1 The Pykewater Library W. D. S. Pennington Branding Applied Branding Technique Type, Graphic Design Applied Design Theory Applied Advertising Adams, Sean. The Designer’s Dictionary of Color. New York, NY: Harry N. Abrams, 2017. Adams, Sean. The Designer’s Dictionary of Type. New York, NY: Harry N. Abrams, 2019. Adams, Sean. Masters of Design: Corporate Brochures. Beverly, MA: Rockport Publishers, 2009. Adams, Sean. Masters of Design: Logos and Identity. Beverly, MA: Rockport Publishers, 2008. Airey, David. Identity Designed: The Definitive Guide to Visual Branding. Beverly, MA: Rockport Publishers, 2019. Airey, David. Logo Design Love: A Guide to Creating Iconic Brand Identities (Second Edition). San Francisco, CA: Peachpit Press, 2014. Alexander, Jonathan J. G. The Painted Book in Renaissance Italy, 1450-1600. New Haven, CT: Yale University Press, 2016. Albers, Josef. Interaction of Color (50th Anniversary Edition). New Haven, CT: Yale University Press, 2013. Albers, Josef. Interaction of Color: New Complete Edition. New Haven, CT: Yale University Press, 2009. Albers, Josef. Midnight and Noon. New York, NY: David Zwirner Books, 2017. Ambler, Frances. Mid-Century Modern: Icons of Design. New York, NY: Thames and Hudson, 2018. Ambrose, Gavin, Paul Harris and Nigel Ball. The Fundamentals of Graphic Design (Second Edition). New York, NY: Bloomsbury, 2019. Andrews, Marc, et al. Hidden Persuasion: 33 Psychological Influence Techniques in Advertising. Amsterdam, The Netherlands: BIS Publishers, 2013. Antonious, Antonis, Ed. A Map of the World: The World According to Illustrators and Storytellers. Berlin, Germany: Gestalten, 2020. Archive for Research in Archetypal Symbolism (ARAS), Ed. The Book of Symbols: Reflections on Archetypal Images. New York, NY: Taschen, 2010. Atkins, Annie. Fake Love Letters, Forged Telegrams, and Prison Escape Maps: Designing Graphic Props for Filmmaking. New York, NY: Phaidon, 2020. Baer, Kim. Information Design Workbook: Graphic Approaches, Solutions, and Inspiration + 30 Case Studies. Beverley, MA: Rockport Publishers, 2010. Bang, Molly. Picture This: How Pictures Work (Revised and Expanded 25th Anniversary Edition). San Francisco, CA: Chronicle Books, 2016. Bar, Noma. Bittersweet: Graphic Story Telling. New York, NY: Thames and Hudson, 2017. Barry, Pete. The Advertising Concept Book: Think Now, Design Later: A Complete Guide to Creative Ideas, Strategies and Campaigns (Third Edition). New York, NY: Thames and
2 Hudson, 2016. Bateman, Steven and Angus Hyland. Symbol. London, UK: Laurence King Publishing, 2014. Battle-Baptiste, Whitney and Britt Rusert, Eds. W.E.B. Du Bois’s Data Portraits Visualizing Black America: The Color Line at the Turn of the Twentieth Century. Princeton, NJ: Princeton Architectural Press, 2018. Baty, Patrick. The Anatomy of Color: The Story of Heritage Paints and Pigments. New York, NY: Thames and Hudson, 2017. Beifuss, Artur and Francesco Trivini Bellini. Branding Terror: The Logotypes and Iconography of Insurgent Groups and Terrorist Organizations. London, UK: Merrell Publishers, 2013. Benson, Thomas W. Posters for Peace: Visual Rhetoric and Civic Action. University Park, PA: Pennsylvania State University Press, 2015. Berinato, Scott. Good Charts: The HBR Guide to Making Smarter, More Persuasive Data Visualizations. Cambridge, MA: Harvard Business Review Press, 2016. Bernard, Walter and Milton Glaser. Mag Men: Fifty Years of Making Magazines. New York, NY: Columbia University Press, 2019. Bierut, Michael. How to Use Graphic Design to Sell Things, Explain Things, Make Things Look Better, Make People Laugh, Make People Cry, and (Every Once in a While) Change the World. New York, NY: Harper Design, 2015. Bierut, Michael and Jessica Helfand, Eds. Culture is Not Always Popular: Fifteen Years of Design Observer. Cambridge, MA: The MIT Press, 2019. Birch, Ian. Iconic Magazine Covers: The Inside Stories Told by the People Who Made Them. Richmond Hill, Canada: Firefly Books, 2018. Birch, Ian. Uncovered: Revolutionary Magazine Covers by the Mavericks Who Made Them. London, UK: Cassell, 2018. Birren, Faber. Creative Color: A Dynamic Approach for Artists and Designers. Atglen, PA: Schiffer, 1997. Bonner, Nick. Made in North Korea: Graphics from Everyday Life in the DPRK. New York, NY: Phaidon Press, 2017. Bonner, Nick. Printed in North Korea: The Art of Everyday Life in the DPRK. New York, NY: Phaidon, 2019. Bridger, Darren. Neuro Design: Neuromarketing Insights to Boost Engagement and Profitability. London, UK: Kogan Page, 2017. Bringhurst, Robert. The Elements of Typographic Style (Twentieth Anniversary Edition). Vancouver, Canada: Hartley and Marks Publishers, 2013. Cagan, Michele and Elisabeth Lariviere. The Infographic Guide to Personal Finance: A Visual Reference for Everything You Need to Know. Avon, MA: Adams Media, 2017. Caldwell, Cath, Ed. Graphic Design for Everyone: Understand the Building Blocks So You Can Do It Yourself. London, UK: DK Press, 2019. Calori, Chris and David Vanden-Eynden. Signage and Wayfinding Design: A Complete Guide to Creating Environmental Graphic Design Systems (Second Edition). New York, NY: Wiley, 2015. Campbell, Andy. Queer X Design: 50 Years of Signs, Symbols, Banners, Logos, and Graphic Art of LGBTQ. New York, NY: Black Dog and Leventhal, 2019. Carter, Rob. Typographic Design: Form and Communication (6th Edition). Avon, MA: Adams
