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Assignment Brief
Unit 20: Music Programme Production Assignment 1: The Pitch Brief Information Project Title: The Pitch
Year 2
Date Issued: 3rd November 2009
Mode of Assessment: Oral Pitch and Hour Clock
Submission Date: 22 Result Date: 8
th
nd
November 2009
Tutor: Orla Rapple Brief verified: 2nd November 2009
December 2009
This unit provides an introduction to the main production processes, styles, planning and techniques used Music Programme Production. This unit is linked with the learning in Unit 14: Audio Package Production, Unit 17: Radio Magazine Programming, Unit 20:Music Programme Production, Unit 2: Research Methods
Assignment Outline The purpose of this unit is to help you gain an understanding of music programme production. As you know, this is a dynamic area of radio programming, and in order for you to make music programmes of broadcast quality it is important to first consider ideas such as audience research, formats, existing market, target audience and broadcast outlet. It is also important to gain an understanding and appreciation of the different types of production techniques employed in making successful music programmes. You are asked to write an individual pitch for your own one hour or 30 minute music programme. In this pitch you should consider the examples listened to and discussed in class, as well as your own listening and your own musical interests and experiences. This pitch will decide the format and style for the music programme you will self op and produce later in the year. You will also include an hour or half hour clock for your programme. It will indicate at a glance the ratio of talk:music, what occurs where and will give an indication of what songs will be played when. It will also include a fixed point for a station ident every 15 minutes (ie there will be 5 fixed points for an hour long show or 3 for a 30 minute show). At a minimum for speech content you must announce or back ref each piece of music.
Presentation Format The following presentation formats are recommended when submitting your essay for assessment: Oral Pitch Hour Clock This oral pitch should be no more than five minutes. If you are uncomfortable carrying out an oral pitch a written one will suffice at 1200 words (minimum 1000 words). The clock should be professionally presented. The project should be submitted printed out on A4 paper and in a folder; you must include a cover page that includes your name, class, tutor, unit and project title. Your project should be presented using the guidelines set out in your Course Handbook.
Assessment Components The project is assessed through the following integrated units of assessment. Title Unit No. Learning Outcome No. Music Programme Production
20
1, 2
1
Tutor O Rapple
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Deliverables You are asked to pitch an individual idea for a music programme. The completed oral pitch should be between three and five minutes. If you wish to make a written pitch it should be between 1000-1200 words. Both pitches should adhere to the following guidelines and should be delivered with a printed clock (template below) 1. Give a brief overview of your individual programme idea 2. Identify and discuss a style for your programme. Do this in reference to existing productions, mentioning at least three. (They do not necessarily have to be those listened to in class.) -Genre -Theme tune/music (artist/song) -Presenter/ing style -Programme structure 3. Outlet/Target Audience (be sure to make reference to JNLR/ BCI etc) -Who -When -Where -Why 4. Identify Personnel - Contributors - Co-Presenter/Interviewer 5. Projected Production Timescale -Research -Preparation -Practise 6. Hour Clock For ease of writing please use the 6 headings above that appear in bold.
2
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Grading Criteria To achieve a PASS the learner must meet all the assessment criteria identified in the brief.
Assessment Criteria Outcome(s) 1. Analyse different styles of music radio
Assessment Criteria Identify and discuss formats
Evidence Pitch (give at least 3 valid examples of different formats and styles of music radio programmes)
Analyse presentation and speech content in a variety of music radio programmes
Pitch
Investigate market and audience figures for music radio programming 2. Produce a music programme
Pitch
Devise a music policy and format appropriate to a specific target audience
Pitch
select tracks which are appropriate to the music policy and format
Hour Clock
Grading Criteria To obtain a PASS grade, the learner must meet above outcomes and assessment criteria as indicated.
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BTEC HND MEDIA Evaluation Sheet Prompts 1. Understanding: Did you have a clear understanding of what was required for this assignment? Were there any aspects of the brief that you did not fully understand and if so what did you do about this? 2. Time Management: How effective was your management of this project? Were you able to plan work in advance? Did your plans change as the work progressed? Were there any unforeseen difficulties? Did you meet the deadline comfortably? 3. Research: How useful was your research? Which were the most useful sources? 4. Ideas: How did you ensure that your ideas were interesting enough to develop and appropriate to the brief? 5. Problem solving: How effective is your solution to the brief and why? Briefly describe your working method? How did your work turn out in relation to your expectations? 6. Technology: Comment on the appropriateness of the technology applied in meeting the assignment requirements. Were there any difficulties and if so how were these resolved? 7. Presentation: How appropriate is the presentation of your assignment with regard to organisation, annotation, and professionalism? 8. Review: What, if anything, would you do differently if you were to do this assignment again?
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BTEC HND MEDIA Project Evaluation Sheet Year: 2 Unit 20: Music Programme Production
Student: Brief: The Pitch Reflective Statement
Tutor Comment
Overall Grade Assessor
Internal Verifier
Submission Date
Staff Signature
Student Signature
Grade
5
Hour Clock Template
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