FEATURED SPORTS
Cycling - Road Cyclocross Track Mountain Urban Commuting Multisport - Triathlon Duathlon Aquabike Adventure Racing Running - Road Trail Swimming - Open Water Pool
AUGUST/SEPTEMBER (Streets Jul 24) u Late
2012
EDITORIAL CALENDAR
Summer Issue
Includes The 2012 Mid-Atlantic Cyclocross Series Guide and The Official Guide to the 2012 Univest Grand Prix.
Ad Deadline 7.7.12 Ad Materials Due 7.9.12
FEBRUARY/MARCH (Streets Jan 31)
OCTOBER/NOVEMBER (Streets Sep 18)
Featuring a comprehensive guide to events, races, clubs and associations in the region for 2012. Plus The Official Guide to the 2012 Endurance Sports Expo.
Features The Official Guide to the 2012 Ironman 70.3 Pocono Mountains. And the 2012 Official Guide to the Philly Bike Expo.
Ad Deadline 1.13.12 Ad Materials Due 1.16.12
Ad Deadline 9.1.12 Ad Materials Due 9.3.12
APRIL/MAY (Streets Mar 27)
DECEMBER/JANUARY (Streets Nov 20)
Thaw out with spring training for cycling, running and tri. And find out about the best new shoes with our Spring Running Shoe Guide.
Expanded gear guide review special and a look towards trends in nutrition and training for a successful season.
u The
Keeper
u Spring
Issue
Ad Deadline 3.9.12 Ad Materials Due 3.12.12
u Fall
Issue
u Winter
Issue
Ad Deadline 11.2.12 Ad Materials Due 11.5.12
JUNE/JULY (Streets May 22) u Early
Summer Issue
Includes The Official Philadelphia Cycling Championship Guide, as well as, The Official Guide to the 2012 Philly Tri.
Ad Deadline 5.4.12 Ad Materials Due 5.7.12
EVERY ISSUE HAS THE LATEST REGIONAL AND LOCAL CONTENT ON OUR FEATURED SPORTS. NO CANNED STORIES, NO RECYCLED CONTENT.
REGULAR COLUMNS
DISTRIBUTION
MARKETING POSSIBILITIES
Departments
45,000 • Readership: 90,000
• Editor’s Letter • Food and Nutrition • Local Profile • Sports Medicine • Training • Future Athletes (youth in sports) • Sprints (short listing of area happenings) • Tyler’s Journal (column by local cycling pro Tyler Wren)
Over 800 sites distribute Liberty Sports Magazine throughout Pennsylvania, New Jersey and Delaware including: • Bike Shops • Running Shops • Triathlon Shops • Whole Foods Market • Universities • Sporting Goods Stores • Health Clubs • Local YMCA’s • Swim Clubs • Sports Medicine Facilities and more…
Besides the obvious possibility of being able to reach our readers via the print version, we have multiple other opportunities. We can create custom packages to suit your marketing needs and help you tailor your efforts to best hit the target audience you desire. We are the only source in the Philadelphia region that can reach this tough to connect with group. Here is just a small number of the options available:
Calendar • Events Calendar
Product Reviews • Choice Gear
Professional Event Guides
• Cycling, Running & Triathlon event guides
OUR READERS Liberty Sports readers exercise, compete, and purchase products on a daily basis. They are cyclists, runners, triathletes and outdoor sport enthusiasts who take advantage of the resources in our area. Our readers are innovators: avid travelers with above average household incomes, and the majority are college graduates and avid users of technology. Our Philadelphia region is one of the top regions in the country for active sports, and a quick drive through will show you why. If you want to reach this audience, there is no better resource than Liberty Sports Magazine. We are the only magazine in Pennsylvania, New Jersey and Delaware dedicated to cycling, running and triathlon.
PUBLISHER Matt Reece Phone: (215) 508-0736 Email: matt@libertysportsmag.com Twitter @libertysportmag
And more importantly we distribute over 100,000 copies of the magazine at cycling, tri and running events in the region.
SPECIALTY PUBLICATIONS Official 2012 USAT Mid-Atlantic Youth Triathlon Guide Targeting triathlete parents who are assisting their children in participating in youth triathlons in the Mid Atlantic Region: Delaware, Maryland, New Jersey, North Carolina, Pennsylvania, Virginia, Washington D.C. and West Virginia. Will be producing over 45,000 copies for distribution at all major USAT sanctioned triathlons throughout the Mid Atlantic Region. The guide will also be distributed at key retailers throughout the Mid-Atlantic.. Official 2012 Raceday Guide for Valley Preferred Cycling Center Containing historical stories of track racing, race descriptions, race schedules, and more. Over 20,000 copies handed out on race nights at The Velodrome events and distributed through regional specialty bicycle shops.