3 Media, 2014. Cerf, Moran and Manuel Garcia-Garcia, Eds. Consumer Neuroscience. Cambridge, MA: The MIT Press, 2017. Clifton, Rita, et al. Brands and Branding. New York, NY: The Economic/Bloomberg Press, 2009. Coles, Stephen. The Anatomy of Type: A Graphic Guide to 100 Typefaces. New York, NY: Harper Design, 2012. Cook, Gareth, Ed. The Best American Infographics 2014. Boston, MA: Mariner Books, 2014. Cook, Gareth, Ed. The Best American Infographics 2015. Boston, MA: Mariner Books, 2015. Cook, Gareth and Robert Krulwich, Eds. The Best American Infographics 2016. Boston, MA: Mariner Books, 2016. Cooke, Andy. Graphic Design for Art, Fashion, Film, Architecture, Photography, Product Design and Everything in Between. New York, NY: Prestel, 2018. Counter-Print, Ed. Architectural Logos: A Handbook of Architectural Marks of Identity. London, UK: Counter-Print, 2019. Counter-Print, Ed. From Eastern Europe: Graphic Design from Eastern Europe. London, UK: Counter-Print, 2018. Counter-Print, ed. From Japan: Graphic Design from Japan. London, UK: Counter-Print, 2018. Counter-Print, Ed. From Latin America: Graphic Design from Latin America. London, UK: Counter-Print, 2019. Counter-Print, Ed. From Scandinavia. London, UK: Counter-Print, 2017. Counter-Print, Ed. Logos from Japan. London, UK: Counter-Print, 2017. Creative Action Network, Ed. Posters for a Green New Deal: 50 Removable Posters to Inspire Change. New York, NY: Workman Publishing, 2020. Cure, Sophie and Barbara Seggio. Graphic Design Play Book: An Exploration of Visual Thinking. London, UK: Laurence King Publishing, 2019. Dabner, David, Sandra Stewart and Abbie Vickress. Graphic Design School: The Principles and Practice of Graphic Design (Seventh Edition). Hoboken, NJ: Wiley, 2020. Daniel, Noel, Ed. The Magic Book. New York, NY: Taschen, 2019. Day, Jesse. Line Color Form: The Language of Art and Design. New York, NY: Allworth, 2013. De Jong, Cees W., Alston W. Purvis and Jan Tholenaar, Eds. Type: A Visual History of Typefaces and Graphic Styles. New York, NY: Taschen, 2017. De Jong, Cees W., Stefanie Burger and Jorre Both. New Poster Art. New York, NY: Thames and Hudson, 2008. Delaney, Michelle. Art and Advertising in Buffalo Bill’s Wild West. Norman, OK: University of Oklahoma Press, 2019. Deutinger, Theo. Handbook of Tyranny. Zurich, Switzerland: Lars Muller Publishers, 2018. Diaz-Ortiz, Claire. Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits. New York, NY: HarperCollins Leadership, 2019. Dick, Murray. The Infographic: A History of Data Graphics in News and Communications. Cambridge, MA: MIT Press, 2020.
4 di Mari, Anthony. Operative Design: A Catalog of Spatial Verbs. Chicago, IL: Laurence King Publishing, 2013. Dooley, Roger. Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. Hoboken, NJ: John Wiley and Sons, 2011. Draplin, Aaron James. Draplin Design Co.: Pretty Much Everything. New York, NY: Harry N. Abrams, 2016. Droste, Magdalena. Bauhaus: 1919-1933 (Updated Edition). New York, NY: Taschen, 2019. Duarte, Nancy. Resonate: Present Visual Stories that Transform Audiences. Hoboken, NJ: Wiley, 2010. Dupuis, Steven and John Silva. Package Design Workbook: The Art and Science of Successful Packaging. Beverly, MA: Rockport Publishers, 2008. Dykes, Brent. Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals. Hoboken, NJ: Wiley, 2019. Eastburn, Melanie, Ed. Japan Supernatural: Ghosts, Goblins, and Monsters, 1700 to Now. New South Wales, Australia: Art Gallery New South Wales, 2020. Eiseman, Leatrice. The Complete Color Harmony, Pantone Edition: Expert Color Information for Professional Results. Beverly, MA: Rockport Publishers, 2017. Eiseman, Leatrice and Keith Recker. Pantone: The 20th Century in Color. San Francisco, CA: Chronicle Books, 2011. Errea, Javier, Ed. Visual Journalism: Infographics from the World’s Best Newsrooms and Designers. New York, NY: Gestalten, 2017. Eskilson, Stephen J. Graphic Design: A New History (Third Edition). New Haven, CT: Yale University Press, 2019. Evamy, Michael. Logo: The Reference Guide to Symbols and Logotypes. London, UK: Laurence King Publishing, 2015. Evamy, Michael. Logotype. London, UK: Laurence King Publishing, 2016. Feldman, Frayda and Jorg Schellmann. Andy Warhol Prints: A Catalogue Raisonne, 1962-1987 (Third Edition). Milan, Italy: Distributed Art Publishers/Andy Warhol Foundation, 1997. Fiell, Charlotte and Peter Fiell. Design of the 20th Century. New York, NY: Taschen, 2019. Fletcher, Alan. The Art of Looking Sideways. New York, NY: Phaidon, 2001. Fonoroff, P. Chinese Movie Magazines: From Charlie Chaplin to Chairman Mao, 1921-1951. New York, NY: Thames and Hudson, 2018. Fraade-Blanar, Zoe and Aaron M. Glazer. Superfandom: How Our Obsessions Are Changing What We Buy And Who We Are. New York, NY: W. W. Norton, 2017. Gestalten, Ed. Frist Things First!: New Branding and Design for New Businesses. Berlin, Germany: Gestalten, 2016. Gibson, David. The Wayfinding Handbook: Information Design for Public Places. New York, NY: Princeton Architectural Press, 2009. Ginsberg, Mary. Communist Posters. London, UK: Reaktion Books, 2017. Glaser, Milton. Milton Glaser: Graphic Design. New York, NY: Harry N. Abrams, 1983. Glaser, Milton. Milton Glaser Posters: 427 Examples from 1965 to 2017. New York, NY: Harry N. Abrams, 2018.
