SOAR | NIL INITIATIVE

LIBERTY SOAR

PROGRAM

Soar is a program that will educate and empower Liberty student-athletes, and future student-athletes, to build and expand their personal brands in order to capitalize on Name, Image & Likeness (NIL) opportunities and positions themselves for future success.

LIBERTY SOAR

• Educate student-athletes on how building an individual brand can be beneficial to their personal growth and position themselves for success. • Provide student-athletes with the resources that will enable them to build their personal brand and maximize their exposure. • Provide the tools and education to student-athletes that will help them to capitalize on their brand and benefit from its growth. • Teach techniques that will help student-athletes manage their brand, create content and develop engagement in order to grow their social network value. • Educate student-athletes on NCAA legislation and Institutional policies in order to comply will all regulations.

FLAMES EXCHANGE

Liberty Athletics, in conjunction with INFCLR, has launched a new platform called Flames Exchange, which will allow businesses and student-athletes to connect directly.

The platform is free to both student-athletes and businesses and will serve as a streamlined directory for businesses to reach out to Liberty’s student-athletes.

The Flames Exchange program is the latest effort through Liberty’s Soar initiative to empower Flames student-athletes and businesses to work closely together in developing Name, Image and Likeness (NIL) agreements.

The Flames Exchange is a free service to Liberty’s student-athletes and the commercial enterprises that use it. It will help Liberty Athletics customize and manage NIL reporting, while providing approved businesses, collectives and individuals with a customized portal for communicating with student-athletes and fulfilling NIL transactions.