Cause Related Marketing Elizabeth Reed s2813751
Six cause related marketing items For print marketing: 2 MAGAZINE ADVERTISEMENTS The first advertisement is for the male demographic and the second is for the female demographic. Both are put in health magazines. The male ad will go in Just cars Magazine
How it works 27 Club teams up with Ocsober to create an inaugural tournament event to bring awareness to alcohol abuse. These are held at venues such as local community centers all over Australia. They can also be held by hosts at their home or place of work.
and Zoo Magazine. The female ad will go in New Idea and
Leading up to the tournament players packs will be sent out
Womens Weekly.
when registering for the event. Players packs will include a
POSTER
pouch of 27Club poker Chips, teams of 3 or more recieve a pack of cards. The registration cost is $50. This covers
This can be put up at local venues leading up to the events.
the costs for the players pack and the remainder goes to
PRODUCT
the Ocsober charity to help educate and bring awareness
This new packaging will merge 27Club with Ocsober and be part of the official players pack.
through schools. Teams can be formed amongst friends or formed by local venues. This is a social event and encourages people to
For online marketing:
meet at venues by holding competitions and giving out prizes at selected venues. At the events there will be music
playing, all of this music will be by the 27Club members
Facebook will keep the public informed as to team
including Amy Winehouse, Kurt Cobain, Jim Morrison, Janis
members still looking for teams and competitions and
Joplin and Jimi Hendrix.
prizes available.
This event is important to get awareness out to the public
WEBSITE
about responsible social gatherings without alcohol abuse
The website allows people to register and gather information regarding the event like rules, hints and much more. BANNER
and will provide community support at these local social events. 27Club is a perfect partner for this event because they provide a quality product with a strong message attached to the story behind the cards. 27Club with help from Ocsober
The banner will go on various websites. This example is
wants you to appreciate good music and great poker but
shown on Life Education website.
with a sensible attitude to drinking habits.
it’s a big DEAL!
www.pokerocsober.com
it’s a big DEAL!
www.pokerocsober.com
The 27Club and Ocsober are joining forces during the month of October to raise awareness of responsible drinking habits. Binge drinking is an issue as it can lead to a physical or psychological dependency on alcohol with many serious health problems. 27Club with Ocsober aim to provide a game that enjoys face to face social interaction compared to the isolation of an overused social media driven lifestyle. Poker is a game that is both intellectually challenging and social. The imagery of the 27Club appearing on the poker cards reflect on the tragedy associated with alcohol abuse. THE OFFICIAL PACK FOR
POKER OCSOBER register teams now at www.ocsober.com.au
We hope to get 35,000 hosts to play poker Ocsober. Invite your friends
Starts October 1st
35,000
REGISITER LOGIN DONATE
Get Involved
Help for host
Ambassadors
About the event
Competitions
JOIN ATEAM
MAKE YOUR OWN TEAMS OR SIGN UP TO join ONE today MAKE FRIENDS FOR LIFE
FIND OUT MORE
REGISTER TO HOST A GAME
HELP FOR HOSTS
FIND THE RULES HERE
DONATE BY SHOPPING
Want to get involved in poker
Are you hosting a Poker Ocsober
Don’t know the rules. No worries
Don’t want to play Poker but still
ocsober? Host a game at home or
game. Here are some great tips that
we have them all here clear as mud.
want to help? We have a s hop where
work or sign up to play with others
can help your tournament be the best
Having the rukes handy will prevent
you can purchase good quality
in your community to help bring
it can be!
confusion and allow for a great game.
merchandise at a good price, money
awareness to alcohol abuse.
Register
goes to the Ocsober cause.
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