5 Glaser, Milton and Miro Ilic. The Design of Dissent: Greed, Nationalism, Alternative Facts, and the Resistance. Beverly, MA: Rockport Publishers, 2017. Goodrum, Charles and Helen Dalrymple. Advertising in America: The First 200 Years. New York, NY: Harry N. Abrams, 1990. Gottschall, Edward M. Typographic Communications Today. Cambridge, MA: The MIT Press, 1989. Grunberger, Christoph. Analog Algorithm: Source-Related Grid Systems. Zurich, Switzerland: Lars Muller Publishers, 2019. Gudis, Catherine. Buyways: Billboards, Automobiles, and the American Cultural Landscape. Oxfordshire, UK: Taylor and Francis, 2004. Hall, John. Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You. New York, NY: McGraw-Hill, 2017. Halligan, Brian and Dharmesh Shah. Inbound Marketing: Attract, Engage, and Delight Customers Online (Revised and Updated). Hoboken, NJ: John Wiley and Sons, 2014. Hardie, Martin and Arthur K. Sabin. War Posters: The Historical Role of Wartime Poster Art, 1914-1919. Mineola, NY: Dover Publications, 2016. Harvard Business Review, Ed. HBR’s 10 Must Reads on Design Thinking. Cambridge, MA: Harvard Business Review Press, 2020. Heath, Chip and Dan Heath. Switch: How to Change Things When Change is Hard. New York, NY: Crown Business, 2010. Heimann, Jim. May I Take Your Order? American Menu Design, 1920-1960. San Francisco, CA: Chronicle Books, 1998. Heimann, Jim, Ed. All-American Ads, 1900-1919. New York, NY: Taschen, 2005. Heimann, Jim, Ed. All-American Ads of the 20s. New York, NY: Taschen, 2004. Heimann, Jim, Ed. All-American Ads of the 30s. New York, NY: Taschen, 2003. Heimann, Jim, Ed. All-American Ads of the 40s. New York, NY: Taschen, 2001. Heimann, Jim, Ed. All-American Ads of the 50s. New York, NY: Taschen, 2018. Heimann, Jim, Ed. All-American Ads of the 60s. New York, NY: Taschen, 2002. Heimann, Jim, Ed. All-American Ads of the 70s. New York, NY: Taschen, 2004. Heimann, Jim, Ed. All-American Ads of the 80s. New York, NY: Taschen, 2005. Heimann, Jim, Ed. All-American Ads of the 90s. New York, NY: Taschen, 2018. Heimann, Jim, Ed. Mid-Century Ads. New York, NY: Taschen, 2019. Heimann, Jim and Steven Heller. 20th Century Alcohol and Tobacco Ads. New York, NY: Taschen, 2018. Heimann, Jim, Steven Heller and John Mariani, Eds. Menu Design in America. New York, NY: Taschen, 2018. Heller, Steven. 100 Ideas That Changed Graphic Design. London, UK: Adams Media, 2014. Heller, Steven. Design Literary: Understanding Graphic Design. New York, NY: Allworth Press/Skyhorse Publishing, 2014 Heller, Steven. Iron Fists: Branding the 20th Century Totalitarian State. New York, NY: Phaidon, 2008. Heller, Steven and Gail Anderson. The Graphic Design Idea Book: Inspiration from 50 Masters. London, UK: Laurence King Publishing, 2016.