Digital (web, social media and mobile) Our website, libertysportsmag.com, will have a new look launching with January 2012. The new design will keep the same great access to info in a cleaner format with more marketing opportunities. We will be launching a bi-weekly enewsletter to a minimum 10,000 readers with an event listing, exclusive content and offers and more. Besides our website and enewsletter, new for 2012 we have an Ipad/Iphone compatible version of the magazine coming out that will take advantage of the special features it offers. And we are staying on top of social media with our Facebook page and Twitter account that we use to promote Liberty Sports and our partners. Also each issue of Liberty Sports gets posted to issuu.com where we have been averaging 16,000 visitors per edition.
Events We produce the Endurance Sports Expo. After two very successful sell out events we are expanding the Endurance Sports Expoto to two new cities, in addition to Philadelphia, you can now add Washington, DC metro area and New York City metro area. Besides our own events, we handle sponsorship relations for other key events in the region including: • The Mid-Atlantic Cyclocross Series • The Univest Grand Prix • Philly Tri • She Rox • Pocono Mountain Ironman 70.3 • and many, many more
AD SIZES S ingle page trim size: 8”W x 10.5”H, saddle stitched, web offset
AD RATES Size
Spread
1/2 Spread
AD UNIT
NON-BLEED
BLEED
Spread 15"W x 9.5"H 1/2 Horiz Spread 15"W x 4.67"H
16.5"W x 11"H no bleed
Full Page 1/2 Vert. 1/2 Horiz.
AD UNIT
BLEED
7"W x 9.5"H 7"W x 4.67"H 3.42"W x 9.5"H 3.42"W x 4.67"H
8.5"W x 11"H no bleed no bleed no bleed
1/8 Hor. 1/3 Vert.
2/3 Vert.
AD UNIT 2/3 page Vert 1/3 page Vert 1/6 page Square 1/8 page Vert 1/8 page Horiz
1/8 Vert.
NON-BLEED 4.44"W x 9.5"H 2.22"W x 9.5"H 3.42”W x 3”H 1.84”W x 4.67”H 3.42”W x 2.47”H
1/6 Pg. Square
4x 6x
Spread
$4,500
$4,350
$4,200
$4,000
1/2 Spread
$2,700
$2,600
$2,500
$2,300
Full Page
$2,500
$2,400
$2,200
$2,000
2/3 Page
$1,800
$1,700
$1,500
$1,300
1/2 Page
$1,300
$1,200
$1,000
$900
1/3 Page
$900
$800
$700
$600
1/4 Page
$600
$550
$500
$450
1/6 Page
$400
$375
$350
$325
1/8 Page
$300
$275
$250
$225
Special event and non-profit rates available.
MECHANICAL SPECS
NON-BLEED
Full page 1/2 page Horiz 1/2 page Vert 1/4 page
1x 2x
Print Web offset magazine on high-quality glossy paper, saddle stitched. DIGITAL: All artwork must be digital (electronic) files. High resolution, print quality PDFs are preferred. We also accept, Illustrator, Photoshop and Quark documents. Make sure all fonts (printer and screen), scans and graphics files are supplied on the disk. If creating artwork in illustration programs, make sure that all fonts have been converted to outlines. All images must have a resolution of 300 dpi. 4/C ads must be CMYK, no RGB images or web graphics. Preferred materials: Digital, Macintosh format, supplied on CD with proof. Please note if no proof is supplied: Liberty Sports Magazine bears no responsibility for errors. Other materials: Any in-house production work will be billed. Web All files must be correctly formatted to IAB specs and supplied in JPG or GIF format along with a preferred click-through URL.
15% commission paid to recognized ad agencies.
LIBERTYSPORTSMAG.COM AD SIZES Sizes Lead Banner 728 x 90 Rectangle Side 300 x 250 Home Page Skyscraper 160 x 600 Secondary Skyscraper 120 x 600
Mail materials to: Liberty Sports Magazine 435 Martin Street Philadelphia, PA 19128 Design/Production Costs Liberty Sports Magazine is produced by a graphic design agency responsible for numerous active sports clients. We can put our design and active sports knowledge to work for you and provide design services if needed.