How Email Validation Works
The worst thing that a spam trap can do to your business is to ruin your email marketing campaign even if you’re not sending spam messages to your marketing lists, in which you could still end up blocked by providers. These traps penalize those companies who reach their email inbox by reporting their sending address as spam. The email providers pick up on these trends and uses automatic filters to push some incoming messages directly to a user’s spam box where, more often, they will remain unseen and unopened. An email validation can help you by assisting removing the traps from your coveted lists.
How does email validation detect spam traps? - It occurs whenever if a spam trap was made from a recycled email address, the Internet Service Provider will report any messages as a hard bounce. And this will negatively affect your deliverability. However, an email data quality service also uses this information for your own benefit. Because database monitors the trends of millions of contacts, it can predict the likelihood that an email will be returned as a hard bounce. Then it isolates these addresses in real-time and offers you the opportunity to remove them from your list.
Moreover, an email validation will predict likelihood that an email will be opened by an active address. And if an address has not engaged with any single message over a long period of time but still remains active, then the scoring process will alert you. In that way, you can able to filter email address that could become inactive and will eventually recycle into future spam traps.
How do spam traps get on your list?
-Spam traps cannot be easily spot, it’s because they are real working email addresses. And there is generally nothing that would seem unusual about their appearance. More often, spam traps are formerly inactive addresses that were abandoned by their creators. Which in some cases, spam traps may end up on a public list, which may have made its way into your customer relationship management. That’s exactly the reason why, without the proper email list cleaning, you could become a victim of these traps.
For instance, if you send an email to a spam trap address, one of the two things can happen. First is when the internet service provider will deliver a hard bounce, and you will have an opportunity to remove such email address from your list before it is marked as spam. Second is the worst case scenario, which from domain could be blacklisted by email providers. And either way, spam traps can surely cause serious harm to your sender reputation.
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