6 Heller, Steven and Seymour Chwast. Graphic Style: From Victorian to Hipster (4th Edition). New York, NY: Harry N. Abrams, 2018. Heller, Steven and Gail Anderson. Type Tells Tales. New Haven, CT: Yale University Press, 2017. Heller, Steven and Gail Anderson. The Typography Idea Book: Inspiration from 50 Masters. London, UK: Laurence King Publishing, 2016. Heller, Steven and Greg D’Onofrio. The Moderns: Midcentury American Graphic Design. New York, NY: Harry N. Abrams, 2017. Heller, Steven and Louise Fili. Vintage Graphic Design: Type, Typography, Monograms and Decorative Design from the Late 19th and Early 20th Centuries. New York, NY: Allworth, 2020. Heller, Steven and Louise Fili. Vintage Type and Graphics: An Eclectic Collection of Typography, Ornament, Letterheads, and Trademarks from 1896 to 1936. New York, NY: Allworth, 2011. Hendrix, Grady. Paperbacks from Hell: The Twisted History of ‘70s and ‘80s Horror Fiction. Philadelphia, PA: Quirk Books, 2017. Hilfiger, Tommy and George Lois. Iconic America: A Roller-Coaster Ride through the EyePopping Panorama of American Pop Culture. Unknown location. Universe Publishing, 2007. Hisano, Ai. Visualizing Taste: How Business Changed the Look of What You Eat. Cambridge, MA: Harvard University Press, 2019. Hogshead, Sally. Fascinate: How to Make Your Brand Impossible to Resist. New York, NY: Harper Business, 2016. Hogshead, Sally. Fascinate: Your 7 Triggers to Persuasion and Captivation. New York, NY: Harper Business, 2010. Hogshead, Sally. How the World Sees You: Discover Your Highest Value Through the Science of Fascination. New York, NY: Harper Business, 2014. Holstein, Jurgen. The Book Cover in the Weimar Republic. New York, NY: Taschen, 2015. House Industries. House: The Process is the Inspiration. New York, NY: Watson-Guptill, 2017. Hundley, Jessica, et al. Tarot. New York, NY: Taschen, 2020. Inglis, Theo. Mid-Century Modern Graphic Design. London, UK: Batsford, 2019. Jacobson, Robert, Ed. Information Design. Cambridge, MA: MIT Press, 2000. Jaffe, Hans. de Stijl, 1917-1931: Visions of Utopia. New York, NY: Abbeville Press, 1986. Johnson, Michael. Branding in Five and a Half Steps. New York, NY: Thames and Hudson, 2016. Johnston, Patricia, Real Fantasies: Edward Steichen’s Advertising Photography. Berkeley, CA: University of California Press, 2000. Kane, John. A Type Primer (Second Edition). New York, NY: Pearson/Prentice Hall, 2011. Katz, Joel. Designing Information: Human Factors and Common Sense in Information Design. Hoboken, NJ: Wiley, 2012. Kirk, Andy. Data Visualization: A Handbook for Data Driven Design. London, UK: SAGE Publications, 2019. Klabin, Simone. Food and Drink Infographics: A Visual Guide to Culinary Pleasures. Julius Wiedemann, Ed. London, UK: Taschen, 2018.
7 Klanten, Robert and Anna Sinofzik, Eds. Start Me Up!: New Branding for Businesses. Berlin, Germany: Gestalten, 2015. Klanten, Robert and Sven Ehmann, Eds. Data Flow 2: Visualizing Information in Graphic Design. New York, NU: Gestalten, 2010. Klotz-Guest, Kathy. Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv. Unknown location: Keeping it Human, 2016. Knaflic, Cole Nussbaumer. Storytelling with Data: A Data Visualization Guide for Business Professionals. Hoboken, NJ: Wiley, 2015. Koenig, Gloria. Eames. Ed. Peter Gossel. New York, NY: Taschen, 2020. Kriebel, Andy and Eva Murray. #MakeoverMonday: Improving How We Visualize and Analyze Data, One Chart at a Time. Hoboken, NJ: Wiley, 2018. Kries, Mateo, et al, Eds. Atlas of Furniture Design. Weil am Rhein, Germany: Vitra Design Museum, 2019. Lankow, Jason, Josh Ritchie and Ross Crooks. Infographics: The Power of Visual Storytelling. Hoboken, NJ: Wiley, 2012. Lawrence, David. British Rail Designed: 1948-97. London, UK: Ian Allan Publishing, 1997. Library of Congress, Ed. Presidential Campaign Posters: Two Hundred Years of Election Art. Philadelphia, PA: Quirk Books, 2012. Lidwell, William, Kristina Holden and Jill Butler. Universal Principles of Design: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design. Beverley, MA: Rockport Publishers, 2010. Life Magazine, Ed. The Great Life Photographers. New York, NY: Bulfinch Press, 2010. Lima, Manuel. The Book of Circles: Visualizing Spheres of Knowledge. New York, NY: Princeton Architectural Press, 2017. Lima, Manuel. The Book of Trees: Visualizing Branches of Knowledge. Princeton, NJ: Princeton Architectural Press, 2014. Lima, Manuel. Visual Complexity: Mapping Patterns of Information. Princeton, NJ: Princeton Architectural Press, 2011. Lupton, Ellen. Design is Storytelling. Washington, DC: Cooper Hewitt/Smithsonian, 2017. Lupton, Ellen. The Senses: Design Beyond Vision. Princeton, NJ: Princeton Architectural Press, 2018. Lupton, Ellen. Thinking with Type: A Critical Guide for Designers, Writers, Editors and Students (Second Edition). New York, NY: Princeton Architectural Press, 2010. Lupton, Ellen and J. Abbott Miller, Eds. The ABC’s of Triangle, Square, Circle: The Bauhaus and Design Theory. New York, NY: Princeton Architectural Press, 2019. Lupton, Ellen and Jennifer Cole Phillips. Graphic Design: The New Basics. New York, NY: Princeton Architectural Press, 2015. Lytle, Carissa and Jara Kern. The Infographic Guide for Entrepreneurs. Avon, MA: Adams Media, 2019. Lytle, Carissa and Jara Kern. The Infographic Guide to American Government: A Visual Reference
