COLÁISTE NA SAOIRSÍ
LIBERTIES COLLEGE
BTEC EDEXCEL Higher National Diploma in Media
Assignment Brief Unit 30: Promotional Video Production Assignment 2: Promotional Video Production Brief Information Project Title: Promotional Video Production th
Date Issued: 27
Year 2
Jan 2010
Mode of Assessment: Promo video with supporting documentation
Submission Date:14thth April 2010
Tutor: R. Howlett Brief verified: S.Fanagan
This unit provides an introduction to the main production processes, styles, planning and techniques used Promotional Video Production. This unit is linked with the learning in Unit 1: Contextual Studies, Unit 2: Media Industries, Unit 3: Research Techniques, Unit 4: Media Project, Unit 5: Production Management, Unit 8: Practical Skills Moving Image, Unit 26: Camera and Lighting Workshop and Unit 31: Film and Television Drama Production.
Assignment Outline The purpose of this unit is to help you gain an understanding of promotional video and professional practice. Your assessment assignment 2 of this unit will aid the development of your professional production techniques. Following on from your pitches, your task is to produce a promotional video to a professional standard, following a specific, realistic and client-led brief. Following on from the pitching stage, groups will form around successful ideas. You will then be expected to develop and produce this promo with an identified broadcast outlet and market in mind. You will negotiate and liaise with your chosen client throughout your production to produce a finished video, showing competent planning and production management skills, and a good understanding of the marketing, presentational and commercial considerations essential to your production. You must liaise closely with your client through all areas of pre-production, production and post-production, ensuring that your work is meeting all of the client’s specific needs. If the work for this assignment is also being used for your Media Project (Unit 4) and/or Production Management (Unit 5), please be aware of all additional assignment requirements.
Presentation Format
The following presentation formats are recommended when submitting your assignment for assessment: DV Tape of completed Promotional Video Production File of supporting documentation (indicated below)
Assessment Components Title
Unit No.
Learning Outcome No.
Tutor
Promotional Video Production
30
2, 3, 4
R. Howlett
1
COLÁISTE NA SAOIRSÍ
LIBERTIES COLLEGE
BTEC EDEXCEL Higher National Diploma in Media
Deliverables CHECKLIST of assignment deliverables: Final Programme output onto Mini-DV or DVD Your Production File should include: Promo Storyboard/Shot List/Shooting Scripts – as required Copyright Clearances Location Permissions forms Health and safety statement and risk assessment for your production Crew list Equipment list Recce report(s) Production Schedules Footage Logging sheets Edit Plan Minutes of production and client meetings to include: 1. Objectives of meeting 2. Main discussion points 3. Agreed outcomes with responsibility allocated. Following feedback on the production and audience screening, you must submit the following: Project Evaluation Form Peer Performance Evaluation Form
2
COLĂ ISTE NA SAOIRSĂ?
LIBERTIES COLLEGE
BTEC EDEXCEL Higher National Diploma in Media
Grading Criteria To achieve a PASS the learner must meet all the assessment criteria identified in the brief.
Assessment Criteria Outcomes 2. Demonstrate an understanding of professional practice
3. Plan and produce a promotional programme
4. Evaluate completed programme
Assessment Criteria Demonstrate understanding of legal issues
Evidence Production File
Demonstrate an understanding of health and safety procedures
Production File
Discuss and agree a script with the client
Production File
Prepare treatment, storyboard and all preproduction paperwork including budget, health and safety report and risk assessment
Production File
Complete production and post-production work for promotional video
Final programme
Gather response data from client/audience/peer group
Audience screening of work in class, plus questions and answer session.
Evaluate work produced in terms of technical and aesthetic quality in the light of response data
Audience Response Assessment Outcome Form. Minutes of final meeting with client, for sign off on finished promo
Evaluate own skills development
PEF & PPEF
3
COLÁISTE NA SAOIRSÍ
LIBERTIES COLLEGE
BTEC EDEXCEL Higher National Diploma in Media
Grading Criteria
To obtain a PASS grade, the learner must meet above outcomes and assessment criteria as indicated.
Merit
To achieve a MERIT grade, the learner must meet all the above PASS criteria and show evidence of the following: Grade descriptor Evidence 1.Identify and apply strategies to find Minutes of production and client meetings shows ability to appropriate solutions. liaise with client, and to meet and overcome obstacles in an appropriate manner 2. Select and apply appropriate techniques
Completed promo shows appropriate camera, sound, lighting and postproduction techniques
3. Present and communicate appropriate findings
Project Evaluation Form shows a level of self-reflection on process of producing programme, and shows development in the learner’s ability to pursue future promotional video production
Distinction
To achieve a DISTINCTION grade, the learner must meet all the above PASS and MERIT criteria and show evidence of the following: Grade Descriptors Evidence 1.Use critical reflection to evaluate own Project Evaluation Form shows high level of self-criticism work and justify valid conclusions of the process and suggests realistic improvements needed to deliver effective programme for audience, market and client 2.Take responsibility for managing and organising activities.
Minutes of production shows evidence of dealing with challenges effectively and a high level of organisation and selfmotivation
3. Demonstrate convergent/lateral and creative thinking
Final Programme shows creative thinking in treatment of chosen subject, bringing many of the elements discussed in this unit together in a self-directed manner
4
COLĂ ISTE NA SAOIRSĂ?
LIBERTIES COLLEGE
BTEC EDEXCEL Higher National Diploma in Media
BTEC HND MEDIA Evaluation Sheet Prompts 1. Understanding: Did you have a clear understanding of what was required for this assignment? Were there any aspects of the brief that you did not fully understand and if so what did you do about this? 2. Time Management: How effective was your management of this project? Were you able to plan work in advance? Did your plans change as the work progressed? Were there any unforeseen difficulties? Did you meet the deadline comfortably? 3. Research: How useful was your research? Which were the most useful sources? 4. Ideas: How did you ensure that your ideas were interesting enough to develop and appropriate to the brief? 5. Problem solving: How effective is your solution to the brief and why? Briefly describe your working method? How did your work turn out in relation to your expectations? 6. Technology: Comment on the appropriateness of the technology applied in meeting the assignment requirements. Were there any difficulties and if so how were these resolved? 7. Presentation: How appropriate is the presentation of your assignment with regard to organisation, annotation, and professionalism? 8. Review: What, if anything, would you do differently if you were to do this assignment again?
5
Peer Performance Evaluation Form Unit & Project Name: ___________________
Please rate each role in the group from 1-5.
Assigned Role:
Contribution
Team Work
(1=Poor, 2=Fair, 3=OK, 4=Good, 5=Excellent)
For roles that received a rating of 1 or 2, Please explain.
Please comment on the overall performance of your group. Be specific and mention anything that helped or hindered the team’s dynamic.
Tutor: Staff Signature:
R.Howlett
Student Signature Submission Date
6
BTEC HND MEDIA Project Evaluation Form Unit & Project Name: ___________________ Year: 1
Student Name: Reflective Statement
Tutor Comment
Overall Grade Assessor: Staff Signature:
Student Signature: Submission Date:
R.Howlett
7