Sex

VISUAL MERCHANDISE

ART DIRECTION

PRINT & GRAPHIC

ILLUSTRATIONS

- 12-13 - Urban Platoon - 14-15 - Tonal Markings

- 30-31 - Illustrations - 32-33 - Illustrations - 34-35 - Illustrations

MENSWEAR

- 18-19 - Suede Stays - 20-21 - Parka Antarctica

VISUAL MERCHANDISE 5

VISUAL MERCHANDISE 6

Grey Shade

Camel Wood

Tamed Swamp

Natural forms, clean silhouettes – Eden landscapes intertwine with industrial interiors. In today’s digital age, the consumer is offered a sanctuary amongst the chaos of daily life - green spaces and overgrown textures of wood, petals and plants juxtapose against the harshly modern aesthetic that has been used for the last decade. Goffman believes that interactionism is vital for consumers. He viewed society through the symbolic interaction perspective and in terms of visual merchandising, naturism alludes a meaning of un-superficial harmony in a materialistic industry.

VISUAL MERCHANDISE 8

Mustard Saviour

Naked Earth

Beetroot Dreams

Recycling possibilities are endless. Reusable products are becoming even more innovative and popular than ever before. The trends in Berlin seen in Bikini Berlin and Panorama Trade Show showcase the advanced and state of the art subjects that have been led by recycling and organic materials. The plastic age are finally being pro-active and innovative through the salvage motive trend and standing out from the crowd through their eye catching visual merchandise. From lights to tables, art works to displays, salvage motive has taken over.

PRINT & GRAPHIC 11

PRINT & GRAPHIC 12

Royal Navy

Khaki Trench

Gunpowder Soil

Urban Platoon is a concept that has been around for many years, however the aspects of this trend has differentiated from the early 2000â&#x20AC;&#x2122;s to 2015. Although the prints may remain the same, the shapes, colours, textures and fittings have been altered to fit in with a more contemporary and minimalist aesthetic. The styling also creates a more subtle yet creative ambience. This trend romanticises the World Wars, offering an updated approach to the nostalgic â&#x20AC;&#x2DC;heroâ&#x20AC;&#x2122; from an era that celebrated patriotism and community spirit. Urban Platoon will always return and change for society.

PRINT & GRAPHIC 14

Black Clash

Growing Grey

Snow White

Monochrome has always been popular however this current trend has been readapted into a wild spectrum of patterns. The naked eye is tested with these new extremes: Houndstooth, spirals and floral transforms into an optical illusion. Theres something comforting about tonal markings in this crazy world particularly when itâ&#x20AC;&#x2122;s structured into grids, logical stripes, and figure flattering contrasting lines. Itâ&#x20AC;&#x2122;s a fun playful trend that often re-appears when you least expect it to. Sophisticated monochrome and tonal markings - a key trend within print and graphics.

menswear 17

MENSWEAR 18

Tuscan Tobacco

Titanium Graze

Soft Sand

The soft and delicate fabric has always made a big impact in the fashion world. With the focus on neutral yet dramatic tones. This trend will maintain itâ&#x20AC;&#x2122;s supremacy especially in menswear. Suede stays is upon us, Everywhere we look now , we see suede, especially within Menswear clothing and accessories. Suedes comeback from the seventies heyday has allowed the rich fabric to take full force within designers and high street collections such as Siberian and Nasty Gal. It has also been a key trend within Berlin trade shows such as Seek.

MENSWEAR 20

Ice Coal

Swiss Cherry

Mountain Grass

Fur pushes boundaries and adds a sense of luxury and elegance to menâ&#x20AC;&#x2122;s outerwear. Casual luxe meets clean avalanche with the contrast of two fabrics and the Ice Cold tones that will always compliment each other for the winter seasons. The fur parkas were seen repetitively within Berlinâ&#x20AC;&#x2122;s streets, shops and tradeshows such as Seek, Bright, Panorama, Show & Order and Premium. Along with the neutral colours of Ice coal and Mountain Grass , Swiss cherry red is trending .

ART DIRECTION 23

Art Direction 24

Chocolate Suede

Daddy’s Goldfish

Ice Pop Baby Blue

The 70’s – a hybrid of casual sexiness and disco sophistication. From interior design to the beige leather on the backseat of your boyfriends dad’s Chevrolet – the mood is back. Modest shades of burnt orange, pale blue and an array of browns meet to create a sense of fun nostalgia. This trend takes the consumer away from the current global environment of violence and war, and instead offers a nostalgic hark back to a more humble time of hand knitted jumpers, flairs and middle partings.

Art Direction 26

Dark Direction

Coal Grey

White Tan

Clean modernism is ambiguous. From the lines to the textures, to the softness to the harshness. The subtleness of this trend has remained popular since the Zen decade of the 90s. However this has been modified into more of a lifestyle. Life for these people is pretty smooth, only black and white selfies and French Avant garde films – A minimal pallet is all they need in terms of the creativity and direction. The Pallette ranges from ‘soft stone’ to ‘clouded ash’ to ‘dusty grains’.

Art Direction 28

Black Ink

Neutral Grey

Unisex Tango

According to Vogue’s ‘Equal Opportunity’ trend, fashion is moving beyond the straightforward concept of borrowing from the boys towards a unrestricted, liberating grey area where clothes are gender-neutral. Causing less confusion to both genders, this trend is no right or wrong answer. No barriers, no discrimination. This contemporary society shows it’s acceptance towards this new development for forward thinking. Rad Hourani - a Canadian unisex fashion designer is one to watch out for. His ‘work is an attentive study of the human body that celebrates neutrality as a defining human trait.’