8 for Everything You Need to Know. Avon, MA: Adams Media, 2019. Malamed, Connie. Visual Language for Designers: Principles for Creating Graphics that People Understand. Beverley, MA: Rockport Publishers, 2011. Marchand, Roland. Advertising the American Dream: Making Way for Modernity, 1920-1940. Berkeley, CA: University of California Press, 1986. Marchand, Roland. Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business. Berkeley, CA: University of California Press, 1998. Marcus, Greil. Lipstick Traces: A Secret History of the Twentieth Century. Cambridge, MA: Belknap/Harvard University Press, 1990. McCandless, David. Information Is Beautiful. New York, NY: HarperCollins Publishers, 2012. McCandless, David. Knowledge is Beautiful. New York, NY: HarperCollins Publishers, 2013. McLuhan, Marshall and Quentin Fiore. The Medium is the Message: An Inventory of Effects. Berkeley, CA: Gingko Press, 1996. McNeil, Paul. The Visual History of Type: A Visual Survey of 320 Typefaces. London, UK: Laurence King Publishing, 2017. McKinnon, Sara L., et al, Eds. Text + Field: Innovations in Rhetorical Method. University Park, PA: Pennsylvania State University Press, 2016. McQuiston, Liz. Protest!: A History of Social and Political Protest Graphics. Princeton, NJ: Princeton University Press, 2019. Meggs, Philip B. and Ashton W. Purvis. Meggs’ History of Graphic Design (Sixth Edition). Hoboken, NJ: Wiley, 2016. Mehl, Richard. Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles. Beverly, MA: Rockport Publishers, 2013. Meirelles, Isabel. Design for Information: An Introduction to the Histories, Theories, and Best Practices Behind Effective Information Visualization. Beverley, MA: Rockport Publishers, 2013. Merechal, Paul. Andy Warhol: The Complete Commissioned Posters, 1964-1987. New York, NY: Prestel, 2014. Messaris, Paul P. Visual Persuasion: The Role of Images in Advertising. Los Angeles, CA: Sage Publications, 1996. Miller, Anistatia R. and Jared M. Brown. Global Graphics: Symbols: Designing with Symbols for an International Market. Gloucester, MA: Rockport Publishers, 2000. Miller, Donald. Building a StoryBrand: Clarify Your Message So Customers Will Listen. New York, NY: HarperCollins Leadership, 2017. Miller, Donald and J. J. Peterson. Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business. New York, NY: HarperCollins Leadership, 2020. Millman, Debbie. Brand Thinking and Other Noble Pursuits. New York, NY: Allworth Press, 2013. Milov, Sarah. The Cigarette: A Political History. Cambridge, MA: Harvard University Press, 2019. Morgan, Jessica and Flavia Frigeri, Eds. The World Goes Pop. New Haven, CT: Yale University Press, 2016. Morgan, Johnny and Ben Wardle. The Art of the LP: Classic Album Covers, 1955-1995. New York, NY: Sterling, 2015.
9 Morning Breath, Inc, Ed. By The Skin of Our Teeth: The Art and Design of Morning Breath. New York, NY: Dey St./HarperCollins, 2017. Moscow Design Museum, Ed. Designed in the USSR: 1950-1989. New York, NY: Phaidon, 2018. Moscow Design Museum, Ed. Soviet Space Graphics: Cosmic Visions from the USSR. New York, NY: Phaidon, 2020. Muller, Eddie. The Art of Noir: The Posters and Graphics from the Classic Era of Film Nor. New York, NY: Harry N. Abrams, 2014. Muller, Jens and Julius Wiedemann, Eds. The History of Graphic Design, Volume I: 1890-1959. New York, NY: Taschen, 2020. Muller, Jens and Julius Wiedemann, Eds. The History of Graphic Design, Volume II: 1960 – Today. New York, NY: Taschen, 2020. Muller, Jens and Julius Wiedemann, Eds. Logo Modernism. New York, NY: Taschen, 2019. Muller-Brockmann, Josef. Design Manual for the Swiss Federal Railways. Zurich, Switzerland: Lars Muller Publishers, 2019. Muller-Brockmann, Josef. Grid Systems in Graphic Design: A Visual Communication Manual for Graphic Designers, Typographers and Three Dimensional Designers. Salenstein, Switzerland: Niggli Verlag, 1996. Munari, Bruno. Bruno Munari: Square, Circle, Triangle. New York, NY: Princeton Architectural Press, 2016. Munari, Bruno. Design as Art. New York, NY: Penguin Books, 2019. Mungia, Ryan and Steven Heller. Do You Compute: Selling Tech from the Atomic Age to the Y2k Bug, 1950-1999. Los Angeles, CA: Hat and Beard Press, 2019. Nordic Journal, Ed. The Red Thread: Nordic Design. New York, NY: Phaidon, 2017. Norman, Donald A. The Design of Everyday Things. New York, NY: Basic Books, 2002. Nourmand, Tony, Graham Marsh and Christopher Frayling, Eds. French New Wave: A Revolution in Design. London, UK: Reel Art Press, 2019. O’Brien, Titus. Dreams Unreal: The Genesis of the Psychedelic Rock Poster. Albuquerque, NM: Albuquerque Museum/University of New Mexico Press, 2020. Ochs, Michael. 1000 Record Covers. New York, NY: Taschen, 2014. Ogilvy, David. Confessions of an Advertising Man. Harpenden, UK: Southbank Publishing, 2013. Ogilvy, David. Ogilvy on Advertising. New York, NY: Vintage Books, 1985. O’Grady, Jenn Visocky. The Information Design Handbook. Cincinnati, OH: HOW Books, 2008. Opara, Eddie and John Cantwell. Color Works: Best Practices for Graphic Designers: An Essential Guide to Understanding and Applying Color Design Principles. Beverly, MA: Rockport Publishers, 2014. O’Shaugnessy, John and Nicholas Jackson O’Shaugnessy. Persuasion in Advertising. New York, NY: Routledge, 2003. Ovenden, Mar. Transit Maps of the World (Expanded and Updated Edition). New York, NY: Penguin Books, 2015. Ovenden, Mark and Maxwell Roberts. Airline Maps: A Century of Art and Design. New York,
