sne prev ak iew
It is with great pleasure and pride that I present to you the lief! lief!
lief!
lifestyle sales book of 2011-2012. It all began in 2005 with my own baby and toddler store. It was for this first lief! store that I developed a small collection of baby clothing with texts such as ‘lief!’ and ‘stoer’ and matching baby accessories such as soft toys, bedding and furniture. What started as a hobby has now grown into a wide-ranging lifestyle brand. In cooperation with various licence holders, lief! has brought products onto the market for young and old, all with a typical Dutch design. Thanks to the variety of our products, lief! has
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become a real wide-ranging concept, attracting an ever growing target group. Besides the basic clothing collection and the changing fashion collections for babies and toddlers, lief! also provides stationery, care products, crockery, bicycles, cuddly toys, window decorations, bags, bed and bathroom linen, paint, furniture, wallpaper, wall decorations and accessories. I am very proud when I come across these products in various stores. From drugstores, bookstores and furniture stores to the shop-in-shops in large department stores. Our products are even available online and abroad! Browse through the book and let the lief! lifestyle brand surprise you.
Best wishes, Yvonne Woudstra and the lief! team
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wide-ranging lifestyle brand for young and old lief! head office
More information?
lief!
Would you like to learn more about lief!? Please visit our website: www.lieflifestyle.com or contact us at: info@lieflifestyle.nl
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lief!
lief! www.lieflifestyle.com
Orange Babies. lief! has supported Orange Babies since 2007. Orange Babies is a foundation whose main aim is to help pregnant women with HIV and their babies in Africa. Orange Babies also offers support to children who are infected with the virus or who are in direct contact with it. The project lief! is involved with is called Hope Village. This orphanage houses looks after children up to the age of 18. It is nice to know that, with the help of our customers, we can contribute to helping mothers 6
and children who are less fortunate than those here in the Netherlands. We hope to be able to support this organisation for a long time to come.
Yvonne Woudstra
Orange Babies: P.O. Box 10218 1001 EE Amsterdam T: +31- 0)20-4222073 F: +31- (0)20-6750413 info@orangebabies.com www.orangebabies.com
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photography: Adrian Kuipers
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adapted for the season This autumn / winter has been inspired by Canada. For the boys, this season holds warm wintry colours such as brown and petrol. Besides cool printed t-shirts, the lief! collection also includes warm lumberjack shirts, striped polo shirts, sporty down coats, hip body-warmers and accessories. For girls, there are various winter dresses, chequered tunics, pinafores and tricot dresses with cheerful layers. To stay nice and warm there are duffel coats, coarsely knit cardigans and hip jackets.
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lief! lief!
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lie lief!
We are proud to be constantly adding more products to our range. This is not entirely unnoticed. For example, for the new collection of lief! bicycles & accessories, a typical ‘lief!’ press launch was arranged. On the monumental lief! farm (head office), a number of famous Dutch mothers received a lief! bicycle and the bikes were tried out with much enthusiasm. The media, dealers and all parties involved felt the lief! experience straight away, thanks to this typically Dutch presentation.
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www.lieflifestyle.com