ILLUSTRATIONS PAGE 1

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https://www.pinterest.com/ pin/414894184391372274/

https://portraitsocietygallery. files.wordpress. com/2012/06/bubble-swarm-ink-onyupo-4-x-6-feet-y. jpeg

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http://hvzyx. tumblr.com/ post/119122363422/ if-you-wanna-morecheck-out-my-blogbitches

http://retaildesignblog.net/ wp-content/uploads/2011/09/ Replay-store-by-Vertical-Gar- http://farm9.staticflickr.com/8323/84 den-Design-Barcelona-02.jpg 32077561_0566976baa_z.jpg

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Liat Shamash - Berlin - 2015

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Liat Shamash - Berlin - 2015

http://pureandnoble.blogspot. co.uk/2013/01/reduce-reuse-recycle-wire-hangers.html

Liat Shamash Berlin - 2015

Berlin - 2015 Liat Shamash

https://portraitsocietygallery. files.wordpress. com/2012/06/ bubble-swarmink-on-yupo-4-x6-feet-y.jpeg

Berlin - 2015 Liat Shamash 30

http://www. myvibemylife. com/2013/11/19/ garden-party/

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http://www.chictip. com/wp-content/ uploads/2012/02/ S13-468.jpg

Berlin - 2015 Liat Shamash

Liat Shamash Berlin - 2015

http://www.inhabitat.com/ wp-content/uploads/recycledart.jpg

Berlin - 2015 Liat Shamash

ILLUSTRATIONS PAGE 10

https://s-media-cache-ak0.pinimg. com/236x/7a/e0/d6/7ae0d6f38b78d0b4765f36e290dd54f4.jpg

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https://www. https://www. tumblr.com/search/ tumblr.com/search/ print+%26+graphics print+%26+graphics

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http://upload.wikimedia.org/ wikipedia/commons/8/8b/ Buck_Mountain_Grand_Teton_NP1.jpg

http://www.style.com/slideshows/ fashion-shows/fall-2015-menswear/coach/collection/16

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WGSN Marc Jacobs 2015

WGSN Burberry - Pre Summer 2016

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http://www.1stwebdesigner.com/wp-content/ uploads/2010/04/04-military-style-photoshop-textures.jpg

WGSN Valentino - Pre Fall Berlin-2015 Liat Shamash 2015

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http://fc00.deviantart.net/ fs70/i/2012/352/4/0/ splatter_texture_3_by_ martinsiilak-d5oeprz. WGSN - Emilio jpg Pucci - 2015

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http://www.radhourani.com/blogs/projects/15063445-whats-contemporary

WGSN Emilio Pucci - 2015

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http://www.radhourani.com/blogs/projects/15063445-whats-contemporary 31

WGSN Burberry - Pre Summer 2016

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http://www.fabricdaddy.com/ media/catalog/product/cache/1/ image/1200x1200/9df78eab33525d08d6e5fb8d27136e95/s/u/suedeblack.jpg

ILLUSTRATIONS PAGE 19

WGSN - NASTY GAL MAY 2015

WGSN - SIBERIAN MAY 2015

Berlin - 2015 - SEEK Liat Shamash

Berlin - 2015 Liat Shamash

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Ports - 1961 - WGSN A/W15

WGSN - Paris - 2015 Fashion week streets

WGSN - opening Ceremony 2015

http://symmetryofemptyspace.tumblr. com/post/32683388741

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Berlin - 2015 Liat Shamash

Berlin - 2015 Liat Shamash 32

Berlin - 2015 Liat Shamash

ILLUSTRATIONS PAGE 22

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https://www.pinterest.com/ pin/414894184393282506/ http://elemenop.tumblr.com/ page/8

https://www.pinterest.com/ pin/172966441912883840/

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https://www.pinterest.com/ pin/378795018634645084/

https://www.pinterest. com/pin/1729 66441912883839/

https://www.pinterest. com/pin/5840674492 772402/

https://www.pinterest.com/ pin/518688082057409193/

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WGSN/ Topman Design 2015

https://www.pinterest.com/ pin/334392341058696748/

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https://www.t https://www.tumbl umblr.com/se http://www.skeller.ch/albums/ https://www.pinterr.com/search/ arch/MODER Switzerland/wood_pattern2.sized. est MODERNISM .compin/254523816 jpg NISM+BLACK 413460394/ +WHITE

http://www.myvibemylife. com/2014/12/29/metallic-texture/

https://www.tumblr.com/search/ minimalism 33

https://www.tumblr.com /search/minimalism

https://www.tumblr .com/search/minim alism

ILLUSTRATIONS PAGE 28

https://s-mediacache-ak0.pinimg. com/736x/db/e9/ a9/dbe9a9058c1929c7ab137cd136ddcf62.jpg

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https://www.pinterest.com/ pin/127226758198230709/

http://cdn.shopify.com/s/ files/1/0035/7742/files/01-_RADBYRAD_HOURANI_8_LOOK_ WEB_70808bfe-7c93-4e31-9d8fe5fce7a66000.jpg?3663

https://www.pinterest.com/ pin/555702041492534208/

http://www.radhourani.com/blogs/projects/15063445-whats-contemporary

http://cdn.shopify.com/s/ files/1/0035/7742/files/RAD_BY_RAD_ HOURANI_24_LOW_RES.jpg?4324 34

https://portraitsocietygallery. files.wordpress.com/2012/06/ bubble-swarm-ink-on-yupo-4x-6-feet-y.jpeg

http://www.radhourani.com