10 NY: Penguin Books, 2019. Paez, Roger. Operative Mapping: The Use of Maps as a Design Tool. New York, NY: Actar, 2020. Paglen, Trevor. I Could Tell You but Then You Would Have to Be Destroyed By Me: Emblems from the Pentagon’s Black World. Brooklyn, NY: Melville House, 2010. Pantidos, Constantinos. Living Brands: How Biology and Neuroscience Shape Consumer Behaviour and Brand Desirability. New York, NY: LID Publishing, 2018. Pearlman, Alison. May We Suggest: Restaurant Menus and the Art of Persuasion. Chicago, IL: Agate Surrey, 2018. Phaidon, Ed. Graphic: 500 Designs That Matter. New York, NY: Phaidon, 2017. Phaidon, Ed. Map: Exploring the World. New York, NY: Phaidon, 2015. Piotti, Stefania and Rossella Mennegazzo. Wa: The Essence of Japanese Design. New York, NY: Phaidon, 2014. Plazm Media, Ed. XXX: The Power of Sex in Contemporary Design. Beverly, MA: Rockport Publishers, 2003. Postrel, Virginia. The Power of Glamour: longing and the Art of Visual Persuasion. New York, NY: Simon and Schuster, 2017. Poulin, Richard. Graphic Design and Architecture: A 20th Century History: A Guide to Type, Image, Symbol and Visual Storytelling in the Modern World. Beverly, MA: Rockport Publishers, 2012. Praet, Douglas Van. Unconscious Branding: How Neuroscience Can Empower (And Inspire) Marketing. New York, NY: St. Martin’s Press, 2012. Price, Seth and Barry Feldman. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media. Unknown location: Ideapress Publishing, 2017. Pricken, Mario. Creative Advertising: Ideas and Techniques from the World’s Best Campaigns (New Edition). New York, NY: Thames and Hudson, 2008. Princeton Architectural Press, Ed. Posters for Change: Tear, Paste, Protest: 50 Removable Posters. New York, NY: Princeton Architectural Press, 2018. Purvis, Alston W. and Cees W. de Jong. The Enduring Legacy of Weimar: Graphic Design and New Typography, 1919-1933. New York, NY: Prestel, 2019. Rackham, Neil. The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises, and Resources. New York, NY: McGraw-Hill, 1996. Ramsoy, Thomas Zoega. Introduction to Neuromarketing and Consumer Neuroscience. Rovig, Denmark: Neurons Inc., 2014. Rand, Paul. A Designer’s Art. New York, NY: Princeton Architectural Press, 2016. Rand, Paul. Design, Form, and Chaos. New Haven, CT: Yale University Press, 2017. Rand, Paul. From Lascaux to Brooklyn. New Haven, CT: Yale University Press, 2017. Rand, Paul. Thoughts on Design. San Francisco, CA: Chronicle Books, 2014. Range, Thomas and Jan Schwochow. The Global Economy as You’ve Never Seen It: 99 Ingenious Infographics That Put It All Together. New York, NY: The Experiment, 2018. Reckitt, Helena, et al, Eds. The Art of Feminism: Images that Shaped the Fight for Equality, 1857-
11 2017. San Francisco, CA: Chronicle Books, 2018. Reed, Jesse and Hamish Smyth, Eds. Graphics Standard Manual: New York City Transit Authority. New York, NY: Standards Manual, 2015. Reed, Jesse and Hamish Smyth, Eds. National Aeronautics and Space Administration Graphics Standards Manual. New York, NY: Standards Manual, 2015. Remington, R. Roger and Barbara J. Hodik. Nine Pioneers in American Graphic Design. Cambridge, MA: The MIT Press, 1989. Rendgen, Sandra. History of Information Graphics. London, UK: Taschen, 2019. Rendgen, Sandra. The Minard System: The Complete Statistical Graphics of Charles-Joseph Minard. Princeton, NJ: Princeton Architectural Press, 2018. Rendgen, Sandra. Understanding the World: The Atlas of Infographics. London, UK: Taschen, 2014. Rendgen, Sandra. Information Graphics. Julius Wiedemann, Ed. London, UK: Taschen, 2012. Renvoise, Patrick. Neuromarketing. New York, NY: HarperCollins Leadership, 2007. Ries, Al and Jack Trout. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! New York, NY: HarperCollins, 1994. Ries, Al and Laura Ries. The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand. New York, NY: Collins Business, 2002. Riley, II, Charles A. Color Codes: Modern Theories of Color in Philosophy, Painting and Architecture, Literature, Music, and Psychology. Hanover, NH: University Press of New England, 1995. Rippon, Jo. The Art of Protest: A Visual History of Dissent and Resistance. Watertown, MA: Imagine Books, 2020. Robinson, Michael. Bauhaus Masterworks: New World View. London, UK: Flame Tree Publishing, 2017. Rogger, Basil, Jonas Voegeli and Ruedi Widmer, Eds. Protest.: The Aesthetics of Resistance. Zurich, Switzerland: Zurich University of the Arts/Lars Muller Publishers, 2018. Roob, Alexander. Alchemy and Mysticism. New York, NY: Taschen, 2014. Rose, Bill. Junk Type: Typography, Lettering, Badges, Logos. Unknown location: Universe Publishing, 2017. Rosenberg, Daniel and Anthony Grafton. Cartographies of Time: A History of the Timeline. Princeton, NJ: Princeton Architectural Press, 2012. Rousmaniere, Nicole and Matsuba Ryoko, Eds. Manga. New York, NY: Thames and Hudson, 2019. Sabin, Roger. Comics, Comix and Graphic Novels: A History of Comic Art. New York, NY: Phaidon, 2001. Sagmeister, Stefan. Sagmeister and Walsh: Beauty. New York, NY: Phaidon, 2018. Sagmeister, Stefan and Peter Hall. Sagmeister: Made You Look. New York, NY: Harry N. Abrams, 2009. Salisbury, Martin and Morag Styles. Children’s Picturebooks: The Art of Visual Storytelling (Second Edition). London, UK: Laurence King Publishing, 2020. Saltz, Ina. Typography Essentials: 100 Design Principles for Working with Type (Revised and Updated). Beverly, MA: Rockport Publishers, 2019. Samara, Timothy. Making and Breaking the Grid (Second Edition). Beverley, MA: Rockport
