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Assignment Brief Unit 30: Promotional Video Production Assignment 1: Codes, conventions, styles and current practice in promotional video Brief Information Project Title: The Pitch Date Issued: 4
th
Year 2
Nov ‘09
Mode of Assessment: Written Pitch
Submission Deadline: 2nd Dec ‘09 th
PEF & PPEF Deadline: 16
Tutor: R.Howlett
Dec ‘09
Brief verified: S.Fanagan
This unit provides an introduction to the main production processes, styles, planning and techniques used in Promotional Video Production. This unit is linked with the learning in Unit 1: Contextual Studies, Unit 2: Media Industries, Unit 3: Research Techniques, Unit 4: Media Project, Unit 5: Production Management and Unit 31: Film and Television Drama Production.
Assignment Outline The purpose of this unit is to help you gain an understanding of promotional video and professional practice. As you know, this is a diverse and dynamic area of the media industries, and in order for you to make promotional videos of broadcast quality, it is important to first gain an understanding of the codes, conventions, styles and current practice in promotional video. You are asked to write an individual pitch for your own Promotional Video Production, considering the viewings we have done in class, your own viewings and your own interests and experiences. From these pitches we will decide which ideas will be developed and produced as group projects for Assignment 2 of the unit.
Presentation Format
The following presentation formats are recommended when submitting your work for assessment: Written Pitch. This essay should be no more than 2000 words (minimum 1500 words). The project should be submitted printed out on A4 paper and in a folder; you must include a cover page that includes your name, class, tutor, unit and project title. Your project should be presented using the guidelines set out in your Course Handbook.
Assessment Components Title
Unit No.
Learning Outcome No.
Tutor
Promotional Video Production
30
1, 2
R. Howlett
1
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Deliverables You are asked to pitch an individual idea for a Promotional Video. The completed pitch should be between 1500-2000 words and should adhere to the following guidelines: 1. Give a brief overview of your individual programme idea (250-300 words) 2. Identify and discuss a style for your programme. Do this in reference to existing productions, mentioning at least three. (They do not necessarily have to be those viewed in class.) -Genre -Theme tune/music (artist/song) -Presenter/ing style -Programme structure 3. Outlet/Target Audience -Who -When -Where -Why 4. Identify Personnel -Production Team -Actors/Contributors -Camera/Light/sound/make-up/vo artist etc -Who/How many in team 5. Technical requirements -Location/sound kit/camera -Lighting -Software -Edit suite -Radio studio -Other 6. Projected Production Timescale -Pre-production -Production -Postproduction For ease of writing please us the 6 heading above that appear in bold.
2
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Grading Criteria
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BTEC EDEXCEL Higher National Diploma in Media
To achieve a PASS the learner must meet all the assessment criteria identified in the brief.
Assessment Criteria Outcome(s) 1. Demonstrate understanding of the codes, conventions, styles and current practice in promotional video.
2. Demonstrate an understanding of professional practice
Assessment Criteria Identify and analyse codes and conventions of promotional videos
Evidence Pitch
Identify and analyse styles of promotional videos
Pitch
Report on current practice in a chosen area of promotional video practice Develop ideas and proposals with a client for a promotional video programme
Pitch
Demonstrate understanding of legal issues
Pitch
Demonstrate an understanding of health and safety procedures
Pitch
Grading Criteria
Pitch
To obtain a PASS grade, the learner must meet above outcomes and assessment criteria as indicated.
3
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BTEC HND MEDIA Evaluation Sheet Prompts 1. Understanding: Did you have a clear understanding of what was required for this assignment? Were there any aspects of the brief that you did not fully understand and if so what did you do about this? 2. Time Management: How effective was your management of this project? Were you able to plan work in advance? Did your plans change as the work progressed? Were there any unforeseen difficulties? Did you meet the deadline comfortably? 3. Research: How useful was your research? Which were the most useful sources? 4. Ideas: How did you ensure that your ideas were interesting enough to develop and appropriate to the brief? 5. Problem solving: How effective is your solution to the brief and why? Briefly describe your working method? How did your work turn out in relation to your expectations? 6. Technology: Comment on the appropriateness of the technology applied in meeting the assignment requirements. Were there any difficulties and if so how were these resolved? 7. Presentation: How appropriate is the presentation of your assignment with regard to organisation, annotation, and professionalism? 8. Review: What, if anything, would you do differently if you were to do this assignment again?
4
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BTEC EDEXCEL Higher National Diploma in Media
BTEC HND MEDIA Project Evaluation Sheet Year: 2 Unit 30: Promotional Video Production
Student Brief: Assignment 1 Reflective Statement
Tutor Comment
Overall Grade: Assessor Staff Signature
R.Howlett
Internal Verifier
Submission Date
Student Signature
Result Date
5