S1 season of valor

Record Attendance Crowds Support the Flames

tudents flooded to Williams Stadium to see the Liberty Flames Football team take the field. The stands were nearly filled to capacity with cheering fans that had come to support their team. The freshman influx, combined with the introduction of the "Season of Valor"books, more than doubled game attendance from the previousyear excited aboutth

Joe Padron of the Sports Information Office explained, "We have anew marketing team thatcame on inNovember of last year." Prototype Advertising was responsibleforallthemarketing forLiberty Athletics and the "Season ofValor"campaign forthe footballteam.

All students received a booklet during one of the first Convocation services. Then those studentswho attended at least 5 out of the 6 home games and had their books stamped were entered into a drawing for a chance to win one fullsemester of free tuition.

Daryl Calfey, Art Director for Prototype Advertising, said, "The idea was tobrand theentireseasonbased upon "Hhe theme,'Season ofValor'.We worked hand^in hand with the football office to ffie up^with the promotional book to [dents ab-the games.We wanted to .rjxlance^and get the students EeasonSi.

Excitement g?e% increasing crowds. The «> attendance in the Fall of Lov 4,459 but during the Fall 2004 se w that number more than doubled to an average of 10,694 per game. Alonzo Philips, # 14 special teams player forthe Liberty Flames,believed thatstudents came out, "...because they like the ,.t contact....But most of all [because]ittion isAmerica's bestgame." b° along.with the

34 SEASONOBJECTIVES grage"vgame

Whatever the reason, the T1 excitement over the 2004 football su season was contagious. As Mike ( Houde, a Sophomore from Maine, F put it, "Between the team, the band A F and the fans, there isdefinitely a lot b€

The "Season ofValor"book was distributed ataWednesday Convocationandstudents faithfullybrought the books toevery home game following The book included about each game,including summaries ofprevious matchupsand extra information about thefootball programs -Submitted by the Football Office

A Flames receiversnags the ball while being tackled bythe opposition The Of great reasons tO COme OUt On a strongfoundationofthis year's team ' , „ _ n . , r. m was based onthe experience ofthe Saturday night." Bg RaddPoaeM was based onthe experience ofthe fans in I Spiritwas ^^^^ ^ from the |

The Cheerleaders rally thg fans cheers during the games.Spirit found on andoffthe field from khe fans tothe players and cheerleaders.

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The entire football team including coaches, trainers and equipment managers, took the team picture inthe stands at Williams Stadium The stadium was under expansion as a new Field Operations building wasbeing developed.

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IThe Flames offensive lineclearsa path to move the ball This year the team played one of their , withthe inclusion ofopponents such as William and Mary

The volleyball team picture was taken on the court in the Vine's Center The team was comprised of 13 players: 3 seniors,3 juniors,3 sophomores and4 freshmen -Photo byLes Schofer

In the ready position, a volleyball player stays low and gets ready topass the ballto the setter Fundamentals,likepassing, were important in all29regular season games andthepostseason -Photo byDeanna Wall