12 Publishers, 2017. Sandu Publications, Ed. Asian Elements: Graphic Design in the East. Berkeley, CA: Ginko Press, 2019. Sandu Publications, Ed. Do Not Disturb: Hotel Graphics and Branding. Barcelona, Spain: Promopress, 2014. Sandu Publications, Ed. Eat and Go: Branding and Design for Takeaways and Restaurants. Barcelona, Spain: Promopress, 2014. Sandu Publications, Ed. Fully Visualized: Branding Stories. Berkeley, CA: Gingko Press, 2019. Sandu Publications, Ed. It’s A Match!: Creating Color Palettes in Design. Berkeley, CA: Sandu Publishing, 2019. Sandu Publications, Ed. Logoism: Contemporary Logo Design. Berkeley, CA: Gingko Press, 2017. Sankova, Alexandra, Ed. Soviet Space Graphics: Cosmic Visions from the USSR. New York, NY: Phaidon, 2020. Sawrey, Karen. The Infographic Bible, Cloth Over Board: Visualizing the Drama of God’s Word. Grand Rapids, MI: Zondervan, 2018. Schlatter, Tania and Deborah Levinson. Visual Usability: Principles and Practices for Designing Digital Applications. Burlington, MA: Morgan Kaufmann, 2013. Scott, David Meerman. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. New York, NY: Wiley, 2015. Seigensha, Ed. A Dictionary of Color Combinations. Kyoto, Japan: Seigensha, 2011. SendPoints, Ed. Bon Appetit: Complete Branding for Restaurants, Cafes and Bakeries. Shanghai, China: SendPoints, 2016. SendPoints, Ed. Brewed for Taste: Beer Labels Around the World. Shanghai, China: SendPoints, 2019. SendPoints, Ed. Logo Style: Decorative/Modern/Postmodern/Digital. Shanghai, China: SendPoints, 2017. Siegler, Bonnie. Signs of Resistance: A Visual History of Protest in America. New York, NY: Artisan, 2018. Sinofzik, Anna, Ed. Upstart!: Visual Identities for Start-Ups and New Businesses. Berlin, Germany: Gestalten, 2018. Skaggs, Steven. FireSigns: A Semiotic Theory for Graphic Design. Cambridge, MA: The MIT Press, 2017. Slade-Brooking, Catharine. Creating a Brand Identity: A Guide for Designers. London, UK: Laurence King Publishing, 2016. Smith, Chris. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales. New York, NY: Wiley, 2016. Smithsonian, Ed. Design: The Definitive Visual History. New York, NY: DK, 2015. Sosulski, Kristen. Data Visualization Made Simple. New York, NY: Routledge, 2018. Sousanis, Nick. Unflattening. Cambridge, MA: Harvard University Press, 2015. Stevens, Renée. Powered by Design: An Introduction to Problem Solving with Graphic Design. Santa Barbara, CA: Rocky Nook, 2020. Stewart, Judge. Patternalia: An Unconventional History of Polka Dots, Stripes, Plaid,
13 Camouflage, and Other Graphic Patterns. New York, NY: Bloomsbury, 2015. Sheridan, Marcus. The Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer. New York, NY: Wiley, 2017. Stirton, Paul. Jan Tschichold and the New Typography: Graphic Design Between the World Wars. New Haven, CT: Yale University Press, 2019. Stone, Samantha. Unleash Possible: A Marketing Playbook That Drives B2B Sales. Woburn, MA: Marketing Advisory Network, 2016. Stone, Terry Lee, Sean Adams and Noreen Morioka. Color Design Workbook: A Real World Guide to Using Color in Graphic Design. Beverly, MA: Rockport Publishers, 2008. Sullivan, Luke and Edward Boches. Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads. 2016. Taschen, Ed. Dali: Les diners de Gala. New York, NY: Taschen, 2016. Taschen, Ed. Extraordinary Records. New York, NY: Taschen, 2017. Tebbel, John and Mary Ellen Zuckerman. The Magazine in America: 1741-1990. New York, NY: Oxford University Press, 1991. Thompson, Bradbury. The Art of Graphic Design (30th Anniversary Edition). New Haven, CT: Yale University Press, 2018. Tompkins, Matthew. The Spectacle of Illusion: Deception, Magic and the Paranormal. New York, NY: Distributed Art Publishers, 2019. Toromanoff, Agata and Pierre Toromanoff. The Art of Optical Illusion. Tielt, Belgium: Lannoo Publishers, 2019. Triggs, Teal. Type Design: Radical Innovations and Experimentation. New York, NY: Harper Design International, 2003. Trunk, Jonny. Wrappers Delight. London, UK: Fuel, 2020. Tsagaris, Antonis. Quick and Easy Vector Graphics: Learn the 5 Basic Skills That Will Have You Creating Icons, Logos, Illustrations and UI in Minutes. Unknown location: Independently Published, 2020. Tschichold, Jan. The New Typography. Trans. Ruari McLean. Berkeley, CA: University of California Press, 1998. Tufte, Edward. Beautiful Evidence. Cheshire, CT: Graphics Press, 2006. Tufte, Edward. Envisioning Information. Cheshire, CT: Graphics Press, 1990. Tufte, Edward. The Visual Display of Quantitative Information. Cheshire, CT: Graphics Press, 2001. Tufte, Edward. Visual Explanations: Images and Quantities, Evidence and Narrative. Cheshire, CT: Graphics Press, 1990. Twemlow, Alice. Sifting the Trash: A History of Design Criticism. Cambridge, MA: The MIT Press, 2017. Vanderbilt, Tom. You May Also Like: Taste in an Age of Endless Choice. New York, NY: Alfred A. Knopf, 2016. Viction:ary, Ed. BrandLife: Boutique Hotels and Hostels. Hong Kong: Viction:Workshop, 2017. Viction:ary, Ed. BrandLife: Cafes and Coffee Shops. Hong Kong: Viction:Workshop, 2016. Viction:ary, Ed. BrandLife: Concept Stores and Pop-Ups: Integrated Brand Systems in Graphics and Space. Hong Kong: Viction:Workshop, 2019.
