Integrated Brand Management - Lucy and Yak Proposed Brand Guideline Book

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Image Reference Fig. 1. Lucy and Yak. (n.d). ‘Addison’ High Waisted Organic Cotton Twill Trousers in Rainbow Stripe. Lucyandyak.com [online]. Available from: https://lucyandyak.com/products/addison-highwaisted-organic-cotton-twill-jeans-in-rainbow-stripe [Accessed 19th March 2021].

Fig. 2. Attwood, N. (2020). Meet Lucy and Yak: The Cult Fashion Brand With Community At Its Heart. Refinery29.com [online]. Available from: https://www.refinery29.com/en-gb/lucy-and-yak [Accessed 22nd March 2021].

Fig. 3. Adapted from Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CLogP6WhbDv/ [Accessed 22nd March 2021].

Fig. 4. Lucy and Yak. (n.d.). Did you know Lucy and Yak dungarees are unisex? Lucyandyak.com [online]. Available from: https://lucyandyak.com/blogs/news/unisex-dungarees [Accessed 22nd March 2021].

Fig. 5. Lucy and Yak. (n.d.). ‘The Organic Original’ Cordoroy Dungarees in Teal. Lucyandyak.com [online]. Available from: https://lucyandyak.com/products/the-organic-original-corduroy-dungareesin-teal [Accessed 22nd March 2021].

Fig. 6. Lucy and Yak. (n.d.). Brother’s Collection – India. Lucyandyak.com [online]. Available from: https://lucyandyak.com/pages/brothers-collection [Accessed 22nd March 2021].

Fig. 7. Adapted from Lucy and Yak. (n.d.). Meri Limited EditionOrganic Cotton Dungarees in Squiggle Print. Lucyandyak.com [online]. Available from: https://lucyandyak.com/products/meri-limited-editiondungarees-elspeth-squiggle-print [Accessed 22nd March 2021].

Fig. 8. Adapted from Lucy and Yak. (n.d.). Atlas Organic Denim Dungarees in Blue Mid-Wash.

LucyandYak.com [online]. Available from: https://lucyandyak.com/products/denim-dungarees [Accessed 22nd March 2021].

Fig. 9. Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CKGZVxUh5Ll/ [Accessed 22nd March 2021].

Fig. 10. Lucy and Yak. (n.d.). ‘Organic Mini Pini’ Corduroy Dress in Ash Pink. Lucyandyak.com [online]. Available from: https://lucyandyak.com/products/mini-pini-in-pink [Accessed 22nd March 2021].

Fig. 11. Lucy and Yak. (n.d.). Organic Umi Cotton Dungarees in Charcoal Grey- New Fabric.

Lucyandyak.com [online]. Available from: https://lucyandyak.com/products/organic-cotton-dungareesin-charcoal-grey [Accessed 22nd March 2021].

Fig. 12. Williams, H. (2019). Better Brands: Lucy and Yak. Sourcing Playground [online]. Available from: https://blog.sourcingplayground.com/better-brands-lucy-and-yak/ [Accessed 19th March 2021].

Fig. 13. Adapted from Lucy and Yak. 2020. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CIybq7_B8Rl/ [Accessed 22nd March 2021].

Fig. 14. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CBx-ly5nyd7/ [Accessed 22nd March 2021].

Fig. 15. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CHxnPSGn04x/ [Accessed 22nd March 2021].

Fig. 16. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CBx-ly5nyd7/ [Accessed 22nd March 2021].

Fig. 17. Adapted from Lucy and Yak (n.d). ‘The Organic Original’ Corduroy Dungarees in Olive Green. LucyandYak.com[online]. Available from: https://lucyandyak.com/products/the-organic-originalcorduroy-dungarees-in-olive-green [Accessed 19th March 2021].

Fig. 18. Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CK1xkcsBD05/ [Accessed 22nd March 2021].

Fig. 19. Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CLjhRTdhvnE/ [Accessed 22nd March 2021].

Fig. 20. Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CK_ZQqGhNlj/ [Accessed 22nd March 2021].

Fig. 21. Lucy and Yak Brighton. 2021. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CJ8UiVUH3Kn/ [Accessed 22nd March 2021].

Fig. 22. Lucy and Yak. 2021. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CKGZVxUh5Ll/ [Accessed 22nd March 2021].

Fig. 23. Lucy and Yak. 2020. Lucy and Yak’s profile. [Instagram]. Available from: https://www.instagram.com/p/CINcvc_hxvB/ [Accessed 22nd March 2021].

Fig. 24. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CEj-aGTHUh9/ [Accessed 22nd March 2021].

Fig. 25. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CEJQwQan-gc/ [Accessed 22nd March 2021].

Fig. 26. Lucy and Yak Brighton. 2020. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CDtdxlpneuz/ [Accessed 22nd March 2021].

Fig. 27. Lucy and Yak Brighton. 2021. Lucy and Yak Brighton’s profile. [Instagram]. Available from: https://www.instagram.com/p/CJ5_luSHmzP/ [Accessed 22nd March 2021].