14 Viction:ary, Ed. BrandLife: Restaurants and Bars: Integrated Brand Systems in Graphics and Space. Hong Kong: Viction:Workshop, 2020. Viction:ary, Ed. Dot, Line, Shape: The Basic Elements of Design and Illustration. Hong Kong: Viction:Workshop, 2020. Viction:ary, Ed. Figure It Out: Designer Toys and Their Makers. Hong Kong: Viction:Workshop, 2019. Viction:ary, Ed. Flora and Fauna: Design Inspired by Nature. Hong Kong: Viction:Workshop, 2019. Viction:ary, Ed. Graphic Fest: Spot-On Identity for Festivals and Fairs. Hong Kong: Viction:Workshop, 2019. Viction:ary, Ed. Less Is More: Limited Colour Graphics in Design. Hong Kong: Viction:Workshop, 2017. Viction:ary, Ed. Made in Japan: Awe-Insiring Graphics from Japan Today. North Point, Hong Kong: Viction:Workshop, 2019. Viction:ary, Ed. Nice to Meet You Again: Visual Greetings on Business Cards, Greeting Cards and Invitations. Hong Kong: Viction:Workshop, 2015. Viction:ary, Ed. On the Road to Variable: The Flexible Future of Typography. Hong Kong: Viction:Workshop, 2019. Viction:ary, Ed. Truly Nordic: Distinctive Branding Concepts and Graphic Applications. Hong Kong: Viction:Workshop, 2017. Viction:ary, Ed. Type for Type: Custom Typeface Solutions for Modern Visual Identities. Hong Kong: Viction:Workshop, 2019. Victore, James. Feck Perfuction: Dangerous Ideas on the Business of Life. San Francisco, CA: Chronicle Books, 2019. Voelker, Ulysses. Structuring Design: Graphic Grids in Theory and Practice. Salenstein, Switzerland: Niggli Verlag, 2019. von Debschitz, Uta and Thilo von Debschitz. Fritz Kahn: Infographics Pioneer. London, UK: Taschen, 2017. Wada, Sanzo, Ed. A Dictionary of Color Combinations. Kyoto, Japan: Seigensha, 2011. Wang, Shaoqiang. Playful Data: Graphic Design and Illustration for Infographics. Barcelona, ES: Promopress, 2018. Ware, Colin. Information Visualization: Perception for Design. Burlington, MA: Morgan Kaufmann, 2012. Warncke, Carsten Peter. de Stijl. New York, NY: Taschen, 1994. Warrillow, John. The Automatic Customer: Creating a Subscription Business in Any Industry. New York, NY: Portfolio/Penguin, 2015. Webb, Nicholas. What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint. New York, NY: Amacom, 2016. Weber, Nicholas Fox. iBauhaus: The iPhone as the Embodiment of Bauhaus Ideals and Design. New York, NY: Alfred A. Knopf, 2020. Weitzner, Lori. Ode to Color: The Ten Essential Palettes for Living and Design. New York, NY: Harper Design, 2016. Wert, Hal Elliott. George McGovern and the Democratic Insurgents: The Best Campaign and
15 Political Posters of the Last Fifty Years. Lincoln, NE: University of Nebraska, 2015. Westergaard, Nick. Get Scrappy: Smarter Digital Marketing for Businesses Big and Small. New York, NY: Amacom, 2016. Wheeler, Alina. Designing Brand Identity: An Essential Guide for the Whole Branding Team (5th Edition). Hoboken, NJ: Wiley, 2017. White, Alex W. The Elements of Graphic Design (Second Edition). New York, NY: Allworth, 2011. Whybrow, Lauren. From A to Eames: A Visual Guide to Mid-Century Modern Design. Melbourne, Australia: Smith Street Books, 2019. Wiedemann, Julius, Ed. Logo Design. New York, NY: Taschen, 2015. Wiedemann, Julius, Ed. Logo Design: Global Brands. New York, NY: Taschen, 2019. Wiedemann, Julius, Ed. National Geographic Infographics. London, UK: Taschen, 2017. Wiedemann, Julius, Ed. The Package Design Book. New York, NY: Taschen, 2017. Wiedemann, Julius, Ed. The Package Design Book 2. New York, NY: Taschen, 2013. Wiedemann, Julius, Ed. The Package Design Book 3. New York, NY: Taschen, 2015. Wiedemann, Julius, Ed. The Package Design Book 4. New York, NY: Taschen, 2016. Wiedemann, Julius, Ed. The Package Design Book 5. New York, NY: Taschen, 2019. Wiedemann, Julius, Ed. Rock Covers. New York, NY: Taschen, 2014. Wilke, Claus O. Fundamentals of Data Visualization: A Primer on Making Informative and Compelling Figures. Boston, MA: O’Reilly Media, 2019. Wong, Dona M. The Wall Street Journal Guide to Information Graphics: The Dos and Don’ts of Presenting Data, Facts, and Figures. New York, NY: W. W. Norton, 2013. Wu, Chin-tao. Privatising Culture: Corporate Art Intervention since the 1980s. New York, NY: Verso, 2002. Yikun, Liu and Dong Zhao, Eds. Visual Storytelling: Infographic Design in News. Victoria, Australia: Images Publishing, 2016. Young, Miles. Ogilvy on Advertising in the Digital Age. New York, NY: Bloomsbury, 2018. Young, Ralph. Make Art Not War: Political Protest Posters from the Twentieth Century. New York, NY: New York University Press, 2016.